NEXUS EXHIBITS CELEBRATING
FOUR DECADES OF
SUCCESS
BY NIKKI GOUTHRO
PHOTOS BY BOOKSTRUCKER PHOTOGRAPHY
I
n 1979, Nexus began as a startup with a single focus – to set up and dismantle trade show exhibits for its Calgary clients. Having built a reputation early on for seamless coordination and outstanding service, the company was awarded a contract with the Government of Alberta to build an exhibit that could be moved across the country to educate the masses about the potential for Alberta’s energy. In the often-cacophonous exhibit environment, being able to offer innovative and quality products and services is paramount. When Nomadic Displays invented and then patented what we know today as a pop-up display, Nexus knew the technology would forever change the exhibit industry. Soon after, Nomadic granted the company exclusive rights as a premier partner in Alberta, Saskatchewan and N.W.T. As technology evolved, Nexus began to add services to its repertoire to stay at the forefront and better serve its clients. Graphic production evolved into full trade show coordination into storage and shipping. Today, the team offers event show services, rentals and decor planning; visual branding decor solutions for corporate offices, health-care facilities and retail spaces; as well as promotional products and business gifts.
Above: Company President Milena Radakovic
Company president, Milena Radakovic, was a client of Nexus for more than 20 years before joining as an employee.
“I knew it was very family oriented with a great culture and a lot of creatives,” says Radakovic. “I had no reservations in leaving the sales and marketing world to be a part of this team. “When I started out, given my background, I was looking at the business from a marketer’s perspective,” says Radakovic. “With Nexus, I wanted to be known for not selling a product, but for providing solutions that will prove cost-effective for our clients for years to come.” With her keen eye, marketing wisdom and strong leadership, Radakovic honed in on the needs she saw in the clients she served and from that transformed the company into one that provides full-spectrum services through four designated divisions: Exhibits, Events, Environments and Essentials. 1 87