Business in Calgary - September 2020

SEPTEMBER 2020 | $3.50 BUSINESSINCALGARY.COM

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EYE ON THE

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KAREN BROOKMAN GUIDES WEST CANADIAN DIGITAL IMAGING INC. THROUGH UNPRECEDENTED TIMES WITH A STEADY HAND

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48 STRATHWOOD BAY SW A1018212

$849,900

STRATHCONA PARK

129 ASPEN MEADOWS HILLS SW A1012465

$899,900

ASPEN WOODS

Bedrooms 4 | Bathrooms 3.5 Beautifully renovated family home backing onto greenspace. The main level presents site-finished hardwood floors and is illuminated with an abundance of natural light and pot lighting, highlighting the formal dining area which flows into the spacious living room with feature fireplace surrounded by built-ins and is open to the new chef-inspired Legacy kitchen finished with gorgeous Italian countertops, island/eating bar, and plenty of storage space.

Bedrooms 2 | Bathrooms 4 (2 partial) Luxurious townhome in Aspen Woods siding onto a green space offers by far the best unit which is located at the far NW end unit in the complex, located away from 17th Avenue.

The main level presents white oak hardwood throughout & is illuminated with pot lighting & stylish light fixtures showcasing the living room with feature fireplace surrounded by built-ins & formal dining area which is open to the striking kitchen finished with floor to ceiling Espresso cabinets, granite countertops, island/breakfast bar & stainless steel appliance package.

3921 16A STREET SW C4300465

$1,399,900

RICHMOND

244 SUPERIOR AVENUE SW C4295635

$1,250,000

SCARBORO

Bedrooms 4 | Bathrooms 3.5 Sleek, modern home built by CNJ Developments offers luxury living space. The main level is a perfect space for entertaining, adorned with wide-plank hardwood floors and is illuminated with pot lighting and chic light fixtures showcasing the living room with floor to ceiling feature fireplace and built-ins which is open to the dining area and well-appointed kitchen finished with a large island/eating bar, crisp white cabinetry providing an abundance of storage space and stainless steel appliance package. A private den/ office is tucked away just off the foyer. A mud room and 2 piece powder room complete the main level.

Bedrooms 6 | Bathrooms 3.5 This house creates warmth while maintaining the original charm of the home. The main level presents hardwood floors, wainscoting and some leaded glass windows which showcase the spacious foyer, formal living and dining rooms. The master retreat is also on the main floor and boasts a built-in wardrobe that spans one wall and a spa-inspired 5 piece ensuite with dual sinks, a freestanding soaker tub and glass enclosed shower.

“Selling Calgary's Most Beautiful Homes"

Each office is independently owned and operated.

www.tanyaeklundgroup.ca | Direct (403) 863-7434

THE TRUE EDGE OF In today’s competitive business landscape, corporate responsibility is paramount to success.

CORPORATE RESPONSIBILI Thanks to Business in Calgary for making this space possible

Corporate social responsibility has been turned upside down. A new generation of employees has entered the workforce who value purpose and giving back to their communities. They care deeply about their personal impact and their employer’s social impact too. In fact, 74 per cent* of employees say their job is more fulfilling when they can make a positive impact at work. But how do you connect employee passions to the right opportunities to give back?

Mission-driven corporations know that to attract the right people they have to offer more than just a job—they have to offer a purpose, a commitment to social good. Savvy business leaders are embracing strategic, peoplefocused corporate responsibility to attract, motivate, and retain the best talent, create a more fulfilled and productive workforce, and foster consistent company culture.

ITY

Partnering with United Way of Calgary and Area creates a shared sense of social responsibility in the workplace—key for attracting and retaining top talent, increasing job satisfaction, improving company morale, and growing revenue. Working together to advance social good offers a unique opportunity to strengthen interpersonal bonds and boost morale, while driving personal and professional growth. It makes people feel included in a universal vision.

United Way is Calgary’s go-to partner in corporate social responsibility. As a local social impact organization, United Way offers unique expertise in brokering strategic partnerships with Calgary’s business leaders, citizen philanthropists, and social agencies to drive maximum impact in the community. In other words, United Way has found a way to help people who care put that care into action.

For 80 years, United Way has been helping corporations strengthen their brand as socially responsible organizations while helping them shape the business leaders of tomorrow. Corporations that take part in the Sponsored Employee Program and the Employee Accelerator Program help launch

and accelerate careers. By participating in the programs, qualified candidates are given an opportunity to gain valuable job experience and develop key skills in the areas of innovation, communication, and adaptability—some of the most sought-after skills in business today. Not only do these programs grow today’s community advocates into tomorrow’s business leaders, they also provide corporations with unique solutions to advance their corporate social responsibility goals, establish a positive brand image, and improve their bottom line.

In philanthropy, as in business, new approaches to working are necessary to keep up with the ever-changing world.

One thing that helps organizations bring a refreshed corporate responsibility program to life is the right technology.

Salesforce.org Philanthropy Cloud —a partnership between Salesforce.org and United Way—is a game-changing philanthropic platform designed to advance social purpose. Philanthropy Cloud inspires, connects, and empowers employees and organizations to engage in causes they care about to create lasting social change. The intuitive technology backed by Salesforce helps make it possible to scale corporate responsibility programs and create greater impact in local communities and around the world.

Philanthropy Cloud brings United Way campaigns to life in a digital space, offering year-round employee engagement that allows employees to personalize their giving experiences and gives them control of their philanthropy. The platform delivers timely fundraising campaigns and volunteer opportunities, one-click giving options, and real-time reporting for direct line of sight into local community impact. It’s a one-stop shop for corporate social responsibility, helping retain top employees, enhance brand awareness, accelerate the impact of philanthropic activities, and build strong business relationships with local communities.

*Cone Communications, 2016.

UNITED, WE MAKE THE BIGGEST DIFFERENCE Join the community of socially responsible companies who partner with United Way. To discover how Salesforce.org Philanthropy Cloud can take your corporate responsibility program to new heights, contact us at solutions@calgaryunitedway.org.

calgaryunitedway.org/philanthropy-cloud

NOT YOUR

The Tower Cleaner team.

Tower Cleaners Goes Above and Beyond

TYPICAL DRY CLEANER

by Rennay Craats with photos by Riverwood Photography

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hat started as a small dry cleaning business in 1978 evolved into an industry-leading operation reaching far beyond dress shirts and stain removal. When Tony Stephen and his wife Sassa bought Tower Cleaners in 1996, they did so with little more than $90 cash, their home as collateral and a loan from his parents. While Stephen wasn’t looking to buy a six-store business right out of the gate, the previous owner had a good feeling about him and was committed to making a deal.

“He allowed us to leverage the equipment against the bank loan and we did vendor take-back financing,” says Tony Stephen, CEO/Owner of Tower Cleaners. “The first couple years, I wasn’t sure we were going to make it but then we just started taking off.”

He built the brand, buying out smaller dry cleaners along the way and slowly opening new stores as communities grew in Calgary and surrounding areas. Today, Tower Cleaners is the largest privately-owned retail dry cleaner in the country with 26 locations across Calgary and Airdrie plus 17 stores in Winnipeg under other names and a commercial laundry in California.

The Tower Cleaners staff of more than 120 in Calgary (and another 180 across divisions) contributes years of experience

and takes pride in where they work. They are treated like family and know that management protects them like family too.

“Everything here is eco-friendly, all of our soaps, all of our processes. We’ve always been ahead of the curve on environmental practices,” Stephen says.

Tower Cleaners has been using machines and solvents that are gentle on garments and environmentally safe since long before regulations dictated it. They continue to go above and beyond to be more efficient. The plant recycles water, harnesses heat from the dry cleaning machines for the hot water tanks and replaced fleet vehicles with more efficient models to reduce the company’s carbon footprint. Through the years, Tower Cleaners has been able to provide next-level service and efficiency through its adoption of the latest technology.

“This is one of the most automated dry cleaning plants in North America. We were the first to automate everything right through to the payment system,” says Rajesh Manan, President of Tower Cleaners.

With state-of-the-art machines like folders, cuff-and-collar machines, and steam tunnels, Tower Cleaners can clean and press 500 shirts and 200 pairs of pants every hour. Then an

Rajesh Manan, Sassa Stephen and Tony Stephen.

Huong Le and Nicky Pathammavong .

automated conveyer system distributes finished garments around the plant until an order is assembled, bagged and labelled for delivery. Every garment is barcoded so staff knows exactly where an item is and where it needs to go for maximum accountability.

Despite the incredible automation across the 15,000-squarefoot plant, Tower Cleaners still applies personal touches to each garment. Stain specialists address spots on clothes to ensure garments are properly treated and ready to wear. There are also delicate or unique pieces that staff work on by hand for best results, all the while checking to ensure there are no broken or missing buttons that need replacing before returning garments to customers.

Tower Cleaners also introduced a subscription wash and fold laundry service where clients fill a bag with their weekly laundry, which is picked up, washed and returned folded in a few days.

“It’s really simple for people. They can just fill up their bag and leave it on their doorstep for us to collect, clean and return to them – at a fixed monthly cost. It has been super popular and we’re getting good traction with it,” says Manan.

What Tower Cleaners offers customers goes beyond retail stores and standard cleaning services; the company also offers restoration after a fire or flood through its CRDN franchise for Southern Alberta and Manitoba. After a fire or flood, a CRDN team is dispatched to collect clothing, drapes, rugs, cushions and even electronics from the home for proper cleaning.

Clothing, shoes and purses are processed using a specialized decontamination process, while electronics like televisions, phones, treadmills, fridges, stoves and dishwashers are assessed to ensure damage is related to the incident so covered by insurance and then dehumidified, cleaned, and thoroughly tested before being returned to the client. As with dry cleaning, each item is barcoded and tracked through the process with clear labels and documentation so clothes and electronics can be returned to exactly where the team found them.

“Restoration services has significantly grown since we took it on 12 years ago. It’s one of the fastest growing areas of our business right now,” says Stephen.

Stephen and his wife Sassa, Manan and his wife Dalmy, and Stephen’s son Terrell created a supporting business to restoration called Accomsure, which helps secure temporary accommodations for fire or flood victims across Canada. These services are amazing resources that people often don’t realize are available through insurance.

With 30 years of experience in dry cleaning and an incredible team around him, Tony Stephen has built Tower Cleaners into an industry leader.

“It’s grown because of his vision and belief, and he’s always been the guy to push us forward. He’s never steered us wrong,” says Rajesh Manan.

Tony Stephen is excited to continue steering Tower Cleaners forward with its diverse services and commitment to quality.

Main Plant: 402-53 ave SE. Calgary, Alberta | Ph: (403) 262-3791 | Email: info@towercleaners.ca

www.towercleaners.ca

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Supporting the visions of entrepreneurs one story at a time.

Volume 30 | Number 9

REGULAR COLUMNS

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Keeping Parents in the Workforce

By Brad Field

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The New Normal for Living Well

By Garth Mann

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Energy Divestment: Why Should You Care, and What Can You Do?

By Cody Battershill

CONTENTS COVER FEATURE

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Eye on the Horizon Karen Brookman Guides West Canadian Digital Imaging Inc. Through Unprecedented Times with a Steady Hand

By Melanie Darbyshire

ON OUR COVER: ABOVE: KAREN BROOKMAN, PRESIDENT AND CEO AT WEST CANADIAN DIGITAL IMAGING INC. PHOTO SOURCE: EWAN PHOTO VIDEO

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Calgary Chamber of Commerce Parker’s Pen

By David Parker

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Volume 30 | Number 9

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THIS MONTH’S FEATURES

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Mind the Gap Labour shortage thwarting diversification in the province

By Jamie Zachary

Edmonton BOMA News Fall 2020

Buy Local!

A Calgary Win-Win

COMPANY PROFILES

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Western Materials Handling

Celebrates 50 Years

PBA Group of Companies

Celebrates 55 Years

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WHAT ARE

SENIORS GREATEST

FEARS We avoided COVID–19 as a health–factor at THE MANOR VILLAGE LIFE CENTERS. • Our Exercise Therapists are launching in July FALL PREVENTION TRAINING. • Fall Prevention Training starts with a BALANCED TRACKING COMPUTER that will identify the risks for falls.

• Our Exercise Therapists work with Seniors with High or Medium Risks.

THE COMMUNITY WITH HEART

The Manor Village at Garrison Woods

The Manor Village at Rocky Ridge

The StayWell Manor at Garrison Woods

2400 Sorrel Mews SW (403) 240-3636

450 Rocky Vista Gdns NW (403) 239-6400

174 Ypres Green SW (403) 242-4688

The Manor Village at Signature Park

The Manor Village at Huntington Hills

The Manor Village at Varsity

The Manor Village at Fish Creek Park

1858 Sirocco Dr SW (403) 249-7113

6700 Hunterview Dr NW (403) 275-5667

40 Varsity Estates Cir NW (587) 393-9999

22 Shawnee Hill SW (587) 392-2400

Independent Living

Assisted Living

Memory Care

themanorvillage.com

Running a small business isn’t easy.

Your group benefit plan can be.

See how our digital tools do the heavy lifting for you. ab.bluecross.ca/employer | 1-866-513-2555

PUBLISHERS

Pat Ottmann & Tim Ottmann

EDITOR

Melanie Darbyshire melanie@businessincalgary.com

COPY EDITORS Courtney Lovgren

ART DIRECTOR

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Courtney Lovgren courtney@businessincalgary.com

ACCOUNTING

Nancy Bielecki nancy@businessincalgary.com

REGULAR CONTRIBUTORS Brad Field Garth Mann Cody Battershill David Parker

THIS ISSUE’S CONTRIBUTORS Melanie Darbyshire Rennay Craats Jamie Zachary

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KEEPING PARENTS IN THE WORKFORCE // BRAD FIELD

Keeping Parents in the Workforce

BY BRAD FIELD

T

he past months have been hard. While that might be the understatement of the century, it’s important to acknowledge how hard it’s been, and how businesses and families have made sacrifices to get through this extraordinary moment in time. Statistics point to the way the pandemic has impacted women in particular, even before factoring in the family element. We face a reality that has been present for a long time but is now magnified significantly; without effective options for their children, whether that’s childcare or school, some people cannot get back to work.

We as businesspeople need to lead through this turbulent time. We all need to make a concerted effort to show patience, understanding and support for our staff this fall.

Working parents face many COVID-19 challenges, and we know that working moms often bear a compounded burden.

There is no pandemic playbook. We have no manual that tells us the steps to follow, not unlike parenting. While every level of government is doing their best, the uncertainty, angst and ever-evolving effects of COVID-19 make it impossible to plan effectively. Childcare must be a top priority. A lack of safe, affordable, appropriately staffed childcare and schooling options serves the one-two punch of being incredibly stressful on families and also adversely affecting our economy. An extra blow to our economy could be the knockout punch. It is therefore up to us to support our people differently, possibly even better, than we have before.

My own perspective on working parents was shaped by taking six months of parental leave when our eldest son was born.

My wife’s career was taking off at the time. We reversed the roles with subsequent children. The right balancing act is

unique to every family, which means employers that can show flexibility will be the employers of choice.

Businesses have been challenged to pivot, to use the buzzword, during this global health crisis. This includes thinking more deeply about how much childcare and families matter to businesses. If we don’t actively protect our employees’ families short-term, we’ll not have them long-term. Kicking antiquated habits will eventually generate gains across the board.

We have learned much about how to do this through the pandemic. First things first, you’ve got to let your people know you trust them. Be as flexible as you can as an employer -- obviously different business models have different requirements. Allow for remote-work or flexible hours where possible. In my case, my company is an essential services business, where the bulk of the work can only be done hands-on in an industrial setting. Even so, we try hard to adjust shift schedules to accommodate the childcare needs of working parents – both moms and dads.

This can be an opportunity to try a new way of working with your people, which leads to further growth personally and in our businesses.

Establishing and implementing new ways of operating can be tough to manage, especially when sales are down and operational requirements are changing. Consider the grit and hard, smart work that has brought us to this point; we need to keep that going for a while. At the end of the day it is in your interest to take care of your people as best you can. It’s the right thing to do.

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // SEPTEMBER 2020

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THE NEW NORMAL FOR LIVING WELL // GARTH MANN

The New Normal for Living Well

BY GARTH MANN

A

lthough our genes determine everything from our height to our physical features, our genetics account for about one-third of how healthy we are and our longevity on this planet. Indeed, there is no reason why most humans don’t live to be 100 years young, including retaining good health with reasonable memory.

During Covid–19, Thank you Manor Village, for demonstrating the difference www.academyofaging.ca between Long Term Care & Senior Supportive Care. We now understand.

Fall Prevention Program

When we do health assessments on our elderly residents at The Manor Villages, there are a high percentage that fear memory loss with aging, along with the fear of falling.

According to the World Health Organization, the frequency and severity of falls increases with age and is directly related to a decreased level of activity and mobility.

The Manor Villages work with a non-profit society called The Academy of Aging in meeting the needs for fall Prevention.

Fall Risks are measured through a program called Balanced Tracking System where the nurse assesses the senior’s fall risk factor. If the fall risks are medium to high, we recommend to the senior and the family that a prevention program be developed for their loved-one’s wellness.

1: The program starts with an assessment of the resident’s medications by our pharmacist, since many medications have side-reactions causing dizziness.

2: The next step is a visit with a Pedorthist, who assesses the footwear for each senior. Adjustments to shoes and soles is a simple means to correct balance issues with several seniors.

3: However, most often The Academy of Aging calls on an Exercise Therapist to begin mobility stretch & flex coaching which includes balance exercises on the Balanced Tracker Exergames. A series of guided progressive resistance coaching techniques build up strength over time, improving musculature – ligaments—joints, and therefore, balance.

4: The assessment of a properly fitted walking assistive device helps the resident during the coaching program to mitigate falls.

5: With improvement through these programs the resident develops a reduced fear of falling as they begin to participate in more activities with their senior colleagues.

6: Monthly education sessions are presented at The Manor Village Life Centers based on: a) How Falls Happen? b) Techniques if You Feel You are Going to Fall. c) What to do Should You Fall or Observe a Fall. d) Importance of being as Mobile and Active as You Can. e) Focusing on The High Risk Residents Wherever Possible.

Dr. M. Garth Mann is the CEO of Manor Village Life Centers

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ENERGY DIVESTMENT: WHY SHOULD YOU CARE, AND WHAT CAN YOU DO? // CODY BATTERSHILL

Energy Divestment: Why Should You Care, and What Can You Do?

BY CODY BATTERSHILL

W

ith so much news flying at us every minute of every hour, it can be hard to find the time to read beyond the headlines. But it’s really vital that we do. Here’s why.

Whether it’s Ben and Jerry’s Ice Cream, Lush Cosmetics, Zurich Insurance Group or the giant HSBC banking conglomerate, companies are easy prey for activist groups that push for negative, kneejerk decisions against the Canadian oil and gas sector.

The formula, as many now recognize, is simple: Activists understand the value a bank or other large company places in its own brand. Banks will do virtually anything to protect that brand against organized public attack. So they easily cave to activist pressure to throw the Canadian energy sector under the bus.

While the headlines seldom capture it, the irony is just too stark to ignore.

When you consider environmental, social and governance (ESG) investor criteria, Canada sits comfortable atop the world’s largest ten oil exporters – on virtually every metric.

The rankings, from reputable global institutions and organizations are remarkably consistent in their views that Canada is the single best supplier.

From the Sustainable Development Report published by Sustainable Development Solutions Network, the Rule of Law Index of the World Justice Project, to the Women, Peace, and Security Index, of the Georgetown Institute for Women, Peace and Security, we’re the envy of the free world.

by about a million barrels a day after 2020’s demand fell for the first time in a decade as a result of the COVID-19 pandemic and associated issues.

The question is obvious. Once oil demand for 2021 surpasses 2019 figures and continues with its historic growth pattern, where does HSBC think the world should source its liquid energy? From democratically-challenged producers with inferior climate and environmental standards?

Canada’s reductions in gas flaring lead the world. So do our ESG rankings that I described earlier. Our innovations in steam-assisted gravity drainage (SAGD) technology mean that a typical SAGD oil sands project disturbs a fifth of the land that a comparable U.S tight oil project does.

The fact is we all need to do more to battle misinformation.

Consider reviewing your own commercial relationships with companies that have fallen prey to activist threats. Find an insurer, bank or retailer that’s supportive of the energy sector’s leadership in ESG policies.

And consider getting even more involved in the discussion.

There’s a genuine informational vacuum that’s been filled with a false activist narrative. Let’s change that.

If banks, insurers and others wish to use climate action as part of their corporate branding, they have a responsibility to ensure that branding conforms to reality.

Now, consider the International Energy Agency recently reported that oil demand will start growing again next year Cody Battershill is a Calgary realtor and founder / spokesperson for CanadaAction. ca, a volunteer-initiated group that supports Canadian energy development and the environmental, social and economic benefits that come with it.

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Improve Your 2020 Business Year and Save by Joining Now for $2020.

• Membership is open to ALL businesses • Transferable Corporate Memberships • 15 meeting & event spaces, with physical distancing capabilities • Exclusive Member networking events • Business Centre & Brew 319 workspaces to get you out of the office • Connected to the +15 for easy access to and from business towers • Award winning Chef and wine cellar • 70+ Affiliated clubs to access

You Belong Here I have been so fortunate to have had The Calgary Petroleum Club (CPC) be a big part of my life, both personally and professionally, for the last 15 years.

The staff, services, food and ambience are first class. They go the extra mile to make sure they have a memorable experience. I have always felt such a warm welcoming atmosphere when at the CPC. As a second-generation club member, I look forward to being a member for many more years to come and enjoying many more amazing memories! Thank you to the team at the Calgary Petroleum Club for running such a world class club!

- Chantel Hambrook

memberships@calpeteclub.com | calpeteclub.com | 403-260-6367 | 319-5th Ave. SW

BUILDING THE COMPANY WE’VE ALWAYS WANTED TO WORK FOR

Six years ago, Stratus was founded on the notion — “we can do better than that.”

In 2014, Dave Smith sought out to create a company that he always wanted to work for.

Where talented tradespeople were recognized and appreciated; where the company was deeply involved in the community and in sports; and where the management team, even in hard times, did the right thing. Today, Dave and his team continue to do just that.

Stratus is different because of the diversity of work we do. We don’t stick to one industry, which makes every day a new challenge. I look forward to the next phone call asking me to go somewhere I’ve never been... to tackle a project for another new client.

- Collin Young, Electrical Sub-Foreman (Hired 03/02/2015)

Our leaders don’t look at us as ‘numbers’; we are one team, and our culture truly feels like family.

- Leslie Erdahl, Office Manager (Hired 08/18/14)

“Let’s face it... the last few months (hell, the last few years) have not been easy on anyone. Especially those in the Western Canadian energy & industrial markets.”

Dave Smith has dedicated his career to the electrical construction industry.

A Master Electrician, YPO Member and Founder of Stratus Electrical & Instrumentation, Dave has spent over 20 years learning what works... and what doesn’t.

“We spend a lot of time and energy developing our people because they’re the difference makers. They’re responsible for each other’s safety, the quality they put forward, and ultimately the experience clients feel when working with us.”

According to client, community and employee feedback, Dave’s vision has proven a raving success.

In August, Stratus officially celebrated its sixth year of operations. As a fairly ‘young’ organization, they’ve successfully overcome a myriad of challenges. Dave attributes their stellar reputation and continued growth to his team and the strong culture they’ve built over the past six years.

Greg Epp, Director of Operations & Co-Founder, recalls the company’s start-up. “We started Stratus at the beginning of a downturn. Dave and I went from working on a kitchen island to leasing our first office three months later. We had to commit and accept the challenge of starting from scratch - the beauty of that was knowing we could build the company, and the brand, exactly how we wanted. We grew to 90 employees within the first six months and today we’re still accepting the challenge of continued growth and inspiring our team to get better every day.”

STRATUS’ STRATEGIES FOR SURVIVING HARD TIMES Stratus has lived through three commodity crashes and now, like everyone else, the COVID-19 pandemic. Dave shares, “When your team feels like family, it’s extremely tough to implement survival tactics like furlough and unpaid vacation. We’ve been doing all we can to help our people through these unprecedented times and rely on five core strategies to help us not just survive, but thrive on the other side of a downturn:” We’ve been able to Focus on your people: Ask them how they’re doing and keep a pulse on their mindset. We are constantly communicating with our team and we ensure the discussion is a two-way street. Our news may not always be ‘good news’, but we do our best to share the state of the company, and get continual feedback, too.

- Joey Koester, Calgary Operations Manager (Hired 01/05/15)

Show gratitude to loyal clients: Once you earn the respect of a client, make sure they know you appreciate it. When there’s no extra money for fancy parties or golf outings... remember that a phone call is free.

Market diversification: Do what you’re best at, and solve problems for those in adjacent markets.

Celebrate your wins: Take time to recognize a job well done. We use social media to share our successes and acknowledge people for their hard work and creativity.

Continue giving back: We’re constantly finding ways to get involved in our communities. Like our Cycle Club in support of the Canadian Mental Health Association–it makes us feel great knowing we’re contributing to something bigger than ourselves.

STRATUS SNAPSHOT Services Offered: Full-service Electrical, Instrumentation and Construction Management. Any scope, anywhere in the world.

Projects Completed: 2500+ contracts. Largest to date $10M+ Biggest Challenge Accepted: Controls replacement for the sluice gates at Bearspaw Dam (Transalta). With access at the top of the dam, the best and safest way to move equipment was via helicopter.

Markets Served: Oil & Gas, Agriculture & Mining, High Voltage & Power Generation, Water & Waste Water, Refining, Utilities, Manufacturing, Chemical Manufacturing, Modular & Skid Fabrication, Green & Brownfield Construction

GET IN TOUCH 403-775-7599

grow in a challenging economy with more obstacles than I can count over the last few years–but we are still here and creating work.

sales@stratusei.com

www.stratusei.com

Photo by Bookstrucker

www.vogelverjee.com

Vic Vogel Q.C. vvogel@vogelverjee.com Zul Verjee Q.C. zverjee@vogelverjee.com

STRONG MERGER INTRODUCES LAW FIRM VOGEL VERJEE

by Rennay Craats

V

ictor Vogel, QC, and Zul Verjee, QC, followed a similar path in their law careers, albeit separated by about 15 years. They excelled while in top Canadian law schools, were introduced to their future passions while articling and worked hard for years to build a good name for themselves in the business. After all that, they both felt that something was missing when they were working for someone else.

For Verjee, he chased fulfillment at large national firm Milner Fenerty, where he discovered his love for litigation. The long hours and hard work earned him a partnership at a young age, but after years of toil at the company, he found that he wasn’t truly satisfied.

“I realized I was lacking something,” says Zul Verjee. “My wife said if you aren’t happy we should take the next step and start your own firm.”

The civil litigator did just that in 2008, becoming managing partner and owner of Verjee & Associates.

With the help of his wife, June, who handled the logistics of setting up a firm from scratch, Verjee built on his three large clients and 400 files to grow his firm in scope and reputation.

Victor Vogel had done the same in 1996 when, with the support and assistance of his wife, Bonnie, created the boutique firm of Vogel LLP which soon after mainly assisted individuals injured due to the fault of others.

The firm evolved to include family and estate law.

The two lawyers prospered and their paths crossed from time to time over the years. They enjoyed a friendly professional relationship and occasionally sought out consultations on cases to best serve their clients. The success and reputation of the two firms led to a mutual respect for the other’s level of knowledge and expertise in their fields.

“Zul and I would be on opposite sides of files that we’d argue in court and once it was done we’d shake hands and move on. It was professional and we had respect for each other,” says Victor Vogel.

Vogel and Verjee have the respect of other lawyers and judges too; recently retired Justice Sandy Park joined the Vogel firm conducting mediations and arbitrations and Vogel Verjee lawyers will greatly benefit from the mentoring and experience Park brings. Other lawyers trust Vogel and Verjee implicitly and should they or their clients need counsel in Vogel Verjee’s areas of practice, they confidently and routinely refer them. The partners

consider these referrals from within the field a real compliment that speaks volumes about their standing in the community. Their solid reputation individually spurred their respect for each other and they enjoyed working with and against each other.

At one point, Vogel needed counsel when a departing partner invoked an arbitration related to the interpretation of the partnership agreement. There were only two lawyers in town that he trusted to do the job. Verjee was one of them and Vogel asked him to help. The case went well, Verjee won the decision and the two lawyers and their wives became friends because of it. Over the course of the next few years, the lawyers referred clients to each other and worked on a few major cases together.

One such case was a large personal injury case that took years to resolve and really showed both lawyers of what the other’s firm was capable. At the celebration dinner at the resolution of the case in January, Vogel inquired about the future of Verjee & Associates and the options available for growth. While there was outside interest in bringing the entire Verjee firm into a few different large national firms, Verjee wasn’t convinced it was the best move. Vogel agreed and instead broached the possibility of a merger between their two firms. He presented Verjee with a list of positives and negatives; there were no negatives.

“I realized that everything he was saying made sense.

We do work that complements each other really well and we work well together. It’s something we’re both excited about seeing in the next stage,” says Verjee.

The seed that was planted over dinner quickly blossomed into the establishment of the new firm VogelVerjee on September 1st, 2020. Both of the strong firms enjoy solid reputations and teams of incredibly talented professionals in all areas ranging from accounting and reception to office administration and students to paralegals, partners, counsel and associates.

Together the people make the new firm, which offers an impressive place to receive civil litigation, family law, estate law and personal injury counsel, even stronger.

The staff of around 55 people, about half of which are lawyers, will grow the group into a top-tier litigation firm that serves Alberta clients well.

“If I have a strong partner the firm is stronger,” says Victor Vogel.

And with the strength and experience of these two seasoned lawyers, Vogel Verjee can only get stronger.

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RNDSQR Block brings something for everyone

RNDSQR (Round•Square) is an award-winning Calgary-based developer that builds up innercities through thoughtful placemaking, putting their users experience at the forefront.

RNDSQR is a small team striving for bigger impacts with less impact, partnering with community-minded businesses to promote collisions and enhance the day-to-day life of their owners and tenants. It’s simple, RNDSQR designs and builds for people.

They aspire to create smarter cities, where human-based design is the first step in creating any infrastructure, where artists’ inclusion is in the early stages of development. Where you can walk or bike to a coffee shop, where the barista knows your name and where our history and future interweave into a vibrant community fabric that covers everyone. When cities are built-up instead of built-out, less waste is created, less loneliness and a new way of collaborating. RNDSQR does this for a more welldesigned future.

RNDSQR Block is a step in this direction. The design considers how people interface with the building and puts their experience first. Block will see the heritage designation of the historic CIBC building, a revamp of the lawn bowling turf and making the area more accessible for all users.

RNDSQR is thrilled to be joining the Inglewood community and looks forward to revitalizing the corner of 9th Avenue and 12 Street.

RNDSQR hears many companies say that they ‘create community’—and admit they are even guilty of this. What they have come to realize is that companies don’t create communities; like-minded people with shared values do.

RNDSQR can not do this project alone. People are needed to rally around the idea that sharing and collaborating will create a better future for everyone. RNDSQR will provide the space and the design, but are asking you, the community, to bring the warmth, love and ultimately the life to the space.

ABOVE: RENDERING OF RNDSQR BLOCK AT 1230 + 1234 9 AVE SE. COMPLETION 2024-2025.

PHOTO SOURCE: 5468796 ARCHITECTURE

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THC CHEK

THC CHEK

Roadside Testing: Another Milestone from NanoSpeed

N

anoSpeed’s scientific team has developed an easy-to-use, reliable and inexpensive test, THC CHEK for the detection of THC in a drop of blood based on the Company’s platform technology.

Early test results of THC CHEK have shown to be very promising and the test will be in the market for field testing soon. This test will provide results in 10 minutes and the results can be printed and stored into a secure database via wireless transmission.

Early 2018, NanoSpeed was challenged by an exciting new application, a Point-of-Care (POC) test for tetrahydrocannabinol (THC) in a drop of blood.

As the legal use of marijuana and other cannabis products grow, law enforcement agencies are looking for reliable and easy to use testing products, which can tell how much THC is in someone’s system during a road check or traffic stop. Industrial work safety would also be an application for the test. Every time someone smokes or ingests cannabis, THC a potent chemical in cannabis and responsible for potential impairment, makes its way through the bloodstream to the brain and to the rest of the body.

NanoSpeed Diagnostics Inc. is an Edmonton based medical device company incorporated in 2009.

Since that time NanoSpeed has achieved worldwide recognition in the field of Point-Of-Care diagnostics.

NanoSpeed’s proprietary diagnostic/screening test kit platform is based on Lateral Flow Immuno-Assay (LFIA) and “Lab-On-a-Chip” (LOC) technologies. These technological advancements provide cost-effective and reliable testing tools that address the increasing needs of healthcare industry, regulatory agencies and consumers. NanoSpeed’s flag-ship product, TEST4D™, is a POC testing kit that allows the user (nurse or doctor) to detect deficiency or exact levels of Vitamin D from a drop of blood in 10 minutes. Its products are sold in China, India, Philippines, Middle East, Africa, Europe and North America. Launched in 2013, NanoSpeed’s TEST4D™ has reached the sale of over 3 million tests. Today, NanoSpeed has an amazing POC testing portfolio for various applications.

NanoSpeed anticipates becoming a major player in the fast growing THC testing market which is estimated to reach $10B by 2025. THC CHEK is poised to become the first choice of law enforcements’ and employers globally to keep the roads and work places safe.

For investment enquiries, email at investments@nanospeed.ca

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ATB Financial launches ATB Capital Markets for Greater Investment in Alberta

E

dmonton—ATB Financial is proud to introduce ATB Capital Markets—a highly specialized team of experts who create more opportunity for investment in Alberta by helping businesses harness the potential of our rapidly changing economic landscape.

“ATB Capital Markets bolsters Alberta’s economy by helping companies find success locally and globally with a full suite of financial service solutions for all their treasury, finance and capital market’s needs,” said Curtis Stange, president and CEO of ATB Financial. “ATB Capital Markets is giving companies expert advice and access to capital at a time when they need it the most.”

With offices in Calgary, Edmonton, Toronto and Denver, no other Alberta-based organization offers this unique combination of industry expertise, a deep understanding and commitment to the Alberta economy, alongside a broadened global reach.

ATB Capital Markets, a combination of capital market services within ATB Financial and AltaCorp Capital, helps corporate clients succeed through services including: • Corporate banking, loan syndications and project finance • Debt capital, equity capital and financial markets • Institutional sales and trading • Expert advice on mergers and acquisitions, divestiture and private equity • Institutional research to leverage industry and sector insight “It’s a challenging environment and we understand how to navigate these complexities better than anyone. By consolidating our expertise, ATB Capital Markets can support clients with the capital and advice they need to move their business forward,” said Jon Horsman,

senior executive vice president business at ATB Financial.

“Businesses and industry are at the heart of our economy and we’re committed to being a strong partner to help them adapt and succeed.”

About ATB Financial With $55.8 billion in assets, ATB Financial is an Alberta-built financial institution that is a catalyst for economic growth in our province. We got started in 1938 to help Albertans through tough economic times and are still the only financial institution in more than 100 Alberta communities.

ATB’s more than 5,000 team members love to deliver exceptional experiences to nearly 777,000 customers in our 175 branches, 139 agencies, 24-hour Client Care Centre, four entrepreneur centres, or through our digital banking options. Everything we do is focused on how we can serve Albertans—from providing expert advice and supporting entrepreneurs to helping Albertans buy a home and grow their wealth.

ABOVE: JON HORSMAN, SENIOR EXECUTIVE VICE PRESIDENT BUSINESS AT ATB FINANCIAL

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Social Media Ad Boycott Most global, national and Calgary businesses acknowledge the impossibility of reliably calculating ROI when it comes to social media advertising.

There’s a whole lot of talk—not limited to the vitriol of partisan U.S. politicking—about social media’s unfiltered and often irresponsible stance on misinformation, hate and the business advertisers who make it possible. Lots of talk but nobody does anything about it. Until now.

Some mega-celebrities and major corporate advertisers are now flexing their clout and trying hard. Now, two of the planet’s most high-profile VIPs are joining-in with an international, social media ad protest campaign.

Prince Harry and Meghan Markle are calling on their heavy duty and influential connections to think—and help do something—about how social media allows the online spread of misinformation and hate. They have joined (and are speaking out for) the international Stop Hate For Profit campaign which is promoting—with much heavyweight success—and urging global CEOs and other business leaders to flex their advertising muscle and put pressure on social media to take responsibility and smarten up.

In July, major advertisers like Scotiabank, RBC, CIBC, BMO, Verizon, Unilever, Coca-Cola, Ford, Pfizer, Adidas, Starbucks and Honda pulled their advertising from social media for at least a month or longer.

Facebook is the best known (not the only) and the biggest “Stop Hate for Profit” target and likely the most notorious social media offender. Last year, with more than eight million advertisers, Facebook brought in more than 69 billion in ad revenue globally To underscore Harry and Meghan’s support for the world wide ad boycott, Harry published an op-ed in Fast Company (the world’s leading progressive business magazine) explaining his social media skeptic position and urging business leaders to reconsider their advertising on social media.

In the op-ed, he also mentioned the impact that digital ad spending has had on conventional media. “The standards and practices advertisers rely upon when placing their commercials in print or on television, for example, do not apply when it comes to the online space, arguably the largest medium in the world. And for the first time in history,” he wrote. “The ad spend in this relatively lawless space is beginning to overshadow the more traditional spaces.”

A senior executive with Unilever made the point that, when all is said and done, advertising on social media condones and supports what social media does and how it does it. “Fake news, health misinformation, racism, sexism, terrorists spreading messages of hate, toxic content directed at children are all parts of the internet we have ended up with, is a million miles from where we thought it would take us. Advertising allows it to happen.”

Admitting that he is a technology booster, Harry included a faint message of hope for the future. “The internet has enabled us to be joined together. We are now plugged into a vast nervous system that, yes, reflects our good, but too often also magnifies and fuels our bad. We can—and must— encourage these platforms to redesign themselves in a more responsible and compassionate way.”

ABOVE: PRINCE HARRY AND MEGHAN MARKLE. PHOTO SOURCE: ISTOCK

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MIND THE GAP // HUMAN RESOURCES

MIND

THE GAP

LABOUR SHORTAGE THWARTING DIVERSIFICATION IN THE PROVINCE

BY JAMIE ZACHARY

D

espite an unemployment rate that’s among the highest in Canada, Alberta continues to face acute labour shortages in sectors cited as vital to diversifying the economy, say experts.

“We still have relatively high unemployment particularly in Calgary and Edmonton in relation to other cities within Canada. And it’s stubbornly slow to go down,” says Alberta Labour and Immigration Minister Jason Copping.

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“However, in other sectors of the economy and other geographies, we have a shortage. Some prime examples of that include the tech sector in Calgary, heavy-duty mechanics in places such as Grande Prairie and health-care professionals in rural Alberta.”

Prior to COVID-19, unemployment provincewide hovered north of seven per cent compared with 5.5 per cent nationally. However, massive shutdowns due to the

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MIND THE GAP // HUMAN RESOURCES

pandemic forced that number to spike at 15.5 per cent as recently as late spring, outpacing 13.7 per cent unemployment nationally.

Provincial government forecasts still call for Alberta’s labour market to grow by more than 1.3 million job openings over the next decade.

The openings are expected to be created from both expansion demand due to economic growth and replacement demand resulting from several labour force separations.

While much of this growth is expected in tech across all sectors, the government anticipates shortages specifically in finance, nursing, education and specific trades and engineering occupations related to construction and the oil and gas industry.

In a dual attempt to address high unemployment levels and labour shortages, the province has embarked on several different initiatives to jump-start the economy. In late June, the Jason Kenney-led provincial government responded by announcing $10 billion in spending on projects to immediately create jobs after an estimated 361,000 losses were recorded from February to April.

“THERE’S A SENSE THAT IF YOU’RE

Additional measures included speeding up the implementation of corporate tax cuts, which the province claims will create an additional 55,000 jobs by 2022.

SEE IT AS A THRIVING PLACE TO COME AND

Separately, the province has also unveiled initiatives aimed at retraining out-of-work Albertans and providing them with “micro-credentials” for careers in growing sectors, says Copping.

One of those is an initiative to create 2,000 new direct jobs in emerging agriculture sectors such as canola crushing, cannabis, food and beverage processing, and agriculture technology.

The province is also creating a central agency that will focus on bringing investments to the province, and supporting small business with an investment and growth strategy that will bring both human and financial capital to Alberta.

Copping notes the Alberta Advantage Immigration Strategy, meanwhile, will play a vital role in further addressing labour gaps.

TRYING TO ATTRACT THE BEST AND THE BRIGHTEST TO THE PROVINCE AND THEY SEE ALBERTA AS A PLACE THAT IS RESISTANT TO CHANGE, THEY MIGHT NOT START A LIFE.” “The purpose is to better align Alberta’s economic immigration policy to geographies and occupations where we have shortages, and speeding that process up,” he says. “In the tech industry, for example, they’re looking for individuals who have 10 to 15 years of experience. You can’t train them up or cross-train them quickly enough. So, we’ll use immigration as a way to do that.”

Specifically, he points to efforts the province will make in better attracting more U.S.-based grads to the province, as well as reducing barriers in transferring credentials from one province to another.

The newly-formed Business Council of Alberta recently identified labour gaps as a top concern moving forward. The ABOVE: MIKE HOLDEN, VICE PRESIDENT OF POLICY AND CHIEF ECONOMIST WITH THE BUSINESS COUNCIL OF ALBERTA. PHOTO SOURCE: BUSINESS COUNCIL OF ALBERTA

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council, which consists of CEO members from industries across the province, formed a task force to provide recommendations to businesses, post-secondaries and government on the future of skills and training.

“We wanted to identify ways to create a more adaptable, resilient and thriving labour force in Alberta that both meets businesses’ needs and also helps workers in the province take advantage of the opportunities that are around,” says Mike Holden, vice president of policy and chief economist with the council.

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“While the rapid pace of technological change is not unique to Alberta or even Canada’s labour force, it’s compounded in Alberta given the fact that the economy hasn’t been doing particularly well over the last few years, and our main industries are in areas that many people don’t see as having a future.

“There’s a sense that if you’re trying to attract the best and the brightest to the province and they see Alberta as a place that is resistant to change, they might not see it as a thriving place to come and start a life.”

The recommendations that have come out of the task force will be officially released later this spring, but Holden teased they would focus on restoring Alberta’s reputation, enhancing a culture of lifelong learning and expanding work-integrated learning programs in the province.

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MIND THE GAP // HUMAN RESOURCES

THE COLLECTIVE HOSTED AN ESTIMATED 1,000 PEOPLE AT ITS FIRST SOLD-OUT EVENT LAST FALL, WITH PLANS TO RUN MULTIPLE EVENTS THIS YEAR FOCUSED ON DIFFERENT NEEDS – FOR EXAMPLE, DATA SCIENCES, ENGINEERING OR PROJECT MANAGEMENT. “We also talked a lot about the need in the tech and innovation space to diversify the economy, not just to create it as an industry,” says Holden. “It has a lot of horizontal applications across all industries in the province. If you’re looking at creating a more competitive and advanced plant-based protein industry in Alberta, for example, that requires the application of digital skills.”

A group of local technology companies has also started to address shortages on their own by creating the Tech West Collective with the goal to attract tech talent to the city.

The collective hosted an estimated 1,000 people at its first sold-out event last fall, with plans to run multiple events this year focused on different needs – for example, data sciences, engineering or project management.

“Alberta is competing with nearly every jurisdiction in the world for the smart capital and esoteric talent that are required to enable and support business innovation via technology,” says Bryan de Lottinville, founder and CEO of Benevity, a Calgary-based employment engagement software company and a founding member of the collective. “Tech West Collective formed to help make Alberta an internationally-recognized tech powerhouse by developing our people, supporting our tech companies and uniting our ecosystem.”

David Owen Cord, co-CEO of Avanti Software and a fellow founding member of the collective, echoes de Lottinville. He notes the talent shortage continues to hit close to home for his company, which tailors people-management platforms for companies looking to manage payroll, recruiting and workplace management systems.

“The difficulty in filling roles definitely varies by the position type. But overall, we still struggle to hire talent with the appropriate experience and skill set as quickly as we need,” he says, pointing to Calgary Economic Development statistics that show 2,000 unfilled tech positions in the city. “Generally, finding software developers with significant experience is the toughest to fill.”

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MIND THE GAP // HUMAN RESOURCES

Consistency Quality Craftsmanship

De Lottinville adds that because there’s only so much qualified talent to go around, it creates a vicious circle of ongoing demand between companies in the tech community.

“One of our challenges is that Benevity and other large tech companies in our province … all need people with similar skill sets. So, we end up poaching people from each other, which is essentially robbing Peter to pay Paul,” says de Lottinville. “As others are scaling, they’re also looking to us as sources of recruitment for their needs, which is OK, but perpetuates the issue. If we are to build a thriving tech ecosystem, we need companies at every level.”

Labour gaps have started to extend into fields such as engineering and geosciences. Employment-related search engine Indeed noted in a report late last year that specialized engineering roles remain the hardest positions to fill in Western Canada.

Philipa Hardy, manager of career services at the Association of Professional Engineers and Geoscientists of Alberta (APEGA), notes junior-level positions in the profession continue to fill quickly given the abundance of new graduates and internationally-trained applications. The challenge lies with more seniorlevel positions.

“The intermediate-level positions appear to be more difficult to fill currently,” she says. “Finding the skill and experience needed for this level of work (technical nature) of various engineering and geoscience can be difficult to fill.

“Also, there appears to be more work for intermediate engineers outside of Alberta, and it can be difficult to attract workers here when other options exist for them in easier climates and in business hubs where there is more perceived opportunity for career advancement.”

Rod Miller, president and CEO of CPHR Alberta, says his organization’s nearly 6,000 members in Alberta, Northwest Territories and Nunavut are seeing the labour market’s evolution play out on the front lines.

“The skills of yesterday are no longer the skills of tomorrow,” he says. “That doesn’t mean there isn’t opportunity. The challenge facing Calgary is in mobilizing this group to support organizations that are growing because of digital transformation.”

While part of that involves reskilling the current labour force, Miller also points to raising the city’s profile when looking to compete globally for talent.

“Talent can move. Talent will move. New generations in our workforce are open to mobility,” he says. “It comes down to that opportunity. Where does that opportunity exist? Can you create that opportunity in Calgary for people to come and engage and stay?”

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33

EYE ON THE HORIZON // COVER

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EYE ON THE HORIZON // COVER

Horizon

EYE ON THE

KAREN BROOKMAN GUIDES WEST CANADIAN DIGITAL IMAGING INC. THROUGH UNPRECEDENTED TIMES WITH A STEADY HAND

BY MELANIE DARBYSHIRE

W

hen Karen Brookman took over as President and CEO at West Canadian Digital Imaging Inc. last November, she knew there would be business challenges to overcome. Normal, typical challenges of the variety leaders expect to face in a new position. Her first year - dominated by a global pandemic - is nothing she could have ever imagined, the obstacles to overcome unfathomable just a year ago. Nonetheless Brookman, who took over from her father George Brookman, one of Calgary’s great businessmen and philanthropists, has remained calm and undaunted, persevering in her role with practical necessity and realistic optimism.

“In some ways it has been a gift for me to take over the company at this time,” she reflects from her Calgary office at West Canadian’s headquarters. “Because I’ve really had to establish my leadership and trust with the employees across the organization. In some strange way, I feel grateful for the experience.”

The private company’s management team, which includes Brookman’s sister Jennifer and is supported by George Brookman, now Chairman of the board, made the decision early on to survive the pandemic. “There was something, I think, in that declaration that really mattered to our people and was kind of a rally cry,” she reflects. “We said: ‘Whatever is coming, we will find a way to survive this, and we will leave no stone unturned.’ We operated from that place from the beginning.”

The pandemic has delivered both good and bad for West Canadian, which saw its revenue drop quickly and significantly, by more than 30 per cent, at the onset.

Management was forced to lay off approximately one third of the company’s 300 employees, resulting in stress and anxiety for everyone. “That’s been the hard part,” she admits, “really trying to understand how and when and what’s going to come back.”

The team that remains, on the other hand, is closer than ever. “There’s this great sense of purpose right now in the work that we’re doing and trying to keep things going, trying to keep jobs in place,” Brookman says with pride.

“Everybody’s being, I think, really empathetic and kind to each other. So, I love that. I think it’s funny. It’s sort of deepened our culture in some regards.”

Another positive side effect is a renewed emphasis on creativity and agility within the company. “We have to have a short-term mindset,” Brookman says. “We’re always asking what the new ideas are and how we can execute on them.

This has definitely translated into some new business, the obvious one being our large signage business.”

West Canadian recently launched a complete physical distancing signage program for property managers and retailers. “It just took off,” Brookman says happily. “We’ve been crazy busy on that side of the business. The idea originated from one of our employees.”

LEFT: KAREN BROOKMAN, PRESIDENT AND CEO AT WEST CANADIAN DIGITAL IMAGING INC. PHOTO SOURCE: EWAN PHOTO VIDEO

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // SEPTEMBER 2020

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EYE ON THE HORIZON // COVER

Working through the pandemic has required a greater embrace of technology, including working remotely - which Brookman confirms has been well-received throughout the company - and better communication with employees.

A formalized business-casual dress code has also been implemented.

“We’re really trying to use this time to regroup and restructure for the future,” Brookman explains. “If we can get through this and emerge with momentum, we feel there are good things ahead.”

It’s not the first transformation West Canadian has been through. Founded in 1952 by Calgarian Bill Gillott, the company started as a traditional microfilm and reprographic (blueprint) service provider, mostly for local building architects. George Brookman joined the company

as a shareholder in 1984, with the intention of eventually taking over.

“When my dad took over the business it was during a really tough economic time,” Brookman says, “the business needed fresh leadership and a new future. It’s interesting because it’s what we’re experiencing right now in our own succession. It’s like history repeating itself.”

Under his leadership, West Canadian expanded the array of advanced services it provided, with an emphasis on technology and being first to market. For example, it was one of the first companies in Calgary to get into digital imaging, including advanced digital colour capabilities.

“My dad is a true entrepreneur and was always looking for the next latest service we could bring to the market,”

ABOVE: A BOOK GOING THROUGH ONE OF WEST CANADIAN’S DIGITAL PRINTERS.

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EYE ON THE HORIZON // COVER

Brookman offers. “I think that really helped the company to grow. He talks a lot about his commitment to helping customers become more successful, by bringing leading edge technologies and services into the market. He wanted to be a company that really enabled customer success and a company that customers could trust and rely on to help build their businesses.”

George Brookman also oversaw the expansion of the business into Edmonton, Fort McMurray, Joffre and Sarnia, Ontario, all important to the continual growth and development of West Canadian.

A leader in its field, West Canadian today provides welldesigned integrated digital solutions for information and print. It has three main categories of business, each of which comprise a third of total business. Its Flexible Office Solutions involve the complete outsourcing of a company’s non-core essential office services. “From print centres to records centres to warehousing and distribution,” Brookman explains. “The list of services goes on and on.”

The second business segment is digital imaging and content management, which remains busy today, as more companies decide to convert paper records to electronic format. “Particularly since employees are now working from home,” Brookman notes. “We see digital transformation as a growth area.”

Marketing execution, the company’s third business segment, involves helping customers effectively market their companies. West Canadian provides everything from design to signage to printing to direct mail.

“We are working on a new strategic plan,” Brookman reveals enthusiastically. “We want to bring a bit more focus to the business. One of the key areas right now is personalized on-demand digital solutions. Customers today want a very personalized solution, they want to connect with their customers in unique and differentiated ways, and they want everything online. So we’re really looking at how we can take everything that we do and create solutions that will enable them to have a more connected experience with their customers.”

Many of West Canadian’s clients are enterprises trying ABOVE TOP: DOCUMENT IMAGING DEPARTMENT. ABOVE CENTRE: FRONT COUNTER SERVICE AREA AT THE CALGARY FACILITY. ABOVE BOTTOM: GEORGE BROOKMAN (KAREN’S FATHER) AND KAREN BROOKMAN AT SPRUCE MEADOWS ANNUAL EVENT.

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SEPTEMBER 2020 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM

EYE ON THE HORIZON // COVER

to connect with large volumes of customers, employees, students or tenants. “We build the solutions to make that happen,” Brookman explains. “Whether it’s a printed direct mail solution, an online solution or access to information.”

Some of the company’s largest projects are in the education, retail, government, energy and healthcare sectors.

Born and raised in Calgary, Brookman worked at her father’s company as a teenager. She moved to Toronto in the 1980s to attend Ryerson university, her goal a career in design.

After a number of years in the fashion industry and brand management, she came upon an opportunity to launch a Canadian partnership with a successful U.S. legal document management service company.

Under Brookman’s leadership Commonwealth Legal grew from a regional Toronto-based imaging company to an industry-leading, multi-million-dollar national eDiscovery company. “We did very well with that business,” Brookman recalls. “At our peak we had six offices across Canada. We worked with all the top law firms, big corporations and the federal government.”

In 2014 Commonwealth was acquired by Ricoh Canada.

Brookman stayed on for five years and ultimately led the services division for Canada. “We actually became their top performing business unit for a few years,” she says.

“I was on this big corporate career track,” she recalls, “and I really, really missed being an entrepreneur. I was actually looking to plan an exit and start another business when my dad approached me about the succession of West Canadian. I said, ‘I am in!’”

Brookman and her husband moved back to Calgary and she started at the company in August 2018 as Chief Innovation Officer, with plans to become CEO one year later. The succession process, she reveals, was much harder than she or her dad expected.

“We worked with the Family Enterprise Exchange (FEX) in Calgary and they were amazing,” she says. “They told us what we were going through was normal - it’s not just transitioning a job, but rather transitioning your life and

legacy. There’s way more complexity and emotion than you might think.”

“I’m very proud of us,” she continues. “I think we’ve settled into a new rhythm; we’ve got a great team we’re having a lot more fun now. We’re actually really enjoying it.”

Brookman, her father and their company are heavily involved in the Calgary community, and donate much time, effort and money to various charities. Of note, they hold the West Canadian Cup every summer at Spruce Meadows to support equestrian riders who travel to Calgary from all over the world, as well as Breakfast on the Bridge every June in support of the Calgary Military Family Resources Centre, the Military Museums and the Mount Royal University scholarship program for military families.

In light of their experience with FEX, they became a patron sponsor of it this year. Brookman is also very involved with women’s initiatives, sits on the board of the Women of Influence and supports the Calgary Women’s Emergency Shelter.

She’s happy to be back home in Calgary, notwithstanding the current pandemic and economic challenges. “Calgary is a wonderful place to live,” she says. “And it’s a great place to build a business. The outreach, the support we’ve had from customers, it’s remarkable. There is support here that you won’t find elsewhere.”

Calm, optimistic, realistic, creative - these are the traits Brookman is wielding to lead her company through unprecedented times. West Canadian is personal to her, to her family, to her team and to her customers, a fact she takes pride in. “At the heart of this business is a spirit of ‘we care’,” she says. “We’re trying to be really good listeners to our customers and businesses in this community. We’re trying to understand what they’re going through and what they need.

Success for us means to help this market achieve its goals, become more competitive and build the customer base back up. We are constantly asking: ‘How can we do this together?

How are we going to figure this out?’ And that’s helped us through this difficult time.”

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // SEPTEMBER 2020

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MARKETING YOUR HOME FOR ALL IT’S WORTH®

THE BIGGER THE BETTER

THE PANDEMIC CAUSES AN UPSIZING TREND

CONQUER THE MUDROOM MADNESS

TIPS TO GET THIS HARDWORKING SPACE ORGANIZED

SEPTEMBER 2020

THE BACK TO SCHOOL ISSUE FAMILY MATTERS

HOMES THE ENTIRE FAMILY WILL LOVE

ASK SAM

Q

SAM COREA ON THE NEW TREND TO UPSIZE

Q: Is there a type of home that has become more popular due to the pandemic?

Families are Choosing Bigger Homes In the last few months during the COVID outbreak we have noticed a trend that buyers are looking for larger homes.

After living through the lockdown they are reassessing their priorities. Even though school is going ahead they want to be prepared in case of an accidental exposure that requires a quarantine. Many are concerned about the possibility of a second shutdown and want to be ready in case new shelter in place orders are issued. For a lot of them, this means more square footage so that there is space for everyone to spread out.

Their Top Priorities Besides more square footage, other features have become more important to buyers . Bonus rooms and fully developed basements that provide areas for older children or adult children who have returned home has become even more important. The popularity of cooking and baking at home (sourdough bread anyone?) has increased the value of a large kitchen with lots of storage, high end appliances and big pantries. Home gyms and outdoor living areas are higher priorities as are home offices.

THINKING OF SELLING? Get your complimentary copy of The Home Seller’s 30 Day Action Plan Not intended to solicit properties already listed for sale nor intended to cause a breach of any existing agency relationship.

FEATURED PROPERTIES

HOMES THE ENTIRE FAMILY WILL LOVE

BEARSPAW WEST HILLHURST | $4,900,000 | $2,200,000

2113

2 N D AV E N U E N W

Busy family life is effortless in this meticulously designed home. The kitchen is a gourmet’s dream with top of the line appliances, two sinks and a huge pantry with an additional full sized fridge and freezer. The entire family will gather around the island for casual meals or spread out into the dining nook. Host holiday parties in the dining room and set out a self serve bar in the adjoining butler’s pantry.

The living room features hardwood, wainscotting, built-in cabinets and a fireplace. The den is tucked away providing an ideal spot to work from home. Upstairs, the master suite and ensuite provide respite from a hectic day. There is room for all the little ones in the 3 children’s bedrooms.

Hang out in the basement which features a gym, snack bar and a huge recreation room with cabinets for all the toys and TV. Parents will appreciate the smartly laid out mudroom, kid’s powder room and huge laundry room.

Gather around the outdoor fireplace in the evening. This is a home the entire family will love.

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BEARSPAW WENTWORTH | $4,900,000 | $1,695,000

11

W E N T WO RT H M O U N T S W

Everyday luxury living! This stunning home has been substantially updated over over the last 5 years. You’ll be impressed by the soaring ceiling, classic built-in cabinets and stone faced fireplace in the light filled living room.

The dining room provides a space for entertaining formally while the kitchen’s dining nook is perfect for family meals. Gourmet chefs will adore this kitchen, its Thermador appliances, double sinks, and soap stone and butcher block counters. The walk thru pantry leads to a mudroom with lockers making getting out the door a breeze. Upstairs, the office has a sunny bench seat, shelves and 3 work spaces. The master bedroom is a serene retreat with elegant wallpaper, a sitting area and a double sided fireplace shared with the ensuite. The basement rec room, bar and media room are the perfect spot for watching the game. Outside, the professionally landscaped yard is surrounded by trees. Sit under the pergola on the private deck for or gather around the fire pit. This home has it all!

GET OUR MARKETING DOLLARS WORKING FOR YOU

FEATURED PROPERTIES

HOMES THE ENTIRE FAMILY WILL LOVE

BEARSPAW WILLOW PARK | $4,900,000 | $1,425,000

10607

WI LLOWG RE E N DRIVE S E

A forever family home in a coveted location! This lovingly maintained and updated Keith built home backs the 17th hole of the Willow Park Golf & Country Club. Across the street is a green space, perfect for a game of tag or soccer.

The clubhouse is only a minute away. The west facing yard is a peaceful spot to enjoy sunsets while the kids play in the yard. Professional landscaping with mature trees and beds border the 80’ x 150’ lot. The home is beautifully laid out for raising a family or entertaining. The large living and dining room accommodate big groups. The kitchen features wood cabinets, granite counters and stainless appliances. Each of the bathrooms has been renovated, and the basement has been tastefully updated to include a dedicated gym and TV room. In addition to the master suite and 3 bedrooms on the 2nd floor, a precious playroom provides a spot for crafts or sleepovers. This is the ultimate family home in a location providing the “country club” lifestyle to golf lovers of all ages.

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BEARSPAW ASPEN WOODS | $4,900,000 | $1,295,000

22

ASPEN SUMMIT GREEN SW

It’s not often that listings in a prime location and with beautiful interiors hit the market. This one will not disappoint! The privacy of this property is wonderfully unique. A serene backyard overlooks a natural ravine with a path that leads to a playground a few doors down.

Inside, an open concept floor plan is ideal for family life. The dining room is surrounded by large windows and the adjacent living room features a gas fireplace. A large kitchen has gorgeous finishes, a generous island for weekend baking, stainless appliances and plenty of storage.

A walk through pantry and mudroom make getting groceries a breeze. Work quietly from the private office.

Upstairs a you’ll find a generous master suite, 3 additional bedrooms, bathroom and laundry room. The walk out basement is perfect for teens needing a space to call their own and has an additional bedroom and bathroom. This home has been lovingly kept and features many upgrades.

Contact Chris Fullerton 403-669-7353 for more details.

CALL TO BOOK YOUR PERSONAL TOUR

FEATURED PROPERTIES

HOMES THE ENTIRE FAMILY WILL LOVE

BEARSPAW ALTADORE | $4,900,000 $995,000

3907

19 T H S T R E E T S W

Tons of room for the entire family in this 3 Storey! Priced below replacement value, this immaculate, updated home offers contemporary finishes, hardwood floors, 5 bedrooms and 5 baths. The main floor contains a formal dining room, a living room with gas fireplace and a casual eating nook.

The kitchen features a large island with seating for five, stainless appliances, a wine fridge, and granite counters.

Highlights of the master suite include a built in bench seat flanked by shelving and a steam shower with multiple shower heads. Two additional bedrooms perfectly sized for kids, a bathroom with double sinks and a laundry room complete the 2nd level. The 3rd floor contains the 4th bedroom with its own ensuite and a large, sunny bonus room ideally used as a TV room, playroom or office. In the fully developed basement, a media room, bar, bedroom and bathroom would comfortably accommodate guests.

The west facing yard has a pergola, patio, low maintenance perennial landscaping and backs a park and playground.

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www.nylafreedesigns.com

from NYLA FREE BACK TO SCHOOL: MUDROOM ESSENTIALS What’s the hardest working room in the house once school starts? The mudroom! It manages the comings and goings of a family during the busiest times of the day. A well appointed mudroom can bring a sense of control to an otherwise hectic morning departure and thoughtful organization for the return home after a long day.

We’re sharing four tips to help manage the stress of getting out the door on time.

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Open shelving offers a clear view of essential footwear you need on the day to day. Adjustable shelves offer flexibility from summertime flip flops to winter boots, and everything in between.

A chalkboard is a great addition to a mudroom for last minute reminders and thoughtful messages as you head out the door.

Photography: Phil Crozier

Photography: Robert Lemermeyer

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Double up on function with a bench seat. It’s the perfect perch to tie your shoes with extra storage below for all of those “get out the door quick” essentials.

Hooks are essential for easy access to everyday coats, scarves and backpacks. You can never have too many!

Photography: Phil Crozier

Photography: Phil Crozier

CALL TODAY TO GET YOUR HOME IN OUR NEXT ISSUE

MARKETING YOUR HOME FOR ALL IT’S WORTH®

ELBOW VALLEY | $3,500,000

65

MAJESTIC POINT

Unparalleled luxury and refinement! After a 2 year renovation by Gallagher Homes and with a beautifully designed interior

by McIntyre Bills, this 5 bedroom seven bathroom home boasts over 7,000 SF of opulent living space. Any discerning buyer will appreciate the high quality finishings such as exotic marbles, semi precious stones, custom millwork detailing, ceiling coffering and antique lighting reproductions featuring raw crystals. You’ll find this home to be extremely inviting while still offering lots of intimate gathering spaces. In the luxurious French style kitchen there is everything you could ever need with two massive islands, marble counters & the ultimate appliance package. The enclosed patio is the spot for entertaining guests in front of the fireplace while you BBQ. Upstairs offers three bedrooms, including the stunning master retreat with a spa inspired ensuite and massive walk-in closet. The lower level features a spa-like heated indoor pool which helps make Calgary winters a breeze, exercise room, theatre room, bar and wine room. The level of detail and craftsmanship is second to none and truly is a must see!

PUMP HILL | $1,695,000

159

P U M P M E A D O W P L AC E S W

A hidden gem tucked away on a quiet crescent backing onto a treed park! The sprawling rooms and smart layout is ideal for raising a family or entertaining a crowd. The kitchen features windows overlooking the large backyard, granite counters and professional grade appliances. A sunny flex room accessible from the kitchen is perfect as a homework room, artist’s studio, or could be converted into a butler’s pantry. Watch movies with the kids in the ample family room. Work quietly from home in the private office. Upstairs, the huge master suite includes a fireplace, sitting area, ensuite, and his/hers closets. 2 additional bedrooms share a bathroom while the 3rd contains an ensuite. The walkout level is perfect for teens who need some space of their own with a snack bar, rec room and games area. A 5th bedroom provides privacy for a live in nanny or guest. Outside, the property is bordered by mature landscaping and a large yard. This home has lots of potential and will grow with your family over the years.

SPRINGBANK HILL | $1,695,000

2783

77TH STREET SW

On the crest of the hill sits this handsome home with spectacular views. The open concept living room features a gas fireplace and access to an expansive deck. It adjoins the massive kitchen and sunny nook, the perfect place for watching the sunset. The kitchen is both practical and beautiful with a generous island and double sinks allowing 2 cooks to work simultaneously. Celebrate special occasions in the dining room. Watch TV from the second floor bonus room. The generous master suite features a fireplace, a sitting area, an office nook and impressive ensuite. Two additional bedrooms each contain their own ensuite and walk in closets. The walk out recreation room contains a bar, media area and cozy sitting room. There’s space for everything in the triple oversized garage. Double air conditioners ensure this home is comfortable year round. A private backyard is edged with trees, gardens and stone boulders. The mountain vista, the location and privacy make this a standout property in the neighbourhood.

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PRIDDIS GREENS | $1,595,000

514

H AW K S N E S T L A N E

This 3469 SF bungalow backing Priddis Golf Course embodies elegant country living at an incredible value. The wood timbers, stone floors and hickory hardwood used throughout are reminiscent of a mountain lodge. Astute buyers will recognize that this property is priced well below replacement cost. The living room features a striking wood burning fireplace and soaring windows. Entertain up to 20 guests in the dining room. The kitchen has top of the line appliances, stone counters, and beverage bar. Be transported to an alpine oasis as you enter the spectacular master suite and luxurious ensuite. A guest suite above the garage with a bedroom, sitting room, snack bar and bathroom make an ideal spot for guests. The lower level features a family room, games area, bar, and access to the secluded patio and lower deck. Car enthusiasts will appreciate the large garage which can accommodates 8 vehicles with lifts. This property offers a scenic location, extreme value and a lifestyle that’s hard to beat.

WENTWORTH | $1,298,000

66

WE XFORD CRESCENT SW

Settle in before school begins! This home is designed with family in mind with large open spaces to gather and quiet rooms to retreat to at days end. Celebrate special occasions in the dining room. Work quietly from home in the office. The living room with its soaring ceilings and impressive fireplace is the perfect spot for entertaining friends. Chefs will adore this classic kitchen, its stainless appliances, 5 burner gas cooktop, storage and walk thru pantry. Upstairs, the bonus room is the ideal spot for family movie night. The serene master suite features a display cabinet and a to-die-for ensuite with soaker tub and huge shower with multiple shower heads. The kids will love hanging out in the basement Rec room. Serve snacks at the bar and use the adjacent flex space as a gym or playroom. Parents will appreciate the mudroom, its walk in closet and bench. Spend summer evenings outside on the sunny south patio enjoying the beautifully landscaped yard. Make many happy memories in this lovely home!

SPRINGBANK | $1,198,000

27

ARTIST VIEW POINT

Country oasis with a totally private backyard just minutes from downtown Calgary. Nestled in the exclusive enclave of Artists View in Springbank, this substantially renovated home is the idyllic getaway you have been searching for.

The gourmet kitchen is a chef ’s delight with top of the line appliances, beautiful custom millwork, walk in pantry, and marble counters and waterfall island. Entertain friends in the kitchen nook or the formal dining room. The main level also includes an office, laundry room and powder room. A grand staircase welcomes you up to the master bedroom.

This is a stunning retreat with a spa like ensuite including a double shower and luxurious soaker tub. Two additional bedrooms and a bathroom have views of the wooded hillside. The fully developed basement is perfect for entertaining with a massive family room with wet bar and games area. Winters are a breeze with the attached triple car garage with in floor heating. Enjoy the gorgeous mountain vistas and Aspen trees that surround the property from the deck or covered patio.

Stargaze around the glowing embers of the fire pit. Located within a short driving distance to the amenities, shopping and restaurants of Wentworth and Aspen Woods as well as numerous private and public schools. This secluded property is the perfect retreat from the hustle and bustle of city life.

VISIT OUR WEBSITE FOR MORE PHOTOS, VIDEOS, FLOOR PLANS AND 3D TOURS

MARKETING YOUR HOME FOR ALL IT’S WORTH®

RICHMOND | $1,125,000

2113

2 8 T H AV E N U E S W

Stylish and contemporary living in Richmond! Enter this bright, open concept home and instantly be impressed by the high end finishings. The dining room is highlighted by a double sided fireplace. The chefs kitchen boasts a large concrete waterfall island, custom lacquer cabinetry and top of the line stainless steel appliances. Entertaining is a breeze in the attached living room. One floor up, you will find two bedrooms with a bathroom, office and laundry conveniently located.

The top floor is an urban oasis completely dedicated to the master suite. A spacious master bedroom opens up to a rooftop patio with beautiful city views. Also included on this level are an ensuite featuring a double rain head steam shower and walk in closet. Head down to the basement where you will find a family room which is made for cozy movie nights & a fourth bedroom and bathroom - perfect for out of town guests! Enjoy the close proximity of the amazing shops, restaurants and amenities of the neighbourhood!

PATTERSON | $1,095,000

351

PAT T E R S O N B O U L E VA R D S W

Luxury on the Hill - Located in the desirable west end neighbourhood of Patterson Hill, this grand home feels like an escape from it all! Featuring the finest finishings like Herringbone hardwood flooring, wainscotting, soaring ceilings and custom millwork. Welcoming you is a grand living room and formal dining room. The luxurious gourmet kitchen features marble counters, high end stainless steel appliances, island, custom cabinetry and breakfast nook. Enjoy the light streaming in from the floor to ceiling windows while you relax in front of the fireplace. Upstairs you’ll find the master suite with spa like ensuite and walk in closet. Three additional bedrooms and a bathroom complete this floor. The basement is perfect for movie night. A bedroom with walk in closet and ensuite is ideal for out of town guests. The expansive backyard is made for enjoying beautiful summer evenings with family and friends. Enjoy the nearby restaurants, shops and amenities of Strathcona Square and West Hills.

HERITAGE POINTE | $1,095,000

41

ARTESIA POINT

Upscale Estate Living with a VIEW! This stunning bungalow in the prestigious community of Artesia at Heritage Pointe backs onto the tranquil river ravine. A spacious open floor plan showcases a luxurious kitchen with custom cabinetry, spacious island with breakfast bar, wine fridge, stainless steel appliances and walk in pantry. The inviting living room is the perfect spot to unwind in front of the fireplace and escape into a good book. Enjoy a glass of wine on your protected upper deck or lower patio. The main floor also features a grand master suite with a five piece ensuite and expansive walk in closet. Easily work from home in the separate office. An attached triple car garage opens to a laundry/mud room. The lower level walkout is bright and inviting with lots of space for movie night. Two additional bedrooms and bathroom are great for out of town guests. Enjoy the peace and serenity of country living just minutes from Calgary!

Contact Chris Fullerton 403-669-7353 for more details.

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ASPEN WOODS | $995,000

206

A S P E N M E A D O W S CO U R T S W

Executive custom built home in an enviable location! This large 6 bedroom built by Elegant Homes is on one of the best streets in Aspen. Entertain friends in the formal living and dining room. Gather the family in the light filled 2 story high family room. The dining nook is perfect for casual meals and has access to the sunny south facing patio. In the kitchen you’ll find wood cabinets, stainless appliances and a large walk in pantry. There’s also a quiet study on the main floor perfect for working from home. Upstairs, there are 3 children’s bedrooms, one with its own ensuite and the other 2 sharing a bath with double sinks. The master suite is generous in size. In the lower level, a rec room and adjoining media room have large windows and offer plenty of space for the kids to hang out. Two additional bedrooms are perfect for visiting guests. This oversized estate lot with south yard exposure is bordered by mature spruce trees for privacy. A fantastic price for a house of this size and in this location!

VALLEY RIDGE | $949,000

230

VA L L E Y P O I N T E WAY N W

Backing a natural reserve and priced to sell! Built by Albi Homes in 2017, with 3753 sqft of developed living space, this 2 story walkout is in the most coveted location in the community. It is immaculately maintained, spotlessly clean and is a no smoking, pet free home. Imagine relaxing in front of the modern stone living room fireplace, working quietly from the office or watching the sunset from the large west facing deck. The kitchen features quartz counters, sparkling mosaic tile, stainless appliances and a walk thru pantry. The statement lighting, 10’ ceilings and light toned hardwood brighten the entire open concept main floor. Upstairs, the master bedroom has views of the ravine and the serene ensuite includes a freestanding tub, double vanities and a large shower. The 2 bedrooms and bathroom with 2 sinks are perfect for the kids. A large recreation room with 9’ ceilings in the walkout level has ample space for the TV, a playroom and gym.

This competitive price, location and style can’t be beat!

ASPEN WOODS | $850,000

66

A S P E N S H I R E P L AC E S W

Family Friendly! Parents will love the great layout and quiet cul-de-sac location of this two story walkout. Kids can do homework at the kitchen island as dinner is prepared. This space is easily transformed for entertaining with the open plan connecting the kitchen with the dining area, living room, and deck. Hide coats and shoes away in the mudroom and get groceries into the kitchen easily thru the walk thru pantry. Work from home in the private office. Upstairs, the bonus room is perfect for movie night. A master bedroom with walk in closet and 5 piece ensuite, 2 additional bedrooms and a bathroom complete the second level. The walk out basement includes a large recreation room, 2 more bedrooms, and a four piece bathroom. This area is perfect for out of town guests or teenagers needing some space of their own. The glass doors lead to a covered patio and south facing backyard which has been professionally landscaped. Schools, parks and shops are nearby. This is a home the whole family will love!

BOOK YOUR SHOWING TODAY

MARKETING YOUR HOME FOR ALL IT’S WORTH®

SIGNAL HILL | $659,000

222

S I G N AT U R E WAY S W

Upon entering you’ll be impressed with the soaring vaulted ceilings, new hardwood floors and huge windows framing the view of the serene backyard. Picture celebrating special occasions in the formal dining room. The open concept kitchen and living room means no one is left out of the conversation while dinner is prepared. The master suite has access to the deck and an updated ensuite. A second bedroom makes for a sunny office for working from home. The basement is fully developed with 3 additional bedrooms, a recreation room with a fireplace, a bar, bathroom and laundry. This area has lots of potential and could easily be converted into a media room, home gym or whatever suits your fancy. Step out onto the wide deck and take in south west sunshine. There’s plenty of room to lounge on an outdoor sectional and dine alfresco style. The sandstone boulder retaining wall provides shelter and an impressive backdrop to the mature trees and landscaping. Ideal for effortless one level living in the WestHills!

SUNNYSIDE | $649,000

736

5TH STREET NW

Sunnyside turn-of-the century charmer! This fully updated home blends the convenience of modern living with old world character. Enjoy neighbourhood cafes, eateries, boutiques and the river pathway all just steps from your door.

Commute to downtown by bike or on foot within minutes. Inside, you’ll find hardwood floors, a large dining area with built-in wine bar, and a generous living room that opens onto an inner-city oasis in the backyard. The gourmet kitchen with high end finishes is the perfect place to channel your inner chef. Two large bedrooms on the second floor include a master bedroom flooded with natural light and boasting a large walk-in closet. The main bath is beautifully appointed with double vanities and a walk in shower and the laundry room is conveniently located on the second floor. Parking is a breeze with the double detached garage and permitted street parking for guests. Watch the world go by from the shaded front porch. You’ll make many happy memories in this lovely character home.

Contact Alison Kallstrom 587-899-2545 for more details.

SIGNAL HILL | $499,000

3650

S I E R R A M O R E N A R OA D S W

Professionally renovated by a noted interior designer! You’ll be surprised by the attention to detail and sophistication of this home. The open concept living and dining room immediately welcome you from the front door. There’s lots of room to accommodate family gatherings and holiday celebrations. Hang out or watch TV in the bright family room while dinner is being prepared. The island is perfect for homework or a quick meal on the go. This kitchen has stainless appliances, full height cabinets, a walk in pantry, Carrara marble backsplash and quartz countertops. Upstairs, the master suite has a leafy view of the front yard and an updated ensuite with double sinks. Use the 2 additional bedrooms for the kids, a nursery, or as an office. The basement is a blank slate, ready for your personal style and has ample space for a fourth bedroom or gym and a recreation room. Recently, the roof and windows were replaced and a new garage pad was poured. An ideal home for a couple, a small family or a downsizer.

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BUILD YOUR DREAM HOME BEL-AIRE BEL-AIR | $1,295,000

1017

B E L- A I R E D R I V E S W

This huge corner lot in Calgary’s most prestigious neighbourhood is the perfect opportunity to build your dream home. The 85’ x 150’ tree lined lot provides privacy and enough space for your own architectural masterpiece.

Design your dream bungalow on the newly constructed 3600 sq ft foundation which can accommodate a six car under-drive garage. Or let your imagine run wild and start completely from scratch. The possibilities are endless!

This district is a hidden gem - full of multimillion dollar properties and oozing modern elegance. The shops and restaurants of Britannia Center are just up the street and the convenience of Chinook Center and the businesses of McLeod Trail are a short distance away. Bike or run the paths around the Glenmore Reservoir. Members of the Calgary Golf and Country Club and Glencoe Club will appreciate the proximity. This location provides inner city living is at its finest.

ASK US HOW MUCH YOUR HOME IS WORTH

MARKETING YOUR HOME FOR ALL IT’S WORTH®

MOVING FORWARD!

There is no question that this year has been like no other and will continue to present challenges. We remain focused on the health and wellness of our clients as they buy and sell homes. Things will change in the months ahead and we will stay solution-oriented and find ways to overcome the uncertainties we all face with strength and courage. Your home is more important now than ever before and the saying “Home is Where the Heart Is” has even more meaning. We’re here to help you with your real estate needs.

May you find peace in your surroundings, comfort in your family, and health and wellness ahead.

Sam Corea, Chris Fullerton and Alison Kallstrom SAM Team Re/Max House of Real Estate

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NEED TO GET YOUR HOUSE READY TO SELL BUT DON’T KNOW WHERE TO START?

GET YOUR FREE COPY OF OUR GUIDE:

THE HOME SELLER’S 30 DAY ACTION PLAN. YOUR HOUSE WILL BE MARKET READY IN NO TIME. STRESS GONE!

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Page 1 - BOMA COVID-19 Response Page 4 - Congratulatoins BOMA Calgary Excellence Awards Nominees Page 6 - BOMA Calgary COVID-19 Advocacy Update

NEWS FALL 2019

BOMA COVID-19 Response

By Parnell Lee, Chair, BOMA Public Safety Committee, Director, Security and Life Safety, Brookfield Properties

W

ith how rapid the Covid-19 pandemic happened; Managers needed to respond at the same rapid pace. This requires a lot of effort to respond to the emerging issues.

Unlike a lot of emergency events which tend to last a few hours to a few days, the pandemic has been an ongoing event for a number of months. The BOMA Public Safety Committee has been on the front lines working together sharing information and best practices throughout the event.

The Calgary Emergency Management Agency (CEMA) works hard to ensure the safety of the citizens in Calgary. BOMA has been lucky enough to have a strong working relationship with them. Throughout the event, as a partner agency, BOMA has had a seat at the table to help advocate on behalf of the industry but also to provide valuable input to the City on what our members are seeing. It should be noted that Calgary is unique as we have not heard of any other City who manages their emergency management response with the input from external partners the same way that the CEMA does.

Unlike a lot of emergency events which tend to last a few hours to a few days, the pandemic has been an ongoing event for a number of months.

The BOMA Public Safety Committee has been on the front lines working together sharing information and best practices throughout the event.

As in the 2013 floods Glen Kitteringham once again stepped up and has worked with me to advocate for things such as Plus 15 closures and the subsequent

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Following a successful virtual Annual General Meeting, BOMA Calgary is pleased to announce the 2020-2021 Board of Directors and a new Executive Committee!

Congratulation to our new Executive, as well as our newly elected Directors - we know you will be exceptional stewards of the association. On behalf of the members of BOMA Calgary thank you for volunteering your time, your energy, and passion.

BOMA Calgary News

BOMA Calgary News is a co-publication of BOMA Calgary and Business in Calgary.

Business in Calgary

1025, 101 - 6 Ave. SW, Calgary, AB T2P 3P4 Tel: 403.264.3270 • Fax: 403.264.3276 info@businessincalgary.com www.businessincalgary.com

Probably the most enlightening thing identified through this event is the impact fear has had on the response. As emergency managers we have taken a very reasoned response to how we manage the safety of the population who frequent the office buildings. What we have seen though is that “Fear” has also been driving a lot of decision making. It has forced emergency managers to have to look at strategies not only from a reason perspective but also to look at managing peoples fear to help understand how best to respond.

BOMA Calgary

Suite 225, 550 11th Avenue SW, Calgary AB, T2R 1M7 Email: info@boma.ca • Web: www.boma.ca Tel: 403.237.0559 • Fax: 403.266.5876

Communications Committee Christine White, Chair, Oxford Properties Group

re-opening. Addressing PPE requirements. Providing City Transit with the concerns our members were relaying regarding the cleanliness and safety of the system. This has enabled us to provide members with the information that they need for their decision making.

Rita Borrow, Brookfield Lance Merrifield, Epic Roofing Enam Islam, Hines Jon Holmes, Camfil Aydan Aslan, BOMA Calgary Lucy Skjarstad, Artopex

Executive Officers

CHAIR Richard Morden, QuadReal Property Group CHAIR-ELECT Rob Blackwell, Aspen Properties SECRETARY TREASURER Candace Walker, Brookfield Properties PAST CHAIR Lee Thiessen, MNP LLP EXECUTIVE DIRECTOR Lloyd Suchet, BOMA Calgary

Directors

Lee Thiessen, MNP LLP *Past-Chair Blair Carbert, Carbert Waite LLP Carla Fedele, Choice Properties REIT Dan Lindsay, GDI Integrated Facility Services Aaron Pratt, Allied REIT Art Skow, BentallGreenOak Todd Throndson, Avison Young Christine White, Oxford Properties The Building Owners and Managers Association of Calgary publishes BOMA Calgary News quarterly. For advertising rates and information contact Business in Calgary.

Publication of advertising should not be deemed as endorsement by BOMA Calgary. The publisher reserves the right in its sole and absolute discretion to reject any advertising at any time submitted by any party. Material contained herein does not necessarily reflect the opinion of BOMA Calgary, its members or its staff. © 2015 by BOMA Calgary.

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Probably the most enlightening thing identified through this event is the impact fear has had on the response. As emergency managers we have taken a very reasoned response to how we manage the safety of the population who frequent the office buildings. What we have seen though is that “Fear” has also been driving a lot of decision making. It has forced emergency managers to have to look at strategies not only from a reason perspective but also to look at managing peoples fear to help understand how best to respond.

The best example of this is thermal screening. If you look at the WHO web site thermal screening is listed under myths as being able to detect Covid19. This has not stopped organizations from installing the systems. What has been seen though is the response from the population. People felt safer where these systems were installed because they had something tangible that they could see protecting them. Although skeptical of the technology as a tool to combat Covid-19, the resulting management of the people’s fear using the technology could not be overlooked. When you combine this with the proven techniques that buildings implemented to protect occupants, you get a system that works together to help keep them safe but also helps manage their fear.

How long this pandemic will last remains to be seen. The BOMA Public Safety Committee remains committed though to being there to support our members until such time as we return to a new normal.

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Congratulations to the 2020 NOMINEES FOR THE TC ENERGY BOMA CALGARY EXCELLENCE AWARDS

BOMA Calgary COVID-19 Advocacy Update

By Jay Islam, Policy and Government Affairs Advisor, BOMA Calgary

T

hrough the global COVID-19 pandemic, BOMA Calgary has remained committed to one of our key mandates: Advocacy. As we all move to adjust to the new normal, we continued to work with our industry partners as well as municipal and provincial governments to represent the interests of Calgary’s commercial real estate industry. Some of the advocacy work that we have continued to take part in has been directly related to the pandemic. This includes working with the City to ensure public safety as we dealt with the onset of COVID-19 and collaborating with our industry partners to submit white paper that included recommendations for all levels of government as they shift to creating recovery plans.

The BOMA Public Safety Committee has been on the front lines working as a partner agency to the Calgary Emergency Management Agency (CEMA) and sharing information with the industry to ensure public safety. As Parnell Lea highlights within his article in this issue, the Committee advocated for the industry for items such as: closures and reopening of the Plus 15 system, PPE requirements, security and emergency protocols and more. The tireless and ongoing advocacy from Parnell Lea and Glen Kitteringham throughout the pandemic ensured our industry’s voice was well represented and was part of what allowed the industry respond to the pandemic rapidly.

In early April, BOMA Calgary and BOMA Edmonton convened a group of stakeholders and other interested parties in order to formulate tangible policy directions for municipal, provincial, and federal governments to take in order to ensure economic resilience during the pandemic and recovery after. Findings from the Joint Industry Working Group session were used to create a detailed set of recommendations and considerations to help guide and shape government policy relating to COVID-19’s impacts on business owners, lessors, and lessees.

The Joint Industry Working group included members from both BOMA branches in Alberta, the Chambers of

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The BOMA Public Safety Committee has been on the front lines working as a partner agency to the Calgary Emergency Management Agency (CEMA) and sharing information with the industry to ensure public safety. As Parnell Lea highlights within his article in this issue, the Committee advocated for the industry for items such as: closures and reopening of the Plus 15 system, PPE requirements, security and emergency protocols and more.

Commerce from Edmonton and Calgary, and the Canadian Federation of Independent Business (CFIB).

The goals of the workshop were to establish clear direction on some of the priorities and interests of Lessors, Lessees, Property Owners, Developers, and Management as a whole, and to identify key issues, directions, as well as recommendations regarding policies and programs to provide support for economic development. As a direct result of the workshop, we developed a white paper that was circulated to all levels of government that outlined the Working Group’s recommendations. This

included considerations for property tax deferrals and refunds, commercial mortgage relief, business insurance eligibility and federal backstops, grant programs for small businesses, and further economic studies on the long-term impacts of COVID-19. These recommendations included complementary actions that could be taken at the municipal, provincial, and federal levels to develop solutions, practices and approaches that align with the priorities of our regions.

Are your worried about maintaining your BOMA Best certification?

These are unprecedented times for all Calgarians, whether you’re a business owner, a CEO, a property manager, or a tenant; there is no denying our lives have shifted. We’ve all been struck with challenges watching our City change on a daily basis hinging on the guidance of our government officials and medical experts.

We believe that the frameworks and policies we establish today will set the groundwork for growth and development of our province through the crisis and for years to come. It is essential that these work in the best interests of all stakeholders. As we start to learn more about plans to spur economic growth while reopening, BOMA Calgary will continue to remain engaged where necessary to ensure the voice of our industry is well represented.

In a time where everything seems uncertain, we will provide stability to your workplace in minimizing its environmental footprint.

To see our services or request a quote visit our website: greencalgary.org/greenworkplace

As health and safety becomes a first priority, some of our other tasks may move to the bottom of the ‘to-do’ list or seem not applicable for the time being. Despite all of the setbacks, Green Calgary is here to help your business stay on track.

BOMA Best, North America’s largest environmental assessment and certification program for businesses, has altered their requirements in response to the COVID-19 pandemic.

Green Calgary has created new waste audit services to help your business stay ahead and keep things simple for you. Our services will help you obtain or maintain a BOMA Best certification and extend your environmental goals into the long-term.

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Kyle Hudson, Kirk Hudson and Lloyd Cunningham. Photo by Riverwood Photography.

WESTERN MATERIALS HANDLING & EQUIPMENT LTD. CARRYING THE LOAD SINCE 1970

by Rennay Craats 65

Western Materials Handling & Equipment Ltd. Calgary Branch. Back to front, left to right; Garth Seibel, Doug Evans, Robin Hiltz, Jim Grant, Adrian Tudhope, Shane Veronelly, Darrell Dockendorff, Johny Jumo, Dale Leonhardt, Dwayne Kondrat Jing Han, Marie Hynds, Mike Shigehiro, Jeff Kam, Rob Konowalchuk, Jared Young, Jordan Babott, Ed Thompson, Scott Elsby, Nathan Tait, Ron Weyman, Wayne Dewar, Jen Tattersall, Martin Hexspoor, Michelle Pinches, Bryan Evans, Kyle Hudson, Lloyd Cunningham, Kirk Hudson and Jivan Nijjer. Photo by Riverwood Photography Inc.

O

ver the past half century, so much has changed in business and the world.

Through all the economic ups and downs, Alberta’s entrepreneurial spirit has remained strong and businesses continue to persevere and prosper. Since Western Materials Handling & Equipment Ltd. opened its doors in 1970 as the newest forklift dealership in town, there have been seven downturns and one catastrophic health crisis. This locally owned family business has ridden out each of these storms through diversification, nimble decision making, business planning and a little bit of humour to emerge stronger on the other side.

“If we’re not having a downturn I get nervous. Things are going well? What do I do?” quips retired former owner Kirk Hudson. “I had a managers’ meeting years ago and everybody was saying how their branches were doing. And I asked one and he said ‘everything is going so great here’. I had one word for him: duck.”

Western Materials has managed to successfully duck to avoid the fate of many other Alberta companies over the decades, and the early philosophy instilled by the founders has positioned it to prosper and grow in the next 50 years.

HISTORY OF WESTERN MATERIALS HANDLING & EQUIPMENT LTD. Lee Miller started the company in November 1970 after attending a trade show in Seattle. Toyota’s line of forklifts had just come into the United States and their booth was advertising for dealers. The requirement for consideration was a company name and facility. Miller pulled the name Western Materials Handling & Equipment Ltd. out of the air, got an address for the application, and was suddenly a Toyota dealer for Calgary. It has been an amazing, enduring partnership that both sides are proud of.

“We are honored to have been partners with Western Materials Handling & Equipment Ltd. for 50 years. They were the first Toyota forklift dealership in Canada when they opened their doors in 1970 and they have been outstanding representatives of the Toyota brand and everything it represents ever since. We’d like to congratulate Western Materials Handling & Equipment Ltd. on this significant milestone and we look forward to continuing to build on our great partnership for many years to come,” says Jeff Rufener, President & CEO, Toyota Material Handling.

WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 2

s n o i t a l u

t a r g n o C

WESTERN MATERIALS HANDLING LTD. on 50 Years!

We wish you many more years of continued success.

From your friends at Chelsea Investments Inc.

Western Materials Handling & Equipment Ltd. Edmonton Branch. Back to front, left to right; Carolyn Van Elst, Joanne Buhler, David Kowalski, Tony Langedahl John DeJordy, Bruce Graham, Lindy Lavoie, Fadi Naboulsi, Chris McIvor, Richard Armella, Draper Ecklund, Jaymie Haison, Jon Sekulich, Darren Hefford, Ben Beyer, Zenda Medeiros, Kris Higgins, Murray Wentland, George Dawes, Randy Payou, Steve Seibel, Kyle Wilson, Wes Clarkson and Murray Northcott.

Photo by Rebecca Lippiatt.

Miller soon added a branch office in Edmonton and in the years that followed expanded to Lethbridge, Medicine Hat, Grande Prairie and Red Deer.

A few years into Western Materials’ tenure Miller brought Keith Barbour on as a partner to help grow the company. In 1974 Lloyd Cunningham joined the company as a mechanic and Kirk Hudson came onboard in the same capacity the following year. By 1979, Lee Miller was ready to move on and offered up his shares of the company, so Barbour, Hudson and two others bought him out to become a four-man ownership team. Within five years, Hudson and Barbour shared ownership of the company and then in 1994 Barbour retired making Kirk Hudson the sole owner of Western Materials Handling & Equipment Ltd. Some health issues in 1996 caused Kirk to begin looking at ways to pull back from the company. After trying out a few different options he decided to form a management team to run the day-to-day operations at WestMat, with all but one member being promoted from within the company. He appointed Lloyd Cunningham as president to lead the company forward.

“I formed the management team and people asked how many days a week I’d be coming in and I said ‘None. It’s yours. Run it,’ and I’m telling you, they did an unbelievable job,” Kirk says.

Kirk’s son Kyle has also done an unbelievable job in the company. He started out working summers as a student, first in the parts department and then in the shop as a gofer and shop hand. After spending a few summers exploring other interests while earning his Bachelor of Commerce, Finance degree from McMaster University, Kyle joined the Western Materials team fulltime in 2007.

“I just started learning the business from the bottom up,” says Kyle Hudson, Chief Operating Officer for Western Materials Handling & Equipment Ltd. Kyle started in the company’s rental department and then in 2009 he took on the role of service manager, all the while juggling the needs of the company’s six diverse locations. Over the next five years, he accepted mentorship from the number of employees with incredible longevity in the company, especially Lloyd Cunningham who by that time had 40 years of experience with WestMat. WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 4

Toyota Material Handling thanks and congratulates Western Materials Handling & Equipment Ltd. for 50 years of helping the Alberta supply chain carry the load! We are proud to have been your partner throughout the entire journey and look forward to another half century of partnering together.

WestMat.com

ToyotaForklift.com

Western Materials Handling & Equipment Ltd. Medicine Hat Branch. Mike Jesse, Tammy Campbell, Rob Vollman and Darryl Lepine.

“I decided in 2015, that it was time to make the move and transition into ownership, and here we are today,” says Kyle.

THE COMPANY TODAY Since day one, Western Materials Handling & Equipment Ltd. has been a Toyota forklift dealer and has the honour of being the first independent Toyota dealer in the country.

This flagship partnership helped launch the business and establish the reputation for high standards and quality that WestMat enjoys to this day. It is also the only authorized dealer for scissor lifts manufactured by Aichi, a Toyota Industries company.

However, early on the executive team saw a need for equipment beyond the yards and warehouses around the city and continued to push the company for solutions to grow.

The company dabbled in some other lines of equipment to diversify its offerings. Lee Miller and Keith Barbour built their own line of rough terrain forklifts for purchase and rent called Miller-Barbour until the endeavour became uneconomical about six years after launching. Changes in the market in the early- to mid-1980s meant they had to start purchasing the Ford powertrains they used in the units from the United States, bringing with it high prices and all-time low exchange rates for Canadian dollars.

WestMat discontinued their Miller-Barbour line and looked outward for a replacement.

The forklift dealers had developed a relationship with Ontario-based manufacturer Load Lifter Manufacturing and in 1988 began carrying its quality rough terrain products. Representing this manufacturer meant WestMat’s clients had access to its wide range of products boasting capacities between 4,000 and 30,000 pounds and lift heights from 8 to 42 feet. These four-wheel-drive forklifts are perfect for operating in Canada’s inclement weather, performing well in snow and mud to guarantee great results every time. These superior product offerings, including compact and mid-range telescopic handlers, complemented WestMat’s existing products and provided a more versatile selection for clients.

In the early 2000s, the company further expanded its product line with the introduction of Kalmar’s high capacity lift trucks and container handlers. Kalmar has some of the largest WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 6

CONGRATULATIONS

WESTERN MATERIALS HANDLING & EQUIPMENT LTD.

ON 50 GREAT YEARS!

Construction Tires, Tracks, Forklift Tires and AG Track Distributor Serving Western Canada TC Industrial Tire Ltd Calgary Phone: 403.279.5559 | Edmonton: 780.414.0585 | Saskatoon: 306.954.3485 Email: info@tcindustrialtire.com | Web: tcindustrialtire.com

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WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 7

Western Materials Handling & Equipment Ltd. Red Deer Branch. Ray Young, Rob Lorenson, Keegan Bednard, Cheryl Berenik and Josh Sinnamon.

industrial reach stackers on the market and is uniquely suited to meet some very specific needs. With Kalmar, Western Materials could offer clients large capacity forklifts up to 125,000 pounds and put huge equipment including 286,000-pound capacity industrial reach stackers and enormous container handlers at customers’ fingertips.

These long-term relationships with the best manufacturers in the world have allowed WestMat to grow and expand with the confidence of its customer base while enjoying win-win relationships with the manufacturing partners. The company has exclusive dealership rights for Toyota, Load Lifter and Kalmar throughout the province, and the products of all three complement rather than compete with each other.

“One of the things that my dad always said and that I’ve adopted is we want to represent the top quality one or two products in their market, products that we can stand behind and proudly put our names behind,” says Kyle.

WHAT’S BEHIND THE NAME The forklift dealer offers the gamut of services to its diverse clientele. The various arms of the company combine to meet any need WestMat’s customers have. The diversity of the products on offer at the dealer is rivalled only by the diverse nature of its clients.

The company supports everything from distribution or manufacturing facilities to heavy oil and gas companies; lumber outfits to companies in the food industry; bottle depots to retail operations. Each company has specialized needs and Western Materials strives to ensure that their customers’ needs are covered.

“I don’t think there is an industry that we can’t provide equipment for,” says Kirk Hudson.

The products can all be tailored to clients’ needs too, especially given Toyota’s high levels of customization. Around 85 per cent of equipment rolling off Toyota’s line includes an option, large or small, that makes it unique to the one before and after it, whether that is the inclusion of a special light or built-to-order specs to handle customers’ toughest lifting applications. Because equipment is so unique, the team attempts to visit each client before ordering to ensure the piece will work for their space as well as their needs. It’s WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 8

Toyota Commercial Finance Canada would like to congratulate Western Materials Handling & Equipment Ltd. on its 50th anniversary as the premier materials handling solutions provider in Alberta.

Together we lift businesses to new heights.

To learn more about our services and our outstanding business partners please visit www.toyotacf.ca or write to us at info@toyotacf.ca.

Congratulations

Western Materials Handling & Equipment Ltd. on 50 years of delivering progressive material handling solutions to the Alberta market!

FROM OUR FAMILY TO YOURS…

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Western Materials Handling & Equipment Ltd. Grande Prairie Branch. Brian Bartsch, Bryan Cline, Tom Stern, James Nicholson and Chad Manning.

key to ensure that customers are ordering the right equipment for the job. WestMat also offers group/individual in-class, practical and online operator training to help safety administrators better manage their own safety programs.

To meet clients’ varied needs and specifications, Western has an impressive selection of new equipment available including a wide array of jacks and stackers, aerial lifts, tow tractors, telehandlers, forklifts and container handlers. Customers who prefer to buy used equipment represent a large part of the business, and Western Materials is proud to offer a variety of previously owned products for purchase ranging from pneumatic forklifts to aerial man lifts to indoor/outdoor forklifts.

“Capital equipment is something that some businesses need to own, and others really don’t want it so they want to find other ways to finance things. Whether we’re using third-party lease companies or facilitating it internally to help customers out we want to be as flexible as we can from a purchase and payment standpoint,” says Kyle.

On the service side, WestMat has a skilled team of field technicians that can be deployed to customer sites to service equipment in situ. The company has 35 service vans on the road in the province and a welding unit in Calgary to perform any loading dock related work. The company also supports customers through its parts department, which gives customers access to accessories and various forklift parts so that they can fix or refresh their own equipment.

For customers who don’t want or need to invest in a permanent piece of equipment, Western Materials has a comprehensive rental fleet that accommodates the individual needs of clients with options for short-term or long-term rentals, various lease style options, and rent-to-own contracts. With around 440 units, the company has the largest forklift/equipment rental fleet in Alberta.

Having so many options for clients’ forklift needs represents just another way in which Western Materials Handling & Equipment Ltd. is dedicated to serving customers well.

As a long-time second-generation Alberta business, Western Materials has a legacy of customer satisfaction and a reputation for quality products and service. It is what the company was built upon in the 1970s and it is important to the entire team to carry on that dedication into the next generation.

WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 10

“We are Alberta based and we focus on Alberta businesses. Alberta is a unique province in the country and we feel that we understand the customer base here very well and we represent it very well. The fact that it’s a second-generation family business is something that we are extremely proud of,” says Kyle.

The fact that Western Materials has the staying power it does lends even more credibility to the business. It gives clients confidence in their dealings with the company knowing that the company, not to mention many of the staff, has been there for decades and isn’t going anywhere. The team stands behind their word and their work to ensure customers are happy and eager to return.

STANDING OUT IN A CROWD For Western Materials it is the subtle things that make a huge impact. The company is part of Toyota’s ASEC (After Sales Service Evaluation and Certification) program in Edmonton and Calgary, with Lethbridge soon to be certified as well. This program helps improve the already robust COR-certified safety program by introducing a high level of organization and cleanliness in the shops along with a standard of professionalism and efficiency.

“This is something that separates us from our competition, and will continue to do that,” says Kyle Hudson. “Everything is labelled, there is a place for everything, and it’s extremely well organized. It’s something I’m pretty proud of.”

These standards are a lot of work to attain and even more to maintain, and the Western Materials staff is committed to continually improving productivity, efficiency, and service for its customers. It’s this dedication to the company that makes the staff the most valuable asset at WestMat. Management has created a great culture for staff by treating them with respect and fairness, fostering an environment of fun and providing them with opportunities to grow and advance at their jobs. Western Materials builds

WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 11

Western Materials Handling & Equipment Ltd. Lethbridge Branch. Justin Saruwatari, Mark Ingold, Susan Porter and Hein Janse van Rensburg.

on the strengths of its people in order to encourage them to reach their potential at the company. As a result, employees tend to stick around; nearly half of WestMat’s staff has been with the company for ten years or longer.

“It doesn’t matter if you’re the owner or a shop helper, everybody gets treated the same. Nobody gets looked down on or looked up at. It’s been like that ever since I can remember. And I think it makes it a pleasant place to work where they actually want to come to work and to make a career out of their job,” says Lloyd Cunningham, Western Materials Handling & Equipment Ltd. President.

This dedication to service standards and quality has helped WestMat succeed and grow over the past 50 years and will facilitate more growth into the future.

FUTURE IS BRIGHT With this milestone anniversary, the management team is looking back in appreciation at what got them here but they have their eyes set firmly on the future. Much has changed since 1970 but the philosophy of hard work, high standards and relationship building has never wavered.

“I think 50 years of continuity is extremely important,” says Kirk.

With that in mind, WestMat is focused on continuing to differentiate itself with its superior service levels and commitment to customers to find them the best product fit on the market. The team stays abreast of developments in the industry, including the move toward electric or battery powered products and Toyota’s foray into automation and warehouse systems, to fulfil their core purpose: Creating Solutions Together.

For 50 years, Western Materials Handling & Equipment Ltd. has created quality solutions for Alberta businesses, and through determination, teamwork and a well-earned solid reputation, the next generation will carry on serving Alberta business for years to come.

5927 - 86 Street Edmonton, Alberta Canada T6E 2X4 780.465.6417 | 780.717.7425 | sales@westmat.com

www.westmat.com

WESTERN MATERIALS HANDLING & EQUIPMENT LTD. • 50 YEARS • 12

PBA Group of Companies: Growing through Partnership

by Rennay Craats Above: Serge Cavalgiu, James Scott, Derick Enoh, Andrew Boblin, Peter Teteris, Patricia Phillips, Todd Schaan, Vern Boon, Leslie Redeker, Kelly Palmer, Maggie Liu, Rhonda Nicholls and Deborah Avery. Photo by Riverwood Photography.

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I

n the 1960s, Calgary boomed as it established itself as an international oil and gas leader. The city’s potential was not lost on Joe Phillips, a successful oil and gas businessman from West Virginia who was looking for a new venture.

Large or small, PBA considers its tenants as partners and is invested in the success of each one.

“The company was started by my father who had the vision of building upon the community of Calgary,” says Patricia Phillips, CEO of PBA Group of Companies.

“He loved the whole pioneer spirit and saw tremendous opportunity here.”

services. PBA Land & Development remains the foundation on which the Group built PBA Hotels, PBA Investments and PBA Management.

He changed more than his address; as a result of his oil and gas success, Joe diversified and entered the burgeoning real estate market in Calgary with the creation of PBA Land & Development in 1965. He founded the company on the strength of a handshake, the desire to deliver, and the acknowledgement of how far respecting another’s ideas and passions could take you. Now, 55 years later, his daughters Patricia and Michelle are coowners. Patricia, as Chief Executive Officer and Michelle, as Director, are carrying on Joe’s legacy as they continue to build upon this dynamic company.

Last year, PBA rebranded itself as PBA Group of Companies to better represent the company’s diverse

PBA Land & Development consists of a wide range of tenants from small family-run businesses to large national and multi-national organizations. Much of the portfolio is light industrial, but the team expanded into office and retail spaces to further diversify the business.

Large or small, PBA considers its tenants as partners and is invested in the success of each one.

PBA Hotels develops and acquires hotels while acting as an equity investor as well as the developer for its investor partners. PBA Investments looks to develop and acquire various asset classes with PBA being the lead for investor partners and an equity investor. Finally, PBA Management provides a full scope of management services such as land development planning, development management, leasing and asset management.

Above: James Scott, Vice President, Operations; Patricia Phillips, Chief Executive Officer; Andrew Boblin, Senior Vice President, Real Estate & Development and Todd Schaan, Chief Financial Officer. Photo by Riverwood Photography.

PBA Group of Companies | Celebrating 55 Years | 2

“The landscape of people we do business with is starting to change and grow, and we came to realize that we’re just part of a bigger community,” says James Scott, Vice President of Operations for PBA Group. “It’s a community of partners and we as PBA have a role in nurturing, fostering and developing that community.”

The concept of community runs deep at PBA, and one only has to examine their core values to locate the source. Joe Phillips founded the company on PBA’s first three values: respect, performance to exceed expectations and leadership. From the beginning, PBA has been a collaborative space where all parties are respected and all sides of a situation are considered. This ensures that the team acts with integrity and transparency while maintaining longterm relationships.

High-performance athletic training runs through several generations in the Phillips family along with the drive to do your best and use teamwork to overcome obstacles.

The PBA team has always expected more from itself and continues to exceed expectations within the firm and with its strategic stakeholders.

Continuity, Vision, Experience…

A PROUD LEGACY

Congratulations to PBA Group of Companies on their 55 years of excellence.

10805 - 50th Street SE, Calgary, AB T2C 3E5 P: 403.279.6661 | F: 403.279.6604 | 24/7 Service: 403.279.6661 crestviewgroup.com

PBA Group of Companies | Celebrating 55 Years | 3

PBA’s core values inform every decision the team makes, defines who they want to be and what they want to achieve. These values act as the foundation for every investment, project and partner interaction.

PBA’s central core value is leadership to elevate community, which evolved from Joe’s quiet but significant community-building philanthropy. The organization looks to lead and reinvest in the community through supporting the arts, sports, community organizations and charities. Giving back is the way the company does business and it is a source of pride for the entire PBA team.

“We have continued with his community spirit. We do not want to succeed at the expense of our stakeholders.

We want to achieve that collaborative process where we allow businesses to grow and collaboratively contribute back to the community,” Patricia Phillips says.

Collaborating and building relationships is key to PBA’s success and the success of their partners. This reflects their core value of building mutually beneficial relationships. The team is selective about who it does business with and if their values do not align, PBA passes on the partnership. Relationships with tenants, business

partners and strategic partners need to be win-win to achieve success.

The final core value comes naturally for the management team: diversity. Both Patricia and Michelle attended the female Ivy League Mount Holyoke College in Massachusetts, which reinforced the value of diversity.

PBA’s culture exemplifies this value in its team of diverse viewpoints, life stages and backgrounds. PBA is also one of the few real estate companies in Canada headed by a woman, which gives the company a unique perspective.

The firm’s diversity carries through its portfolio, which contains a variety of asset classes.

PBA’s core values inform every decision the team makes, defines who they want to be and what they want to achieve. These values act as the foundation for every investment, project and partner interaction.

“Our core values were a way to articulate how we were doing business already,” says Andrew Boblin, Senior

PBA Group of Companies | Celebrating 55 Years | 4

Vice President of Real Estate and Development for PBA Group. “Whenever we come upon a tough decision, it allows us to go back to these five core values and ask ourselves ‘Does this decision hit all of those?’ and if it doesn’t, we need to rethink it.”

120 tenants and select investors using the experience gained from its decades in the business. With a lean, cohesive team of 15 people, PBA is agile and efficient allowing it to respond to issues and implementing solutions quickly.

This philosophy has served PBA Group well. The award-winning real estate company serves around

Quick response was critical this spring when COVID-19 disrupted and changed our lives from what

PBA Group of Companies | Celebrating 55 Years | 5

CONGRATS PBA GROUP OF COMPANIES ON 55 YEARS! We can take care of your property this winter!

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we knew. PBA supported its partners, striving to understand their tenants’ businesses as well as the perspectives of financial partners in order to arrive at win-win solutions to the issues COVID introduced.

The company also collaborated on and rolled out the headversity mental health app to help build resiliency in organizations. This allowed them to connect with their tenants and strategic partners at a critical time when many felt isolated. Through this collaboration, PBA demonstrated their ability to be proactive, pivot and make decisions quickly.

“We see PBA as very resilient and adaptable.

Because we are a private company, we have the ability to make quick decisions with a longer-term perspective in mind,” says Todd Schaan, Chief Financial Officer for PBA Group. “We have a private PBA Group of Companies | Celebrating 55 Years | 6

The best of both worlds has yielded amazing results. From its headquarters in the historic Joe Phillips building, PBA has spearheaded iconic projects that show the company’s unique approach to the business.

Congratulations PBA GROUP OF COMPANIES ON 55 YEARS OF EXCELLENCE! 600, 815 – 8th Avenue SW Calgary, AB T2P 3P2 Tel: (403) 543-2187 | Fax: (403) 543-2191

nimbleness and agility but we treat ourselves as a reporting issuer with strict corporate governance that guides our decisions and strategies going forward.

It’s the best of both worlds.”

cascorp.ca

The best of both worlds has yielded amazing results.

From its headquarters in the historic Joe Phillips building, PBA has spearheaded iconic projects that show the company’s unique approach to the business. Phillips Park is one of the organization’s largest properties and recently underwent a major asset refresh, both internally and externally, to bring the 1977 space into the present. While a similar renovation is planned for some other assets, many of the properties stand up over time thanks to unique design and quality development.

PBA has approved plans in place to develop 17 Select, a 235,000 square-foot mixed-use development in the Beltline that will shape the 17th Avenue/1st Street SW corridor. With street-oriented retail, large office spaces, and a 23-storey residential tower, this unique development will offer an amazing environment for tenants and residents, just three blocks away from the planned new entrance to Stampede Park on 17th Ave. Southbow Landing is a 545-acre master planned community in Cochrane that will transform the south side of the town. PBA is the development manager for the project, using its expertise to move the project forward in the most efficient, cost-effective and highest yielding way possible. By obtaining this project, PBA and its team secured one of the largest comprehensive zoning approvals in Cochrane’s history.

Applause!

BMO celebrates the PBA Group of Companies and their 55 years of contributions to the Calgary business community. ®

Registered trademark of Bank of Montreal.

PBA Group of Companies | Celebrating 55 Years | 7

One of the most exciting current projects involves PBA’s foray into hospitality with The Dorian Hotel.

The $110-million, 27-storey dual-brand hotel will feature 308 luxury rooms including 133 Autograph Collection rooms and 175 Courtyard Marriott rooms.

The Dorian, inspired by Oscar Wilde’s novel The Portrait of Dorian Gray, will create a sophisticated, design-forward, vibrant space for travellers and locals alike while making a significant impact on Calgary’s downtown skyline and economy.

PBA Group’s 55-year history is impressive; the team is excited about the next chapter and what opportunities it holds. It has an ambitious growth and diversification plan for the future while continuing to build on its existing assets and partnerships.

“We have positioned the company very well for the opportunities that we see moving forward in the next 10 years,” says Patricia Phillips. “We are proud to be based in the Calgary community.”

And Calgary is proud to have PBA Group to help shape the city with its diverse portfolio.

From your friends at CBRE Limited

Joe Phillips Building 101- 6th Street SW Suite 220 Calgary, Alberta T2P 5K7 Email: info@pbaland.com Phone: 403.777.2722 Tenant Services: 403.777.2729 www.pbaland.com

Congratulations on Reaching a Milestone of 55 Successful Years!!

CBRE Limited 500, 530-8th Avenue SW, Calgary AB T2P 3S8 403.263.4444 | www.cbre.ca

PBA Group of Companies | Celebrating 55 Years | 8

The Calgary Chamber is the voice of the business community. We double down on commerce and work with businesses to create catalysts for growth.

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // SEPTEMBER 2020

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Forging the Future VIBRANT BUSINESSES LEAD TO VIBRANT COMMUNITIES Visionaries built Alberta with courage, grit and determination, working together to overcome all challenges, creating opportunity where generations enjoyed rewarding and fulfilling lives.

The time has come to harness our can-do attitude to forge a path that will nourish, power and inspire Albertans to build a new economic footprint that will rise as Canada’s shining star.

Bold actions to position Alberta for the future.

We need to harness the entrepreneurial spirit that has defined Alberta for generations in order to recover and emerge stronger and more united to take on the defining issues of our time.

As leading voices of Alberta business communities, we have taken the time to formulate recommendations in five key areas to create long-term stability and growth for Alberta’s economy.

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SEPTEMBER 2020 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM

NOURISH KEY INDUSTRIES

STAY SMART, GET SMARTER

Alberta is already a global leader in key industries the world counts on including energy, agriculture, transportation, forestry, tourism, healthcare and technology. We will nourish these industries into innovation super clusters that Canada and world can turn to for leadership and expertise.

Nourish our education advantage from Kindergarten to post-secondary making Alberta a leader in the knowledge economy.

POWER INNOVATION Alberta is rich in brainpower. We can flex our intellectual capacity to power economic diversification for a more stable and consistent revenue mix.

INSPIRE YOUTH We need to ensure that youth have a promising future here in Alberta.

Already ranked as one of the best places to live and work, Alberta’s long-term recovery and a future with opportunities for our children will depend on the creativity, grit and determination of entrepreneurial Calgarians and the innovative thinkers in our economy.

NEW JOBS IN ALL INDUSTRIES Sustainable jobs in a diverse array of industries are the foundation of a vibrant economy and vibrant communities.

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Calgary Resilient Business Awards Gala

T

he Calgary Chamber honouring 6 resilient businesses through Calgary’s Resilient Business Awards. This year, the Chamber’s annual celebration of small business is pivoting to recognize the entrepreneurial spirit of our business community, the impact COVID-19 has had on our city, and how business responded with grit and determination.

Business Leadership Award for the leader who showed compassion, demonstrated a forward-thinking mindset and led from the heart during the COVID-19 crisis.

There will be six award categories:

Calgary businesses adapted their business models, redefined their customers and supply chains, and directly contributed to the fight against the virus; all the while facing unparalleled strain and uncertainty.

Resilient Business Awards for those who showed resiliency, compassion and determination during COVID-19. Three awards will be given out based on size of business: •Resilient Business Award: Micro-business (under 10 employees) •RBC Resilient Business Award: Small and medium business (10-150 employees) •Resilient Business Award: Corporate enterprise (150+ employees) ATB Community Impact Award for the business who had the largest impact in the community.

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TD Inclusion and Diversity Award to the business that best recognizes the range of human differences and involves and values them as strengths.

For nearly a decade, the Calgary Chamber has recognized the contributions of small business through its annual Small Business Awards gala. This year, we will celebrate and recognize the leaders and businesses who have shown compassion and resiliency through the COVID-19 crisis.

Winners of the awards will be announced at a [Virtual] Gala on September 24, 2020. Go to CalgaryChamber.com to learn more and register for the event.

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SEPTEMBER 2020 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM

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BUY LOCAL! A CALGARY WIN-WIN // BUY LOCAL

BUY LOCAL!

A CALGARY WIN-WIN

N

ow more than ever, it’s an undisputed truth! For Calgary business—and for the Calgary community— ”buy local” is the ultimate what-goes-around-comesaround.

Despite the fiercely competitive nature of retail and consumer services, Buy Local is not so much anti-online shopping or anti-big chain/big box store as it is positive and pro-Calgary, because it is documented and undisputedly proven that “buying local” impacts Calgary in many ways.

Of course “buying local” is good for the Calgary economy but, as surveys and analysts explain, “buying local” has an invaluable domino effect on Calgary jobs, the Calgary community, Calgary arts and culture and recreation, Calgary causes, non-profits and charities and even on intangibles like Calgary’s uniqueness and character.

The Canadian Federation of Independent Business (CFIB,) Canada’s largest association of small and medium-sized businesses has been voicing concern about the COVID impact on local businesses for months. “It’s critical to our neighbourhoods and, more generally, to Canada’s economic recovery that we move the needle on local, small business recovery and help local businesses who have been starved of sales survive,” says Laura Jones, executive vice-president at CFIB. According to the CFIB, 63 percent of Canadian small businesses are fully open and 39 percent are fully staffed.

Sales are up seven per cent, although the challenging reality is that just 26 per cent of small businesses are making normal sales.

“We urge Canadians to put the focus on local small business, at least for the balance of this year. Every Canadian can make a big difference by choosing to support local businesses, whether it’s buying from a small local retailer rather than a national chain or a big box store or asking friends about their favourite local businesses and checking them out.”

Particularly in the Calgary, local small businesses are vital in almost every business sector.

Of course there are the obvious and clichéd warm’n’fuzzies like local businesses being owned and operated by your neighbors but, after much numbers crunching, surveys about the local economy and the local community resoundingly show that nearly 70 percent of money spent locally stays local and that independent retailers return more than three times as much money per dollar of sales to the community in which they operate than chain competitors.

Also, independent restaurants return more than twice as much money per dollar of sales than many national restaurant chains.

Local businesses are the backbone of the Calgary community and according to survey stats, more than 50 percent of local business owners donate to charity, and of those that donate, 90 percent donate to local causes.

It’s undisputable: buying local is a Calgary win-win!

ABOVE: LAURA JONES, EXECUTIVE VICE-PRESIDENT AT CFIB. PHOTO SOURCE: CFIB

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // SEPTEMBER 2020

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With trips from Calgary to Edmonton, Red Deer, Banff, Lethbridge, Medicine Hat, the airport and more!

MOVE OVER, DOMESTIC AIRLINES! The Newest Travel Innovation is a Canadian Success Story

InOrbis is breaking all the rules of inter-city travel and it’s working. Gone are the early check-ins, added fees, poor internet connection and lost working hours of an on-the-go executive lifestyle. Meet your new ride.

Oh yeah, and it’s a Tesla.

Safe-mode On

Tesla’s Bioweapon Defense Mode; it’s real and it’s in every InOrbis car. Not only is it effective against environmental particulates, it also scrubs the interior air. Combined with a freshly sanitized cabin and a masked, professional driver, you’ll travel easy as you breathe fresh, clean air. InOrbis has everything you need to travel safe.

Top Producer

In the “old days” executives scheduled late night or early morning flights to avoid the risk of reduced productivity and missed messages. Now, simply open the InOrbis app, select your time, and grab your bag. Your door-to-door service includes down-to-the minute booking flexibility and reliable in-car Wi-Fi, so you can travel comfortably in-style, and crush your to-do list. InOrbis is a game-changer.

The Electric Slide

InOrbis is elevating the sustainability game. Electric zero-emission vehicles were a great start, and these cars are quiet, spacious and beautiful. Tesla is also taking steps to move off-grid in their factories for a true net-zero impact.

InOrbis offers in-city travel too, so you can also save the earth during your daily commute. A luxury ride with the planet in mind? Don’t mind if we do.

Plus, You’ll Save

A trip from Calgary to Edmonton with InOrbis takes the same amount of time as flying or driving yourself, but you’ll gain up to seven hours of productivity, reduce your CO2 emissions by up to 160kg and you’ll save up to 50 per cent of your round-trip cost. If a safe, productive and environmentally friendly trip wasn’t enough, these numbers just make sense.

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BUY LOCAL! A CALGARY WIN-WIN // BUY LOCAL

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PARKER’S PEN // DAVID PARKER

Parker’s Pen

BY DAVID PARKER

I

applaud Diane Colley-Urquhaut for being the only member of council to take a breath and declare that we should not “fall into the cancel culture” as the only dissenting vote regarding a name change for the James Short Park and parkade.

Questioning the thoughts and actions throughout history has become a pandemic in itself. Where do we stop? No one is or was perfect.

I have had the privilege of being involved with our Chinese community for decades, remembering as I write, the many good times dining with Roddy Mah and friends at Harbor City. Over many years talking business, culture or visiting with organizations like Wink Kei, never hearing the name James Short brought up.

Yet today his name has been called “an affront’ to the community.

Churchill is one man thanked by so many for his leadership during the war years, yet today he and his statues are under attack. He had his faults for sure – I like to remember him for his quotes.

The differences in laws can be questioned. A Brutish newspaper columnist asked why, “we can socialize in pubs but put on a mask to buy a pint of milk on the way home.”

Time to thank Doug Driediger of Metrographics Art+Design for the pleasure his murals bring across Western Canada. Several can be found in our National Parks and on buildings in Chemainus on Vancouver Island, as well as Alberta and Calgary.

He has a huge panorama on the back of the Calgary Petroleum Club facing out onto 6th Avenue S.W., but sad to hear that his inspirational hands and dove on the side of the CUPS building – an iconic painting for the past 25 years - is to be painted over. It will be replaced by a mural by an artist selected by the Calgary Black, Indigenous and People of Colour (BIPOC) organization.

I do like murals and we have so many good works in this city, but why a new one needs this particular wall space bothers me.

Cheers to Wade Sparks of Rileys Reproductions and Printing which is celebrating 70 years of business in Calgary.

In a new biography of Georgina Landermer, his cook for 20 years, on the subject of diets for his digestive troubles, he said, “almost all the food faddists I have known, nut eaters and the like, have died young after a long period of senile decay.”

Good to see so many following the rules by wearing facemasks; a lot quicker than we took to wearing seatbelts, and still there are many who can’t be at a traffic light without texting or answering emails.

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SEPTEMBER 2020 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM

Final Words “Soap and water and common sense are the best disinfectants.” - Sir William Osler

so much more than print

Sparking Joy Everywhere we go I have been with Cowan Graphics for 10 and a half years as an account executive, energetically & eagerly flogging our bountiful wares and cashing a nice paycheque while doing it.

In all this time, I’ve worked on countless projects in umpteen industries – fleet, construction, tourism, cannabis, healthcare, fitness and recreation, retail, etc. but the one project that really stands out for me and continually sparks great joy is helping to “de-institutionalize” the dementia ward at St. Joseph’s Auxiliary Hospital in Edmonton.

St. Joseph’s approached me with their objective to implement “calming measures” for their residents using carefully selected images positioned around the ward. It took several weeks to choose just the right images and get a consensus. Once agreed upon, the graphics were produced and applied to elevators, walls, doors, windows and alcoves. The images were intended to brighten up the place and to deter residents from trying to exit; they could not be triggering in any way.

Once the graphics were installed, the feedback poured in. Several staff members commented that they loved the new friendly atmosphere, that the residents’ families noticed a markedly improved demeanor in their loved ones living on the ward, and that the new culture provided by the graphics actually greatly improved the quality of residents’ lives.

“GREATLY IMPROVED THE QUALITY OF THEIR LIVES!!”

That is when I broke down. Having just recently lost my husband and already riding an emotional rollercoaster, when they shared that my little project had improved the quality of people’s lives, I lost it. We were not merely selling decals, banners, face shields or wayfinding signs; we were creating an enhanced standard of living and lifestyle, and really, how can you top that?

Since then, we have done many more of these types of projects throughout more Dementia Wards, End-of-Life Units and Compassion Rooms at various hospitals, including creating a cozy neighbourhood feel by wrapping each resident’s door with a unique design, with their input.

It has been humbling, fulfilling and yes, joy-sparking.

Connie Lloyd, Account Executive/Milestone Member, Cowan Graphics Inc.

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