Business Cornwall June 2018

CORNWALL'S PREMIER BUSINESS RESOURCE FOR ALL THE LATEST NEWS AND OPINION businesscornwall.co.uk

JUNE 2018 / ISSUE 121 / £3.95

IN CONVERSATION WITH AMANDA WINWOOD AND JILL STEIN

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JUNE 2018

ISSUE 121

INSIDE FEATURES 12 - CEO INTERVIEW TWO FOR THE PRICE OF ONE, JILL STEIN AND AMANDA WINWOOD

18 – BUSINESS GROWTH RIVENTA SETS SIGHTS ON GLOBAL GROWTH

20 – CREATIVE FOCUS SHOWING YOUR BUSINESS IN THE BEST POSSIBLE LIGHT

REGULARS 4 INCOMING

BUYING LOCAL

6 BUSINESS NEWS GEARING UP FOR TEDX

32 ON THE MOVE

NEW APPOINTMENTS

34 FOOD & DRINK

KELLY’S TV CAMPAIGN

35 FSB

FSB NEWS ROUNDUP 36 TOURISM

NEW GERMAN ROUTES

37 EDUCATION

ECO FRIENDLY FASHION

38 CREATIVE & IT

COMMONWEALTH COMMISSION

40 JUST A THOUGHT

THE FUTURE’S BRIGHT SAYS ROBERT SALVONI

42 TEST DRIVE

THE SEAT ATECA

44 EVENTS DIARY

WHAT’S ON

46 CONNECTED

WHAT’S GONE

48 THE LAST WORD

NALDERS SOLICITOR LEE STUTT

PHOTO: CREATIVE FOCUS, SEE P20

BUSINESS CORNWALL

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JUNE 2018

ISSUE 121

WELCOME EDITORIAL DIRECTOR Nick Eyriey nick@businesscornwall.co.uk PUBLISHER Toni Eyriey toni@businesscornwall.co.uk BUSINESS DEVELOPMENT MANAGER Morveth Ward morveth@businesscornwall.co.uk ACCOUNT MANAGER Caroline Hill caroline@businesscornwall.co.uk CONTRIBUTORS Robert Salvoni DESIGN Hutch Agency - hutchagency.co.uk Printed in Cornwall by Deltor BUSINESS CORNWALL is published 10 times a year by: Tonick Business Publishing Pool Innovation Centre Trevenson Road Redruth TR15 3PL Tel: 01209 718688 SUBSCRIPTIONS subscriptions@businesscornwall.co.uk

ON THE COVER JILL STEIN AND AMANDA WINWOOD CORNWALL'S PREMIER BUSINESS RESOURCE FOR ALL THE LATEST NEWS AND OPINION businesscornwall.co.uk

Brand ambassadors I am constantly reminded what a fantastic place Cornwall is to live and work.

It is certainly not without its challenges, of course, but many of us wouldn’t want to swap it for the world.

Two people who need little reminding of Cornwall’s attractions are Jill Stein and Amanda

I can honestly say I have rarely enjoyed a conversation quite as much as I did with Jill and Amanda at St Petroc’s in Padstow last month

JUNE 2018 / ISSUE 121 / £3.95

IN CONVERSATION WITH AMANDA WINWOOD AND JILL STEIN

06 SPONSORED BY

06 9 772514

842001

9 772514

842001

Let us help you make an amazing first impression.

TEL: 01726 72548 | WWW.NATIONWIDEPRINT.CO.UK

COVER_JUN18.indd 1

21/05/2018 13:30

Business Cornwall magazine is proud to be a business partner of the Cornwall Chamber of Commerce

Winwood, of Seafood Restaurant and Made for Life Organics fame respectively.

The two businesswomen, who have both forged successful careers in their own right, have collaborated for their latest project – a range of natural toiletries which are being marketed through the Stein empire.

I meet a great cross section of characters and personalities from the Cornish business community for the feature interviews, but I can honestly say I have rarely enjoyed a conversation quite as much as I did with Jill and Amanda at St Petroc’s in Padstow last month.

Someone else who is excited about Cornwall’s prospects is this month’s guest columnist, Robert Salvoni. Robert is one of the driving forces behind the ‘Cornish Embassy’ concept, which is gathering pace following a successful Crowdfunder campaign. And he reckons Cornwall’s prospects are also gathering pace - space, marine, mining, renewables all pointing to some exciting times ahead.

Elsewhere in this issue we focus on the local creative sector and profile six of Cornwall’s Hidden Gems.

Business Cornwall magazine is proud to be media partner of the FSB

EDITOR BUSINESS CORNWALL Registered under the Data Protection Act All rights reserved No part of this publication may be reproduced, copied, stored in an electronic retrieval system or transmitted without the written permission of the publisher. Stringent efforts have been made by Business Cornwall magazine to ensure accuracy. However, due principally to the fact that data cannot always be verified, it is possible that some errors or omissions may occur. Business Cornwall magazine can not accept responsibility for such errors or omissions. Business Cornwall magazine accepts no responsibility for comments made by interviewees that may offend.

Wow your customers. Stand out from the competition. Win more business.

TEL: 01726 72548 | WWW.NATIONWIDEPRINT.CO.UK

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INCOMING

THE CONVERSATION

The big question When buying a product or service, how important is it for you to buy local? Do you always try to buy from a Cornish supplier where you can, or do other considerations come first, such as quality, price, customer service etc Join the conversation @biz_cornwall

/businesscornwall

businesscornwall.co.uk

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The last few months have seen businesses get ready for the new GDPR. But that is not the end of the story. Ben Travers, head of intellectual property at Stephens Scown LLP, explains new ways of working that businesses will need to be aware of

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BUSINESS CORNWALL

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THE CONVERSATION

THOMAS SMITH

Miller Commercial

There’s a difference between products and services. Where local knowledge or expertise are needed, I try to use local service providers as I find them best equipped and best able to respond to the problem. In terms of products, price dictates and with such quick turn-around for deliveries, I will go wherever the best price is offered and sadly, more often than not, that means out-of-county.

BRAIN HARVEY

Francis Clark

EDWARD CHAPMAN

Trailrunningman

When making buying decisions the most important consideration for me is value for money, which usually means making a decision based on quality, whether that is engineering excellence or brilliant customer service. I like to support Cornish businesses, because this is where I live and buying local generally has the least impact on the environment. I’m pleased to say that, in general, Cornish businesses deliver on quality, the owners are passionate about what they do and want to build long-term relationships with their customers. I can buy local without compromising on quality.

H

opefully your data audit has been completed, your data protection policy updated and your contracts with suppliers reviewed. But your work does not end there.

The GDPR introduces some new obligations.

REPORTING DATA BREACHES

It goes without saying that businesses should do all they can to avoid data breaches. However, as the majority are down to human error, it is impossible to eliminate the possibility

I think that most people when asked this question will think that the correct answer is local provenance is important in their decision making process. Whilst for some this might be true, I feel that in practice for the majority, when consumers are voting with their feet then the key determinant remains price rather than locality, especially when working to a budget.

In addition, being branded as “Cornish” alone is not a lot to mask poor quality. Thankfully the majority of Cornish produce is of great quality and a local premium on price can be easily justified.

JESS BOLITHO

Blue Flame

Buying local is important because it is supports your local community. It puts money back into the local economy, create local jobs, trains and upskills our own community. It also ensures that local businesses are sustainable by involving local communities.

altogether.

A new feature of the GDPR is that there is a strict time limit of 72 hours to report a data breach to the Information Commissioner’s Office. The clock starts ticking as soon as the breach happens, so it is crucial to put in place internal procedures and make staff aware of the obligation to report.

SUBJECT ACCESS REQUESTS

INCOMING

SINEAD HANKS

Any Old Lights

At Any Old Lights we will always use local suppliers where we can - our new shop was renovated and kitted out entirely using a local workforce and supplies. Our day-to-day work, including light refurbishment and metal work is carried out just round the corner with a trusted skilled team.

As an independent retailer in a town with a few chain shops, we know only too well how much our fellow small traders need us to use their services. However, as many of our suppliers are abroad we don’t have any option with much of our stock.

And we also had problems finding a competitive Cornwall-based courier company, as we ship all over the world.

In Fowey we are also working with the Chamber of Commerce to provide a discount to other chamber members as well as a Residents Cards, encouraging people to shop local.

MARK PICKEN

MPAD

Working with local suppliers is important as it builds good rapport to develop great projects, as well as keep money in the local economy.

All this allows you to offer a greater service to clients locally and nationally as you know you’ve got a trusted network of people behind you to allow you to deliver great results.

respond within 40 days. You may need to train staff to recognise these requests and introduces processes to handle them appropriately.

Ben Travers, is a partner and head of intellectual property at Stephens Scown. To contact Ben, please call 01872 265100, email solicitors@stephens-scown.co.uk or visit www.stephens-scown.co.uk

The GDPR has also increased awareness among the general public of their rights. We can expect more people to contact businesses to ask what information they hold on them. This is known as a Subject Access Request. You must

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CORNWALL

BUSINESS NEWS

SPONSORED BY

cornwallchamber.co.uk

THE WONDER OF TEDXTRURO

This year’s TEDxTruro is set to be a day of wonder.

The third TEDxTruro will be held on Friday, October 26 at Truro & Penwith College’s Truro campus, and this year’s theme is ‘Wonder’.

“We want to encourage our audience to marvel at the wonders of the world and take a moment to appreciate the beauty all around us,” explained TEDxTruro co-licensee. Katie Moore.

“Our speakers will spark the audience’s curiosity by posing questions, sharing stories, starting conversations and revealing insights into their work. They will open doors to new understanding and provide inspiration for anyone who has ever asked themselves the question: ‘I wonder?’”

There is still time to nominate yourself or someone you know as a speaker. Moore added: “Last year our speakers came from all walks of life – from parents to scientists – and the topics they talked about were just as diverse. The whole day was incredibly inspiring, and we want to keep that going in 2018.”

ADVERTORIAL

SAPC PLAYS ITS CARDS RIGHT St Austell Printing Company (SAPC) played its part in last month’s royal wedding by producing a special collectable edition of Top Trumps.

The Royal Wedding edition was designed by games company Winning Moves and manufactured by SAPC at its purpose-built factory on the outskirts of St Austell.

Thousands of the souvenir packs were produced in record time and distributed outlets across the Windsor area. They feature members of the royal family, the couple’s friends and other aspects of the wedding.

Peter Moody, SAPC managing director, said: “We’re proud that in our own little way, working with Winning Moves we’ve been able to help people to commemorate a very special day.”

NATURE IN FOCUS

University of Exeter driving an entrepreneurial ecosystem in Cornwall

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A

n innovation and entrepreneurial (IE) ecosystem requires highly talented people with a drive to do things better and differently. In Cornwall, there’s no shortage of skills and innovative start-ups, but we’ve always suffered from losing talented individuals to the ‘brain-drain’ of opportunities in London, when they’d rather stay here.

Our start-up support team at the University of Exeter’s Penryn Campus are working

BUSINESS CORNWALL

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BUSINESS NEWS

SPONSORED BY

cornwallchamber.co.uk

NEWS IN BRIEF Social landlord Coastline Housing has completed its 1,000th new build home in Cornwall. The milestone was reached at Heartlands with one of the housing charity’s new ‘Rent to Buy’ properties.

The property is one of 90 new homes developed by Coastline at Heartlands thanks to funding of £3.2 million from Cornwall Council and Homes England.

Work has formally begun on a £7.5 million expansion to the Aerohub Business Park. The project will deliver a three storey office building creating a total 1,005sq m of office workspace that will offer up to three individual spaces to let on each floor. In addition there will be a further eight business/light industrial units totalling 1,904sq m. Completion is expected in spring 2019.

A Cornish beauty brand has become one of the first in the UK to be certified palm-oil free. Truro-based Bloomtown has received Orangutan Alliance palm oil-free certification for its full range body & skincare.

Clothing brand Weird Fish has opened a fourth store in Cornwall. A new outlet opened its doors in Church Street, Falmouth and follows on from stores in Truro, Newquay and St Ives.

LumiraDx, a global digital health business, has expanded its UK Care Solutions division into new offices at Tolvaddon Business Park in Redruth.

on a solution. Based on the example set by University of California Berkeley, and Oxford/ Cambridge, we are aspiring to become a ‘Vortex University’. Using this model, we not only provide students the skills they need to be successful in their careers, but we also actively create an environment to develop and test ideas, engage with world-class experts, and receive innovation support in the form of advice and in some cases, funding. The goal is to make Cornwall the ultimate destination to work and live after graduation, so that our alumni continue to feed into the innovation ecosystem, helping younger students to develop and encouraging enterprising activity.

CORNWALL

PENDENNIS DELIVERS NEW SLOOP Pendennis Shipyard has delivered the 128ft Hoek designed sloop Vijonara, following her 18-month build programme in Falmouth.

Andre Hoek, her Dutch designer, explained: “This is the second hull in our ‘Truly Classic 128’ series, and this project in particular has been a fantastic experience from start to finish.

“The vessel was created for a knowledgeable owner with extensive sailing experience. Based on a proven hull specification, she has been completely customised and optimised extensively for performance. A new addition to the 128’ design is a bow sprit that houses the downwind sails such as an asymmetric spinnaker or a code sail, as well as paying homage to true vintage sailing yachts.”

Vijonara will be showcased publicly for the first time at the Monaco Yacht Show in September.

STRONGBOW AIMS FOR LISTING Strongbow Exploration Inc. has announced its intention to float on the AIM market of the London Stock Exchange.

Local law firm Stephens Scown LLP has advised on the legal requirements of the planned admission to AIM, which is expected to be effective in June.

Sally Norcross Webb, a consultant in the mining and minerals team at Stephens Scown has been advising Strongbow for several years.

She said: “This is another significant milestone for Strongbow, bringing it even closer to a production decision for South Crofty.

This phenomenon has led to the birth of the ‘Golden Triangle’ of high growth companies between London, Oxford and Cambridge.

Cornwall is already a place where you can enjoy a rich and wholesome lifestyle compared to the daily grind of city life. If we can pair this with a concentration of exciting start-ups and opportunities, Cornwall will not only be an attractive place to live and work after graduation, but potentially also a place for others to move to and start their own businesses.

Through our Think Try Do programme, we are fostering student and graduate business ideas with advice and, where viable, funding.

“South Crofty is a ‘super-giant’ tin asset, which ranks third globally by grade and size of resource. With a strengthening tin price, and a projected world shortage of tin, we need to get this legendary mine into production again for much needed jobs in Cornwall and a huge boost to the regional economy.”

Richard Williams, Strongbow CEO, added: “Strongbow has achieved a great deal since acquiring the South Crofty project in July 2016, and its planned admission to AIM, which is the next step in the company’s strategy, is a very exciting development.”

This programme has already supported several exciting start-ups including Muddy Duck Productions (a wildlife film company), PaddleLogger (a stand-up paddle boarding tracker) and ChargedUp – inventors of a portable phone charging network. In addition our range of business support programmes help Cornish businesses drive innovation and become more competitive, most notably Future Focus and Marine-I. Interested in working with our enterprising students and graduates? Get in touch: m.hanley@exeter.ac.uk D.A.Walker@exeter.ac.uk

BUSINESS CORNWALL

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CORNWALL

BUSINESS NEWS

SPONSORED BY

sapc.co.uk

A RECORD HAUL The Isles of Scilly Steamship Group transported a record amount of freight to the Isles of Scilly in preparation for the World Pilot Gig Championships, which took place last month.

In addition to shipping gigs to the islands on the Gry Maritha freight vessel and Scillonian III passenger ferry during the last two months, the Steamship Group transported thousands of passengers and supplies last week, with the total freight transported on

three sailings of the Gry weighing in at more than 260 tons – the equivalent weight of 45 elephants.

Hundreds more spectators and supporters journeyed over during the weekend, with more than 5,000 items of luggage handed by the Scillonian III – almost four times the amount managed on a normal weekend.

Cargo shipped to Scilly for Gig Weekend included 142 gigs delivered in staggered transport over the last six weeks, as only

two or three gigs can be transported on the Scillonian at any one time, and up to a maximum of eight on the Gry at once. Gigs have been on every sailing of both ships since mid-March to ensure they arrived on the islands in time for the weekend championships.

Other freight includes supplies for crews and onlookers, such as 20 tons of beer, four trailers of portable toilets, and over a ton of pasties.

EXPLORING NEW FRONTIERS Greater local control in a post-Brexit Britain should gain increasing importance, according to a new devolution plan for Cornwall.

As the UK prepares to leave the European Union, the Cornwall and Isles of Scilly Leadership Board has created the New Frontiers plan to “support a local economy that works for everyone” by building global industries, growing skills and wages and protecting our heritage and environment.

According to a recent report, New Frontiers has the potential to increase the region’s contribution into the UK economy by £2 billion and to support the delivery of at least 20,000 additional jobs by 2030.

If supported by central government, the ambitious plan will make Cornwall and the Isles of Scilly the world’s first ‘net extractor’ of marine plastics, ensuring less plastic enters the sea and that more is extracted.

It will also boost renewable energy, creative and digital technologies, space technology and

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lithium mining industries. Lithium is the raw material used in, amongst other things Tesla car batteries Leader of Cornwall Council and chair of the Leadership Board for Cornwall and the Isles of Scilly, Adam Paynter, said: “We believe the New Frontiers plan could transform not just our regional economy but also the future prosperity of the country as a whole, issues that we know are important to people locally because you’ve told us.

“The Leadership Board of Cornwall and the Isles of Scilly is united in our ambition to persuade Government of the importance of matching our ambitious plans with the resources and powers necessary to make them a reality. The plan also outlines how we can close the gap between our economy and the UK average.”

Paynter added: “Some people might argue that this second, more ambitious deal is a distraction when the country is at a major

crossroads negotiating its future relationship with Europe. However, we believe is precisely the time to discuss opportunities - the moment when this country is exploring new trading opportunities and considering how new legislation will be developed.”

You can read the full New Frontiers plan on the Council website.

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BUSINESS NEWS

SPONSORED BY sapc.co.uk

CORNWALL

MERLIN CINEMAS INSPIRES UK

Merlin Cinemas has been named as one of Britain’s most inspirational companies.

The fifth edition of London Stock Exchange Group’s annual 1000 Companies to Inspire Britain report identifies the UK’s fastest growing and most dynamic SMEs. 62 companies from the south west are named in the report, an increase of 8% compared to last year.

And among that number are Merlin Cinemas, which since starting in 1990 at the Savoy Cinema in Penzance, now operates cinemas across the UK, mostly in coastal and rural locations.

Also in the list are Helston-based building and landscape service company MJL Cornwall, and Liskeard-based Champion Groundworks.

DRY DOCK CONTRACT WIN Penzance Dry Dock has won a new contract to refit the fisheries protection vessel, Saint Piran.

It is the first time that the 27-metre vessel, which is based out of Newlyn, has been refitted in Cornwall and the refit is a major contract for the dry dock which was won following a competitive tender process.

Saint Piran will be in Penzance Dry Dock, which is Europe’s oldest dry dock and a part of the Isles of Scilly Steamship Group, for a month while maintenance is carried out. It is one of four vessels operated by the Penzance-based Cornwall Inshore

Fisheries and Conservation Authority (IFCA), whose duties include enforcing relevant fisheries legislation around the Cornish coast Kevin Ayres, marine superintendent at Penzance Dry Dock, said: “Saint Piran is a local vessel doing an important job around our shores and we are delighted to welcome her to Penzance Dry Dock.

“This is an important contract for us to have won, awarded on best value criteria, and we know the Cornwall IFCA is pleased to see this work come to Cornwall, supporting local skills and jobs.”

CORNWALL COLLECTS IS LAUNCHED

Redruth-based printing and communication solutions company, Imprimus, has launched a new mail and parcels collection service.

It has joined forces with Whistl, the second largest postal operator in the UK, to create Cornwall Collects. The new service will give businesses in Cornwall of all sizes the opportunity to have their mail and parcels

Cornwall Collects will offer the same delivery times associated with Royal Mail second class post, but with a potential cost saving

collected from their door, saving money by sending it alongside the one million letters and parcels already leaving the Imprimus HQ each week.

With collection vans initially serving routes across Bodmin, Camborne, Liskeard, Redruth, St Austell, Truro – and locations in between – Cornwall Collects will offer the same delivery times associated with Royal Mail second class post, but with a potential cost saving.

Imprimus MD Tony Plummer said: “Cornwall is home to many successful businesses, but as 50% of them employ fewer than 15 employees, most can’t get the bulk postage discounts that big corporations out of county take for granted.

By consolidating their mail and parcels, we can level that playing field and provide local businesses with an effective alternative.”

BUSINESS CORNWALL

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UNIVERSITY

OF PLYMOUTH

POP UP

INNOVATION

If you are strolling through Cornwall’s town centres or visiting one of the business parks over the coming months, you may spot something new

BELOW: DUNCAN MCAUSLAND TI Pop-up Innovation Centres are springing up across the county, from Launceston to St Marys, bringing a range of services and opportunities to local businesses.

Led by the University of Plymouth in partnership with Cornwall Innovation, Acceleration Through Innovation (ATI) is a £3 million European Regional Development Fund (ERDF) project, which is driving a culture of innovation through a range of activities and

owners can also benefit from having one-toone advice sessions with a business innovation specialist as well as network with other local businesses and attend workshops on topics such as Digital Innovation or 3D Modelling and Prototyping.

Duncan says: “We’re listening to the challenges that businesses face and responding to their needs; that often changes from location to location.

“The Pop-up Innovation Centres are welcoming a complete mix of businesses.

Some are early stage while others are more established. Those who have taken advantage of the opportunity recently include a fuel hauler, swimsuit manufacturer, retailers and brewers.

We’re listening to the challenges that businesses face and responding to their needs; that often changes from location to location events. The ATI Pop-up Innovation Centres have been created to reach businesses who, for a variety of reasons, may not be able to access the three permanent Innovation Centres in Pool, Truro and Penryn.

Business Innovation Advisor Duncan McAusland explains: “The concept of the ATI Pop-up is to bring the offer of the Cornwall Innovation Centres out to the local business community.”

ATI has already run Pop-up Innovation Centres in Bodmin and Launceston and the centre at St Austell Business Park is open until 31st July. Any business with fewer than 250 employees can use the facilities, which include hot desks and meeting rooms. Business

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It’s a bit like a Dragons’ Den – we hear of so many great ideas and projects.”

One business owner who has benefited from the ATI Pop-Up Innovation Centre at St Austell Business Park is David Brock (known as Brock) from new business support platform, Cornish Partnerships. He explains: “The office spaces that are available to hot desk, hold meetings and host conferences are some of the best in the county.

“I had an hour-long meeting with an advisor, which was extremely useful for my business.

The events are also very helpful. I think the main benefit to me has been that the team has recommended people for me to work with – it’s a great signposting service.”

The ATI Pop-up Innovation Centre is at St Austell Business Park until the 31st July.

Future Pop-up Innovation Centres are planned for Liskeard, Bude, Looe, Newquay, Penzance and St Marys.

Events taking place in the St Austell Pop-up Innovation Centre, include: Working with Academia – Thursday 21st June – 9.00 – 12.30 Funding Masterclass – Thursday 5th July – 9.00 – 13.00 For more information, visit www.aticornwallinnovation.co.uk

BUSINESS CORNWALL

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CORNWALL

ADVERTORIAL

TRADE HORIZONS ROADSHOW

Free event to get your business Brexit ready ith the right frame of mind and training, anything can happen. Cornwall’s business landscape has long been dominated by sole traders and SMEs - people using creativity to create opportunities.

As such, Cornwall Chamber of Commerce and the Export for Growth programme are excited to welcome Fraser Doherty from SuperJam and Beer 52 to speak to an audience of SMEs at the Trade Horizons Roadshow on June 21 at St Austell Conference Centre. The now 24-yearold entrepreneur started selling his gran’s jam at the tender age of 14. It’s now stocked in Waitrose and over 2,000 other stores worldwide. Poor gran, eh?

Designed to help businesses in Cornwall prepare for the challenges and opportunities that Brexit will inevitably bring, the Trade Horizons Roadshow offers a full day’s schedule of talks, and seminars to prepare businesses for the departure from the EU. Fraser will share his export story and provide practical insight on how his businesses are preparing for Brexit, while Brexit expert David Pothecary will focus on life outside the EU and explain the customs implications that may affect Cornish businesses.

Delegates will also hear from Andrew Grill, a practical futurist who will give an overview of current and predicted global trends and the

positive impact of ‘disruption’ in a digital age; as well as Brexit strategist, Katrina McWhinnie who will present her views on why Brexit is an opportunity that needs to be seized.

After a free networking lunch, delegates will be able to explore the Export Advice Zones where they can access a wide range of free support tailored to the needs of their business, including a free ‘Brexit Health Check’ or advice on how to pitch their product in China.

Free tickets for this event can be booked through Eventbrite at: https://bit.ly/2rfud1S

When it comes to probate, let our team of experts take care of everything.

rrlcornwall.co.uk Chartered Accountants & Chartered Tax Advisers Truro: 01872 276116 Penzance: 01736 339322 BUSINESS CORNWALL

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& Stein As business women, Amanda Winwood, owner at Made for Life Organics and Jill Stein OBE, co-founder of the Seafood Restaurant, have both enjoyed considerable success in their own right. More recently they have joined forces to create a range of natural toiletries – Porthdune by Jill Stein. If they're irrepressible individually, together they're irresistible!

PHOTOS: TOBY WELLER How long have you known each other?

Jill Stein: About eight years, (turning to Amanda) you were just splitting up with your husband. You were going through your divorce at the time.

Amanda Winwood: Yes, I won an Inspiring Women award and the prize was two hours mentoring with Jill Stein!

JS: (laughs) So she came in and we just talked about divorce!

Not business?

JS: No, I don’t think we did. You were going through it at the time and I had already been through it.

AW: And you said to me, ‘I’ve never mentored anybody before,’ so I just said, ‘why don’t we just have a cup of tea and a good chat then!’.

JS: So that’s how we met, and then we didn’t see each

CEO_Jun18.indd 1

other for a while.

We got this guy, John Jackson, on our board.

He used to work for Jamie Oliver and to cut a long story short he thought it would be an idea that I should launch a brand. His son, Jay, makes brands so they came up with the name ‘Porthdune’, while my daughter in law was going to do all the design for it. I had been to Somerset to see this guy who makes things but didn’t really gel. I then had a call from Amanda asking would we like to do some things for the bedrooms, and I said you’ve come at a perfect time.

AW: serendipity.

JS: It was serendipity. And that’s how it came about really.

AW: For me, I had hit 50 and was only going to work with people I really liked and had shared values. It makes life much simpler.

Isn’t it a rather luxurious position to be so choosy?

JS: Not really. Sometimes you do things to make money, therefore you have to work with people you may not particularly like because they’re the best person for the job. But this isn’t

about that, this is something we decided to do in house and I didn’t like the guy we went to meet so Amanda came along and it was perfect. So yes, it is important to work with people you like.

AW: And I don’t think it is such a luxury, you know. I think it’s more of a necessity. We’re all in business because we need to make money, but the fact is that every time I’ve worked with somebody where I’ve not had that chemistry, it’s never worked. It becomes a much more challenging thing to do, so actually it’s much easier to start a business relationship with someone you’re singing from the same hymn sheet with. Otherwise it just becomes hard work.

JS: I’m not really what people expect; I’m not a corporate-type person at all. Never will be, never have been. Because the business is so successful, people don’t expect what they get.

How do you know that it’s going to click when working with someone?

JS: I knew as soon as Amanda came in for the mentoring.

AW: It’s that first 60 seconds.

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INTERVIEW

WINWOOD & STEIN

it’s much easier to start a business relationship with someone you’re singing from the same hymn sheet with

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THE WISH

LIST

JS: It’s like with any relationship, not just a business relationship. There’s a chemistry that goes there and you pick up on it. My chemistry might not appeal to a lot of people, but we’re quite similar in that way; I would say we’re cut from the same cloth. And you recognise that in people. And like Amanda, I won’t really deal with people I don’t like, life’s too short.

AW: I love people. I loved being in the hotel and hospitality industry and that’s where we’re cut from the same cloth too.

JS: We have both been front of house and people in hospitality have a different way of looking at life. We’re not nine to five people, we’re not office people, we have to work 24/7 and it’s a different mentality. And that’s why I always get on with people from hospitality because we’re different.

Is that one of the reasons you don’t work with people you don’t like, because with customers you certainly can’t afford that luxury?

JS: Absolutely. I had to do that for 25 years.

When I worked in the restaurant I worked the floor bloody hard. I always think it is like going on stage. It is theatre. And when you get onto that stage and put your work clothes on, you have to pretend you love everybody and it’s not always possible. Because with some people, as soon as they walk in through the door you know they are going to be trouble. You can tell by their body language. But that’s what I tell all the staff - it’s theatre. You’re going on stage.

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AW: And you have to park everything, whatever is going on in your life. I remember doing that when I was at the Budock Vean Hotel. There was a lot going on personally, but you still had to put on the face and be that person.

JS: It is theatre. There’s no other way of describing it. When an actor goes on stage they are not the person they were before, they have to put on a persona. A lot of people in hospitality don’t do that, but if you’re serious about it, you must. And that’s a difference between our office-based staff and restaurant staff; they’re a different animal altogether. They know they are going to be knocking off at 5pm on Friday. We had a restaurant manager once and he was dreadful. He needed to work in an office really, or the Council! He wasn’t a people person and you have to be in that role. No matter what, you have to smile and be nice, and that’s hard sometimes. I understand that because I’ve done it all. I’ve done every job in this place. I’ve worked in the rooms, washed up, been in the kitchen.

AW: (laughs) I’ve got a reputation for being one of the best scrubbers in Cornwall! We had a big housekeeping disaster. A load of people went off sick, and a load resigned so I got stuck in. And our housekeeper named me the best scrubber in Cornwall! It’s bloody hard work, but I tell you what, you get the respect of your team. So I was the same, I did every job. When I was doing front of house, I would never walk around like the Grand Poobah, I would get

stuck in.

So tell me about the Porthdune Collection of toiletries.

AW: There’s an empathy and understanding about it. This is the first time we’ve made a product for someone else. For me it was about, “I really love this lady and Porthdune really needs to be this”. We did a lot of work around the scent, of what Jill loved and made various blends. But it also needed to be 100% natural, not 100% organic, because it’s impossible to make shampoo, conditioner, that type of product.

What’s the difference between natural and organic?

AW: Good question and there is a lot of confusion out there. Organic means that every single ingredient has to be derived from an organic source, which can be very complicated and cuts out using any natural ingredients at all.

So natural is not organic. So Jill’s products are 100% natural, but up to 23% of the ingredients are organic as well. With the shampoo and body wash we’ve used seaweed as the foaming agent instead of some of the sodium lauryl sulphates and ammonium lauryl sulphates that go in. There was a need to strongly link it to the place, to Cornwall and to tell a story that this is a Cornish brand. So having seaweed as an extract in the product was really lovely and seaweed is a brilliant product.

There are quite a lot of food ingredients used,

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INTERVIEW

WINWOOD & STEIN

such as avocado which is really good for hair and skin. But it takes time to do this stuff if you want to do it really well. We started talking in April 2016, so it took a good year. As well as making sure it smells right, the formula’s right, there is a whole lot of testing to go through.

And then there’s the design.

As it was the first time you’ve done something for someone else, was that process quite challenging in itself?

AW: It was in the sense that you have to put your head inside someone else’s space really, but that’s where having common values comes in and being cut from the same cloth. I think I know this lady quite well in some respects. But I loved it; it was a really interesting process.

JS: It was quite difficult to start with, trying to get ideas out of my head. I know what I like, but I don’t know what that consists of, or what I like to make that scent. So I gave Amanda an idea of the perfumes that I like and we came up with this signature scent which is beautiful. It’s a procedure you go through and after talking and trying different smells, it takes time. You mustn’t be in a hurry. Because it’s a premium product it had to be right otherwise there was no point in doing it. And it had to be something I would buy myself.

We have the products in the bedrooms for our guests and they’re available to buy in the shops. We have the candles and diffusers coming up next and the skin care, the artwork is being done as we speak.

We have also put them in the bathrooms in all the restaurants. Most of the restaurants out of Cornwall have a little shop, and they’re all online as well.

For me it’s changed since I arrived. It’s a very different place to when I first moved down here 18 years ago. I think people associate it with lifestyle; It’s an aspirational brand because it represents health, wellness, really good food The Porthdune branding draws strongly on Cornwall. What is Cornwall as a brand do you think?

AW: That’s a good question. For me it’s changed since I arrived. It’s a very different place to when I first moved down here 18 years ago. I think people associate it with lifestyle; it’s an aspirational brand because it represents health, wellness, really good food, it represents probably the best of what the UK in many respects can offer. Can you think of another county that has all that?

JS: And Cornwall’s cool. That’s the thing about

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it now. When I first came down it was like the wild frontier, such a different place. But now what’s happening in Cornwall is that there are so many young people moving here for a lifestyle change with their young families and they are the people who are going to change Cornwall. Intelligent, middle class people. My son is one of those people, and his wife. They have so many friends who have moved here.

That’s the future of Cornwall.

AW: There’s a lot happening in this world that’s not great, nutcases like Trump, there’s so much that is beyond our control. There’s this huge interest in what is ‘wellbeing’ and ‘wellness’. Like Jill said, for many who are clever and innovative, Cornwall is the place they come down to, it’s kind of almost the dream. It’s like stepping back a bit and asking yourself what are the real values in life.

JS: When I first moved to Cornwall, (laughs) in 1968, the freedom was just amazing.

Cornwall’s not up itself. I came from Stockport, near Manchester, the city. I never wanted to go back. When Rick and I first set up the restaurant, sure we missed our London life and our friends, but when our children came along there was no better place to bring your children up.

How much of a challenge though is it running a business in Cornwall. For a business like yours Amanda, does it help?

AW: It’s the most positive benefit. Brand Cornwall is really strong. When I go out and talk to people about the brand, who we are and what we represent and then I say we’re from Cornwall, they immediately go “oh my God, I love Cornwall, you’re so lucky”. So it’s brilliant...

But? AW: But, for me personally, I represent the brand so I am out on the road a lot. And infrastructure wise, in terms of transport, it is the biggest challenge of living here. The rail have just put their prices up and don’t provide a very good service to be fair. For me it’s a bit of an issue because I have this whole thing about carbon footprint but I am also running a business. And with Flybe I can get to London 16

in a quarter of the time for about half the price!

So hurrah for Newquay Airport and everything they’re doing.

The biggest challenge is commuting.

And what about the challenge of being a woman business owner? Gender inequality in the workplace is quite a hot topic at the moment. Do you see yourself as ambassadors for women in business?

AW: Women do business differently to men.

We interact differently and talk differently.

Women like being in groups and sharing, and men don’t interact in the same way. I think things like women’s awards came up almost as a kickback to get women recognition. It’s an interesting one. I hear about pay differentials etc everywhere and I am sure that’s the case but if I was sitting there I’d be going give me the same bloody pay, or you can stick it.

What would your advice be to women in business?

AW: Put on your pants of power and get on with it! It’s about having confidence. There’s actually some neuroscience behind this. Our brains don’t operate like yours. That’s just science, we can’t help that. Men are less self-critical. If women in business make a mistake, we’ll be really self-critical about it.

And women think about letting down children because many of us have families as well and will be asking themselves have I got the right work life balance. I hate the phrase work life balance because there’s no such thing.

It is unachievable and I think a huge amount of women put themselves under pressure to achieve work life balance and you can’t and never will. We should just forget about it and get on with it, tell our children we love them dearly and set to be role model the best we can.

Shouldn’t a person be judged on ability irrespective of gender? Gender shouldn’t have anything to do with it should it?

JS: It shouldn’t but unfortunately it does.

The way we were brought up, the man was always the more important. Whether with this

generation it will happen in the same way I don’t know. But we were told in our childhood, the man was the important person.

Have you had to work harder to be successful in your career because you’re a woman?

JS: I’ve been part of a team, like Amanda, not working on my own, not trying to be top dog. When Rick and I first worked together, he worked in the kitchen, no one ever saw him. I was the face of the Seafood Restaurant. But I was just doing a job, we were working together. Once he got on TV and people knew who he was, that was difficult because I thought all the work I was doing was immaterial really because Rick was who everybody saw. And celebrity is a very strange thing. People now, as soon as they see him it’s “get out of the way, let’s get to him”, but he’s just like anybody else. It defeats me a little bit celebrity, I don’t understand it. They are normal people with anxieties and faults like everyone else but because they’re on TV, they’re seen as superheroes. So at that particular time, I found that difficult, but I have got over that now, it’s not a problem.

How l look at the Rick Stein brand now is people know what they’re going to get; very good quality. So I work for the brand, I don’t particularly work for myself. And it’s a big business now. I am here, but there are operations managers and everything. It’s not as personal as when we doing it just by ourselves. It’s a big business.

Amanda, would you do another project like this with somebody else?

AW: I don’t know. We’ve had approaches.

Somebody asked would I do something for them; I spoke to the head honcho, then I met three of his people and I just thought “sorry, I don’t like you!” We have a value set in the business and respect, openness, honesty and ethics are way up there and I had just travelled from Cornwall across the country to meet his people, and they were quite rude, so I’m not sure I will. It depends who it is. But I don’t want to spread myself too thin and this is a really good partnership and it’s growing.

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INTERVIEW

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WINWOOD & STEIN

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GROWTH

PROGRAMME

PUMP UP THE An international pump technology business based in Truro has set its sights on further global growth thanks to support from Superfast Business Cornwall

It was becoming challenging to operate efficiently and exceed customer expectation without a structured system

iventa is an award-winning specialist at pump testing, monitoring and network optimisation, using highly accurate data to help clients such as water and waste water companies save money across their pumping networks.

Like many consultancies, Riventa had used traditional methods to manage its logistics and administrative systems, but this was becoming a barrier to scaling up the business.

Riventa’s consultancy director, Tom Clifford, explains: “We previously managed to run the business using spreadsheets but were outgrowing that system and needed a more robust solution.

“It was becoming challenging to operate efficiently and exceed customer expectation without a structured system. We have offices in the UK, Seoul, Toronto and Las Vegas, so having an integrated system in place is essential.”

Riventa approached Superfast Business Cornwall which helped guide the company to identify the best solution, an ERP (Enterprise, Resource and Planning) system that could integrate a number of functions from across the whole business. This included customer relationship management, a sales pipeline, manufacturing and inventory management, accounting and finance, human resources and project management.

The system has an online portal for customers to use so they can see workflows and dashboards, which is a new service for clients. There is also a new document management system that enabled digitisation of Riventa’s quality management system ISO 9001.

Riventa was assisted throughout the process by one of Superfast Business Cornwall’s digital business enablers, Steve Edwards.

“Superfast Business Cornwall was pivotal in helping us to distil our requirements and understand the underlying technology, which proved essential when it came to generating specification documentation and selecting

the right vendor,” says Tom. Riventa works predominantly with customers in the water industry, and was awarded Project of the Year 2016 by trade body The Pump Centre for its work with Severn Trent Water after it saved the business £400k in energy costs, or 9% of the annual energy bill.

The company has a diverse client base, with 99% of its revenue coming from outside of the Cornwall area and 75% of turnover is export.

“We needed to have a more organised system in place to support further global expansion,” says Tom. “We are a niche company, which means we are able to have a much greater global reach.

We currently have overseas contracts in Asia, the Middle East, North America and South America, and our new system has allowed us to be more structured and organised to take our business forward.

“If it hadn’t been for Superfast Business Cornwall’s support, we wouldn’t have been able to get the system in place so quickly. It would have been a considerably more drawn-out process; realising the benefits sooner has enabled us to expand faster.”

Superfast Business Cornwall aims to help businesses understand, adopt and exploit digital technology to boost competitiveness. The service offers a tailored programme of high quality information, impartial advice and digital development. Grant investment maybe available to enable new digital projects.

The service is funded by the European Regional Development Fund (ERDF) and delivered by Serco, national market leaders in the provision of Superfast Broadband focused business support.

For more information about Superfast Business Cornwall and how it can help your business to utilise digital technology, visit www.sfbcornwall.co.uk

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Supporting Cornwall’s new creative businesses

Over 100 creative businesses formed in Cornwall thanks to support from Outset See www.businesscornwall.co.uk to read more about these inspiring client stories.

The business start-up experts

www.outsetcornwall.co.uk • info@outsetcornwall.co.uk • 01209 311063

Business Cornwall Nov issue AD_PAGES_Jun18.indd 3 v2.indd 1

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CREATIVE

CORNWALL

Stand out It’s not just what you say, but the way that you say it.

Cornish creatives offer their advice on how to put your business’ story up in lights here’s an old saying – “doing business without marketing yourself is like winking at someone in the dark. You may know what you’re doing, but no one else does!”

For businesses of all sizes, from multi-nationals to sole traders, an effective promotional and marketing strategy can serve as crucial road map for the entire business.

But for many small businesses in particular, they are often too busy working in the business to work on the business, which can lead to its own problems.

Wolf Rock MD, Jo Downie, explains: “Small businesses are often so caught up in the day to day running of the company that their marketing strategy and activity becomes low on the to-do list, but without planning marketing can be sporadic, time wasting and off message.

“A good strategy should have short and

long-term goals, a clear understanding of the businesses customers, their position in the market when compared to the competition.”

One of the very first things for a business to consider in the marketing process is the branding. Branding should never be underestimated, it is a cornerstone.

“Your brand is the signpost between your business and your customer, and is vital – not only to attract business but also to act as the voice of your values, goals and ethos,” says Sara Pugh, MD at Falmouth agency Eight Wire.

“A brand is not just a logo,” she continues.

“It is about how you present yourself and what messages you want to deliver – whether that is through visuals, tone-of-voice or name, these should all coming together to create your brand identity.

“It is important that your brand identity is honest to your business, and reflects your ethos and ideals. Customers become invested in a brand and therefore ensuring you have a clear message which is consistent and fits with your target audience is key.”

Engaging a good public relations agency

Your brand is the signpost between your business and your customer, and is vital – not only to attract business but also to act as the voice of your values, goals and ethos

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BRIDGE THE MARKETING SKILLS GAP These days it’s not enough to be great at your core business.

You’ve also got to be great at the creative side ithout a website, social media presence and marketing materials, a brilliant product will still be brilliant but no one will know about it. Marketing turns products into profitable businesses with a customer base and sales platform. Yet this is where many businesses stumble.

According to the Cornwall & Isles of Scilly Skills Hub, lack of marketing skills is one of the most common challenges holding micro businesses and SME’s back. It has helped over 200 local businesses upskill their people and is developing a detailed picture of the skills landscape.

“The most common skills gap among local businesses is digital marketing,” comments Josh Hoole, project manager of the Skills

can also help the way people perceive you.

If you don’t engage with PR, many potential customers won’t perceive you at all! They simply will not know about what your business is/does/stands for.

Of course, if you have the time you may wish to handle your business’ PR activity yourself.

This is perfectly acceptable and certainly better than ignoring PR altogether, but you may still be missing out on some of those special skills that a professional brings to the table.

“Working with an agency will be more expensive but will typically get you better results, faster,” says Barefoot MD Jim Michell. “With the right agency you’re buying years of experience, existing relationships with journalists and bloggers, and an understanding of what the media is looking for from businesses.”

Jason Clark, director at DCA Public Relations, which has offices in Plymouth and Truro, says: “Fundamentally it’s about creating

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Hub. “General marketing and IT skills aren’t far behind, as is sales.

“All these skills fall under the creative umbrella which is interesting given Cornwall’s flourishing reputation in the creative sector. The good news though is that there is an abundance of training options and opportunities available which is where the Skills Hub comes in.”

On a free and independent Skills Review, the Skills Hub works with businesses to audit the skills that they currently hold and identify gaps that they never knew existed. The right training is proven to boost productivity by over 30% and enhanced creative skills will take businesses to new audiences.

Improve your creative skills with a free Skills Review. Get in touch at www.ciosskillshub.com, call 01209 708660 or email your skills experts at hello@ciosskillshub.com Cornwall & Isles of Scilly Skills

engaging content for different audiences to deliver a client’s business objectives, whether that’s a video, a public consultation, a press conference, or a social media strategy. It’s also about understanding how the media works, and what their needs are across different platforms. And it’s about being an objective,

The most common skills gap among local businesses is digital marketing

Hub is part funded by the European Social Fund (ESF) and match funded by Cornwall Council and Cornwall and Isles of Scilly Local Enterprise Partnership.

approaches that appeal to different sectors.

This is a time consuming daily activity that few businesses can manage in-house.”

Georgie Upton, director of Wild West Communications in Truro, says agencies live and breathe communication in all forms and driven by results.

For a number of years now, social media and digital marketing has become an increasingly important part of the marketing mix critical friend who anticipates, prepares and really delivers on behalf of the client. Vanity metrics just don’t cut it anymore.”

“PR is all about contacts and creating exciting new angles for the media,” believes Downie.

“PR professionals will have invested heavily in PR software databases to access the right person in that media house and have the expertise to craft stories and media

“That’s what’s so exciting about using a PR agency,” she says. “We can make a real difference to a business or brand’s reputation, supporting and driving business benefits – think brand storytelling in the national or industry press, a paid for digital strategy that drives direct sales, clever and impactful events, reputation and issue management or the development of a social media and influencer strategy.

21/05/2018 16:07

Marketing that inspires and engages

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“In-house continues to play a really important role, as this is the team on the ground which knows the business through and through, with direct and speedy access to senior decision makers and spokespeople. But all too often this in-house function is spread thinly across a myriad of broad marketing and sales support functions, with the outward facing requirements of consistent media engagement slipping inevitably down the list of priorities.

“We always say that a business owner is the expert on their business and we are experts in the media.”

When looking to engage the services of a PR agency, it is important to do your homework and understand what you are looking to achieve.

“Ensure you know what you want from your agency,” says Upton. “Our most effective campaigns come from strong briefs which clearly spell out the business objectives, so that we can successfully identify the comms requirements. We also always recommend agreed KPIs so everyone knows what to expect. Success can look quite different for different people – whether that’s tailored editorial features in a specific media title, click-throughs to a website and direct sales, or influencer endorsement to reach a tight target

sector – ensure you clarify this right from the word go.”

And consider the individual merits each agency. “Do your research and pick an agency with experience in your sector,” advises Michell “You will see results sooner than working with someone who has to start from scratch in a new area.

“Don’t invite ten agencies to pitch. Hold initial meetings to find out who you have a rapport with and narrow down the shortlist to three or four who are a good fit for your business.

“Provide a brief and an outline of budget. There are agencies who will deliver projects for £2k or £200k. If you don’t know what your PR budget should be, ask the agency what level they typically work at.”

For a number of years now, social media and digital marketing has become an increasingly important part of the marketing mix. And everyone’s doing it.

“Today’s landscape means that social media has become an important part of many

people’s lives and therefore a vital communication tool,” says Sara Pugh.

“As a business, if there is a free platform that millions of potential customers access daily, then why wouldn’t you make the most of this? You don’t have to be an expert on all social media platforms – it is far more valuable to focus on the platform that works for your business and target audience and do a little well, rather than a lot badly.”

Like basic PR, again it is something you can do yourself but equally the impact will go much further if you hire an external agency.

Downie says: “Social media has changed extensively over the last 12 months, so businesses will find it hard to keep up with the latest techniques, rules and tools without a dedicated person working on their channels daily, or professional advice.”

And echoing Sara Pugh’s point, she adds: “Not all businesses need all channels, so pick

Social media is a method to increase brand recognition, boost your search engine rankings and improve customer service

creative thinking and practical know-how

Bringing your brand to life Whether it’s a castle or a campus, an office or an exhibition, a single building sign or orientation throughout a large estate – we treat every project like it’s our first to offer the best solution for your brand’s visibility.

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Food Drink Travel Lifestyle BUSINESS CORNWALL

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Property visualisation and communication since 2003 CGI | Animation | Photography | Print

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BUSINESS CORNWALL

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21/05/2018 16:08

CREATIVE

BRANDING TOP TIPS Jaimie Sibert, MD of Falmouth-based 20/20, offers his top tips on getting your branding right first time

LISTEN BEFORE YOU LEAP

The first step to any creative process is to listen. Before you can create an effective brand you need a clear understanding of who you are and what you represent. The best way to do this is to ask those who know your business. Take time to fully understand your organisation’s values, perception and how you want your brand to feel.

BRAND APPLICATION

When you take your brand out into the world, whether it’s through a sign or exhibition stand, a website or a store interior – all these things create a tangible extension of your brand that people can see, touch and experience. Make sure you’re not sending mixed messages - a consistent brand ensures that everyone who interacts with you are all on the same page.

PERCEPTION IS REALITY

Your brand is the public voice of your organisation – it tells people who you are and what you stand for. Perception is reality when it comes to your organisation’s reputation so it’s important to have a strong brand identity that clearly communicates your core values.

THINK BEYOND DIGITAL

While digital media makes up a huge part of any marketing and promotion strategy, there’s no substitute for being able to actually see and feel something - don’t underestimate the value of tangible and experience brand communication.

FOOLS RUSH IN

If you choose to employ a creative agency to develop or apply your branding, make sure you allow realistic timescales for design concepts to be refined and approved. A rush job is never going to be the best job, so make the most of your investment and give the design process plenty of time.

Take a closer look

creativeedge.co.uk 6 Riverside House, Heron Way, Newham, Truro, Cornwall, TR1 2XN +44 (0)1872 260023 mail@creativeedge.co.uk creativeedge.co.uk

Creative_Jun18.indd 7

CORNWALL

the ones that are right for your business and concentrate efforts on those rather than spread yourself to thin across all the channels.”

But all businesses need to have an effective digital marketing strategy. Clark says: “You don’t want to dabble in digital marketing and you don’t want to work cross purposes with other marketing activities and colleagues.

Creating a strategy enables companies to discuss crucial questions leading to formulating an online proposition. Defining goals to measure accurately will allow you to optimise, benchmark and make changes.

“Social media is a method to increase brand recognition, boost your search engine rankings and improve customer service.

Regular internal and external audits of social media use and presence should be conducted.

If you are not represented on social media, when people search for a business or product and don’t find information from your business, they’re probably going to assume you don’t have it, adding doubt and lack of confidence in you, and therefore move on.”

Multi-award-winning PR and marketing

FOOD AND DRINK | PROPERTY | TOURISM | INTERIORS | EVENTS barefootmedia.co.uk BUSINESS CORNWALL

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Supporting Cornwall’s

CREATIVE HERITAGE

Cornwall has a rich tradition of inspiring creatives to live and work in the county. From Leach’s pottery and Hepworth’s sculptures to Frost’s paintings, the rugged beauty of the Cornish landscape has influenced many generations of artists and creatives

W

ith this abundant heritage of art and creativity, it is not surprising that the creative economy accounted for 10.6% of the total employment across Cornwall and the Isles of Scilly in 2015 (The creative economy in Cornwall and the Isles of

22

Scilly report, July 2017).

As a large number of freelancers and micro businesses do not reach the VAT threshold and are, therefore, not included in these statistics, it is reasonable to assume that the full economic effect of this industry within the county is much higher than reported.

Furthermore, many people are trading in the traditional big city life for the more relaxed Cornish lifestyle. With advances in technology, many creative studios are able to set up shop

in Cornwall and still attract large corporate accounts. The creative industry in Cornwall may have a clear advantage over other parts of the UK due to an unparalleled level of digital connectivity, with over 95% of business premises having access to fibre broadband.

The UK Government’s Building our Industry Green Paper published in January 2017 cites the creative sector as being essential to the country’s economy post-Brexit, and it was made one of five growth areas worthy of

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CREATIVE

CORNWALL

ABOVE FROM LEFT: EMMA JOYCE OF TOMFOOLERY SUPPORTED IN SETTING UP HER BUSINESS BY OUTSET CORNWALL RIGHT: ALISON BICK

special support.

Over the past nine years, Outset Cornwall has helped to launch well over 100 separate creative businesses throughout the county, including photographers, print makers, craft makers, designers, film and production companies and even galleries. This has had a major effect on enabling more local people to keep their skills in the Duchy and contribute significantly to the local economy.

One of the reasons for such a strong creative industry in Cornwall is the world-famous Falmouth University, which has retained its place as the UK’s leading arts university for the third year running in the Times and Sunday Times Good University Guide 2017.

The industry-leading campus has been honing the skills of artists and creatives alike for over 100 years. The University has also a strong association with start-up businesses, in fact 28% of all Falmouth students go on to launch their own business.

With both Outset and the University’s Employability Service geared up to help start-up businesses achieve great things, the development of a relationship between these two bodies should allow for graduates to take

their skills and make their mark on the creative economy.

Although this relationship is not new, Outset Cornwall has been hosting start-up events at Falmouth University since the beginning of the Outset programme, this May marked the first event targeted purely at second and third year students who may be considering self-employment as an option upon graduation.

Held on the Wood Lane Campus, Outset bought in members of its team to present to students on the benefits and barriers of choosing self-employment.

The presentation gave students an opportunity to engage with the Outset programme and start benefiting from the funded advice available. Alongside the business-start up experts from Outset was Falmouth alumni, Fraser Young who completed the Outset programme and formed his own video production company Bookshelf Productions Ltd while still studying at Falmouth University.

“Outset was extremely useful for me and my business partner, as they showed us

The creative economy accounted for 10.6% of the total employment across Cornwall and the Isles of Scilly in 2015*

where we were going wrong, and signposted us towards a better way of doing things. Outset also provided us with more long-term support, recommending an accountant, and helping us acquire funding for our business,” shared Fraser.

It is hoped that those who attended the event have been given further insights into some of the complexities of starting and running their own business, and that they will have taken inspiration from Fraser’s success and will follow suit. Both Outset and Falmouth University’s Employability Service will be watching their progress closely and looking to give them any further guidance they require as they make the early steps towards business ownership.

The business start-up expert s

* SOURCE: THE CREATIVE ECONOMY IN CORNWALL AND THE ISLES OF SCILLY TBR ECONOMIC RESEARCH & BUSINESS INTELLIGENCE JULY 2017

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SPONSORED BY SUPPORTING CORNWALL’S CREATIVE SECTOR SINCE 1983 Contact: info@creativekernow.org.uk , www.creativekernow.org.uk , 01209 313200

Creative We profile 6 of Cornwall’s hidden gems in the creative industry

FLAMINGO ased in Newquay, Flamingo is a unique consultancy specialising in marketing support for visitor attractions.

Since launching nine years ago, the company has rapidly grown to a team of ten, working with large and small attractions across the UK and Europe.

The diverse client list includes major historic attractions like Blenheim Palace, Mary Rose, and Treasure Houses of England, and theme parks including Lightwater Valley and Flambards.

With more than 25 years’ experience, Managing Director Nikki Smith’s expert knowledge helps deliver uniquely practical solutions to a wide range of visitor experiences.

As well as marketing strategy and budget reviews, Flamingo delivers PR campaigns for flower shows, music festivals and Christmas light trails, alongside full marketing department support for heritage projects like Newhaven Fort and contemporary exhibitions such as Institution of Civil Engineers’ Invisible Superheroes. www.flamingo-marketing.co.uk

Creative_Jun18.indd 10

WHITTLE DESIGN STUDIO We are Andrew and Sarah Whittle, a husband and wife multidisciplinary design team who together have over 40 years’ experience in the design industry. We are not your usual run of the mill design studio with plush offices, project managers or expensive coffee. Working from our home studio in an 18th Century cottage near Land’s End, we work with local, UK and international businesses providing high quality graphic design, branding, illustration and surface pattern design.

We are passionate designers and creativity is a way of life for us.

Whether we are designing a new brand or crafting a hand drawn illustration, everything starts with a sketchbook and pencil. We have a flexible, friendly approach and are always available for a chat over a good cup of coffee, we’re buying! www.whittledesignstudio.com

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CREATIVE

CORNWALL

HUTCH AGENCY

THSTUDIO

utch specialises in editorial, branding and digital design. We provide effective creative strategy, powerful identities and engaging communications.

Established by Rob Coumbe and Alex Graves, Hutch brings together years of industry knowledge and expertise to create a design agency with a shared belief of helping businesses launch, grow and transform.

Hutch sees itself as your creative partner, becoming part of your team and gets to truly understand you, your business and most importantly your customers.

Hutch takes a strategic approach to creative design with a focused endpoint, defining clear goals and a planned approach to application. For more information about Hutch, visit www.hutchagency.co.uk.

Formed 2008 by Tim Hendy, we are an award winning graphic design agency that creates dynamic brands, engaging printed literature and online experiences. Our strengths lie in our ability to understand our clients’ needs and audiences to produce well thought out, clear communications that deliver key messages and values effectively without the need to add fluff or colouring in – meaning a more honed solution that has accountability to it.

We work with a diverse range of clients from science and technology, the arts, food and drink, leisure, tourism and national landmarks. Key areas of expertise are brand and brand expression, printed literature, signage and wayfinding and website design and development.

Friendly, informal and conversational, at least 80% of our client base are long term relationships – the better we know our clients the better work we produce. www.thstudio.co.uk

DESIGN ROOM

W

SAMES + LITTLEJOHNS

W

hen founding partners David and Ruth established Sames + Littlejohns back in 2006, they set out to do just one thing – which was to create, develop and reinvigorate branding and communications for clients whom value design, invest in the power of great ideas and recognise there potential to bring about positive change. They’ve never been driven to become the biggest design studio, because being small means they can remain personal and responsive.

They don’t chase awards, because the only recognition that matters to them is that of their clients and their customers. To those who have never engaged with them, they are just another design studio. But for those who have, they’re praised as trusted partners; actively sharing in their experience and creativity to help overcome challenging problems and to reveal exciting opportunities. www.sameslittlejohns.co.uk

e’re Design Room, a creative studio on the south Cornish coast specialising in photography and graphic design. Our expertise is in providing a visual voice for your brand through photography, branding, design for print and web. Our approach is very down to earth, partnering with brands who feel an affinity with our ethos and relaxed aesthetic.

Informal and friendly in our approach, we like to get to know our clients over a coffee. Living and working in Cornwall we get to meet lots of independent, innovative companies but we also work further afield with clients from around the UK. What we do best is to add personality to a corporate canvas injecting a touch of the personal into the professional. Warmth is our fingerprint. www.designroomcornwall.com

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PEOPLE

ON THE MOVE

SPONSORED BY www.sapiencehr.co.uk

KATE NAMED UK SALES MANAGER

Redruth-based manufacturer DM Orthotics has recruited a new UK sales manager.

Kate Groenewald, who previously held a similar position at breast care brand Amoena, will build relationships with new and existing customers alongside Carey Larken, DM Orthotics’ national accounts representative.

DM Orthotics designs and manufactures made-to-measure dynamic movement orthoses (DMOs), which help manage the physical effects of neurological and musculoskeletal conditions like Multiple Sclerosis.

STUDLAND JOINS Stratton Creber Commercial has boosted its building consultancy services with the appointment of an experienced RICS chartered building surveyor.

Jason Studland has more than 25 years’ experience across the commercial, residential, government and specialist sectors. MD Chris Ryland said: “We are delighted to have Jason on board to develop our building consultancy offer. His extensive experience across a range of sectors will be invaluable.”

COMMERCIAL APPOINTMENT

Chartered surveyor Jeremy Johnson has joined Miller Commercial.

Johnson brings more than 30 years’ experience in various parts of the commercial property sector including development, acquisition and disposal, property management and agency.

He commented: “I am extremely pleased to have joined Miller Commercial at a time when commercial agency activity across the south west is increasingly bouyant. I am really looking forward to being part of a great team that has such a fantastic reputation.”

FROM LEFT: MATT WEBB KEVIN CORNFORD

CAPTAIN OF THE ENTERPRISE Swathe Services has appointed ex-naval captain and marine consultant, Jon Holmes, as its new business development manager.

Swathe Services is a hydrographic survey services company based at Hayle Marine Renewables Business Park. Director, James Williams, said: “The calibre of candidates was exceptional. However, Jon’s knowledge and experience of hydrographic survey, his confidence, presentation manner and overall personality outshone all other candidates.”

Holmes has had a full naval career as a hydrographic surveyor and was made ship’s captain of six naval vessels during that time.

His final role saw him in charge of the multirole survey and oceanographic vessel, HMS Enterprise.

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REINFORCED STEELE Truro-based firm of chartered accountants and business advisers, Kelsall Steele, has appointed two new managers to its team.

Matt Webb is a fellow of the ICAEW and recently joined the firm as corporate manager with a focus on audit, independent examination and

financial statement preparation services.

He has been joined by Kevin Cornford, who qualified as a chartered tax advisor last summer in order to increase his taxation and advisory knowledge and has joined Kelsall Steele as business services manager.

NEW FACE AT ORBISS Truro-based telecoms company, Orbiss, has appointed a new business manager.

Jane Lane has joined Orbiss having spent the past 12 years running her own accountancy practice.

Orbiss director, Karen Patterson, said: “Our reputation for providing a friendly,

personal service is down to our staff who are not only expert in their field but genuinely approachable and warm.

“We’ve always thought that personality is very important and Jane certainly ticks all the right boxes. It’s great to have her here.”

BUSINESS CORNWALL

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ATI SUPPORTING BUSINESS INNOVATION IN CORNWALL AND THE ISLES OF SCILLY THROUGH:

CORNWALL INNOVATION CLUB TUESDAY 26TH JUNE 2018 8AM – 10AM POOL INNOVATION CENTRE

CULTURE CHANGE BUSINESS ACCELERATION INNOVATION GRANTS

PLEASE REGISTER ON EVENTBRITE

GUEST SPEAKER

POP-UP CENTRES

TOM TEAGLE

FROM TEAGLE MACHINERY

www.aticornwallinnovation.co.uk

01209 705 166

ati@plymouth.ac.uk

In partnership with the Cornwall Chamber of Commerce

GILL PIPKIN GILL PIPKIN CONSULTING

DON’T JUST TAKE OUR WORD FOR IT…..

‘On the day the Business Toolkit article came out in Business Cornwall, I was approached to speak to C O R N WA L L A-level students about embedding sustainability in business - it is a huge opportunity to influence our future workforce and business leaders.

Following my talk at the January Business Toolkit Event, I have also been asked to speak to small businesses across the southwest about how they can benefit from sustainable practices. Business Cornwall has really helped me spread the message that sustainable practices are plain business sense.’

Business Cornwall has a range of effective platforms to communicate your business marketing objectives effectively.

To get involved & find out more contact Caroline Hill now on 01209 718688 or email caroline@businesscornwall.co.uk

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FOOD

AND DRINK

A GORGEOUS AGREEMENT Copperpot Originals has been added to the portfolio of luxury south west confectionery distributor ‘The Gorgeous Food Company’.

Mark Brian, commercial director at the St Ives-based confectionery company, said: “We are delighted to partner with The Gorgeous Food Company as our regional

distributors.

“Their expertise and sales are impressive, as is their ethos and vision for promoting ‘gorgeous’ products from independent producers. We are looking forward to seeing Copperpot in Cornwall and the West Country.”

ROYAL CUPPA Cornish tea company Tregothnan launched an exclusive limited edition blend to commemorate last month’s royal wedding.

Only 500 tins of the tea were made available, each individually numbered by hand and made with leaves from a royal tea bush – planted by HRH Prince Philip.

The white and gold wedding tins, which retailed for £25, each contain 12 pyramid tea bags which are 100% biodegradable.

HELLES IN HALLS Cornish brewery Harbour Brewing Co is supplying Market Halls Fulham, a new community hub dedicated to home grown food and drink which opened in London last month.

Harbour will be supplying two draft beers: Daymer Extra Pale Ale, and Market Helles, a lager created specifically for Market Halls.

MD Eddie Lofthouse commented: “We bought in to the Market Halls concept as soon as we heard about it. It’s a style of eating and drinking that hasn't been seen on this scale in the UK for some time.”

KELLY’S IN CORNISH Kelly’s of Cornwall returned to our TV screens last month with a new ad spoken in Cornish.

The 30-second spot filmed in St Ives features three characters expressing their love for their favourite Kelly’s flavour in the Kernewek language.

The advert continues to celebrate over 100 years of Kelly’s Cornish heritage; Kelly’s ice cream is made in Bodmin using Cornish milk and Cornish cream sourced from Trewithen Dairy, and is now the country’s leading Cornish ice cream and the

UK’s sixth biggest ice cream brand.

Mark Trevethan from Cornwall Council’s Cornish Language Office supported Kelly’s with Cornish translations for the new ad. He said: “Language is an effective way to articulate the culture and heritage of a region.

“Kelly’s helped spread awareness of the Cornish language with the first ever Cornish TV advert in 2016, and today it continues to raise Cornwall’s profile – advocating our ‘unique Cornishness’ to the rest of the nation.”

SIBA WINNERS Keltek Brewery’s Swifties Cornish Lager won Gold in SIBA South West’s Independent Beer Awards. The award, in the Bottle/Can Session Lager & Pilsner category, follows on from Swifties winning Gold at the Taste of the West awards last year.

Other local winners at the awards included Harbour Brewing Company, which

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collected a hat-trick of Golds in the ‘Bottle/ Can Premium Lager & Pilsners’, ‘Bottle/ Can Session IPA (up to 4.3%)’, and ‘Champion Bottle/Can Beers’ categories. St Austell Brewery’s Big Job was awarded Gold in ‘Bottle/Can Strong Beers 6.5% and over’ and ‘Cask Strong Beers 6.5% and over’ categories.

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NEWS

SPONSORED BY

#FSBCONNECT

www.fsb.org.uk

A NEW CORNISH PARTNERSHIP

Networking is about creating associations and that is just what FSB Cornwall and networking group Cornish Partnerships are doing. By inviting their respective members to all of their events and opportunities to meet new clients, suppliers and sources of help and support, the two organisations are broadening horizons for local businesses.

Edward Chapman, area lead for FSB Cornwall said: “The idea is very simple and one we are very excited about. Once a month one of Cornish Partnerships (CP) events will be held specifically as “in Association” with FSB where we will support that event. We will also actively tell our members about this and all other CP events in our own event calendar that consists of a regular roving Connect networking event (second Thursday of each month), a new static event

(first Thursday of each month) at Heartlands and some special events on business skills and GDPR. CP will reciprocate.”

David Brock, or Brock as most will know him, of Cornish Partnerships said: “I am delighted to be joining with FSB Cornwall in providing more networking opportunities for their members and some new opportunities for my own group. It’s a simple case of two great organisations working together to provide a service that any small business can easily join in with and not worry about it being too high brow.”

The new association starts this month with a Cornish Partnerships open house event on the 21st at the Victoria Inn, Roche.

PAY RISES ON THE UP The share of small businesses that are increasing wages for their employees has hit a three-and-a-half year high, according to latest FSB research.

The findings follow the announcement that the UK unemployment rate fell to 4.2% in Q1 2018. Average weekly earnings for employees increased by 2.9% compared with a year earlier.

Two thirds of small firms (66%) have increased salaries over the past year, the highest proportion since Q4 2014. Also at a three-

and-a-half year high is the share of small business owners awarding pay increases of 2% or more (50%). A quarter have increased pay by 4% or more.

Eight in ten (79%) small firms say they have maintained or increased headcounts over the past three months.

FSB SW regional chairman, Roger Tarrant, said: “Small firms are playing a critical role in keeping our jobs market buoyant. It’s great to see that such a big proportion are in a position to take on more staff and up pay levels.”

CARILLION SHOWED “CONTEMPT” Responding to publication of the Business, Energy and Industrial Strategy and Work and Pensions Committees’ full report on Carillion, FSB national chairman Mike Cherry, said it “lays bare the contempt” with which Carillion treated its small suppliers.

“Originally an attempt to shore up its balance sheet, the construction giant’s shocking 120-day payment terms have destroyed small firms all over the country. The shockwaves from Carillion’s demise are still being felt,” he said.

“Hundreds of suppliers were left out of pocket for work already completed when Carillion collapsed earlier this year. They’ve given up hope of ever recovering the thousands of pounds that they’re rightfully owed.

“The committees have rightly identified Carillion’s early payment facility as unusually harsh. Supply

chain financing can work. But what Carillion had in place was a cruel facility that put an unacceptable squeeze on the small firms it dealt with. Sadly this kind of behaviour is symptomatic of the pernicious poor payment culture that has gripped corporate Britain.”

He added: “Carillion’s collapse also marks a serious failure in oversight from Crown Representatives. We need to see this role urgently reviewed to ensure that the Government’s relationships with suppliers are working.

The Committees notes the letter that I sent to Carillion last July following the extension of its payment terms to 120 days, urging the firm to reconsider. The warning signs were clearly there all those months ago. Sadly those of us pointing them out weren’t heeded.”

FSB CONNECT NETWORKING Open to all. All events can be found on Eventbrite for easy online booking NEW!! Regular - First Thursday, Cornwall Heartlands Boring Presentations - how to avoid delivering one!

Thursday 7 June, 11am-1pm We now host an additional networking opportunity on the first Thursday of each month at Heartlands near Redruth with a different speaker each month. To get things off to a great start, our first speaker, Trevor Lee from Trevor Lee Media, will give you some great tips on now to present well.

It’s all about the Marketing Thurs 14 June, 11am-1pm St Austell Conference Centre Teach consumers why they should choose your product or service over your competitors with Belinda Shipp from Cornish Marketing (previously Marketing Manager at Roddas) Great networking and lunch too!

FSB GDPR Grand Tour Comes to Cornwall Wednesday 20 June, 10:30-14:00 at China Fleet, Saltash FSB’s Grand Tour. The head office team & service providers are coming to Cornwall to promote understanding of what GDPR means and what small businesses need to do to comply.

Open House - Cornish Partnerships “In Association” with FSB Thursday 21st June, 8:00-10:00 at Victoria Inn, Roche The first of our “In Association” networking events. For this one book at https://www. cornishpartnerships.co.uk/events/ Our Next MP Round Table Meetings: Free to attend – raise your issues face to face with your MP 01JUNE – Scott Mann – 1pm – Shire Hall, Bodmin

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TOURISM

NEWS

SPONSORED BY

www.visitcornwall.com

REID TAKES COO ROLE The Isles of Scilly Steamship Group has strengthened its senior management team.

Stuart Reid has been named acting chief operations officer to manage day-to-day operations. Further recruitment to the board is underway and chairman Andrew May will be increasing his hands-on role.

Reid joined the group as chief financial officer almost five years ago. He has been a main board director since June 2015 and has played a key role preparing for the launch of the group’s new Island Helicopters service from Land’s End Airport which got underway last month.

His appointment coincides with Mark Howarth finishing in his role of interim managing director on May 13, a position he has held for eight months; Howarth will remain on the board.

May said: “The group is at an exciting time in its development and we will continue to evolve our management team.

“We are delighted to be promoting Stuart to a new role. It is a reflection of the contribution he makes to the business and his hard work preparing for the launch of Island Helicopters.

“Thanks also to Mark who has done a tremendous job as interim managing director. This was a position originally planned for just six months so we are grateful for the extra time he has given us and for his unerring focus on customer service and our wider stakeholder relationships.”

NEW GERMAN ROUTES UNDERWAY Cornwall Airport Newquay welcomed the inaugural flights of two new German routes last month.

Weekly services to both Berlin and Stuttgart with Eurowings are in addition to the existing Dusseldorf and Frankfurt Hahn routes to Germany, doubling the connections available to the many German tourists now visiting Cornwall each year.

MD of Cornwall Airport Newquay, Al Titterington, said: “Those working within the tourism industry in Cornwall will be aware not only of the demand from the German market but also the value of those visitors to our local economy.

“We’re delighted therefore to have been able to strengthen our route network with Eurowings offering German visitors even better access to Cornwall for this summer.”

HOLIDAY VILLAGE OF THE YEAR Landal Gwel an Mor was crowned Holiday Village of the Year at the VisitEngland Awards for Excellence The Portreath holiday park was the only Cornish business to receive Gold at the ceremony held at Bath Assembly Rooms, although there was a Silver for

ADVERTORIAL

Mylor Sailing & Powerboat School in the Inclusive Tourism category “This is a major award, not only for us but for Cornwall and is a pat on the back to us from our peers in the UK tourism industry,” said chief executive Bill Haslam.

DOES TRAINING PAY?

Building up skills within your business boosts productivity and improves your bottom line - and that’s just for starters, says Josh Hoole from the Cornwall & Isles of Scilly Skills Hub 36

Staff training… …boosts staff morale Training helps employees feel valued. It offers a potential step up the career ladder and promotes a sense of moving forward. …aids staff retention Happy staff are loyal staff. It’s easier and more efficient to retain than recruit so keeping staff engaged, motived and valued is key.

BUSINESS CORNWALL

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TRAINING &

SPONSORED BY

EDUCATION

www.truro-penwith.ac.uk

ENTRIES OPEN ON APPRENTICESHIP AWARDS

WATCHING THE WASTE LINE Entrepreneurs are launching an eco-friendly fashion firm that will help cut down the huge amount of fabric wasted globally every year.

TeX Textiles with a Difference - part of the Cultivate Cornwall social enterprise - is the brainchild of Falmouth Business School’s Harry Deacon and alumnus, John Lakey During their entrepreneurship degree, the duo came up with an idea to use offcuts and unwanted textiles from clothing companies, including Seasalt, and turn them into fashion and homeware items.

They have self-financed a pilot programme to develop their own product range and are now bidding for £100k to take the venture forward.

With regular support from a number of

…creates a talent pool Training helps identify employees that have star potential and gives them the ability and confidence to take your business to new heights. …attracts talent Offering staff training will make you stand out in the recruitment marketplace and help you to draw quality talent. As an employer you need to make yourself attractive to potential employees as much as they need to make themselves attractive to you.

Nominations are now open for the fourth annual 2018 Cornwall Apprenticeship Awards.

Hosted by Truro & Penwith College, the Cornwall Apprenticeship Awards has established itself as one of the leading training awards in the south west.

Any learner or employer who is involved in apprenticeship training in Cornwall is eligible to be nominated, regardless of the college or training provider that delivers their training, provided they are still training as an apprentice, or completed their training after June 1, 2017.

The 2018 Awards will be held in Truro College’s Gannel building in October. For full details on how to enter, go to www.truropenwith.ac.uk/CAA.

volunteers, they raised further awareness at the free TEX Fashionista show at Cornubia, Par, last month.

“It was an amazing event, an opportunity to bring the community together and for us to showcase what we do,” said Deacon.

“The fashion industry produces about 60% waste and that is set to increase, so as well as the commercial aspect of this enterprise there is the ecological side, which to us is so important.”

Deacon says the support of lecturers at Falmouth University was invaluable, and as he prepares to leave the university and take on the venture full time - Lakey graduated last summer - there are firm foundations on which to construct a sustainable business.

efficiently cuts the time it takes to do things and boosts productivity. This generally leads to a cost saving through reduced staff and operational time. …helps keep up with developments You don’t want to be left behind with industry advancements and regulations; GDPR is just one example where training is vital to ensure your company is compliant. This is also true in terms of technological developments where regular training is essential to ensure all staff are making

the absolute most of the tools they have available.

The Skills Hub can help your business maximise the benefits of training. Book a FREE Skills Review at www.ciosskillshub.com or call 01209 708660.

Cornwall & Isles of Scilly Skills Hub is part funded by the European Social Fund and match funded by Cornwall Council and Cornwall and Isles of Scilly Local Enterprise Partnership.

…saves time and money Working smarter and doing things more

BUSINESS CORNWALL

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CREATIVE

AND DIGITAL

SPONSORED BY

www.digitalpeninsula.org

WOMEN IN IT A young Bluefruit Software apprentice was invited recently to speak at the south west’s first Google Women Techmakers event.

The event, held in Pool, aimed to inspire, empower and encourage woman to work in technology-based fields through a mix of talks, workshops and presentations by strong females in the industry.

17-year old Jordan Barkway spoke about her journey and experience of studying the Level 4 Apprenticeship in Software Development at Truro and Penwith College and shared her tips for those who are keen to embark on a career in the tech industry.

“I felt it was important to share some of the things I had learnt so far,” Barkway said, “including to always stay true to yourself, stay connected in terms of communicating and networking, as well as putting yourself forward for things you’ve never done before.”

FALMOUTH FIRM ON THE MAP A Falmouth business has had the opportunity to showcase its abilities at the very highest level.

Clear Mapping Co was commissioned to create a special edition poster map for the Commonwealth Heads of Government Meeting (CHOGM).

Featuring some of London’s most iconic landmarks including Buckingham Palace and Windsor Castle, the bespoke map was presented to each Head of Government on the last day.

Clear Mapping also created a postcard version of the poster map which was given to more

than 2,000 delegates in sustainable gift bags.

The Royal Mail provided a unique franking stamp for the occasion so the postcards could be sent around the world.

Clear Mapping Co’s founder and lead cartographer, Caroline Robinson, said: “It’s been a huge privilege to be involved with CHOGM and to have provided all those attending with what we hope will be a treasured memento of their UK visit.

“The response from No 10’s press office was that they were delighted by the thoughtful and creative gift. I’m told Prime Minister Theresa May loved it too.”

AWARDS SHORTLIST Cornish PR and marketing agency, Barefoot, has been shortlisted for a hattrick of PRCA Dare Awards.

The St Wenn-based business is up for Event Launch or Stunt of the Year, Media Relations Award, and Low Budget Campaign Award.

The PRCA Dare Awards celebrate the best communications and PR professionals across the UK, with six regional award ceremonies taking place this June and July.

Truro-based Wild West Communications has been shortlisted for Media Relations, while account manager, Harriet Allcock is up for the Rising Star of the Year accolade.

The winners will be announced later this month.

A NEW MATE A Bodmin-based Internet business has unveiled ambitious plans to boost its global market.

MacAce, which was founded in 1996 by CEO Gary Hall, has relaunched its MacMate service as WebMate. The business was one of the first in the UK to develop a web builder platform, which enables users to build their own website quickly and easily.

WebMate CEO, Gary Hall, said: “We’re really excited about the rebranding.

Customers love what we offer, which is shown by the fact that 81% of them have been using our web builder for four years or more. The rebrand to WebMate allows us to take that expertise and support the whole market from Macs to PCs.”

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FLANN

MICROWAVE

PLATFORM FOR

GROW TH The sky’s the limit for Cornish hi-tech manufacturer

F

lann Microwave designs and manufactures high precision satellite communication test equipment. Based in Bodmin, the business has an international reputation for quality and innovation. 85% of its sales are overseas, with customers in the USA, Australia, Asia and Europe.

It has received support from Superfast Business Cornwall to make the most of digital technologies and grow its business.

With a world-class design team and a total staff of 60 people, the company was keen to ensure that it was making the most of the latest digital technologies in the way that it managed the day to day running of the business. As a result, its team engaged with Superfast Business Cornwall.

Flann began its journey by attending a Technology for Growth workshop, followed by 1-2-1 support from a digital business adviser to map out a digital action plan, this included support from an ICT specialist from the private sector, and attending some of the digital masterclasses delivered by the programme.

The service is funded by the European Regional Development Fund (ERDF) and delivered by Serco, national market leaders in the provision of Superfast Broadband focused business support.

Angela Harvey, Flann Microwave’s head of operations & finance, takes up the story: “The workshop was a fantastic way of focussing our thinking to develop our digital action plan. We wanted to use the latest technologies to help

improve our efficiencies and, working with the Superfast Business Cornwall team, we were able to identify our three priority areas.

“The first was a Shop Floor Data Capture system. Staff now have tablets to record details of time spent on each job without leaving their desk. As well as significantly reducing time spent on admin, it has also led to substantial improvements in accuracy.

This system will improve efficiencies across the business which will free up time to focus on business growth.

“The second area was to use digital technology to facilitate collaboration across the business, which again has improved our effectiveness and productivity. We have been able to benefit from the latest collaboration tools, expand our use of Office 365, and employ technology like Skype to work more closely with our customers. Moving our communication systems to the cloud means that we can stay in touch wherever we are.

“The third part of our plan was to replace our outdated Time & Attendance and HR processes, many of which were still manual.

Our new cloud-based system is a real leap forward. Staff are able to go online via their

smartphones to book holiday time. This is an excellent investment in our people, enabling them to work smarter. It is a fully integrated system which can also use bio-metrics, eliminating a vast amount of paperwork.”

Angela Harvey concludes: “As a direct result of this project we have already created two new jobs and we expect to create further new jobs very soon. We have built a strong platform for the future growth of our business and the prospects for Flann Microwave look incredibly exciting.”

The Superfast Business Cornwall programme offers ambitious businesses in Cornwall and the Isles of Scilly expert advice and guidance on how to understand, adopt and exploit digital technology for growth. Designed with small to medium sized enterprises in mind, it fast-tracks the move to a much more effective way of working, by showing businesses how to use the full capabilities of modern IT systems.

The service is funded by the European Regional Development Fund (ERDF) and delivered by Serco.

The workshop was a fantastic way of focussing our thinking to develop our digital action plan

To find out if your business could benefit from the service visit www.sfbcornwall.co.uk

BUSINESS CORNWALL

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22/05/2018 10:17

OPINION

JUST A THOUGHT

Robert Salvoni, local board director and chairman, looks to the future of Cornwall

A NEW DAWN ’ll be honest. My motivation for moving to Cornwall was nothing to do with ambition. Or career. Or indeed business at all. It was just that it is such an achingly beautiful place to live, raise a family and have a great life.

After a while though, working with founders of local businesses, I started trying to get a better understanding of where we have come from, and where we are going as a county.

I remembered a C&W World Map that showed Cornwall at the centre of the globe, with the cables from Porthcurno running right around the world. I sort of knew that the Romans came to Britain for Cornish gold and tin, but I started to realise how economically successful Cornwall was when I learned that Redruth was once the richest square mile in Europe at the peak of the mining rush.

The skilled craftsmen and miners exported their skills around the world, with a Cornish diaspora reaching as far afield as Chile, Australia, South Africa and Mexico. The engineering genius of Trevithick helped shape the Industrial revolution. Incredibly, from the mid 18th to the mid 19th century, Cornwall landed and exported around 1 billion pilchards a year,

agriculture spawned entrepreneurship, innovation and creativity, and we now have access to resources that again favour Cornwall on the global stage. Broadband enables technology and creative businesses to operate from anywhere (and if you can work anywhere, where better than Cornwall?!). Our amazing produce is attracting world-leading chefs, with apprenticeships and catering courses flourishing. The excellent schools, colleges and universities are producing talented young people who no longer need to leave the county to progress their careers.

The excitement around spaceport, the growing marine sector, focus on alternative sources of energy and the mining of heavy metals all give Cornwall real competitive advantage for the 21st Century.

As a board member of several Cornish businesses, I have been thrilled to see them deliver against this promise, overcoming challenges and achieving strong growth.

Although not all businesses need to look outside the county for markets, partnerships and investment, many do and can benefit from taking a more global perspective. Although much business can be conducted online, sometimes it is important to attend events, meet face-to-face or even just hang out. Our distance from many of our markets remains a challenge, which is why I have got involved with a couple of passionate individuals to develop the idea of a space (initially in London) where Cornish business people can relax, meet and promote the economic and cultural interests of the county. We have dubbed this ‘The Cornish Embassy’, following an idea which has been bouncing around for some time now. Working with CDC and following a successful Crowdfunder campaign, we hope to get this started later this year, so watch this space!

We have so many advantages, talent and potential - so let’s be ambitious for ourselves, our businesses and our county. We come from a rich heritage of leading the world with our technologies and industries. Let’s make the 21st century, Cornwall’s century once again.

The excitement around spaceport, the growing marine sector, focus on alternative sources of

energy and the mining of heavy metals all give Cornwall real competitive advantage for the 21st Century and Cornish granite built much of London.

Sadly, as we all know, the 20th Century was not so kind to the Cornish economy, and despite pockets of innovation and success, Cornwall qualified for EU grant support as one of the poorest regions of Europe. And now Brexit! Despite UK Government’s commitment to support Cornwall post Brexit, we really can and must turn this around ourselves.

Over the last few years, I have seen a marked change in outlook. Historically the natural resources of minerals, fishing and

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BUSINESS CORNWALL

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22/05/2018 10:18

RENAULT TRAFIC

Renault KANGOO Business ML19 Energy dCi 75

Renault MASTER Business+ MM35 dCi 130

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• Load volume up to 10.8m3 • DAB radio with Bluetooth® & iPod® connectivity • Full steel bulkhead

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BUSINESS USERS ONLY. Finance example: Renault TRAFIC Sport Nav SL27 dCi 120 minimum period of hire – one initial rental of £2,500 (VAT exempt) is payable on or prior to commencement of the agreement. You must then pay one monthly instalment of £199.60 plus VAT, followed by 58 monthly instalments of £199.60 plus VAT, followed by one monthly instalment of £4,354.63 plus VAT. Secondary period of hire: a first annual rental of £60 is payable on the date when the secondary period of hire starts and thereafter annually in advance for each year (or part year) of the secondary period of hire. Further charges may apply subject to the mileage and condition of the vehicle at the end of the contract. Finance provided by Renault Finance, PO Box 495, Watford WD17 1BR. Subject to status. Guarantees and indemnities may be required. UK residents only (excludes the Channel Islands). Over 18s. Offers are valid on eligible vehicles when ordered and registered by 30 June 2018.

Wheal Rose, Scorrier, Redruth TR16 5BX Tel 01209 821133 www.dalescornwall.co.uk

EVENTS

Book a test drive

PROVIDING LEGAL ADVICE AND SERVICES TO STARTUPS, SMES AND ESTABLISHED BUSINESSES FOR OVER TWO CENTURIES. Our clients are based all over the West Country and beyond. Our solicitors will provide practical, commercially astute legal advice designed to resolve your legal matter and implement strategies for growth quickly and costeffectively.

01872 241414 www.nalders.co.uk

Sales for Growth Free networking breakfast with presentations from growth businesses, The Valley Cottages and KCS Trade Print.

8-10am Thursday 5 July Shire Hall Suite, Bodmin Bookings: www.ciosgrowthhub.com/biz

TRURO - ST AUSTELL - FALMOUTH - HELSTON CAMBORNE - NEWQUAY - PENZANCE Nalders Solicitors is the trade name of Nalders LLP (authorised and regulated by the Solicitors Regulation Authority) a limited liability partnership registered in England & Wales under number OC354499.

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21/05/2018 15:32

TEST DRIVE

SEAT ATECA

SEAT ATECA An instant

TestDrive_Jun18.indd 2

success

22/05/2018 10:20

es, it’s time to review yet another SUV, after all it is the fastest growing part of the new car market, by far. This time I’m trying out the Seat Ateca.

The popularity of this genre has strengthened the market significantly with all of the big players coming to the ring with some big punches – the question is, who has the knockout blow? Well, it’s no simple answer – it’s a fairly level playing field on paper, therefore much decision making will be down to brand preference; price; and equipment.

Aside from brand preference which is a personal, emotive choice, the Ateca bodes very well - at the time of writing this, it is officially Autocars #1 ‘Crossover hatchback’ (May 18) and Whatcar?’s ‘2018 best SUV under £20,000’, outdoing strong rivals like BMWs X1 and Nissan’s Qashqai. Seat have done exceptionally well to achieve this given that they have very little history and thus experience when it comes to SUVs – with the size of this sector they needed to embrace the trend and are now right in the mix.

To look at, the Ateca is clean and non-fussy

and therefore unlikely to put anyone off – in fact it’s one of the sportier and nicer looking crossovers available.

The SE model I tested comes in at around £18000 which is good value given the spec you get. Premium extra features include lights on the wing mirrors which light up the ground with a visual of the Ateca. Inside the cabin you have a spacious and easy-to-live-with set up which incorporates a Media System Plus set-up, which is a clever 8” touchscreen that recognises the proximity of your hand and alters the display options accordingly. I found this easy to use and via Bluetooth I could operate my Spotify, for example, very easily on the screen.

There are five choices of engine (three petrol and two diesel) – the model I tested was the baby of the bunch, 1.0L petrol, which pulled its weight surprisingly well.

In Summary, the Ateca possess all the versatile traits of an SUV and it does it well, looks good and is competitively priced – one of the class leaders in fact.

Dales Seat, Scorrier 01209 821144

BUSINESS CORNWALL

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EVENTS

JUNE

JUNE EVENTS 05 07 12

Westberry Hotel

13

FALMOUTH BUSINESS CLUB

14

BODMIN BUSINESS BREAKFAST

The breakfasts are open to all and provide an opportunity for business people to network and catch up with each other over a top quality breakfast. jb@sproullllp.co.uk

Norway Inn, Perranarworthal

An ‘open meeting’ edition of the Falmouth Business Club. Come and meet local business people and debate an issue that will be decided on the day. falmouthbusinessclub.co.uk

TECHNOLOGY FOR BUSINESS GROWTH

EventsDiary_Jun18.indd 2

#FSBCONNECT

Former Rodda’s marketing manager, Belinda Shipp, will be delivering a presentation entitled It’s All About The Marketing. Great networking, and a great lunch! eventbrite.co.uk

19

FSB GDPR GRAND TOUR

China Fleet, Saltash

The FSB’s head office team comes to Cornwall to explain what GDPR means and what small businesses need to do to comply. eventbrite.co.uk

HAYLE BUSINES BREAKFAST

St Austell Conference Centre

Birdie’s Bistro

The Hayle Business Breakfast takes place on the third Wednesday of each month at Birdie’s Bistro in Lelant. All welcome. sarah@abodepropertyagents.co.uk

21

CORNISH PARTNERSHIPS/FSB OPEN HOUSE

Victoria Inn, Roche

The first of FSB’s ‘in association’ events with the Cornish Partnerships networking group. Two organisations broadening their horizons for local businesses. cornishpartnerships.co.uk/events

Throughout 2018 Cornwall Air Ambulance will be hosting a series of networking events within the airbase’s helipad viewing rooms.

Each event will include time to network with fellow local businesses, enjoy some refreshments, hear from a guest speaker and take part in a prize draw. eventbrite.co.uk

Heartlands presents an excellent opportunity to meet other local businesses in the area, gain contacts and establish mutually beneficial relationships. heartlandscornwall.com/events

Top 5 this month

20

Cornwall Air Ambulance, Newquay

Red River Café, Pool

Delivered by Superfast Business Cornwall’s digital business advisers in a relaxed setting, this interactive workshop explores how digital technology can streamline your business processes, help you reach new markets, create new products and grow. sfbcornwall.co.uk

The Kernow Independent Networking Group (KING) gathers for breakfast every second Wednesday at the Victoria Inn. king-networking.co.uk

FLYING HIGH NETWORKING TRUST

HEARTLANDS NETWORKING BREAKFAST

Pool Innovation Centre, Redruth

KING BUSINESS NETWORKING

Victoria Inn, Threemilestone

FALMOUTH BUSINESS CLUB

Norway Inn, Perranarworthal

Falmouth Business Club meets every other Thursday over breakfast, where a lively and welcoming group of business people awaits. falmouthbusinessclub.co.uk

CORNWALL CHAMBER BIG BREAKFAST

Bedruthan Steps Hotel

Cornwall Chamber’s June Big Breakfast will be taking place in the relaxing surroundings of the Bedruthan Hotel & Spa, with more than 100 representatives from the Cornish business community. cornwallchamber.co.uk

07

FSB – FIRST THURSDAY

Heartlands, Pool

New networking event meeting at Heartlands on the first Thursday of each month, with a different speaker each time. To kick things off, Trevor Lee will be talking about Boring Presentations – and how to avoid delivering one! eventbrite.co.uk

0709

ROYAL CORNWALL SHOW

Royal Cornwall showground, Wadebridge

One of the highlights of the year in the social and networking calendar.

Now in its 225th year, The Royal Cornwall Show is the county’s biggest annual event, offering all that’s best in food and farming and so much more royalcornwallshow.org

22/05/2018 10:29

NETWORKING 25

26

CORNISH PARTNERSHIPS

Sandy Lodge, Newquay

Cornish Partnerships is hosting a series of breakfast meetings and making its way around the county. Free to attend and Cornish Partnership members are asked to pay £7 for breakfast and non Cornish Partnership members are asked to pay £10 to the hotel on the day. cornishpartnerships.co.uk

ATI CORNWALL INNOVATION CLUB

Pool Innovation Centre

The Innovation Club is a great opportunity to hear the innovation journey of other local businesses and provides a platform to share knowledge and expand local networks. This month’s guest speaker is Tom Teagle of Teagle Machinery. aticornwallinnovation.co.uk

27

KING BUSINESS NETWORKING

Victoria Inn, Threemilestone

The Kernow Independent Networking Group (KING) gathers for breakfast every second Wednesday at the Victoria Inn. king-networking.co.uk

For further details of these and more networking events, visit

businesscornwall.co.uk To publicise your event here for free, email news@businesscornwall co.uk

12

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CORNWALL’S 30 UNDER 30

Cornwall College, Pool

Come and meet some of Cornwall’s brightest young business talent – the 2017 cohort of Cornwall’s 30 under 30. This event was originally scheduled for earlier in the year but fell victim to the Beast from the East! cornwallchamber.co.uk/events

Business Cornwall’s Morveth Ward keeps us up to date on the networking scene

H

istorically, reporting on the month of May is a busy one as it has been home to Cornwall Business Week and the likes of Cornwall Business Awards, which was this year all moved forward to April – thus this May 2018 is a much quieter affair, though not without action: Nearly 200 delegates joined the Future Focus, Wear it Well event at Tregenna Castle where business leaders from across Cornwall heard from Patrick Grant, creative director of Norton & Sons and judge on BBC’s Great British Sewing Bee. Grant discussed the history of the clothing industry and addressed the reasons why consumers are moving towards more sustainable and locally sourced products.

This provided delegates with an invaluable insight into the future of this sector whilst enjoying the stunning setting on the fringes of St Ives, with panoramic views from the grounds, spanning the North coast over to Godrevy lighthouse and beyond.

As summer pops its head up, more

outdoors-based events arise – the National Maritime Museum Cornwall First Friday Breakfast took to the sea and enjoyed breakfast and conversations whilst on board one of the Fal River fleet. A prime example of one of the joys of living and working in Cornwall – having an invigorating morning of meaningful business discussions whilst on a boat off the beautiful south coast of Cornwall! Beats a stuffy, uninspiring conference room that will drain the life out you if you give it the chance.

Of course, Royal Cornwall Show is the centerpiece of the June calendar where typically over 100,000 people attend the Wadebridgebased showground that is transformed into a living town, bustling with life, energy, agriculture, entertainment and trade.

Around every corner expect to bump into someone you know and maybe treat yourself to some of the fantastic food and drink on offer whilst enjoying some of the entertainment and showing.

Having an invigorating morning of meaningful business discussions whilst on a boat off the beautiful south coast of Cornwall! Beats a stuffy, uninspiring conference room

14

CORNWALL CHAMBER LUNCH

The Carbis Bay Hotel and Spa

provides the wonderful setting for this month’s networking lunch. Prices £24.15 for Cornwall Chamber members and £35 for non-members. cornwallchamber.co.uk/events

21

TRADE HORIZONS ROADSHOW

St Austell Conference Centre

Attend Export for Growth’s interactive Cornwall leg of the roadshow to hear from Beer52 and SuperJam Founder, Fraser Doherty, who will share his export story and provide practical insight on how his businesses are preparing for Brexit. cornwallchamber.co.uk/events

22/05/2018 10:29

CONNECTED

CORNWALL

SPONSORED BY

www.cioslep.co.uk

CORNWALL TEACHER AWARDS Truro Cathedral once again provided the stunning backdrop of the Cornwall Teacher Awards RIGHT: CORNWALL TEACHER AWARDS MIDDLE ROW FROM LEFT: SALLY HEARD (CORWALL COLLEGE GROUP) PRESENTS LIFETIME ACHIEVEMENT AWARD TO PENCALENICK SCHOOL HEADTEACHER, HELEN CAMPBELL; STUDENT NOMINATED TEACH AWARD PRESENTED BY DAVID ALDER (PLYMOUTH UNIVERSITY) TO DAVID WENDON (LAUNCESTON COLLEGE); AWARDS HOST TREVOR LEE BOTTOM ROW FROM LEFT: ROB WARNER (MARJON) PRESENTS HEADTEACHER OF THE YEAR AWARD TO MIKE DEACY OF TRURO’S OAK TREE SCHOOL; MARIE HUNTER (TIME TO MOVE) PRESENTS SPORTS TEACHER OF THE YEAR AWARD TO RYAN CONROY (LISKEARD COMMUNITY COLLEGE); OUTSTANDING TEACHER AWARD PRESENTED

BY JESS COWAN OF TRURO & PENWITH COLLEGE TO KIMBERLEY HAWKINGS OF SIR ROBERT GEFFREYS SCHOOL IN SALTASH

46

BUSINESS CORNWALL

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CORNWALL

CONNECTED

CORNWALL AIR AMBULANCE Cornwall Air Ambulance launched its New Heli Appeal and raised £16k in the first week RIGHT: HELI APPEAL LAUNCH BELOW: THE CORNWALL AIR AMBULANCE WITH CHARITY CHAIR SARAH PRYCE BELOW RIGHT: PARAMEDIC STEVE GARVEY ADDRESSES THE LAUNCH

SSE CORNWALL The School for Social Entrepreneurs Cornwall held a special event breakfast networking event at the Health and Wellbeing Innovation Centre last month

TOP: CLAIRE ROGERS (ROOTS TO WANDER FOREST SCHOOL), LUCY GREEN (BLUE SPACE CIC) AND HEIKME MOLL (YOUR OWN BALANCE) LEFT: NATALIE HADFIELD (BSPOKE IT) AND SARAH HERTZOG (SSE CORNWALL) ABOVE: SARA PUGH (EIGHT WIRE) AND SALLY JONES (SSE CORNWALL)

BUSINESS CORNWALL

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22/05/2018 10:33

THE LAST

WORD

LEE STUTT Watch out Donald Trump, Nalders Solicitors’ litigation partner Lee Stutt has some construction plans!

WHAT DID YOU WANT TO BE WHEN YOU WERE YOUNG? Neil Young’s tour manager.

WHAT WAS YOUR FIRST FULL TIME JOB? Working in a supermarket, in several departments. A few weeks of that can make you see the sense in investing some time and effort into something more rewarding.

WHAT’S IN YOUR POCKETS? The keys to my bike and a twenty pound note. When that twenty is spent, it may finally be time to go cashless.

HOW DO YOU LIKE TO RELAX? Taking in the scenery on coast roads and paths. If it’s raining or the roads are full, designing and making a new all-grain beer.

IF YOU COULD BUILD A HOUSE ANYWHERE IN THE WORLD WHERE WOULD IT BE? On the front lawn of the

White House. I wouldn’t live in it, obviously.

WHAT HAS BEEN THE BEST MOMENT IN YOUR CAREER? A few contenders but they all have the same

thing in common: very strong successes in cases against serious city opponents with enormous budgets and teams. They still think of Cornwall as a backwater. They don’t see it coming.

WHAT HAS BEEN THE WORST MOMENT IN YOUR CAREER? They say that in litigation there are rarely any

‘good’ surprises. The bad ones really can be ‘moments’, and having to explain some devastating development to a client who’s done nothing wrong is always painful.

IF YOU COULD INVITE ANY TWO PEOPLE FOR DINNER, WHO WOULD THEY BE AND WHY WOULD YOU INVITE THEM? Christopher Hitchens and John Oliver. Between

us we’d solve all of the world’s problems before dessert.

IF YOU COULD BE GOD FOR A DAY, WHAT MIRACLE WOULD YOU PERFORM? Reveal the big technology that

allows space travel for all.

WHAT WOULD YOU LIKE TO BE DOING IN FIVE YEARS’ TIME? The law is changing in ways we can’t predict. It

seems very likely that very soon, a lot of the work will be online rather than actual court work. From that, it follows that the need to work in a large city will be gone. The opportunities that will bring to the market in Cornwall are tremendous. I hope to be right there in the thick of it.

LastWord_Jun18.indd 2

22/05/2018 10:34

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