1 minute read

THE LAST WORD

STUART BEVERIDGE

Head of marketing at St Michaels Resort

As with a lot of youngsters I wanted to be a footballer - until I realised that you actually had to be decent at the sport!

WHAT WAS YOUR FIRST FULL TIME JOB?

Does a paper round count? My first ‘proper’ job was as a marketing executive at a small, technology firm in Bath. It taught me so much in a short space of time.

HOW DO YOU LIKE TO RELAX?

Exercise is a big one for me. I try and workout at the end of the day, having a fantastically equipped gym where you work is a plus. A nice, cold beer also does the trick!

WHAT HAS BEEN THE BEST MOMENT IN YOUR CAREER?

There have been lots of stand out moments. But I think the best was the moment the penny dropped and I realised that I am good at what I do and became a confident marketer and leader. Lots of people lack confidence when they are really skilled and have so much value to bring.

IF YOU COULD INVITE ANY TWO PEOPLE FOR DINNER, WHO WOULD THEY BE AND WHY WOULD YOU INVITE THEM?

Arsene Wenger would be top of my list. He instilled a new culture when he came to England that has paved the way to a fundamental change in his industry. I’d love to know how he went about that and what made him the personable leader that he was. And Michael McIntyre to lighten the mood a bit!

IF YOU COULD BE GOD FOR A DAY, WHAT MIRACLE WOULD YOU PERFORM?

Very tricky. Perhaps I would make everyone content with their lives, so the world was a less-negative place.

WHAT WAS YOUR BIGGEST MISTAKE IN LIFE?

Not believing in myself sooner. It took several years to build the confidence to have conviction in my opinions and beliefs.

WHAT WAS YOUR LUCKIEST BREAK?

Moving to Cornwall seven years ago. It has given me the chance to get to know the amazing Cornish business community and experiences I wouldn’t have known otherwise.

WHAT WOULD YOU LIKE TO BE DOING IN FIVE YEARS’ TIME?

I’d like to be heading up a high-performing marketing team at St Michaels Resort and continuing to build this fantastic brand to where it deserves to be.