Ink and innovation: How printing leads the way in sustainability

By Paul Wendlandt, GM, Kyocera Document Solutions South Africa

As one of the most sustainable manufacturing sectors in the world, the print industry can offer learnings to other sectors

Embracing the green economy is a global imperative to secure a sustainable and resilient future for future generations. There is already a growing understanding in the business world of the importance of balancing the planet with profitability and achieving a harmonious relationship between financial success and environmental sustainability.

Conducting business, making decisions focused on fair financial gains, and reducing the impact on the environment and society are not mutually exclusive. They complement each other in support of long-term prosperity and a healthy planet.

The printing industry has been under pressure to reduce its environmental impact for decades, as it consumes large amounts of paper, ink, energy and water. The industry has responded by adopting various sustainable practices and technologies that minimise its ecological footprint and improve its efficiency.

An example of an impactful innovation was the development of plant-based inks, which replaced the traditional petroleum-based inks that emitted volatile organic compounds (VOCs) and greenhouse gases. Plant-based inks are made from renewable sources such as soy, corn, and algae and are biodegradable and less toxic.

The printing industry has also invested in energy-efficient equipment, water-saving technologies, waste management systems, and environmental certifications. According to a report by FESPA, the print industry is one of the most sustainable manufacturing sectors in the world, as it uses more than 50% renewable energy and recycles more than 70% of its waste. The industry collectively continues to pioneer sustainable technologies and practices, and innovative product designs that prioritise energy efficiency, durability, and recyclability.

The biggest opportunity for bettering the green economy in the printing industry is to adopt circular economy principles and practices that aim to eliminate waste and make optimal use of resources. Collaboration with other stakeholders in the supply chain can ensure a holistic approach to sustainability, from design through delivery to end of life. As the supply chain and communities embrace sustainability, local job growth and SMB expansion become integral components of a more environmentally responsible and economically robust future.

By adopting these practices and promoting environmentally responsible printing options, manufacturers are reducing their environmental impact and attracting clients who prioritise sustainability, contributing significantly to the growth of the green economy.

In general, forward-thinking organisations prioritising the environment are set to unlock growth opportunities. As more customers seek eco-friendly options, the market potential for green products is growing exponentially. Moreover, the green economy offers many benefits, including environmental protection, improved health, innovation, and enhanced resilience to global challenges. Safeguarding the planet for future generations is in all our interests.