Burnaby NOW • Wednesday, May 16, 2012 • A19
Burnaby Board of Trade
Voice of Burnaby OFFICIAL NEWSLETTER OF THE MOST PROGRESSIVE BUSINESS ASSOCIATION IN BURNABY
MAY 2012
www.bbot.ca
UPCOMING EVENTS Burnaby Business Day - Tradeshow & Expo May 24 @ Delta Burnaby Hotel Members’ Mixer at the Nikkei Centre May 30 @ Nikkei National Museum & Cultural Centre Spring Economic Update & Reception featuring 2012 AGM June 5 @ Hilton Vancouver Metrotown Business over Breakfast June 8 @ Riverway Clubhouse
FOR MORE INFO VISIT
BBOT.CA/EVENTS
Platinum Annual Board Partner
VISION EVENT PHOTOGRAPHY
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Burnaby Arts Council exhibitors engage with a guest at the 2011 Burnaby Business Day tradeshow & exhibition.
Gold Annual Board Partners
The importance of exhibitions as part of your marketing strategy MICHAEL KELLER michael@bbot.ca
Silver Annual Board Partners
It’s no secret that advertising and marketing benefit most businesses in a significant way. If it’s done right, businesses profit. If it’s not, they may be forced to shut their doors before too long. The question most business owners face is how to market their product effectively. Tradeshows and exhibitions are too often overlooked as an efficient and
usually very affordable way to promote a product or brand. A study from UFI, the Global Association of the Exhibition Industry has shown them to be particularly effective (compared to other forms of advertising) for introducing new products and services, for initiating sales, and for relationship management with existing and future customers. In addition, the face to face contact at exhibitions offers the opportunity to
Burnaby Business Day Tradeshow & Expo
add a new element to a business’ existing marketing arsenal (such as internet, direct marketing and personal selling). The ability to network while achieving marketing objectives is another credit to the efficiency of these types of events. Success at an exhibition or tradeshow of course depends a lot on ensuring that the product is displayed in a manner that is appealing to the target audience. See Burnaby tradeshow, 3
- May 24, 2012 | Delta Burnaby Hotel
DAY
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