Burnaby NOW • Wednesday, March 20, 2013 • A17
burnaby board of trade
Voice of Burnaby official newsletter of the most progressive business association in burnaby
march 2013
www.bbot.ca
high tea sushi reception March 27 @ Nikkei National Museum & Cultural Centre expert panel on skills, education and our economy April 3 @ Hilton Vancouver Metrotown fundraising seminar April 10 @ Best Western Plus Coquitlam state of the city luncheon April 17 @ Hilton Vancouver Metrotown sustainability in business forum May 1 @ Delta Burnaby Hotel and Conference Centre burnaby business day tradeshow & expo May 23 @ Delta Burnaby Hotel and Conference Centre
2
for more info visit
bbot.ca/events
Platinum Annual Board Partner
Gold Annual Board Partners
Silver Annual Board Partners
all premier event photos: vision event photography
upcoming events
inside centre spread: visual tour of our lunch with the premier
BBOT launches new Economic Development Committee michael keller michael@bbot.ca
us the opportunity to look at economic issues on a broader scale, and leverage The Burnaby Board of Trade (BBOT) has partnerships to address specific areas launched a new operational committee to of concern to our membership and the complement its existing committee line community as a whole.” up, and help satisfy an important need in The new EDC will be made up the organization’s economic development of volunteers from BBOT member activities. The aptly named economic organizations, and will seek to represent development committee (EDC) will a range of perspectives from businesses work in conjunction with the BBOT’s issue of all sizes, and across key industries. The and sector-based committees to bring initial committee roster, which met for insight and awareness to economic issues the first time in late February, included in the region with the goal of strengthening representation from the film industry, Burnaby businesses and the city’s long-term financial industry, the City of Burnaby, prosperity. local neighbourhood business associations, “We’ve been very active in promoting and Tourism Burnaby among others. economic development already through “It was great to meet with everyone some of our other committees, like all together for the first time and start Government Relations, our Pacific Gateway throwing out some ideas on what we Committee, and others,” remarked BBOT would like to achieve. There was a lot CEO Paul Holden. “The EDC will give of enthusiasm in the room, some frank
The Rotary Club of Burnaby proudly presents an evening of
discussion, and I’m confident that some important work will come out of this committee, just as it does with all our operational committees,” said Holden.
committees round-up Together, the BBOT’s various committees work to serve different aspects of the organization’s triple bottom line mandate of economic, environmental, and social development. The environmental sustainability committee (ESC) recently created the Pledge for a Sustainable Community, an online resource designed to help businesses reduce their environmental impact. Even prior to its official hard launch scheduled for an event in early May, the Pledge already continued on pg. 2
Location:
Burnaby Central Secondary School – Commons Area 6011 Deer Lake Parkway, Burnaby Time: 6:00pm – 10:00pm For tickets: Call Rotary members Gus 604.916.3077; Salim 604.437.5420; or Peter 604.434.5158 A limited number of tickets will be available at the door Culinary delights prepared in partnership with members of the Rotary Club of Burnaby and students from Burnaby School District’s Professional Cooks Training Program.
Saturday, May 4, 2013
Come and experience the foods from the Caribbean, Africa, India, China, Ukraine and Greece.
Cost $35.00 per person
A18 • Wednesday, March 20, 2013 • Burnaby NOW
a collaborative community model involving businesses, not-for-profits, academia, citizens and all levels of government.
committees round-up
continued from pg. 1
has nearly seventy participating organizations, and is receiving a great amount of interest across the Lower Mainland and beyond. The access program committee is also enjoying a lot of success with its namesake student career development program, which is beginning to gear up for its 2013/14 intake after what has been a very well received inaugural session. In the area of Social Development, the BBOT continues to explore the complicated issues of immigrant integration and homelessness via its social development committee. Recently the committee has been engaged with the topic of childcare and family friendly workplaces as well, and has sought meetings with key partners and policy leaders to discuss the issue. In February, the BBOT partnered with the Surrey Board of Trade to hold a Business and Families First Dialogue. The government relations committee has been busy creating dialogues with government agencies and policy makers. Recently the committee brought together Translink, the City of Burnaby, and the business community in South Burnaby to discuss transit needs in the Big Bend area. The pacific gateway committee continues working
to engage Burnaby’s formidable Asian business communities through annual events like the BBOT’s Lunar New Year Celebration, and monthly ‘High Tea Dim Sum’ networking events. On March 27, the committee will mix things up with a ‘High Tea Sushi’ at the Nikkei Centre, where the new Consul General of Japan in Vancouver, Seiji Okada, will speak. For more information on BBOT committees, visit bbot.ca/committees. ECONOMIC DEVELOPMENT COMMITTEE: Mike Kaerne HollyNorth Production Supplies Isabel Kolic Heights Merchants Association BIA Gary Akali NorthShore Credit Union Carolyn Orazietti Burnaby North Road BIA Andrew Scott BC International Commercial Arbitration Centre David Clutton City of Burnaby Matthew Coyne Tourism Burnaby Paul Holden Burnaby Board of Trade Tessa Vanderkop Burnaby Board of Trade Cory Redekop Burnaby Board of Trade Michael Keller Burnaby Board of Trade
on your behalf highlights As Burnaby’s premier member-based business association, the Burnaby Board of Trade is constantly working to represent the interests of its membership throughout this community, as well as at the provincial and federal levels. Here are just a few of the things CEO Paul Holden and his staff have done over the last few weeks on behalf of the BBOT membership: · Paul attended a community forum with representatives from Translink, the City of Burnaby, and the business community in South Burnaby to discuss transit needs in the Big Bend area. The BBOT would like to thank Translink and the City for their involvement and the BBOT will continue to help facilitate a dialogue between these parties. · The BBOT hosted a Business & Families Dialogue in conjunction with the Surrey Board of Trade to explore what kinds of family friendly policies are currently being used and what role the government could play in encouraging businesses in this area. · As part of its continued outreach into the Asia-Pacific business community, the BBOT hosted a successful Lunar New Year Banquet with over 200 people in attendance, including representatives from the City of Burnaby and several local MLAs. Paul also met with representatives from the Japan-Canada Chamber of Commerce to explore opportunities for more future cooperation between organizations. · The BBOT hosted a free seminar on the coming PST transition for its members with help from a tax expert from KPMG. Visit bbot.ca/pst-transition to find information on the switch back to the PST. · On behalf of the BBOT, Paul attended the first meeting of the City’s Environmental Sustainability Strategy Steering Committee, which will participate in the drafting of the City’s environmental strategy. · The BBOT has once again negotiated with CPM Manuals to offer members a 67% discount off of their customizable Employee Policy Manual. In addition, a new updated version of the manual is now available featuring 157 topic selections (up from 134). · Paul attended an event at the SFU Segal Centre to mark SFU’s achievement as Top Academic School at JDC West, which is Western Canada’s largest business competition. · The BBOT hosted a post-budget luncheon with Premier Christy Clark, who made an official address on the legislative priorities of the government for the coming year and what it means for you and your business. If you have thoughts on any of the work the BBOT is doing on behalf of its membership, please email Paul at paul@bbot.ca.
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Burnaby NOW • Wednesday, March 20, 2013 • A19
an authoritative voice for the community.
EXPERIENCE THE
EXCITEMENT B U R N A B Y, B . C .
A P R I L 2 1 - 2 7, 2 0 13 Tickets & Schedule: hockeycanada.ca/EssoCup
The top female Midget teams from across Canada will take to the ice April 21-27, 2013, in Burnaby, B.C., )%, +(6 )$)+( .339.# 7!!% -920 -.3.".&! /.+$%3.# '64.#6 1$"56+ -(.42$%3!($2* 8%!+ +6.4 +(6 ',.!6, Valley Phantom of the BC Hockey Female Midget AAA League will face off against five provincial and regional champions from Pacific, West, Ontario, Quebec and Atlantic in a battle for the 2013 Esso Cup gold medal. Now you can get everything you need to support this premier national championship by purchasing the Esso Cup Event in a Box package ! available while supplies last. Each package includes: 4 Tickets to the 2013 Esso Cup opening game 4 Tickets to the 2013 Esso Cup gold medal game 2 Esso Cup hats 2 Esso Cup window decals 1 Esso Cup poster 10 Single-game tickets donated to Burnaby school children to attend Esso Cup on your behalf TOTAL PRICE: $150 Tickets purchased through the Esso Cup Event in a Box package can be used in promotional or sales campaigns, to reward loyal customers, or to thank employees for a job well done. Each package will come with eight vouchers to be redeemed for event single tickets. This week-long national hockey championship will be one to remember, with many of the most talented female Midget players in the country hitting the ice at our very own Bill Copeland Sports Centre. Dress your store up and help support this once in a lifetime event for our very own girls from the across the Lower Mainland as they compete to win the Esso Cup, right here in Burnaby! For more information or to purchase your Esso Cup Event in a Box package, please contact Hitomi Nasu at bnasu@telus.net or at 604-569-1588.
Event Spotlight: BBOT to Welcome Mayor for annual State of the City Address Join the Burnaby Board of Trade as we welcome Burnaby Mayor Derek Corrigan for the annual State of the City address on April 17th. Hear from the Mayor on the City’s plans for the coming years, from big development projects, to the new Environmental Sustainability Strategy, and get the first-hand account on what you can expect for your community, your family and your business in Burnaby. With hundreds of attendees from across Burnaby, this annual luncheon is an excellent opportunity to engage with business and community leaders while hearing about the future of our great city. The State of the City Luncheon will be held on April 17th at the Hilton Vancouver Metrotown. For more information or to book tickets, please visit www.bbot.ca or call 604-412-0100. Platinum Sponsors
Gold Sponsors
A20 • Wednesday, March 20, 2013 • Burnaby NOW
encouraging the triple bottom line of economic, social and environmental sustainability.
premier christy clark luncheon The Burnaby Board of Trade welcomed Premier Christy Clark for a post-budget address last month. Speaking to a hometown audience, the Premier talked about balancing the budget and drew on memories of her financially responsible parents to explain a pre-election budget devoid of many new spending promises. Following her speech, Clark answered questions from the audience on topics including healthcare, energy and BC’s film industry.
Passion to Impact World Peace? The Rotary Club of Burnaby Metrotown
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• Minimum five years’ relevant work experience with current full-time employment in a mid to upper level position for the certified program • Minimum three years’ combined paid or unpaid full-time relevant work experience for the master’s degree program
• Proficiency in English and a second language (master’s program) or in English (certificate program) • Excellent leadership skills
www.burnabymetrotownrotary.org
Burnaby NOW • Wednesday, March 20, 2013 • A21
we are the economic development arm of the city.
welcome new members Standard Marketing www.standardmarketing.ca Atlas Courier Ltd www.atlascourier.com Best Heating Inc www.bestheating.ca Menchie’s Frozen Yogurt www.menchies.ca Vanport Enterprises Ltd www.vanportenterprises.com DL Safety Consulting www.dlsafetyconsulting.ca Ocean Quest Dive Centre www.diveoceanquest.com Gourmet Baker www.gourmetbaker.com Bond Mechanical www.bondenginerepairs.com Travco RV www.travco-rv.com SC Kim’s Taekwondo www.sckimstaekwondo.com Prestige Marketing Inc www.prestigemarketing.ca/ Canadian Liver Foundation www.liver.ca Hellbent Games Ltd www.hellbentgames.com Tonerworks www.pierre@tonerworks.ca Associated Engineering (B.C.) Ltd www.ae.ca Shenglin Financial Inc www.shenglin.com 3AG Systems Inc www.3agsystems.com BCJobs.ca www.bcjobs.ca Healthfare Restaurant www.healthfare.ca
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A22 • Wednesday, March 20, 2013 • Burnaby NOW
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Burnaby businesses $e'& !re "i(%i#s Victims of a devastating fire in an apartment building on Smith Avenue last month are well on their way to rebuilding their lives, thank in part to the generosity of the Burnaby business community. The fire, which occurred on February 17th, destroyed the 35 unit apartment building leaving nearly one hundred residents homeless – including many low or moderate income families and individuals. In response, numerous local agencies, including The Red Cross, Progressive Housing Society, Burnaby Task Force on Homelessness, the City of Burnaby, and the Salvation Army jumped into action collecting cash donations, as well as household items and food, and assisting those who needed help finding short and long term housing. The Burnaby Board of Trade also send out a letter to its membership asking for assistance from anyone who could make a donation, or provide free notary services for those needing to replace identification lost in the blaze. “It’s been fantastic to see how the business community has responded here,” said BBOT CEO Paul Holden. “From cash donations to the Salvation Army, to a number of our members offering notarizing free of charge, and even people taking around food hampers.” Holden also noted that a number of businesses forwarded the letter to employees, or posted it for clients to see as well. “What this shows is the tremendous community spirit that Burnaby businesses have,” Holden said. “When something devastating happens it’s rewarding to see how instantly this community steps up.”
Financial Institutions 32( <B2<!$ 8< 7D!$ 7<- %?8$=8$= B*B?&9:8$= @?!' 554;< 9! 364/<, 08<9BE 2?B 'B'%B? 8$<989798!$< 8$ 9:B .7?$2%& "!''7$98$& 9! 'BB9< &!7? C$2$"82) $BBE<, BMO Bank of Montreal - Commercial District (604) 665-7267
HSBC Bank Canada - North Road www.hsbc.ca (778) 372-1521
Scotiabank, Parkcrest Plaza www.scotiabank.com (604) 718-6060
Business Development Bank of Canada www.bdc.ca (604) 666-7850
National Bank of Canada www.nbc.ca (604) 661-5500 ext 6032
Scotiabank, The Heights www.scotiabank.com (604) 718-7328
Canadian Western Bank www.cwbank.com (604) 523-5243
North Shore Credit Union www.nscu.com (604) 982-8000
Scotiabank, UniverCity Branch www.scotiabank.com (604) 668-3939 ext 7000
CIBC, Kingsway & Acorn www.cibc.com (604) 665-1544
Royal Bank of Canada www.rbcroyalbank.com/commercial/index (604) 665-0419
TD Canada Trust-Commercial Banking (604) 654-3029
CIBC, Kingsway & McKercher www.cibc.com (604) 665-1379 Coast Capital Savings www.coastcapitalsavings.com
Royal Bank of Canada www.royalbank.com (604) 665-3878 (604) 288-3296
Coast Capital Savings (Metrotown) www.coastcapitalsavings.com (604) 288-3883 Coast Capital Savings (Edmonds) www.coastcapitalsavings.com (604) 288-3500 Coast Capital Savings (Queensborough) www.coastcapitalsavings.com (604) 288-3603 Community Savings Credit Union www.comsavings.com (604) 654-2000 Farm Credit Canada www.@ccCnancialsB?vicBs.ca
(604) 575-4250
G & F Financial Group www.gffg.com (604) 419-8888 HSBC Bank Canada - Kingsway & Willingdon www.hsbc.ca (604) 668-4510 HSBC Bank Canada - Brentwood www.hsbc.ca (604) 294-9431 HSBC Bank Canada - Kingsway & Royal Oak www.hsbc.ca (604) 438-6411
Royal Bank of Canada (Ted Wiens) www.royalbank.com (604) 665-3800 RBC Royal Bank (Bainbridge) www.rbc.com (604) 656-2971 Royal Bank of Canada www.rbc.com (604) 668-4383 Royal Bank of Canada (New Westminster) www.rbc.com (604) 665-0238 Scotiabank (Kingsway) www.scotiabank.com (604) 668-3741 Scotiabank - Brentwood Mall www.scotiabank.com (604) 656-1200 Scotiabank - Crest Plaza Branch www.scotiabank.com (604) 668-3765 Scotiabank - Mulberry Centre www.scotiabank.com (604) 395-8045 Scotiabank, Burnaby North www.scotiabank.com (604) 668-3667
TD Canada Trust (604) 654-3939 TD Canada Trust (Metrotown) www.td.com (604) 654-3935 Vancity (604) 877-7951 Vancity Community Business www.vancity.com (604) 877-7568 Vancity Savings Credit Union www.vancity.com (604) 877-7430 Vancity, South Slope Community Branch www.vancity.com (604) 877-2560 Vancity, Vancity Centre www.vancity.com (604) 877-6501 Vancity, Burnaby Heights Community Branch www.vancity.com (604) 877-7063 Vancity, South Burnaby Community Branch www.vancity.com (604) 877-7170 Westminster Savings www.wscu.com (604) 549-2680
For a complete listing, refer to the BBOT membership directory available at www.bbot.ca.
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Burnaby NOW • Wednesday, March 20, 2013 • A23
join the bbot call 604.412.0100 or email admin@bbot.ca
#3: produce sharable content.
If people see a funny, touching, or powerful video, they are more likely to share with their friends or colleagues. As an added bonus your brand will be associated with something meaningful to them.
#4: keep it short.
Create shorter videos that reach a Cne-tuned target audience, instead of one large video encompassing everyone. Don’t think this reAuires multiple productions+ >riginal Clm can be edited and repurposed during post-production, and combined with animation to produce multiple videos with unique stories.
#5: wow with animation.
Such was the case with 1unior Achievement, a non-proCt organi#ation that works with schoolage kids across Canada to help prepare them for success in business. Gloo used animation to effectively create a video that excited and engaged youth, combined with a script and tone that related to working professionals and corporate sponsors. Come see the videos discussed in this article and more at www.gloostudios.com.Want to chat about how to incorporate video effectively into your brand? Get in touch with your local video and animation experts at 604-678-9333. Stick With Gloo!
gloo studios presents:
5 tips on making a great corporate video More and more companies are using video marketing for a variety of purposes, including branding, product pitches, events, recruitment, and internal communications. How do you make your next video project stand out from the rest and resonate with your customers? Below are 5 tips for crafting a powerful video message, based on years of expertise from Burnaby-based production agency Gloo Studios.
#1: let visuals tell the story.
When Calgary Stampede wanted to commemorate their centurial celebrations in style, Gloo recommended Motion Graphics to capture key highlights over the past 100 years. Breathing life into historical photographs, animation took viewers on a journey from the Stampede’s humble beginnings to present-day plans and future possibilities.
#2: use audience-specific language.
Make sure you are speaking the same language as your intended audience. Don’t be afraid to use industry jargon when appropriate. It shows that you know your business and that of your customers, and in turn can go a long way to resonating with them.
advertise in this publication connect with the business readership
Breathing full life into historical photographs, animation brought the Calgary Stampede into the future
connect with us
For advertising inquiries, contact Veronica Wong at 604-444-3026 or email vwong@burnabynow.com
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A24 • Wednesday, March 20, 2013 • Burnaby NOW