BURGOPAK
LOYA LT Y
BROCHURE
VIRGIN AUSTRALIA GOLD PACK The beautifully designed membership pack reinforces the premium nature of the Virgin Velocity membership. The tiered packaging range which includes gold, silver and platinum membership creates alignment through the range, whilst subtly elevating the higher-tiered cards to a suitably rock-star status. The contents which include the membership card and luggage tags are beautifully arranged in order to celebrate every item and create a delightful unboxing from the moment it is received through the post.
EASYJET CARD PACK Budget airline EasyJet helped to elevate their customer loyalty program by presenting their card and brochure in our Burgopak slider. The design, which included a pocket for the customer’s proof of purchase, was a highly effective way of simultaneously presenting the card and proof of purchase- innovative and efficient, perfectly befitting of their brand ethos.
T-MOBILE CHRISTMAS CARD PACK The engaging and unique piece of DM was designed in collaboration with T-Mobile to really differentiate their brand from the masses of direct marketing materials customers receive. Using the extra print space provided by the Burgopak Slider format, T-Mobile were able to effectively convey their message, whilst bringing a smile to their customers. A seasonal pop-out star decoration was die cut into the pop, adding an extra layer of brand retention to the memorable design and demonstrating the versatility of the Burgopak mechanism.
AER LINGUS MEMBERSHIP PACK The Aer Lingus family of membership packs help to position their loyalty program as a high-end offering, combining premium finishes such as spot UV with slick brand communication across the 3 tiers. The contents, comprising luggage straps, ID cards and a personalised membership card are arranged in an intuitive and easily accessible layout that builds customer satisfaction with each reveal.
EUROPCAR PRODUCT PACK This demonstration of the Burgopak Cabrio illustrates the impact of a surprising unboxing on the perceived value of a product. In this example, the Cabrio produced the perfect solution to communicate Europcar’s premium motor rental product range. The engaging reveal mechanism, artwork and sleek modern presentation appeals to the motor vehicle enthusiast by simulating the opening of a garage door, revealing the contents inside. The intriguing product unveiling makes a mark on the consumer, elevating brand perception and the overall consumer experience, increasing likelihood of repeat custom. With adjustable dimensions and optional inserts, the Cabrio presents an innovative product presentation for a wide range of products and industries looking to engage the consumer with a high-end physical touch point.
BREITLING USB GIVEAWAY PACKS For several years Brietling created a USB card giveaway that contained imagery of the event. Playing on feelings of nostalgia, the artworks showcased the skill and drama of the event creating collectable pieces of memorabilia. With a modern twist and the Burgopak moving mechanism the packs create an air of excitement, tapping into viewers memories of the events combining the legacy of the Brietling Walkers with modern innovation. The packs reflect the perfect synergy Brietling represent between history and 21st century at each of their show stopping events.
VISA RIO OLYMPICS PACK Visa chose our Telescopic format to deliver their premium VIP experience to their top customers and partners at the Rio Olympic Games in 2016. The design presents their card and innovative payment ring product in a smooth two drawer opening experience. Details such as a soft touch lamination and ribbon pull helped to finish a package that would represent Visa’s involvement in the greatest show on earth. A memorable experience encapsulated in a memorable package that customers would surely keep as a memento of the games, helping to extend Visa’s brand exposure with their client base.