Saturday, October 4, 2014 • 1B
Oak Forest resident finds recipe for success By Christina Martinez christina@theleadernews.com
When Oak Forest resident, Kylie Held Mitchell started her undergraduate at Texas A&M at College Station, she had an idea of what she wanted to do. She had the idea to follow in her mother’s footsteps and started her schooling to study veterinary medicine. What Mitchell was lacking in her studies was passion. During Mitchell’s undergraduate studies she started working at a gluten free bakery. The bakery centers their baking practices on gluten free products for people with celiac disease – a disease where gluten consumption affects the small intestine – or for anyone else who is sustaining from gluten. “I loved seeing how excited people were who had celiac disease and how excited they were to have products they could eat again,” Mitchell said. “And how much nutrition affected their lives.” After seeing the excitement in her customer’s eyes, Mitchell found her passion and after a few forms were filed, she changed her major to get her undergraduate in nutrition and decided her path was to become a registered dietitian. Mitchell graduated with her degree in Nutrition and is now getting her Masters in public health at the University of Texas School of Public Health, while also completing her clinical internship. While studying for her education, Mitchell started her own blog called ‘Yeah…immaeathat,’ a blog centered around Mitchell’s kitchen creations. “I started in 2011 and it’s gotten a lot better since then,” Mitchell said. “I started with just my iPhone and now I finally have a camera that takes decent photos and I’ve learned more about photography. When it started in 2011, the blog probably had two followers – my mom and sister. Now we’re at 100,000 page views a month and we even have advertisers advertising with us online.” Mitchell says her blog has
turned into a part-time job, with posting a minimum of three times a week, posts to her social media and keeping up with her fan base on her blog and social media platforms. From 2011, Mitchell says her blog has come a long way. She says she’s received a number of opportunities from different companies sending her recipes to try and publish those recipes on her blog. She also says she is frequently contacted for permission rights to her photos. While Mitchell enjoys working with these companies, she isn’t content with doing that work for free. A new venture Mitchell has taken is her eBook, The SingleServing Cookie Cookbook, that has 35 healthy or wholesome single serving recipes. The idea for the book came from her home baking for herself and for her husband. “My husband doesn’t like to eat cookies as much as I do,” Mitchell said. “So I would make a batch of cookies and they would just sit on the counter. Or they would sit on the counter and I would eat all of them. So I started making single serving cookies at night and I would post the recipes on Instagram. People would comment on the posts with interest and would ask for more.” From interest from her readers and a nudge from her husband, Mitchell put together her ideas and recipes. “It seems silly to write a book about cookies, but it was so fun and people are actually buying it,” Mitchell said. “I can’t believe people buy it.” This month Mitchell attended a blogging conference in Vermont, where she learned from fellow bloggers and registered dietitians on nutrition communications and the possibilities to explore through health. Mitchell says she had the opportunity to see first-hand how women are making money doing what she loves to do. From a change of major in college, Mitchell is following her passion and she says she is having a lot of fun while doing it.
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Photos by Christina Martinez At the top Kylie Held Mitchell prepares ingredients for her White Chocolate - Chocolate Cookie Cake Cookie, (pictured above). This cookie and recipe are from Mitchell’s eBook The Single-Serving Cookie Cookbook, that she has launched with 35 healthy or wholesome single serving recipes.
Heights Office
2222 North Durham Houston, TX 77008 281.517.8760
Commercial developer part of continued retail surge in Northwest Houston area By Jonathan Garris jgarris@theleadernews.com
As RE:VIVE Development continues furthering its reach in Northwest Houston, principal Bryan Danna knows firsthand how commercial development is quickly changing the face of the Heights and surrounding areas. The group is currently constructing one of its latest developments, a 3,080 sq. ft. building at the corner of Heights Boulevard and 11th
Street on 13,500 sq. ft. of land, and is completing a remodel of its 5,000-square-foot facility at the corner of White Oak Drive and Studewood Street. RE:VIVE currently manages and leases a variety of shopping centers across the area, including the Garden Oaks Center on North Shepherd Drive, a center at 1102 Yale Street and its South Heights facility at White Oak Drive, among others. While RE:VIVE has helped attract large chains like Best
Buy, Applebee’s and Anytime Fitness, Danna said most of their tenants have been homegrown businesses looking for room to grow. Typically, the larger companies have stayed closer to freeways and other major thoroughfares, however the smaller and often times more unique establishments tend to congregate in centers like those built by RE:VIVE. Smaller tenants include those like the Shepherd Park Draught House, Pinks Pizza, Lola, Bombshell Hair Shop
Scott Lester - Bank Office President Margaret Vandever - Senior Vice President Amy Ritter, Banking Officer/Lender
and others. “We try to select tenants that work well together and truly complement each othBusiness Loans Made Simple. ers’ businesses,” Danna said. “Most of our places have been mom & pop-style establishBusiness Is On The Line ments, so the market in this ��������� When �������� area has been really healthy.” www.allegiancebanktexas.com See Retail, P. 2B
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