Buntin_Fact_Book

1.0

BEYOND ATTENTION. CONVICTION.

A fiercely independent, $230MM, 100+ person advertising agency recognized by AdWeek as a “Top U.S. Ad Agency.” Specializing in building Brand Conviction as a disproportionate advantage in delivering Business Results.

BUNTINGROUP.COM

2.0

STATISTICS Founded 1972 Fully independent $230MM annual capitalized billings; $20MM annualized gross income Headquartered in Nashville Top 25 U.S. independent agencies; Top 100 U.S./ ADWEEK Fully integrated, strategy-driven capabilities Strong Digital, Social, Content expertise – 5,000 unique pieces of content annually; 93% of staff touch digital work on daily basis; Digital integrated component of all client plans; +102% growth in paid social – last 12 months Strong, established services across disciplines – Media, Creative, fully contained Research/Insights function, Zephyr in-house content/production lab National “lead agency” brand responsibilities across diverse categories: Restaurant, Franchise, CPG, Home & Outdoor Living, Spirits, Technology, Professional Services, Financial, Advocacy, other

3.0

CLIENT PARTNERS

4.0

RECOGNITION

5.0

TALENT RECRUITMENT We are fortunate to have successfully recruited talent from the following agencies.

6.0

COMPETITIVE PERFORMANCE We are proud to have pitched against – and won business over – the following agencies.

7.0

DIVERSITY, EQUITY, INCLUSION & BELONGING As an Agency built to inspire Brand Conviction, diversity – of thought, of perspective, of experience, of ethnicity, of nationality, of background, of identity – is essential not only to the product we create for clients but also to our own purpose and culture.

Here is where we stand today, as an organization: LGBTQ+ @ executive level & beyond.

BIPOC @ multiple team leads.

Staff that is 57% female.

Female representation on Agency Board of Directors.

Annual salary audit to ensure fair and equitable pay at all levels.

Incorporating 4As diversity study in annual YOY tracking and goals.

15+ year paid internship program with HBCUs. Growth of community connections across Urban League, Nashville Black Chamber, Nashville LGBTQ Chamber. $25MM+ in spend with minority-owned businesses over the past 10 years.

Pro bono support, financial donations and agency volunteerism benefiting minority-focused organizations.

LEADERSHIP

8.0

JEFFREY BUNTIN, JR. CEO AAF Silver Medalist, EFFIE Judge and Finalist, Jay Chiat Awards; featured in Wall Street Journal, New York Times, Business Week, ADWEEK, others

STEVE CHAVEZ EVP/Managing Partner, Chief Creative Officer Experience: 37 years BUNTIN, Bastion U.S., Leo Burnett, Doner, Saatchi, Ogilvy, others Key client experience: Apple, Chevy, Honda, IBM, Microsoft, Nissan and Toyota

SHARI DENNIS EVP/Managing Partner, Client Engagement & Business Development FINN Partners, BDO, MediaVest, McCann, AT&T, Pepsi, Procter & Gamble, Capital One, Burger King, Nestle, Mitsubishi, others

ANN MORAN EVP/Managing Partner, Chief of Staff 22 years at BUNTIN, Chief Operating Officer at Windy Hill Brands, General Manager at Pennington Distilling Co., Managing Director at Thoroughbred Spirits Group

MICHAEL BUCK EVP/Managing Partner, Chief Financial Officer 20+ years of financial leadership and innovation; Omnicom, WPP, Interpublic Group, Global Prairie, Media Options, others

KATHY CANADY EVP, Chief Insights Officer Career-long tenure at BUNTIN; Jay Chiat Strategic Planning Awards, EFFIE Finalist

RAY REED EVP, Executive Creative Director Career-long creative tenure at BUNTIN; The One Show, Communication Arts, National ADDYs, others

ERIKA MACHAMER SVP, Engagement & Activation 30 years marketing and media experience Starcom MediaVest, Mindshare, MGA Entertainment.

Coca-Cola, others

LAUREN OLIVER VP, Channel Engagement & Activation 19 years of media brand and agency experience Cavit Wines, Gerber, Comcast, Eggs Up Grill, 7-Eleven, Ameris Bank, others

RONNIE FERRELL EVP/CIO 35 years at BUNTIN leading technology and building operations for the agency

DANIELLE KEENAN VP, Director of Content Production 15+ years at Energy BBDO, CramerKrasselt, TBWA\Chiat\ Day; Porsche, Sprint, Ocean Spray, Ziploc, One A Day, Wrigley

JILLIAN WYATT VP, Communications & Community 15 years of senior-level marketing; Angie’s List, Smile Direct Club, Opry Entertainment; Hoosier Lottery, NASCAR, TVA, Music City Grand Prix

TARA ZOTTOLA VP, Group Brand Director 24 years at Lucky Frog Studios, Tazo Media, AKMG for Club Med, Iberostar Hotels, Virgin Trains, LEEP Mobility, National Geographic, USA Today

MIKE BOYD VP, Director of Creative & Business Operations 20 years at BUNTIN for Bardstown Bourbon, The Chinet® brand, Logan’s Roadhouse, O’Charley’s, Perkins American Food Co., Windy Hill Spirits, others

LIZ MCGILLIS Director of Human Resources Project Director for Thoroughbred: The Spirits Consultants, Operations/HR & Events Director at the Belmont Hotel, VP Company Culture at Windy Hill Spirits

9.0

NASHVILLE Agency named to “Nashville Best Places to Work” Nashville recognized as “It City” – New York Times, Travel & Leisure; “Friendliest Cities” – USA Today, Business Insider, Huffington Post #1 best city for professional and business service jobs – Forbes #8 best city for tech jobs – Time, Money #6 best city for millennials – Smart Asset #4 metro area in American City Business Journal economic index Past five-year population growth 15% (vs. 4% U.S. average), job growth 20% (vs. 9%), GDP growth 34% (vs. 20%) Home to major businesses, including: NISSAN, CKE Restaurants (Hardee’s, Carl’s Jr.), Oracle, MARS, Alliance-Bernstein, Warby Parker, Bridgestone/Firestone, Amazon, Hankook Tire, LP Building Products, GENESCO, Cracker Barrel Old Country Store, Dollar General Corporation, Tractor Supply Company, Gaylord Entertainment and others Area gaining 100+ net new people per day with 20–34 being fastest-growing age group Population growth projected to be +75% (+1.3 million) next 20 years 14 local four-year accredited and post-graduate colleges and universities Professional Sports – NFL/Tennessee Titans; NHL/Nashville Predators; MLS/Nashville SC; MiLB/Nashville Sounds Extensive Arts, Culture Infrastructure – Frist Art Museum; Schermerhorn Symphony Center; Country Music Hall of Fame; Ryman Auditorium, Grand Ole Opry, others Strong “Incubator” Infrastructure – Nashville Entrepreneurial Center; Social Enterprise Alliance National Headquarters; Nashville Technology Council; others

10.0

AGENCY HQ Our agency headquarters is housed in a completely revitalized 2+ acre site formerly home to 1920s-era Tennessee Central Railway train shed in Nashville’s “Railyard District.”

11.0

001 AMERICAN BORN MOONSHINE

SELECTED WORK

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002 CFP BOARD

SELECTED WORK

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003 SERVPRO

SELECTED WORK

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004 TREX

SELECTED WORK

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005 ROYAL BANK OF CANADA

SELECTED WORK

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SELECTED WORK

006 BLACK ABBEY BREWING COMPANY

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007 JOHN DEERE

SELECTED WORK

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008 THE CHINET® BRAND

SELECTED WORK

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009 ORIJEN / CHAMPION PETFOODS

SELECTED WORK

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010 1792 / SAZERAC

SELECTED WORK

11.0

SELECTED WORK

011 CRACKER BARREL OLD COUNTRY STORE

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012 WOODFORD RACING

SELECTED WORK

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013 NASHVILLE SC

SELECTED WORK

@thebuntingroup linkedin/buntingroup.com facebook.com/buntingroup

BUNTINGROUP.COM

conviction@buntingroup.com

615-244-5720