Because the user groups involved in the course selection question are mainly teachers and students, the questionnaires are mainly distributed to these two groups of people
And in August 2004,I left QingDao to BeiJing and worked for a foreign enterprise as a automation software test engineer.Because want to change my working environment, I'd like to find a job which is more challenging. Morover Motorola is a global company, so I feel can gain the most from working in this kind of company ennvironment. That is the reason why I come here to compete for this position.
think I'm a good team player and I'm a person of great honesty to others. Also am able to
User defined User characteristics
Actively find channels for obtaining information and ensure its accuracy
they will take the initiative to inquire about elective course information from various channels (including which course gives the highest score, and Choose the course that 100% suits them). They tirelessly search for information.
Information is mainly received passively the only requirement is not to drop a course
they hope to get an elective course that gives high scores but is not difficult. they will chat with students and browse the school information wall. Pay attention to relevant information, more often follow others.
their personal focus is outside of professional learning or other reasons, and the state of the class is also long-term absence, their basic requirement is not to drop the course.
NEU
Bunny Mo
Enthusiasm for learning
Degree of demand
Degree Of dependence
User needs
Pain point
comprehensive intuitive introduction information and classmate evaluation
Personalized course selection recommendation
Can intuitively view the teacher's style and the level of scores
Pay attention to classmates’ comments and exchanges
Not bad missed course time Care about whether the teacher is rigorous
Ads and redundant functions that interfere with course selection information.
The time spent in pursuit of complete information may cause them to miss the rush to repair popular courses. the selected course cannot be taught due to the number of people No one answered after posting a question on the information wall
more concerned about the credibility of the platform's information and the evaluation of my classmates, afraid of errors in course selection due to misleading information.
don't want too many additional functions and fancy interfaces.
am already a junior now. have stepped on many times in the selection of co urses before. Either found that the selected courses were completely unsuitable for me after the class, or chose the wrong elective course category, which resulted in fewer credits for other courses. Sometimes the selected courses are too unpopular and there is no reminder from the classmates, so forgot to take it. There are also some elective courses that are formed spontaneously, and don’t know that there are homework.
Bunny Mo
NEU
grade three grade three
NEU
Remind me the course time and homework
Don’t want to select the wron course to waste my time
Gr N y
As a freshman, am very unfamiliar with everything. The course selection document of the school is too official. can’t find my favorite course based on it. don’t know any seniors. There are too many popular courses. don’t know where to start. heard that all previous years have robbed my head in order to choose my favorite course, but now don’t even know my favorite course, and don’t see all the information in the school’s information wall.
21 21
Complete all elective courses in time
NEU
afraid that the university's first elective course will be messed up and will affect subsequent hope that in addition to having a platform for organizing course information hope that the course selection schedule can be announced in advance so that will be mentally prepared
Early fanatical users
Later potential users
They usually take the initiative to seek platforms to collect information and generally do not rely on a single channel A comprehensive course selection information forum is a reliable source of information for them and have potential to pay more attention based on the experience of the platform.
Complete course information homepage
View Hot Topics in Course Selection
Interactive corner of the same school publishing course opinions in real time
view popular elective courses suitable for this major Quickly and conveniently
This type of people themselves don't pay much attention to course selection. Therefore, an information integration platform can become a single source of information acquisition in the future. but, they hope that the platform can intuitively recommend suitable courses and reduce their effort compared to active users
Notice of precautions related to course selection (points that are easily overlooked among students, such as some humanities elective courses that last for two years: some elective courses can be exchanged for credits)
Curriculum setting to facilitate the overview of the selected situation
Personal training plan
PAINPOINT&REQUIRMENTSBRAINSTORMINGFUNCTIONEVALUATIONMATRIX
Scenes
Don't know/don't want to disturb
Don't understand the
Due
After a round of brainstorming, selected three feasible options. Next, will describe and evaluate these three options.
Novelty Acceptance
Withdrawal
Past
advantagesdisadvantages
Individuality
Comprehens -iveness Sense of experience
THE HOMEPAGE
Document page
Lower Low middium higher high
According to the evaluation results, four of the five dimensions of Plan B are better than others, so Plan B with more user autonomy is selected for design
Withdrawal
File
1.According to the evaluation results, four of the five dimensions of Plan B are better than others, so Plan B with more user autonomy is selected for design
According to the evaluation results, four of the five dimensions of Plan B are better than others, so Plan B with more user
According to the evaluation results, four of the five dimensions of Plan B are better than others, so Plan B with more user autonomy is selected for design
According to the evaluation results, four of the five dimensions of Plan B are better than others, so Plan B with more user autonomy is selected for design
Course Ranking
Communication page
My settings
Exam areaExperience postClass Schedule
Teacher Ranking
Official document area
Help wall
studying group
Course and teacher details
Withdrawal area
Document page
Homework reminder
System settings
Use auxiliary colors and main colorsto highlight personal business cards, and use card forms to emphasize that users on the teacher’s homepage focus on information.
11
Youthful color scheme
The warmer blue-green color is the main color, and the orange and bright yellow are the auxiliary colors. The warm color brings a sense of distance and enhances the atmosphere of user communication.
On the card homepage, highlight its “hotness” elective rate, teachingage" and popularity, and accurately locate the elective data that users pay attention to.
南湖 16周百分制 1.5学分
"Hey E Choose" condenses the main page into three areas, corresponding to popular courses, popular teachers, and comprehensive popular searches that students and users are most interested in.
Opaque gradient style icon drawing, realistic style and the use of contrasting colors, accurately displayinformation and makeit easier to distinguish.
Based on the selection of the key data of the co rse information, the course details page is displayed and designed, and the columns are listed at the bottom of the card, so that users can confirm the required data at a glance.
All the content of the course details is divided into three parts: course introduction, course syllabus and evaluation which are listed under the course card, which is convenient for users to quickly check for different needs.
According to different businesses, arrange them down in order of importance, and display all important information on the upper level as much as possible to improve theefficiency of product use.
The course introduction and the contentof the teaching objectives partially fi in the information gap on the course selection page of the system so that users can select courses with a more detailed understanding of the courses and reduce the dropout rate.
Simplify the teacher information in a card, click to jump to the teacher details page, saving the space of the course page.
You can view in the course information, and release in-depth information cleverly.
Course evaluation
The system automatically generates exclusive short evaluation words based on user reviews.
Settings“ Hey, E choose" the exclusive course evaluation label, the user who chooses the course can quickly learn the course style based on this, and the user can provide accurate evaluation based on the provided label to avoid extreme false evaluation.
Exclusive visual version of the designated course selection guide manual
Because the document needs are purposeful and less navigable, it is placed on the top level, which is convenient for users to repeatedly view.
Four divisions are set up for users to follow documents, and the classification settings can meet different periods of course selection and different types of course selection users.
The content of each document is used as the cover, which highlights the authenticity of the document content and increases the observability
The tab bar is set to publish/follow/favorite/ and browse four divisions, emphasizing the forum communication function.
Personal personality settings such as nickname, avatar, etc. are set as hidden list highlighting the homepage function area
Infinite Winter Games is a game-based Winter Olympics popular science mini program, which aims to convey the spirit and traditional culture of the Winter Olympics in a way that young people want to see
The state and society are focusing on publicity
put forward the slogan "300 million people go to ice and snow"
CCTV has set up a special venue studio for the Winter Olympics
SOCIETY
Tencent invests heavily in sending a report team of 100 people, and Ali's various sponsorship levels reach 800 million US dollars
Major related solicitation events and volunteer activities hot.
CULTURAL
This is a good opportunity to promote Chinese culture to the
SUBJECTIVE
hope to use the power of design to spread the Winter Olympics
think the current communication effect is not satisfactory
During the interview, distributed a total of 56 valid questionnairesIncluding 47 college students and 28 middle school students
Weibo, subscription account related push Subway street advertising
Call for invitations for related events
Friends apply for Winter Olympics volunteers
Someone is playing ice and snow games
Where will the Winter Olympics be held? What events are there?
None of my business want to share with my friends
"You know, the protagonist of the Winter Olympics promotional video is a well-known idol!
This theme song is so good!
They said that they have not been actively involved in popular science in their lives.
20% of them have a foundation in ice and snow sports
See the relevant push point to open the browse
Repost relevant news in Moments
Comment below related news
Word of mouth Word of mouth marketing marketing Digital Media Digital Media Digital Media
Through popular publicity by friends or family members, or in the circle of friends, Beijing has successfully applied for the 2022 Winter Olympics to be successfully held in Beijing.
When browsing webpages on the Internet, or browsing Weibo Douyin and other pushes, Note that there are related propaganda about the Winter Olympics.
See the propaganda related to the Winter Olympics in the subway or street posters.
In the process of reporting by friends, they became interested in understanding the Winter Olympics, and began to talk about corresponding issues and look for points of interest.
There are users who follow the news official account, view the news network, and have received relevant information about the Winter Olympics.
Browse the website push, understand the general structure, post relevant comments for forwarding, like, comment or bookmark.
Passing by the winter Olympic propaganda posters on the street or share photos with friends to take photos as a background as a
Sign out of the website
Continue to the next page
Share your thoughts on the website with friends or family members, Arouse interest, continue to browse and learn about the Winter Olympics.
mood pain point and opportunity
doubtexpectationlonging interested in tedious no feelings disappointed satisfy
Get ideas Ready to understand the website
is this real?
What are some of the Beijing Winter Olympics?
Choose a point of interest
See think and say hearDo stage before contact propaganda end of promotion behavior thingking
Is there any official website notification document?
This seems to be for the Beijing Olympics Propaganda, let me click to see will the Beijing Olympics be held? The media has started to publicize
The market has begun to put relevant propaganda about the Winter Olympics. Who are there? Will it be exciting?
This event is so grand. There are several venues in different districts. really want to see it if have a chance.
This movement is set up a lot, it feels so complicated, and it’s a bit hard to understand Where can share?
Is there a more simple way to understand this game?
Is there any channel to watch it live?
So exciting, want to forward it to my friends
It's not interesting, watch something else
This is very lengthy, the Winter Olympics seems to have nothing to do with me. have never done ice sports (a certain southern kid who has never seen snow)
Don't know where to get credible information
The most commonly used WeChat social short paragraph lacks relevant information promotion
Regular promotional videos, news releases have been difficult to capture users’ interest
It is difficult for users to understand the specific purpose of the venue
Li Ming
High school
live with his parents
Bunny Mo
Is there anything else that my little sports prince doesn't know?
live with his roomates
Yan Yan
NEU University primary schoool
live with his parents
shen yang shen yang shen yang
student exchanges are the main social interaction On weekdays
Use QQ when handing out mobile phones on weekends
Slog Slog Slog
About Win
Hobbies
sports skiing games sports news
information flowmatirial flow
Start interface
Peripheral exchange
Peripheral exchange
Design artwork
Peripheral design
know all the events and venues well
think it's okay
an an an
Socia Socia Socia
Production program
WeChat is the most frequent social software. play social software such as Douyin Weibo on weekdays, and post comments
Reading books playing piano painting paying attention to some
About Win About Win
te te te
don’t know much about the specific situation, but will click to see if there is a push
Do you want to compare me with a mini game?
Mom and Dad are not often at home, they like to invite children to come and play together.
r Olympics Olympics Olympics
Hobbies Hobbies
play simple games on parents’ mobile phones
know that the Winter Olympics will be held in Beijing and there are a few cool venues!
Applets
Ski lovers
Traditional
Ranking
Visual knowledge pop-up window, leaderboard ranking
Peripheral reward shipping
Winter Olympics Organizing Committee Designer Applets user
Comment message
Top ranking sharing
Venue entry interface
programmer
Venue exploration
Official play interface
Comment area Ranking
Novice
Apply for peripheral rewards Ranking
Comment area
Comment area
Passersby
Snake player
Pause the game
culture loversCULTURAL INTERPRETATION
fonts design
“ 无间东嬉 ”means there is no limitness of ice-skating.no mateer the acient time and the future or the eastern and western, the fonts is desinged Acording to the Pictograph of " 无间 冬嬉 ",combined with the Sports posture.
Figure
Alpine skiing Alpine skiing ice Ball
无间东嬉
graphic design
Totem design
The totem design after the customs clearance in the program draws inspiration from ancient Chinese hieroglyphs and refers to the icons of the Guangzhou Asian Games. The modeling prototype selected three major venues for the Winter Olympics
Totem frame
Totem shape combination
Ancient Chinese
Guangzhou Asian
action design
color design
Meteor chasing the moon
Speedy Switch With
Elementdesign
In the formal game interface of the program, players need to manipulate remote sensing to control the movement of the skater. The design of remote sensing here is inspired by ice and snow and ancient Chinese ice cracked plum patterns.
inspiration 1
Specially designed an upgraded version of the skin, the player will automatically change the appearance after completing the upgrade
This is the entry interface of the applet. chose the hourglass as the image carrier because want to reflect the passage of time and the shuttle between ancient and modern.
The image source of the lower part of the hourglass- National Ski Jumping Center
The prototype of the National Speed Skating Stadium, whose shape resembles ancient Chinese gold ingots, so made a shape that symbolizes auspiciousness
Show details
This is one of the three main venues of the Mini Program, the National Speed Skating Stadium The moral of this venue is auspicious
Both Dan Red and Dai Cyan are taken from the colors in famous Chinese paintings
All luminous elements in the program can be clicked and then the pop-up window
inspiration
wonderland Taoyuan
hope to convey the feeling of a paradise to the place of stay and create a quiet and beautiful atmosphere
color
Blue is taken from Chinese landscape paintings, representing tranquility
The red color is taken from the beauty of the peach forest, representing a kind of hidden thought
Venue exploration interface
This is the exploration interface after entering the interface, click on any venue on the screen to enter the corresponding venue to play
This is one of the three major venues-the National Speed Skating Hall. The shape is inspired by the National Speed Skating Hall. Because the shape of the speed skating hall is like a Chinese Ruyi, the design is based on the shape and artistic conception of Ruyi
For contemporary college students, taking a bath is a part of improving their own life experience in their personal life, and it is also an indispensable life habit in the collective life of college campuses. Therefore, the convenience of bathing not only affects the individual college students, but also affects the harmony of the student groups. In addition, this question also applies to most of the northern universities in China, and has a wide range of universal significance.
Public
"Let me use the shower gel."
"Which one puts the shoes where the clothes are"
Use roommate's toiletries all the year round can only go back without slippers
Often borrowed toiletries by roommates
Halfway through, the card is out of money
hope to have an online software that can check the flow of people in the bath in real time to save me from fear.
hope that if the school bath can learn from the public bathhouse model, you can swipe your bracelet when you go in and check out the bracelet. It's very convenient.
the shower equipment in the school is too unfriendly for novices. At least there is an operating instruction next to it.Every freshman has to experience scene of standing under the bath head at a loss,
Why the bathhouse does not provide disposable toiletries for sale
If only half of the school bathhouse outside is convenient
Often borrowed showergel, very uncomfortable
Fear that the place where you put your clothes is not clean
After playing in a sweat, the first thing to do when you return to the dormitory is to pack your things and take a shower. Sometimes you will forget to bring your card and bath supplies when you are in a hurry.
have a slight cleanliness addiction and always feel that the public lockers are not clean
Because of the special public bathhouse mode of bathing in the Northeast, many students from other regions are not used to it, resulting in a series of unfamiliar operations and psychological barriers.
Most of the subjective problems are caused by forgetting to bring toiletries and the poor personal hygiene habits of some students in public bathhouses affecting others
Wait until late or early to take a bath
If you forget to bring your toiletries, you usually go back and get them
Don't dare to ask if you encounter a problem
There are too many hairblowers and have to stop blowing
"Ei, forgot to bring a towel again"
"Sorry, didn't know this was your cabinet"
"Hello Auntie, has anyone found my campus card?"
There is no way to separate or divide the halls of the male and female bathrooms.
There can be no more places to blow your hair~
How to use this device..., dare not ask, it's embarrassing.
have to wait in line to blow my head. It takes a lot of time, and the equipment is not working well.
Why are there so many people every time come
Every time go downstairs after washing, have to pass by a group of boys waiting downstairs, so embarrassing
stage action
Decided to take a
bath
Pack toiletries
Find a campus card
Ask if there are any friends who are going with you
After entering the bathhouse
Go out with classmates Take off clothes
Store your belongings
Pack your toiletries and go to the shower area
Before shower
eed to feel it by hand to get the water out
Find a free location bath
showring Close the water valve
Pull out the campus card
Put away toiletries
Walk towards the locker
Wipe dry
Dress up
Pack things
The members of the discussion group are all from Northeastern University’s international course students, and they are the main
Contact point thinking mood curve
dormitoryLockerLocker Shower equipment Shower equipment Shower equipment
sweated a lot after busy day don’t know if there are too many people in the bathhouse
Where is my campus card?
Confuse
Which cabinet is empty? Does my campus card still have money?
Is this locker dirty?
Why doesn't this shower sprinkle water?
Oops! Forgot to bring (shower gel slippers, campus card)
Where are my things? Did anyone take my things?
The hair dryer has no place
Carry the basket downstairs Waiting for partners in the lower hall
type of interview:
time: Face to Face 30 min
Date:
2021.07.08 6 Number of participants:
The reason why novices feel embarrassed may also be because the
Bathhouse hall
On the way In the shower Pack things up Organize and wipe dry Out of the bathhouse expect
want to eat a bite before going back to the bedroom haven't forgotten my campus card!
Longing interested tedious no feelings pity disappointment satisfy
Need to queue up during peak hours
Some people don't care about hygiene
Forgot to bring essentials
The equipment is difficult to operate
Forget the storage location
Find yourself passive
Hair dryer needs to line up
Found that there are very few people in the bathhouse
Hair dryers don’t need to line up
The bedroom is close to the bathhouse, so you can store clothes nearby forgot to bring my belongings just to see an acquaintance
think there is a problem with the diversion of men and women in the bath
Maybe users can check the number of people in the bath area in real time through the app to avoid peak periods
MIDDIUM
Waiting for peak crowds
Inconvenience to pay Storage after bath Storage
Cabinet hygiene
Cabinet smell
Item custody
Forget something
School card
Toiletries
Towel slippers
Not enough hair dryers
Unpleasant smell
There are too few seats in the dressing Improper planning of public bath space
The user has a lot of inconveniences during the bathing process
And in August 2004,I left QingDao to BeiJing and worked for foreign enterprise as
There are many areas and ways that can be improved
Renovation of original facilities, Add new facilities, Use modern technology
According to the unique bathing mode in the Northeast, we went to the field to investigate the bathing centers in the Northeast and found two places that can be used for reference. wristband
After users enter the bathing center, they all rely on the wristband to sense the charges
Provide bathing locations to solve basic bathing needs
Bathing is an important part of daily life
There are many ways to improve Solve the user's troubles in the bathing process, Enhancing the bathing experience
Locker
One bath-close to the cafeteria and student dormitory
It is convenient for the students to take a bath after exercising and eating.
Can be improved, but requires lot of funds
Increase the number of baths, Distributed beside different types of buildings
The lockers here are also unlocked by bracelet induction, no third-party equipment is required
One bath-closed on Monday
Second bath-closed on Wednesday
At the same time of regular maintenance, Ensure that there are baths open
Can be improved, but requires lot of funds
According to the modification plan
Add related professionals
Locker
Manager, cleaner, Maintenance staff
Daily affairs management, hygiene and cleaning, Regular maintenance
Can be improved Start with three stages before, during and after bathing,
School card
wristband
Provide basic bathing facilities Meet the basic bathing needs, Did not solicit a better
There are many ways to improve Solve the core pain points in the user's bathing process
After making the blueprint for the service, we came up with the basic equipment that the user came into contact with. After diligently discussing and investigating similar equipment on the market, we designed the basic hardware sketch.
CONTENTS
1-Ip Desigan
Toothpaste brand
2-Infographic design
Toothpaste brand
Century-old brand
AThe Yunnan Baiyao brand is well-known at home and abroad. It is a centuryold brand in China
marketiing period
Chinese herbal toothpaste
slogan
Good mouth, eat happiness
Maturity marketiing period
Brand Concept
Medical technology to improve the quality of health
Creating a new brand image of the product "beautiful, material, interesting" among the target population realizing the brand's youthful attitude, and radiate
" have beauty"----------a variety of flavors, a variety of colors, refreshing and healing " have Materials"------use food-grade raw materials; it contains the active ingredients of Yunnan Baiyao, which can repair gums, freshen breath, brighten teeth, and prevent tooth decay
"have fun " -------------milk tea and fruit tea are blended into toothpaste, making brushing teeth like drinking milk tea, with 0 sugar added to heal the mouth
Key Words
Hope to get the best brand design plan from the historical sales experience and data in recent years
Middle-aged popular idol New generation idol
skit Cross-border cooperation with Hermes
Zyoung
Refers to the new age crowd. The new "Generation Z" refers to the generation born between 1995 and 2009, and they seamlessly connect with the Internet and Information Age from the moment they are born.
Key Words
From the historical development context, I concluded that the Yunnan Baiyao brand is striving to cater to young people and has successively launched a number of cross-border products
Based on the characteristics of the population in the Z era and the existing marketing model, I have envisaged five feasible solutions
Physical consumption that is often driven by spiritual consumption, accepts high premiums, is more willing to pay for interests, and prefers products with a strong sense of emotional substitution, such as celebrity peripherals, IP hands
Face value is justice, not only in the shaping of one's own face value, but also in all aspects of consumption
Generally in a highpressure environment, psychological healing is more needed
I initially selected three IP candidate imagesenvisaged five feasible solutions
Attitude characteristics: face value is justice, independent and individual, following the trend
Behavioral characteristics: Pay attention to emotional experience, pay attention to personal image, pursue social identity, and pay attention to product quality
Through the test, choose the most suitable healing tea for oneselfmilk tea toothpaste, and fundamentally solve the problem of choice.
IP Preference for sociality. Generation Z tends to increase stickiness due to the social attributes attached to the product, love to plant grass, share the economy, and exchange consumption behavior for "social currency"
Blind box IP is very popular recently, and it is hot to launch a blind box partner with the image of toothpaste
Consumption motivation: highlighting individuality; daily needs; paying for interestsAnd in August 2004,I left QingDao to BeiJing and worked for a foreign enterprise as a automation software
Select popular female idols as sweet spokespersons, and the brand creates hot searches on Weibo to attract more attention
cooperate
Select popular female idols as sweet spokespersons, and the brand creates hot searches on Weibo to attract more attention
Select the corresponding fruit tea elements, and redesign the packaging corresponding to the corresponding taste
Four IP colors are located according to the product packaging
Evaluated all the schemes, and concluded that the Ip scheme is the most reasonable
formulated the characteristics of each IP based on the color and the taste of the toothpaste
SHENZHEN Dongyu Technology Co.Ltd. takes "the power of digital intelligence to allow more resources to be more rationally allocated" as its mission. takes circular packaging solutions as a breakthrough, and promotes the promotion and popularization of circular packaging in people's production and life. Let the packaging resources be used more fully and rationally, so as to promote more resources to be more rationally allocated.
Visualize Party A's process information for the B-side and C-side
our recycling box is placed in the smart recycling rack from production to customer use after use, and the recycling rack will be recorded in detail.
Record the use information, and wait for the staff to access it for the next use. If an accident occurs during use, the life of the body will be reached
After that, it can be put into the shredder and the box material can be recycled for other purposes.
Contact point
the courier will deliver the package to the consumer, and the GB recycle box + clever tearing provides consumers with a new unpacking experience, allowing consumers The express delivery can be opened more easily, and the box can be recycled by the intelligent express packaging recycling rack placed in the express cabinet and the garbage disposal area. The courier can also check the recycling status of the packaging in the recycling rack at any time, take it and use it
Contact point
Because the main information conveyed by this infographic is transportation flow, roads are chosen as the transportation carrier.
The transmission points on the TO B end are layered down, so the composition method is also clear.
Use the direction of the truck to refer to the direction of logistics.
The C-end also uses roads and trucks as information flow expression methods. Because the C terminal involves the transfer between the two cities A and B, it is represented by the overlap of the highway. use the blue and green colors are used to indicate the transfer between the two cities.
