Proposal BUNCH (Bulletin of Psychology) UI

INTRODUCTION WHAT IS

?

BUNCH (Bulletin of Psychology) is a bulletin published three times a year by Badan Eksekutif Mahasiswa (BEM) Fakultas Psikologi Universitas Indonesia. As the name implies, this bulletin will have unique contents which are closely related to the world of psychology BUNCH consists of several interesting contents such as popular psychology articles with certain theme, psychological issues, and interviews with leading figures in psychology.

BUNCH also offers hot issues about campus life and the topics raised in each issue are always interesting and relevant to everyday life.

Specification size b5 number of page : 20* full colour

*may increase

WHO ARE THE TARGETS

?

The targets, among others, are:

45%

of printed bulletins will be distributed in Faculty of Psychology UI, including students, lecturers, staffs, and faculty officials

15%

of printed bulletins will be distributed to other existing BEM Faculty at UI

15%

of printed bulletins will be distributed to other Faculty of Psychology

10%

of printed bulletins will be distributed in events held by ‘BEM Fakultas Psikologi UI’

10%

of printed bulletins will be used for incindental purposes

5%

of printed bulletins will be archived for later use

“BUNCH will be distributed in two versions: printed and online. The online version can be freely downloaded at issuu.com/bunchpsikoui. The printed version will also be put inside the ‘Grab it for Free’ box on ‘Wall of Information’ at Faculty of Psychology UI. People can also read the printed version of BUNCH at the library in Faculty of Psychology UI. This innovation will allow us to expand our distribution.”

WHY? CHOOSE

1.

2.

3.

4.

5.

Most Specialized Media; BUNCH has a highly specialized target (the college students) which eases the targeting of the company.

Low Budget Advertisement; relatively low cost if compared with other media.

Creative and Flexibility; allowing display, type, size, placement, design variations and additional creative opinions such as advertising, inserts, and advertorials Permanence; this bulletin is formed in a durable medium, so it can be stored long enough Receptivity and Pass-along Readers; free distribution of bulletin and massive online version make BUNCH easily accepted among college students who eagerly waiting for each issue to be published.

Potential number of readers also increases with the pass-along readers (readers who got the bulletin from the previous readers) “BUNCH has been the only bulletin published by the campus which always comes up with the hottest issues of psychology and academic interests to the civitas academica UI. BUNCH has indirectly become an attractive media to introduce psychology to the people in general. The psychological contents which are consisted in BUNCH are cleverly offered in a bright way to answer common questions related to certain psychological phenomena.� “BUNCH is published every three months with a total issue of *800 copies. Its massive circulation via online version makes BUNCH become a strategic media to advertise and grow business. The opportunity to get a beneficial space to advertise your business on the whole issues throughout the year is widely open. There are several interesting option of advertisement with variety of cost, and of course, greatpromising results.

terms of cooperation

1.Contract The cooperation contract between BUNCH and the advertiser party officially marked by signing the MoU and filling the advertisement form. Advertisers are required to pay at least 50% down payment upon signing of the MoU and the repayment is no later than 7 days after the publication of BUNCH. 2.Cancellation The cancellation of the contract should be done at least 10 days before going to press. Cancellation of the advertising contracts which have been agreed before will be charged 25% of the total contract value of advertising.

3.Ad Materials Ad materials are accepted by the editor no later than 5 days before going to press. Advertising materials will be adjusted to the position and size of advertisements that have been agreed upon by both parties.

4.Proof of Advertising Officially written evidence of BUNCH advertisements will be given to the advertiser party maximum 2 weeks after going to press.

Pricelist

contact us :

of ad $

GIO (081310215558) aNIN (085715233806)

Display size

Colour

1 page 1/2 page 1/4 page

bunchpsikoui@gmail.com

Price 1.000.000

Full Colour

700.000 300.000 *prices are negotiable

BEST OFFER: “Advertisements which are published in three editions of BUNCH will get 5% discount of the total price and the company banner (250 x 250 pixels) on our website bempsikologi.ui.ac.id�

Regulation of Advertising Display

1.

The advertiser is fully responsible for the material of the advertisement

2.

The material of the advertisement must be submitted in soft copy no later than 7 days before going to press.

3.

The material of the advertisement can only be revised at least 3 days before going to press

4.

The submission of the advertising materials can be sent via email to bunchpsikoui@gmail.com

AdveRtorial

Advertorial is one of the effective way to introduce your growing career business. In this advertorial, you are absolutely free to advertise and promote your products. You may also deliver message and information product to your buyer target. Take step forward from your competitor through strong advertorial, your ad is everything!

Position

Display Size

Inner Page

1 Page (3000 Character)

$Pricelist Colour

of Advertorial

Full Colour

Price 1.500.000

Regulation of Advertorial Advertisement

1.

Advertising material entirely from the Advertorial Advertisers Party

2.

The material of the Advertorial submitted no latter than 7 days before going to press

3.

The material of the Advertorial may only be revised at least 3 days before going to press

INSERT

Insert is a free-floating advertising flyer which can be folded and inserted in the bulletin. Insert is the easiest way to spread your company’s advertising throughout the campus as it can change hands easily . You do not need to add an additional budget for printing your advertising materials.

Just use the information cards and flyers you have, and you are ready to spread your business throughout the campus with insert!   $ Pricelist of Insert Ad The number of insert (sheet) 100-300 301-600 601-1000 Price per insert (Rupiah)

Rp 1.500,-

Rp 1.250,-

Rp 1.000,-

Regulation of Insert Advertisement

1.

Minimal installation of inserts is 100 copies

2.

Insert sizes will be adjusted to the size of the product which is no more than B5

3.

The advertiser is fully responsible for the material of insert

4.

The material of insert should be submitted no later than 5 days before going to press