Camp Cho-Yeh Standards Manual

Brand Standards Manual Revised February 2014

Color & Font Color Please reference the below colors when using the Camp Cho-Yeh logo. PMS coated(C) colors should be used when printed on coated paper, such as glossy, as well as when imprinting on items. PMS uncoated (U) colors should be used when printing on uncoated paper, such as matte.

PMS 364 C PMS 362 U

C: 80 R:56 M: 29 G:124 Y: 100 B: 43 K: 15

R: 65 C: 33 PMS 350 C G: 89 M: 4 PMS 349 U B: 104 Y: 0 K: 72

Font Futura Std Extra Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Primary & Secondary Logos Primary Logo Primary Logo should appear without establishment date, and be no smaller than 1 inch high in order to retain the logo’s integrity.

1 inch - Minimum height

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Primary & Secondary Logos

(continued)

Secondary Logos Secondary logos may be used in place of primary logo at users discretion.

2 inch - Minimum height

1/2 inch - Minimum height

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Color Variations White / PMS 350 C

PMS 364 C / PMS 350 C

White / Black

PMS 364 C / Black

White / PMS 4625 C

PMS 364 C / PMS 4625 C

Black

PMS 350 C

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Improper Use

DO NOT change the spacing between letters

DO NOT alter the weight or form of the letters

DO NOT change the typeface

DO NOT distort the logo

DO NOT change colors outside of assigned colors

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Business Cards

Front

Back

2”

3.5”

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Stationery

11”

8.5” A-10

4.125”

9.5”

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Thank You Card

Front

Back

4.5”

6.25”

A-6

4.75”

6.5”

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Produced by Bullpen Marketing for Camp Cho-Yeh