Catholic Schools Brand Standards Manual

Brand Standards Manual

created by bullpen marketing

full color logo english

one color logo english

full color logo spanish

one color logo spanish

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color scheme Blue: PMS 7687 C: 100 M: 90 Y: 10 K: 0 R: 37 G: 67 B: 135 Hex: 254387

Gold: PMS 7409 C: 3 M: 33 Y: 99 K: 0 R: 245 G: 178 B: 30 Hex: f5b2l4

typography gill sans

semibold italic

trajan pro bold

gill sans regular

gill sans

semibold italic

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 trajan pro bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 gill sans regular

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

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minimum size requirements for print

the 2.5” width is the smallest this particular logo would be able to print to ensure legibility of the text . printing smaller increases the risk of characters closng in .

2.5 ” wide

for embroidery

the 4.5” width is the smallest this particular logo would be able to embroider to ensure legibility with the text . at this size , the approximate stitch count will be 8,000 - 10,000 .

4.5” wide

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in

clear space requirements order to maintain brand integrity , ensure that no other graphic elements enter the required clear space demonstrated bellow . the negative space around the logo should be equal to the “ o ” in “ schools ” on all sides .

secondary icon the secondary icon should only be used in situations where either the imprint area

doesn ’ t allow for the primary or secondrary logo to imprint properly , or if the brand is already established through other mediums or collateral in the same area or event . may be used on promotional products if packaged or presented with items bearing an approved variation the primary logo .

minimum size 0.5 ” wide

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unapproved alterations

the logo should never be stretch or distorted in any way . it should not appear in any colors , fonts , or variations not specific ally addressed in this document . do not attempt to recreate the logo .

do not change the spacing between letters

do not alter the weight or form of the letters

do not change the typeface

do not stretch or distort the logo

do not change colors outside of assigned colors

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revised june 2015