Calvary Episcopal Prep Standards Manual

Brand Standards Manual Revised February 2014

Color & Font Color

Please reference the below colors when using the Calvary Episcopal Preparatory’s logo.

PMS coated(C) colors should be used when printed on coated paper, such as glossy, as well as when imprinting on items. PMS uncoated (U) colors should be used when printing on uncoated paper, such as matte.

PMS 280 C PMS Reflex

Blue U

C:100 M: 93 Y: 28 K: 23

R:0 G:73 B: 144

R: 255 C: 3 G: 212 M: 17 Y: 87 B: 87 K: 0

PMS 129 C PMS 114 U

Font

Clarendon LT Std Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Primary Logo

Primary Logo should appear without establishment date, and be no smaller than 1 inch wide in order to retain the logo’s integrity.

Two Color

One Color

1 inch - Minimum Width

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Secondary Logos Official Logo Official logo should be used for official documents including letterheads and business cards. The Official logo should appear with the establishment date, and be no less than 1 inch wide.

1 inch - Minimum Width

Uniform Logo Uniform logo should be used for the purpose of decorating school uniforms only. This logo should be printed no less than 1 inch wide, and embroidered no less than 3.5 inches wide.

1 inch - Minimum Print Width

3.5 inches - Minimum Embroidery Width

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Horizontal Logos

Official Logo Horizontal Official logo should be used for official documents including letterheads and business cards. The Official logo should appear with the establishment date, and be no less than 2.5 inches wide.

2.5 inch - Minimum Width

Primary Logo Horizontal Primary Logo should appear without establishment date, and be no smaller than 2.5 inches wide in order to retain the logo’s integrity.

2.5 inch - Minimum Width

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Athletic Logos Stacked Logo The stacked logo should be no less than 1 inch wide.

1 inch - Minimum Width

Horizontal Logo The horizontal logo should be no less than 2.5 inches wide.

2.5 inch - Minimum Width

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Color Variations White / PMS 280 C

PMS 280 C

PMS 280 C / PMS 129 C

PMS 129 C

White / Black

Black

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Improper Use

DO NOT change the spacing between letters

DO NOT alter the weight or form of the letters

DO NOT change the typeface

DO NOT distort the logo

DO NOT change colors outside of assigned colors

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Produced by Bullpen Marketing for Calvary Episcopal Preparatory