2019 Strategic Plan
www. BUILD institute.org
We could not accomplish our goals without the support, involvement and enthusiasm from the following partners:
BUILD INSTITUTE
Executive Summary
Great Ideas Start with Build Build Institute democratizes entrepreneurship and ensures access to training, mentoring, and funding for all. Build Institute provides the tools, resources, and support network in greater Detroit for people to turn their business and project ideas into reality. Build Institute has graduated over 1,500 aspiring and experienced entrepreneurs, helped more than 500 businesses expand and succeed and created over 1,500 jobs in the City of Detroit. Build Institute offers classes, networking events, mentorship, connections to resources and a nurturing community that allows ideas to develop and flourish over time. Detroit SOUP, a microgranting dinner celebrating and supporting creative projects in Detroit, joined Build Institute in September of 2017. Detroit SOUP provides another avenue to promote community-based development through crowd-funding and collaboration.
www. BUILD institute.org
“We have an audacious goal of helping Detroit become the equitable entrepreneur leader,” founder April Boyle said. “Small business are the backbone of communities. They create jobs and preserve culture.” Build’s inception as a part of D:Hive in January of 2012 created a women-led organization providing critical support to women and minority entrepreneurs fostering economic mobility and creating thriving communities. Build Institute became an affiliate program of DDP in 2015 and in January 2018 became an independent 501(c)3.
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BUILD INSTITUTE
Executive Summary
2019 brings another milestone in Build’s growth as they launch a space for their community in the re-imagined old Tiger Stadium development known as The Corner. Build Institute @ The Corner will create the opportunity design and deliver even more robust entrepreneurial support and provide a home for Build Institute staff and alumni. Build Institute began sharing their experience and expertise with other cities in 2018 seeking support for their entrepreneurial communities. Build Institute partnered with the City of Ferndale and the City of Pontiac to provide a series of classes and activities for aspiring and experienced entrepreneurs and small businesses. 2019 strategic initiatives include scaling and expanding Build Institute programming and services for other communities throughout the region. 2018 was a successful year for Build Institute as they generated over $1,000,000 in total revenue. This included $169,000 in earned revenue, $89,000 in sponsorships and individual donations, and $813,000 in grants. Net operating income was $373,000. Multi-year funding includes $600,000 from the Ralph C. Wilson Foundation and 2019 commitments from Quicken, William Davidson Foundation, NEI, and the MEDC for a successful matching Patronicity campaign. Projected costs for The Corner are estimated at $525,000. The Corner also presents the opportunity for additional earned revenue and significantly increased economic impact.
www. BUILD institute.org
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BUILD INSTITUTE
VALUES AUTHENTIC INCLUSION. We are inclusive and equitable through our nurturing, welcome and positive belief system. THE FUTURE. We are innovative, creative thought leaders who continually scan and move the ecosystem forward. GREATNESS. We encourage excellence and taking risks. THE VILLAGE. We are conveners and Build Institute community by providing access to resources, referrals and the larger network. FREEDOM. We break barriers, foster confidence, validate ideas to prepare entrepreneurs for self-empowerment.
www. BUILD institute.org
Who We Are...
MISSION Empower people to launch ideas and grow businesses by providing access to education, resources and a supportive engaged community.
VISION Detroit will be the global leader in equitable and inclusive entrepreneurship.
OUR CREDO For entrepreneurs by entrepreneurs.
OUR GUIDING PRINCIPLES • Build Institute empowers people to launch ideas and grow businesses. • Detroit will be the global leader in equitable entrepreneurship. • For entrepreneurs by entrepreneurs. • We are committed to a greater purpose. • We are innovative and out-of-the-box thinkers. • We create safe spaces through a culture of appreciation and an abundance mindset. • We are clear in our roles, expectations and communications. • We are servant leaders who make life easier for each other. • We adhere to an elevated standard of service. 3
BUILD INSTITUTE
IMPACT Build Institute begins its 8th year in January 2019 as they continue to grow and respond to the needs of entrepreneurs. Build Institute has led the way in social innovation and democratizing entrepreneurship as they touched the lives of individuals throughout the city of Detroit and beyond. Their focus on women entrepreneurs and people of color directly meets the needs of an underserved group in Detroit. 53% of the Detroit population is female with approximately 86% of that population women of color.1
By the Numbers • Build Institute has graduated over 1,500 aspiring entrepreneurs. • Build Institute graduates come from over 100 zip codes in greater Detroit. • Build Institute participants are 83 percent women and 63 percent people of color. •7 3% of graduates are low to moderate income. •9 0% of Build Institute graduates feel more confident in business knowledge. • Generated 1,500 jobs since 2012 – jobs that would not have existed otherwise. •$ 41+M generated each year through new income for Build Institute entrepreneurs. • 1 4,000+ people impacted each month through Build Institute alumni businesses, products and services. • For every dollar Build Institute invests in an entrepreneur, $23.65 in wages is added to the Metro Detroit economy. • For every dollar invested in a Build Institute class, Build Institute entrepreneurs report $39.33 in profit.
Who We Are... •7 7% of Build Institute graduates were connected to new resources. • Over half of Build Institute Alumni collaborate with one another on their projects and businesses.
Neighborhood Activation • Build Institute classes are offered in locations all over the city. Classes have been held in downtown Detroit, Livernois, Hamtramck, Southwest, Jefferson East and Grandmont Rosedale. • Build Institute graduates are regularly chosen for the Motor City Match program in neighborhoods like Livernois, West Village, and Grandmont Rosedale, including Detroit Vegan Soul and Good Cakes and Bakes. • Detroit SOUP is located in 100 of the 138 square miles of the city with Neighborhood SOUP dinners. Neighborhoods include Brightmoor, District 3, East Jefferson, Grandmont Rosedale, Hamtramck, Livernois Corridor, North End and Spaulding Court.
Recognition + Awards • Build Institute was selected as a 2016 Bank of America Neighborhood Builder and recognized as “Tough Enough To Be A Girl Scout” by the Girl Scouts of SE Michigan in 2018. • Executive Director was recognized as a 2018 notable women in non-profits by Crain’s Detroit. • Corp Magazines Salute to 2015 Business champion; 2017 Entrepreneur of the year; and 2018 Diversity and Inclusion Champion. • 2018 North American Women Business Owner Influential Women in Business Red Tape Buster Award. • 2018 Gingras Global GUS social entrepreneur of the year award.
1. https://www.census.gov/quickfacts/detroitcitymichigan
www. BUILD institute.org
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BUILD INSTITUTE
Who We Are...
Small Business Funding • Since December 2013, Build Institute has endorsed 53 small businesses and raised $359,450 in micro-loans with a 90.4% repayment rate through the Kiva funding platform. Build Institute also offered support to borrowers that aren’t endorsed. The total volume of Kiva loans in the area that we’ve supported is $615,950 as of the end of 2018.
• Build Institute prepares graduates for other funding opportunity and contests including Comerica Hatch Detroit, Motor City Match, NEIDEAS, Sam Adams Pitch and Detroit Demo Days. This has resulted in over two million dollars in capital for their businesses.
Entrepreneurial Success
DETROIT IS THE NEW BLACK. Detroit is the New Black (DITNB) is a lifestyle brand and downtown storefront. It started with a t-shirt, but has come a a brand, experience and feeling. DITNB has become a destination in Downtown Detroit’s reemerging retail district along Woodward Avenue. Roslyn Karamoko, the founder and CEO, used her background in corporate retail buying to develop a business inspired by Detroit’s fashion history. Her emphasis is on really clean, sophisticated and cosmopolitan designs that are also accessible. A core principle is inclusivity and uplifting Detroit’s entrepreneurial community. The store has become a space for small brands and artists to have a retail platform.
www. BUILD institute.org
HUNT & NOYER Hunt & Noyer is a custom furniture and woodworking business located in Detroit’s New Center. They produce original furniture and housewares crafted from American hardwoods and made with reclaimed, repurposed, and upcycled materials. The work focuses on original furniture designs, custom commissions for commercial spaces, and a line of home and men’s accessories. Before taking Build Basics in the spring of 2014, Kyle, a fourth-generation woodworker, was already operating his business, but the class got the business organized and helped him find the right price points for his objects. In the future he would like to move to a larger space and purchase machinery that will allow the business to grow in scale.
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BUILD INSTITUTE
Who We Are... DETROIT VEGAN SOUL
MAMA COO’S BOUTIQUE
Kirsten Ussery and partner, Erika Boyd, started Detroit Vegan Soul to help people live healthier lives by providing great-tasting, high quality & nutritious vegan food that appeals to all taste buds, while at the same time doing their part to support a sustainable earth. It began as a catering and meal delivery service and now has two locations in Detroit. Build Institute helped Kirsten by providing peer support and handson exercises necessary for her to determine whether their vegan business idea was viable, and then put together a business plan. This crew is expanding soon to a second location in Detroit’s Grandmont Rosedale community.
Mama Coo’s is a charming upscale resale and vintage boutique, which also carries unique handmade artisan pieces that fit every budget. Lana, a native to Southwest Detroit, wanted to keep her roots local and settled upon a fantastic building in the heart of Corktown. Through Motor City Match she was able to bypass common financial constraints to purchase wholesale items from local artists and makers, thus helping to stabilize the local economy. Continuing to give back to the community through her business, she often participates in events and fashion shows that assist local women and teens.
FRESH CUT FLOWER FARM Fresh Cut is a Detroit specialty cutflower business servicing local floral designers, restaurants, institutions, and floral-loving individuals. It all started with the idea of providing fresh-cut flowers to restaurants, events and weddings. Sarah Pappas came to Build in the fall of 2013 with that seedling of an idea and launched six months later from her home-based farm. Direct from her yard, she designs and delivers home-grown bouquets across Detroit. And like a flower, business is blossoming and growing with a mix of online activity, supplier orders, special events and walk-up customers.
www. BUILD institute.org
SISTER PIE Sister Pie has grown from a cottage food business to a national sensation, all while holding firm to the mission of celebrating the seasons through pie in a welcoming environment for both employees and customers. Through her positive connections at previous jobs Lisa discovered that supporting other women and creating a sisterhood-style work environment for them was a no-brainer necessity. Lisa’s experience in her Build class allowed her to feel supported and no longer isolated as a small business owner.
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BUILD INSTITUTE
What We Do...
2018 SUCCESSES AND CHALLENGES 2018 Successes • 501(c)3 and transition from DDP • Established new Board of Directors • 100% staff retention • Added programs – Freight Yard – City of Ferndale Partnership – SOUP Facebook and Etsy classes • Strong leadership team – Christianne Malone promoted to Deputy Director • Hit fundraising goal + secured multi-year funding • Signed lease for space at The Corner • Recognized partner and thought leader in the entrepreneurial ecosystem
www. BUILD institute.org
2018 Challenges • BizGuide launched • National news coverage of our graduates – Sister Pie named one of 3 Best Baking Cookbooks of 20182 – Sister Pie, Detroit is the New Black, Folk, George Gregory, Rose’s Fine Food (Kiva Borrower) all mentioned in Conde Nast3 article on Detroit. • Social sites increased traffic • Neon CRM implementation • Increased number of facilitators • Creating a Development/ Fundraising Plan • Professional Development and team building for corporate partners
• Scale vs. Scope • Planning for new space at The Corner • SOPs • Clarifying roles and responsibilities • Assessing opportunities: understanding what is a good fit and ROI • SOUP transition • Brand refresh and program differentiation • Managing partnership expectations
2. https://www.nytimes.com/2018/12/04/dining/best-bakingcookbooks.html 3. https://www.cntraveler.com/story/3-days-in-detroit
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BUILD INSTITUTE
What We Do...
THE ENTREPRENEURIAL NEED In the past 20 years, the growth rate for women-owned businesses has dwarfed the national average — increasing by a staggering 141% compared to 44% for all businesses. All aspiring business owners face an unfriendly forecast: around 20% of small businesses fail in their first year and 50% don’t survive past five years. Gender and race barriers for women can interfere with these already dicey prospects. These barriers may explain why women are half as likely to start businesses and that their companies account for approximately 4% of total business revenue.4 Thirty years ago, there were approximately 4 million women-owned businesses in the United States. Today, there are more than 11 million women-owned businesses – representing 39 percent of all firms. While this trend is moving in the right direction, womenowned businesses still grow at a slower rate and earn less revenue than male-owned firms. In fact, women entrepreneurs face persistent institutional barriers that make achieving financial parity a serious challenge with lasting consequences. The minority staff of the Senate Committee on Small Business & Entrepreneurship completed a study in 2017 to understand the underlying reasons for this gender gap at a time when women have never been more consequential to the future of our economy. The report examined the intersecting financial, cultural and structural obstacles facing women entrepreneurs and identified 3 primary challenges: • Few role models and a lack of mentors that contribute to the perception that entrepreneurship is a male-only endeavor • A gender pay gap that hurts the ability of women to be successful entrepreneurs •U nequal access to startup funding and financing streams that leave women with fewer credit options and a small portion of venture funding.5
www. BUILD institute.org
In part, female entrepreneurship is on the rise because gender equality efforts in the workplace to address issues like the salary gap and advancement to positions on corporate boards have stalled. In the Global Gender Gap Report 2016, the World Economic Forum declared that “given the widening economic gender gap,” parity between sexes “will not be closed for another 170 years.” The challenges facing female entrepreneurs continue to be daunting while entrepreneurship is often the only or best pathway for economic stability and prosperity. Economic inequality, lack of access to professional opportunities and barriers to small business ownership continue to be a challenge for people of color and women.Small businesses in general are often cited as an exemplar of economic dynamism. But it is start-ups — and particularly the small subset of companies that grow quickly — that are key drivers of job creation and innovation, and have historically been a ladder into the middle class for less-educated workers and immigrants.6 4. https://www.forbes.com/sites/karastiles/2018/06/21/are-women-entrepreneurscatching-up-its-complicated/#765d6f417766 5. https://www.sbc.senate.gov/public/_cache/files/2/5/25bd7ee9-a37b-4d2b-a91a-8b1ad6f5 bd58/536DC6E705BBAD3B555BFA4B60DEA025.sbc-tackling-the-gender-gap.december2017-final.pdf 6. https://www.nytimes.com/2017/09/20/business/economy/startup-business. html?emc=eta1
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BUILD INSTITUTE
What We Do...
THE DETROIT ENTREPRENEURIAL ECOSYSTEM Detroit came in #38 on a list of top entrepreneurial cities from business.org in 2018. Business.org studied over 300 North American cities and ranked each according to their start-up friendliness, financial environments and demographic cultures. While the top 10 held few surprises, (San Francisco, Austin, Minneapolis, San Jose and Columbus), Detroit’s ranking in the top 40 is a nod to their recognition of the past and future impact of entrepreneurs in the region.7 • The Detroit entrepreneurial ecosystem is active and growing. Detroit has earned a reputation as a supportive and viable community for artists and entrepreneurs due in part to low rents, available talent, and a rich history of entrepreneurial success. There are numerous entrepreneurial resources in the community available to meet the wide spectrum of entrepreneurial needs and address specific sectors of entrepreneurs. Build Institute often partners with these resources and advocates for collaboration to minimize overlap and increase efficiency. • Entrepreneurs access a wide variety of resources and feedback has indicated they often access different resources at different points in their journey. Current Detroit resources include: – Lifeline – ProsperUs – Techtown – Innovation WarriorsWSU – TechStars – Design Core Detroit
– Access – SBA – SCORE – Ponyride – WeWork – Bamboo – FoodLab
7. https://www.business.org/business/startup/top-cities-for-entrepreneurs-and-startups/
www. BUILD institute.org
BENCHMARKS AND BEST PRACTICES Organizations around the country have stepped up to meet the growing needs of these entrepreneurs. Several stand out as they have shared lessons learned, developed best practices, and created programs to meet the unique needs of women, minority and social impact entrepreneurs. • Propeller (New Orleans) – Focuses on growing and supporting entrepreneurs to tackle social and environmental disparities. – Co-working space and Incubator – Social Venture Fund • Center for Social Innovation (Toronto and NY) – Helping social mission organization tackle their capacity and resource challenges – CSI Community Animators are staff whose responsibility is to turn coworkers into collaborators – Provides co-working space, community networking, and launchpad support • EforAll (MA/East Coast) – Accelerating economic and social impact through entrepreneurship in mid-sized cities – Target audiences served are women, minorities and immigrants – 9 locations including 2 Spanish-speaking programs • NIIC (Northeastern Indiana Innovation Center) – Helps entrepreneurs launch and grow businesses – Facilitated over $42.6 million in research grants and $44.2 million in capital investments – 74,400 sq ft and a 55 acre campus • Co-Starters – For profit organization that equips local leaders, problem solvers, and starters with the best tools and resources to accelerate culture and empower communities – 50% of alumni are female founders – Began in Chattanooga in 2008 and launched nationally in 2013 9
BUILD INSTITUTE
BUILD’S DIFFERENTIATORS Build Institute is an organization based on the motto FEBE: For Entrepreneurs By Entrepreneurs. All Build Institute classes are taught by experienced current or former business owners. All Build Institute speakers are subject matter experts AND entrepreneurs in their own right. Build Institute has a very intentional focus on neighborhoods first to ensure the needs of underserved entrepreneurs are met. BI’s range of products and services enables entrepreneurs to access Build Institute services throughout the numerous stages of entrepreneurship and establish a long-term relationship with the Build Institute alumni community. Build Institute focuses on the community component and ensuring resources are truly accessible to program participants and alumni through their innovative Pay What You Can class fee structure. Build Institute workshops, continuing education programs, and Build Institute Bazaar give Build Institute alumni a chance to market their products and services, make sales to plug into their business plan and provide a platform to prove their concept. Build Institute produces a monthly newsletter featuring Build Institute news and alumni in the media and their events to encourage support, and a private FaceBook page that is constantly updated with events that are occurring in the small business community. Build Institute engages the community with Open City events that are open to the public and has now added the Detroit SOUP program to share ideas and provide micro-funding for neighborhood projects and businesses.
What We Do... TARGET MARKETS Build Institute has focused on meeting the need for equitable access to entrepreneurial training and funding throughout the greater Detroit area as they shared the experience and expertise of Build Institute in other communities beginning in 2018. This translates to developing and delivering programs and funding opportunities to reach aspiring entrepreneurs that would not otherwise have access. The result is a diverse entrepreneurial population served:
83 63 73
Percent Women Percent People of Color Percent from Low-income Households
BIG HAIRY AUDACIOUS GOALS • Build Institute recognized as a national and global model for inclusive entrepreneurship. • Detroit recognized as the global leader in equitable and inclusive entrepreneurship. • Build’s executive director and staff members are sought after consultants and speakers on entrepreneurial best practices, creating new revenue streams and global exposure.
BHAGS • Build Institute expands regionally and nationally with Build Institutes around the country. • $1M Endowment by 2025.
www. BUILD institute.org
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BUILD INSTITUTE
What We Do...
2019 STRATEGIC INITIATIVES AND SMART GOALS The Build Institute team has identified the following strategic initiatives for 2019: • Launch Build Institute @ The Corner
• Grow the revenue streams, increase diversity of funding sources and secure multi-year funding
• Create a strong culture
• Expand entrepreneurial funding options with the new Pay It Forward initiative
• Build the brand
• Expand Build Institute to other cities and communities
• Support an impactful Alumni Program
The 2019 SMART goals support these key strategic initiatives and on-going support for the organization’s programs, services, and infrastructure. www. BUILD institute.org
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BUILD INSTITUTE 2019 Initiative
2019 SMART Goals
Launch Build Institute @ The Corner
• Hire Manager of Community Workspace by Feb. 1, 2019 • Move in by 4/15 • Coworking space available by 5/1 • Pilot launches June 2019 • Outreach
Better understand the role and impact of Build Institute Soup (city-wide and neighborhoods) in the ecosystem and it’s longterm sustainability
• Identify the impact of SOUP • Increase attendance especially with people who live in the city • 4 city wide dinners • 6 neighborhood SOUPs • Grant funding $150,000 • Increased social media presence (followers and engagement)
Create a strong culture
• Expanding the team to include Manager of Community Workspace • Develop and manage calendar of events and engagements for Build Institute to facilitate communication and awareness – Internal calendar and outward facing calendar
Build the Brand
• Increase brand awareness for BI – Social media engagement – Website visitors • Develop marketing SOPs by Q2 • Leverage PR opportunities as Build Institute moves into The Corner – Local, regional and national press
Support an impactful Alumni Program
•G row the revenue streams, increase diversity of funding sources and secure ongoing multi-year funding
• Team roles shift Jan. 1 (Dina and Yolanda each dedicated 50% to alumni programs) • Preferred Partner Resources Q1 • Build Institute Guide • Celebrate personal and professional milestones • Create educational and networking opportunities • Launch Ambassador program (mentors) • Ralph C. Wilson Foundation 2019-2021 ($600K) • Secure additional multi-year commitments
www. BUILD institute.org
What We Do... 2019 Initiative
2019 SMART Goals
Support and create opportunities to test and validate retail concepts
Pilot pop-up (potential 3 tenants) •L aunch June 2019 •E ducational support for Pop-ups (½ day workshop, 1 per quarter) •2 00-300 sq ft - pop-up •2 -3 months each •F ee $300/1st month, $400/2nd month, $500/3rd month •R eport revenues Increase number of vendor participants •C oncert of Colors (25 in 2018) •H omecoming (28 in 2018) •C orktown Farmers Market (new) • Trumbull and Porter courtyard (new) •D etroit Freight Yard (65 in 2018) •S OUP (avg. 4 per event) Build Box •S ell 300 boxes • Available at The Corner and on-line Holiday Market •P artner with someone at The Corner for Holidays 2019
Expand entrepreneurial funding options
• Kiva – Maintain 24 loans with loan value of $143,000 •L aunch Pay It Forward Q2
Financial Management and Literacy
•D evelop program budgets for 2019 – Review, assess variances and course correct where necessary – Track CGS including staff time •M onthly financial review with BOD and team
Expand Build Institute to other cities and communities
•C reate a brand, website page, and marketing materials •D efine the program, resources, and fee structure • Add 2 cities (Q3 and Q4) in 2019
Refine and deliver educational programming that matches the needs of the Build Institute target audience
•3 00 graduates in 2019 •M aster classes
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BUILD INSTITUTE
How We Do It...
D
OND Y BE
the cost of the Basics curriculum binder, 100 a includes comprehensive workbook full of information
$
funds technical assistance and $ operational support
400
A
M
N
TE
helps to compensate our facilitator and 300 guest speakers
$
THE
includes the cost of the Basics binder 200 and covers class supplies
ER
MISSIONCENTRIC
and resources
$
P AN RO D
S AM S GR RVICE SE
Build Institute programs and services support the entrepreneur’s journey from ideation to long-term sustainability. Build Institute introduced Pay What You Can pricing in 2018 to provide truly affordable access to resources for entrepreneurs. Courses comparable to Build Basics are valued at over $1,000. BI’s commitment to inclusion and equity resulted in this innovative sliding fee schedule. Participants are encouraged to pay what they can afford whether they can pay a little more and pay it forward to help other students take the class or not to worry if they don’t pay as much as they would like right now.
BU IL
PROGRAMS AND SERVICES
THE
CO
R
provides a scholarship for another 500 student to take the class
$
1,000
$
elps multiple students pursue their h entrepreneurial dream
www. BUILD institute.org
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BUILD INSTITUTE
How We Do It...
Build Institute classes are designed to help entrepreneurs start, build and grow their businesses by connecting with the entrepreneurial community, learning entrepreneurial skills,
validating and testing their concepts, and securing funding to sustain or grow their businesses.
CONNECT
LEARN
VALIDATE
FUND
Open City • Forum to learn, network and exchange information in a fun and lively environment • 50-70 attendees • 200-600 video views • Founded 2007
Co-starters Canvas • Ideation workshops • 9-week business development program • Add in 2019 workshop every quarter (3 hour $20)
Build Bazaar • Detroit Freight Yard • More competition • Build Institute has strong pipeline
SOUP • Micro-granting dinner celebrating creative projects • Quarterly city-wides • Neighborhood Soups across the city
Build Next • Alumni education, workshops and networking
Build Basics • Core 8-week business and project planning class • 4-6 programs per quarter
Pilot • Storefront Pop ups at The Corner
Kiva • $0 interest • $0 fees
Master Classes • Space • Impact/social entrepreneurship • Facebook/social media • Etsy
* thought leaders and neutral convenor
Build Loan Fund • Proposal into Ralph C. Wilson Foundation
www. BUILD institute.org
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BUILD INSTITUTE
How We Do It...
Build Institute @ The Corner Build Institute is achieving a major milestone in 2019 as they move into a 3600 square foot space in the re-imagined Tiger Stadium development known as The Corner. The facility will create the opportunity to create and deliver robust entrepreneurial support that meets the unique needs of their diverse entrepreneurial sector and provide a home for Build Institute program and alumni. Von Staden Architects provided pro bono architectural and design support and Rachel Downs of Downs Diversity was instrumental in facilitating the contract negotiations and overall project management. Retail is in the midst of a transformation as on-line shopping disrupts the traditional retail experience and consumers seek experiences in brick and mortar transactions. Build Institute @ The Corner presents the opportunity to develop and test innovative solutions and prepare entrepreneurs for the retail reality of 2020 and beyond with pop-up retail (Build Institute Pilot) and retail market space. The space also offers the opportunity to produce earned revenue to offset the increased overhead expenses through a variety of new revenue streams. Build Institute @ The Corner will focus on collaborative work space, pop-up retail, event space, and minimal dedicated office space. New revenue streams include: • Shared work space • Dedicated office space • Membership • Temporary practice retail (pop-up) – Early start-ups – Next stage start-ups – Independent space sublet from Build
www. BUILD institute.org
• Curated market / Build Institute Box subscriptions • The Build Institute Experience (educational tours/seminars) • Professional Development • Team Building • Events • Naming Rights
The Corner budget includes architectural and design fees, construction and project management. The net cost is $525,600 with over $300,000 raised for this project at the end of 2018.
The Corner Budget Hard Construction
350,000.00
Furniture/Fixtures/Equipment
150,000.00
Project Manager
50,000.00
Architecture/Engineer
25,000.00
10% Contingency
30,600.00
Total Cost
605,600.00
Less Tenant Improvement Allowance
55,000.00
Pro Bono Architecture
25,000.00 80,000.00
Net Cost
525,600.00
Cash Balance @ 12/5/2018
340,000.00
Remaining Fundraising Goal
185,600.00
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BUILD INSTITUTE Build Institute Beyond Detroit Build Institute Beyond Detroit is the working name for the initiative that was launched in 2017 as the City of Ferndale engaged Build Institute to develop entrepreneurial programming and classes for their community. The City of Pontiac launches in 2019 and discussions are ongoing with other communities including Ft. Wayne, Indiana and Memphis, Tennessee. Executive Director April Boyle will lead this initiative to share the Build Institute model across the region and ultimately across the country and the globe. A full-time business development manager will be added in 2020 to grow and scale the program. 2019 Milestones Include: • Branding and Messaging plan –D evelop brand (including initiative name) and logo –P age on new Build Institute website –M arketing and collateral materials • Framing the offering • Creating standard MOUs and contracts • Defining the fee structure • Identifying internal resource requirements • Adding 2 new communities in Q3-Q4 2019
Alumni Program
As the alumni base grows, Build Institute wants to better engage this group through relevant networking,continuing education and creating opportunities for them to support the Build Institute community through mentoring and fundraising. Alumni programming will have focused support in 2019 from the Market Manager and Registration Director, with additional support from the staff for marketing and the Preferred Partner Resource Program. A full-time Alumni Manager will be added in 2020 to expand the program and enable continued growth for market and educational programs.
www. BUILD institute.org
How We Do It... MARKETING AND BRANDING Build Institute has developed significant brand identity and equity since its launch in 2012. As the program grows and expands outside of the Detroit area, consistent and purposeful marketing and messaging will be critical to building the brand. A brand refresh and new website will be completed in Q1 2019. Events and engagements across the organization (and beyond Detroit) will be managed with an internal and outward facing calendar. Below are key metrics and 2019 goals for social media and the website. SOCIAL MEDIA PLATFORM
2018 Engagement
2018 Impressions
10,048
625,420
2,867
224,402
2,202
56,483
1,188
28,375
2018 Actual Total Engagement 2019 Total Engagement Goal
934,680 1,000,000
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BUILD INSTITUTE
BUILD INSTITUTE 2019 will be a team-building year as the organization grows and moves into dedicated office space at The Corner. Build Institute leadership continues to support professional development for all team members with a goal of a minimum of 20 hours of continuing education, conferences, webinars, and team building for all full-time staff. 2019 and 2020 new positions and shifting roles include the following:
April Jones Boyle – Founder and Executive Director April was a founding team member of D:hive, where she was Director of Small Business Initiatives and helped launch the Build Institute program. She is also the co-creator of a number of smallscale ventures including the awardwinning family Hootenanny kids concert series and CD, the critically acclaimed Indonesian pop-up restaurant Komodo Kitchen and the all mom rock band The Mydols- featured on the Cable television series Gene Simmons Family Jewels. She sits on the board of Kiva Detroit and the advisory board for Ponyride. She is also co-owner and investor in Gold Cash Gold, building and restaurant, in Corktown. April is married to Model D Co-founder Brian Boyle and is the mother of three amazing boys – Carter, Gram Henry and Rowen.
www. BUILD institute.org
The Team... • Hire Manager of Community Workspace February 2019 • Continue transitioning daily management responsibility to Deputy Director • Executive Director focuses on Build Institute outside Detroit, major fundraising, and The Corner • Split alumni responsibility between Market Manager and Registration Director for 2019 • Hire Alumni Manager in 2020 • Hire Build Institute Beyond Detroit Business Development Manager in 2020
Christianne Malone – Deputy Director Christianne is founder and CEO of urbanize(D), an urban marketing and design consultancy based in Detroit. The company works with local organizations to plan, design and market their brands and programs through the complexities and opportunities of the urban environment. Christianne has a Bachelor of Arts degree in Marketing and International Business from Xavier University in Ohio. She sits on the board of Metro Museum of Design Detroit, the Michigan Chapter of US Lacrosse, and is a member of the Detroit Recreation Advisory Commission. Her community leadership and involvement also includes serving as a volunteer leader for Impact Detroit as well as co-founding and directing the cities’ first lacrosse program, Detroit City Lacrosse 17
BUILD INSTITUTE Yolanda Curry – Registration Director Yolanda is a proud Build Institute grad and owner of The D. The Jewelry, which is featured at local boutiques such as The Peacock Room and City Bird. She earned dual degrees in Industrial and Jewelry Design at the University of Michigan in 2001. Yolanda has facilitated Build’s Etsy Entrepreneurship Class. For many years, Yolanda also taught youth art classes at non-profit organizations and several metro Detroit schools. She is passionate about helping entrepreneurs build sustainable organizations, as well as exposing youth to business ownership. She also sits on the board at the James and Grace Lee Boggs School. Yolanda loves travelling, biking, gardening, and reading with her two very energetic children.
Cassie Coravos – Capital Programs Manager Cassie is passionate about creating change through building community. She is the founder of Jiang China Design, a human-centered design and entrepreneurship summer bootcamp for college students in China. Before joining the Build Institute team, she worked with The Empowerment Plan as a Venture for America fellow. Through these experiences she became a “jack of all trades” working in many areas including storytelling and marketing, data and impact tracking, and graphic design. She is involved in the community as a founding member of Open IDEO Detroit, a community design organization, and a collaborator of The Forge Detroit, an artist residency in Northwest Detroit. Cassie has a Bachelor of Science in Manufacturing and Design Engineering from Northwestern University.
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The Team... Dina Bankole – Market Manager Dina is a founding member and acting President of Michigan-based nonprofit, and Allied Media Projects sponsored project, Seraphine Collective, an inclusive, supportive and active community of feminists designed to foster creative expression and camaraderie among underrepresented musicians and artists in Detroit. She is the lead project manager of Seraphine Collective’s annual music and art festival BFF FEST (Best Fest Forever Fest) which is now it its fourth year. As an active member of Detroit’s music scene, Dina plays in several bands and books shows and festivals around the city. Dina earned her Bachelor of Arts degree in Japanese from Yale University in Connecticut.
Jessica Scherr – Digital Communications Coordinator Jessica is a Detroit transplant originally from Los Angeles, California. She graduated from Colorado State University with a Bachelor of Arts degree in Journalism and Technical Communications with a minor in Global Environmental Sustainability. After graduating Jessica worked in various digital media positions within the publication industry. She is a member of the Professional Photographers of America and Public Relations Society of America.
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The Team... BOARD BOARD Founder Founder//Executive ExecutiveDirector Director
Consultants Consultants • Finance Finance • Fundraising Fundraising • Strategy Strategy
Deputy DeputyDirector Director
Registration Registration Director Director
Marketing Market Manager Manager
Digital Digital Communications Communications Coordinator Coordiantor
Marketing Marking Intern Intern
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Capital CapitalPrograms Programs Manager Manager
Kiva Kiva Coordinator Coordinator
Capital Capital Intern Intern
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The Team...
Build Institute Board of Directors The Build Institute Board of Directors was launched in January 2018 in conjunction with the transition from a DDP affiliate program to an independent 501(c)3 organization. The Board has provided guidance and accountability for the Build Institute leadership team. The Board currently meets monthly to review financials and strategic initiatives. The Board includes Build Institute graduates and leaders and connectors in Detroit’s entrepreneurial community.
April Anderson
Toni Beaubien
PASTRY CHEF AND CO-OWNER Good Cakes and Bakes
HEAD OF FINANCE Floyd, Inc.
Delphia Simmons
Amy Emberling
Board Chair CHIEF STRATEGY AND LEARNING OFFICER Coalition on Temporary Shelter (COTS)
MANAGING PARTNER Zingerman’s Bakehouse
Hassan Bazzi
FOUNDING MEMBER Canvas Legal
DIRECTOR OF REGIONAL OPPORTUNITIES ACCESS
Jeff Aronoff ATTORNEY Miller Canfield
Kimberly Watts DIRECTOR OF DEVELOPMENT Henry Ford Learning Institute
Philip Rivera DIRECTOR OF VOLUNTEER SERVICES Detroit Institute of Arts
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Erin R. Bonahoom Melissa Joy FOUNDER AND FINANCIAL PLANNER Pearl Planning
Advisory Board Carla Walker
Regina Ann Campbell
PRESIDENT AND CEO Walker-Miller Energy Services, LLC
CHIEF PROGRAM OFFICER EpiCenter Memphis Tennessee
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Financials...
FINANCIALS Build Institute has developed strong and diverse revenue streams that include earned revenue, grants, sponsorships and individual giving. 2018 was a successful fundraising year for Build Institute and 2019 will enable Build Institute to leverage this success, grow individual and planned giving campaigns, support special events, and develop new fundraising opportunities with naming and sponsorship opportunities at The Corner. The organization ended 2018 with $424K in cash reserves with net income of $373K. 2019 will continue to fund the build-out (approximately $525,000) for Build @ The Corner and enable the organization to continue to expand their mission-driven work. Below is a summary of 2018 financial results and the 2019 approved budget. 2018 Actuals
2019 Budget
Total Revenue
168,909
182,500
Grants
813,450
1,016,000
Individual Giving
76,698
60,000
Other Income
12,349
Total Revenue
1,071,406
Revenues
1,258,500
Expenses Staff (full-time and contract personnel)
488,624
General and Admin.
523,755
Total Expenses
698,244
1,012,379
Net Income
373,162
246,121
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