New $ales Ideas

George Windeler Co., Ltd., of San Francisco.

ll'he original concept b1' Sales trfanager Art \\rall r,vas develol.rc<l b1' architects Evelyn arrrl (,corge Kosmak to sirnulate a largc Rctlu'oorl Drum with twin rloors.

As sccn at the Art Slrou', it was 2z[ it. irr rlianrctcr with flools of 3 inch reclwood. The r.r,alls wcrc 12 ft. high of 2 inch tongue aud gt''o\'( \(.1 lll'riglrt as in tctrtlat' tank constructiorr rvith trvo cloors, cach 3 ft. wide separatc<l b_v 3 ft. of 'w'all t.r accomrnodate "iu" anri "out" traffrc. The deck was of 2"x3" redl'ood s.et on edge with a nrarcluee above.

In tlrc rrr.dcl exhilrited, a trallslalent plastic shect was stretchcd ovcr the top ancl dralr'n down at the sicles to stinmlate a clrumheacl. In actual use, this could be a conical u'ootl nro[, or a design inrlic:rted b1' the architect.

The Gcorgc \Vindeler Co., Ltd., pionecred a large re<lu'orid lank to be usccl as a srvinrrring pool. 1'his t:rnk house carries througlr tlrc nrultiplc circular rnotlular constructiorr thcrne. Single units could be usetl r.vith otlrcr convcntional construction for plcasing arrangernents. The (itorg.e Windeler Co., J-ttl.. contrnrplates rvorking *'itlr architects to rlt'r-c)op the neu'tren<1.

a warm glorv of natural woorl. (iarage l-iner is perfolatcrl witb 9/32" holes to tnake an excellent hcav,v-rlut1, surface [or tool ancl rrachinery st()r:rlle. It is available in construction-size -1'xlJ' pancls for convenient handling. I{atching colorcd, annul:rr tirrc:rrlecl nails which blcrrrl perfectll'rr'itlr tlrc I)riftr.voocl {inish conrc rvith thc boarrl. N:rils nr:11, lrc placed anr.r-hcrc on the sur[act:, tttal<ing installation a fastcr one-step :rpplic:rtion. Nerv Evanite Garage T-iner is a prorluct of tlrc Harclboard tlivision oi Evans Protlucts Crirnlrany, Corvallis, C)rcgon. Cortrpletc inforrrration on this lrractical nerv los' cost lroarrl nrav be obtain.erl f r,lrr vr)ur clistriltutor or by 11'ri111r* direct tri tirt iactorv.

-{n entirell' ne\\' area in lrarclboard salcs is no\\- ol)en to dealers with llrc ir.rtro<luction of ll'r.anitc pcrforated Garagc Liner. This nes' blond Irar<lboald has a bright, factorl'applied I )ri[twoorl finish and rloes nol require painting or varnishing. Survel's sltou' a tremenrlous rrrarkct exists for lincrs in garage and outbuildine'rvalls. Evar.rite (iarage I-iner is mill run, ccolrorn]' f" harrlboard that is prefinishcd in a hard, soil-resist:u-rt surlace. Its light blond color brightcns irrtcriors rvith l-1'c-catching lunrlrcrr':rrrl signs, 1."'ith b:rcl<grouttrls of -{ls)'nitc tr:rrrsltrct rrt fiberglass p:rrtcls, lrrc lrelping t() c;rl)tlrrc tlrt'intcrcst of tlrc bu-ving public.

'l'hc tliangrrlar-shapcrl sj!n, :Llrove, shou'n atop a Colorarlo lurnbcr_r'ar,l, l)ut l)otlr flat ancl corrttgatcd A1s1'nite t() g()o(l use. lfhe colors uscrl here are red an,l larccn on a clcar backgrountl. Spotlighte<l,,r bacl<lighted at night, thc p;rrrcl sign offt rs :r stril<ius "l)usiness carrl."

Because Alsynitc p:rne1s :rlc lightrveight, shatterproof anrl c:rsr- to worli with-ther. can be sawerl, nailctl or drillerl u.itlr easethey are icleal for sign use. No lrainting is neccssary, ancl ;rn occasion:rl watel rinse rnakes them as frcsh-looking as evcr.

Iior further iniorrnation, inclurling brochnres, u'rite Alsynitc Cionrpany of Arnerica, -16.i.1 De Soto Stlcet, San Dicgo 9, California.

(ilrre-spreading rol1s of H]'car -\rnericarr rubbcr', product of B. 1.-. (-l,rodrich Chemical Co.; rlcveloped bl Sc-our.al llubber l{fg. Co., Seattlr, are r1o\\' jrt use lrv nranl. plr.u,ood rnanufacturcrs.