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promotional material needed to carry on tested sales ideas at a cooperative cost.

A spokesman for the new corporation said: "We have found from experience that cooperative endeavor is the answer to many of today's complex problems in the lumberyard. LDMI is no panacea for bad management or inadequate finances. For all other yards, it provides a wellrounded sales training and merchandising program that enables employes to do a better job and enjoy doing it. It gives them something more than competition to think and talk about and shows them how it is being met successfully and profitably in lumber yards of every slze and kind."

Headquarters for the new corporation will remain in the First National Bank Building, St. Paul, Minnesota.

More than 95/o ot highways in 1957 were vehicles involved in fatal accidents on U.S. in apparently good condition.

Robl. Dollor Mill Insrolling Borker

Jack Dollar, vice-president of The Robert Dollar Co., with mills at Glendale, Oregon, discloses that the company is installing a 60' Nicholson Roto Barker at Glendale.-Th-e new barker will handle logs up to 52, in length and from 6" to 6V' in diameter. Feed rate is from 10 t-o 90 feet per minute, and estimated 8-hour capacity is 280,000 bf. Weather permitting, the Dollar Co. expecis to complete the installation by next March.

Smith-Robbins Joins SCRTA

Smith-Robbins Lumber Corp., Los Angeles, has joined the Southern California Retail Lumber AsJn. in the Associate group for wholesalers. Officers listed are William T. Smith, president; William T. Smith, Jr., vice-president, and David Robbins, secretary-treasurer.

Redwood Timhers

New Diomond Gordner Plont Continues Compony Pioneering

Formal opening of its new, more than $25 million integrated forest products center at Red Bluff, California, this Fall marks a major step in the continuing growth and expansion of Diamond Gardner Corporation. Diamond is one of the nation's leading producers of forest products, with manufacturing facilities throughout the country turning out products ranging from matches and toothpicks to building supplies and packaging products,

The new Red Bluff plant produces lumber and lumber products plus a variety of widely used molded pulp articles. In the lumber manufacturing end of the plant there is a sawmill designed to handle logs from six inches to six feet in diameter, drying kilns and planing mills, capable of proces- sing about 90 million board feet of lumber annually. The moldecl wood pulp plant manufacturers products from mechanically produced groundwood. Capacity of about 30,000 tons a year makes it one of the largest single molded pulp rnills in the country.

These facilities are located on a 400-acre site on the Sacralnento river just south of Red Bluff. In addition to fulfilling the many requirements of an operation of this nature-a plentiful supply of water, access to transportation facilities, and a good labor supply-the Red Bluff site was a natural choice because of its closeness to Diamond Gardner's most valuable timber holdings. Red Bluff is within hauling distance of the company's 220,000-acre "tree farrr," on the western slopes of the Sierra Nevadas.

Diamond's Red Bluff plant is the first integrated lumber and molded pulp operation in California, and marks a significant advance in the forest products industry's never-ending pursuit of using the "whole 1og." By combining lumber and pulp production, Diamond Gardner succeeds in making more complete use of all wood residuals.

Diamond Gardner has pioneered in the field of plannetl forest management, and its California timberlands were the first in that state and the second in the nation, to be officially designated as a "tree farm."

In its home markets, the addition of molded pulp prod<luction west of the Rockies at Red Bluff will enable Diarnond to serve better the rapidly expanding Pacific Coast rnarket. Entry of Diamond into California dates back to 1902, the year the company was already 2l years old, having been incorporated as The Diamond Match Company at New Haven, Conn., in 1881.

The most important expansion undertaken by the.com- pauy irl recent years was the nrerger in October 1957 with The Gardner Board and Carton Co. (Middletown. Ohio). I)iamond adopted its present corporate title at thaf time. '

The second largest part of the company's business is the operation of 86 retail lumber'and building supply stores on both coasts. Sales of these retail stores and Lumber vards accotllrt for 20/o of Diamond Gardner's total sales. fhese stores carry a broad line of basic building materials: lumber, paint, roofing, plaster, hardware, cement and other related ltems.

Diantond's diversification into the retail lumber busir-ress had its heginnings in California over 50 years ago. On Xlarclr 19, 1907, Diamond purchased the nine retail lumberyarcls formerly operated in California by the Sierra LumberConrpany at Chico, Red Blu1T, Woodland, Yuba City, Corning, Orlancl, Biggs, Gridley and Maxwell. As California continued to grow, and as Diamond continued to acquire tinberlands in Nortl-rern California, this original retail yard network expanded to 63 yards and stores.

In 1953, there .n,ere 75 such outlets in California, an all timehigh in therapidly grou'ing area. With improved transportation and delivery facilities, the trend has since been to enlarge principal yards and to cor-rsolidate smaller otles.

In recent years store design, yard facilities and sales ef forts have been directed toward the "do-it-vourself" har-rclvman aucl home modernization markets.

The Diamond Match Company was incorporated in 1881, u'hen 15 small match producers, some of which dated back to 1835, joined together. Thus, Diamoncl has in effect been ligliting America for nearly 125 years.

The company regards its match business as a steady contributor to a well diversified earnings base. It has provided and continues to provide a dependable year-in .vear-orrt source ol revenue.

Diamond Gardner owns 387,000 acres of timberlands. Of this acreage, approximately 300,000 acres are owned in connection with the company's lumber operations in tl-re West. The balance is held in connection withits match and woodenware operations in Minnesota and Maine, and tlol4:4 gu_lp operations in New York. Largest single unit is the 220,000 acre tree farm near Red Bluff. estimated to contain 1.9 billion feet of merchantable timber. The remaining 80,000 of tl-re 300,000 are located in Idaho, Washington anii Montana.

The company's entry into the Northwest dates from about 1919 and originated with the necessity to augment its resorlrces of white pine for.match production. Since proper forestry practices dictate the removal of mature trees wiihout regard of species, the company of necessity developed a wholesale lumber business to permit the disposal of lumber other than tl-rat required for matches.

Throughout its long history of growth, Diamond Gardner has always placed special emphasis on continuous research and product development. The company today maintains a Research Center at Stamford, Conn., where a wide varietv of products is developed and tested in keeping with the expanding nature of the company's business.

It also conducts broad programs directed toward the economical harvesting of secondary wood species on com_ pany lancls-, ,tl-re upgrading of lumber in mjnufacture, ancl methods of improving quality control. In addition to these activities, the Center coordinates the extensive research ancl clevelopment work conducted at other plant locations.

Except for a small part of Diamond Gardner's business done at its retail yards and stores, where items manufac_ tured by others _are r_esold, allof the company,s principal products, either directly or indirectly have oire ttr;ng in cdm_ mon : the forest.

In view of this dependenc_e on trees, the company motto, "Growing for the Future," has speciai significa'nce: A ;.;i to the company's new plant at Red Bluff;ill point .,r, Dia_ mond Gardner's practical application of the cieed.

Glimb A Mountqin

Climb the mountains and get their good tidings. Nature's peace will flow into you as sunshine flows into trees. The winds will blowtheirown freshness into you, and the storms their energy, while care will drop from you like the leaves of autumn.-John Muir.

His Doily Deed

"Well, Dad," said the Boy Scout at the breakfast table, "f've already done my good deed for the day."

"Already?" said his father.

"It was €is/," said the boy. "I saw Mr. Brown starting for the seven-twenty train, and I saw he was going to be late, and I remembered that Mr. Brown is awful scared of dogs, so I turned our dog loose, and Mr. Brown got to the station on time."

The Gqrden

Alexander Smith wrote: My garden, with its silence and the pulses of fragrance that come and go in airy undulations, affects me like sweet music. Care stops at the gates, and gazes at me wistfully through the bars. Among my fowers and trees, nature takes me into her own hands and I breathe freely as the first man.

O. R. Lqmb on Humor

Humor has been defined as the salt of life. It is a caprice of our natures, or rather that quality which gives to ideas a ludicrous or fantastic turn, the effect of it being to excite the pleasurable emotions which we exhibit in laughter or mirth. Its unfailing power to win an audience is well known, and it is to that emotion that amateur's attention is first attracted. It may take the form of a play of wit, sarcasm, irony or the like; in any case, it is certain to meet with a prompt response from the average audience.

Comedy, which is the term under which we class the different forms of humor, is therefore an essential element in drama. It does not deal with emotions that are heart-searching, nor terrifying, but trades rather in eccentricities of character and quaintness of manner; consequently, its chief dramatic use is to relieve the tension of a serious action. ft is in this manner that it was used by the Elizabethan playwrights, who fully appreciated the tastes and weaknesseS of their audiences.

However, comedy is not essential to the success of a play. Nearly all the best tragedies and certain of the most power- ful dramas have not a ray of humor in them. The reason is not far to seek, for serious subjects, such as deal with the dignified and mobile qualities of human nature, admit only of a serious and earnest presentation. It has been said that the direct appeal of the drama is to make the audience think, feel, or laugh, and certainly a drama which does not accomplish at least one of these results is a failure; but to combine all these qualities in the proper proportions in a single play demands the greatest ability, and few playwrights can accomplish it. Humor, in the hands of an artist, has an unfailing power to win an audience, and is the best means which the playwright has at his command for relieving the stress of a serious action.

She Reolly Hod Words

A Boston mother sought to enter her five-year-old daughter in a kindergarten, but was informed by the manager that they accepted no children under the age of six. The mother insisted that her daughter could easily pass a six-year-old test. So the teacher agreed to try her and see. She said to the little girl:

"Say some words for me, please."

The little girl thought a few moments, then said:

"You mean some purely irrelevant words?"

Shqckles

I who dream of slender masts against a crested sea, Sit upon a stool and add up figures in a row; Count the cost of cigarettes and sugar-cane and tea, I who long to take a ship and go, and go, and go. Gold of Montezuma and the shade of Southern palms, Grinning idols hidden in the shrines of Yucatan, Beggars at the temple gates who stretch lean hands for almsHow I want to see them, but I know I never can.

I who long to hear the winds that lash the angry skies, Hear the feet of shoppers, and the bang of trolley cars, Checking rows of figures till they dance before my eyes, I who long to sail a ship, and steer her by the stars.

-Gwen Bristow.

How Dreqms Come True

"Strange," said one tramp, "howfew of our youthful dreams come true."

"Oh, f don't know," said the second tramp, "when f was young and small f used to dream about wearing long pants, and now I wear them longer than anyone else on earth.',