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Wbolesale lrom Yard, StocksDirect Sbipments

I52o8 Raymer Street

P.O. BOX ll0 . VAN NUYS, CALIFORNIA

Ed Dursteler e Phil Chonilond o John Vertin

Lumber Deqlers' Merchondising Institute Sef to Aid Yords

Lumber Dealers' Merchandising Institute, widely known as "LDMI," has been incorporated by a group of lumber dealers and building material manufacturers. Ample financing has been made available for the continued development of such training courses and merchandising services as are needed in the profitable operation of today's lumberyards.

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GREEN fEATHER

Potenr No.26336t1 tegi.tered No,5679tl

Officers of the new corporation are J. P. Weyerhaeuser !II, president ; A. E. Montgomery, vice-president; J. E. Slaughter, secretary ; R. S. Horton, treasurer; Don Johnson, assistant secretary; Alex Helmick, assistant treasurer.

Board of Directors: R. E. Saberson, chairman; A. E. Montgomery, Boise Cascade Corporation ;J. L. Jeremiassen, Botsford Lumber Company; J.E. Slaughter, Central Lumber Company; H. R. Kalbrener, Hayes Lucas Lumber Company; J. P. Weyerhaeuser III, Rilco Laminated Products, Inc. ; E. R. Titcomb, Rock Island Lumber Company; R. S. Horton, Standard Lumber Company; D. A. Eitsert, Weyerhaeuser Timber Company, Thompson Yards Branch.

LDMI is finishing its sixth year. During this time, it has grown from approximately 100 sponsoring lumberyards until it now serves leading lumber dealers and buildirrg material manufacturers in 40 states and in Canada. It was founded by R. E. Saberson after his retirement from Weyerhaeuser. Major attention has been devoted to training courses for lumberyard employes in Salesmanship, Installment Selling, Package Selling, Customer Relations, Advertising, Displays. At the beginning of 1959, sections will be added dealing with Employee Meetings, Credits and Collections, Contractor Relations, Inventory Control and Turnover.

One of the first projects to be undertaken by the new Lumber Dealers' Merchandising Institute, Inc., will be training courses on records for home study or employee meetings. Under development at the present time is a Beginner's Course in Lumber-yarding, which covers practically all activities in the lumber yard.

These situations will be dramatized so that employes learn as they listen. The first album will consist of seven LP records with ls-minute recordings on each side. Evaluation slips are included with each record so that listeners can be graded. The second production under consideration is an eight-record album on the Fundamentals of Salesmanship as applied to the lumberyard. First album is scheduled for completion shortly after the first of the year.

Basic concept of LDMI is that training courses, in order to be effective, must be continuous, easy-to-use and replete with case histories. Furthermore, that reviews are essential. An Annual Quiz is conducted each winter with educational trips to sawmills and building material plants awarded as prizes. Merchandising services include mass purchases of