Benefits of Lumber Assn. Ad Progroms Belong to Deqlers

Advertising and promotion programs by the lumber associations representing the Western fir, pine and redwood industries "lead the field" by comparison with other building products, according to Philip T. Farnsworth, executive vice-president and general manager of the California Redwood Association, San Francisco.

By Philip f.

AlthoLgh many lumber retailers fail to realize and exploit FqfnSWOfth the fact, Farnsworth continued, a full share of benefits from such programs belongs to them.

"To be specific," Farnsworth said, "let's consider the influential 'shelter' magazines. If anyone asked a group of retailers which of their firms published advertisements in any of these consumer publications probably none would give an affirmative answer,

HATEY BROS.

SAIIIA ftIO]IICA

P.O. Box 385