BRUSH INDUSTRIAT TUMBXR COMPAI{Y

October Construction Gontrocts Up

Sparked by large increases in housing and heavy engineering, coustruction contracts in October rose to a new record for tlre month, 27/o ahead of October 1957, F. W. Dodge Corporation announced.

Dodge Vice-President and Economist Dr. George Cline Smith reported the biggest increase over last year, in dollar terms, occurred in residential contracts. Tl-rese totaled $1,595,041,000 in October, up $430,000,000, or 37o/o above October 1957. Most of this dollar increase occurred in single-family homes, although the percentage increase in apartment building contracts was much greater.

"Emphasis on apartments has been steadily increasing for the past two years," Dr. Smith said. "In 1956, only l0/o oI all the units under contract were in apartments. In 1957, the proportion rose to l4/o, and in the first ten months of this year it reached 17/o.

Floor wifh q Future

Polished Ook in Sryle Sporlighr

Interior designers and homemakers are turning more and more to room planning such as illustrated here, wherein polished oak floors serve as a major decorative element. Floor covering, while distinctive, is subordinated. The trend coincides with a renaissance of interest in hardwood's striking natural beauty, which harmonizes with any room setting. Floors of oak, trade reports show, are used more extensively in homes today than all other types of flooring materials combined. It's not beauty alone, though, which has won oak such public favor. An equally important factor, builders say, is its stubborn resistance to wear. Fine oak foors installed in a home today will have a life span as long as that of the house itself.

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