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WRCLAnnuol llops Hefty

Cedor Promotion in | 959

The Western Cedar industry faces 1959 with plans for aggressive sales promotion and a comprehensive research program which will prove of service to lumber dealers, architects and builders across the United States and Canada.

These facts were highlighted at the recent fourth annual meeting of the Western Red Cedar Lumber Association, at Qualicum Beach, B.C., on Vancouver Island in the heart of one of the important cedar producing areas.

Keynote of the two-day meeting was set by the principal speaker, Dr. C. D. Orchard, chief forester of British Columbia, who retired this month after many years' long service in the forest products industry. Dr. Orchard urged association members to engage in educational programs among architects, builders and dealers in the use of Western Cedar.

"The future of the industry, in the years ahead, lies in promoting the inherent values of the product," Dr. Orchard said. "Western Cedar is a warm, low-cost wood product adaptable to many building uses. Continuing development of new uses of Western Cedar will expand its market."

Modern paint formulations developed by the paint manufacturing industry, which resist blistering, were reported on by the research committee. Association members reviewed and approved research projects on the superior paintability of Western Cedar. Research findings will be made available to architects, contractors and dealers in the building fields, the committee reported.

Industry research is centered around "factual comparisons of performance" of many siding materials, and market r€search based upon distribution of new housing starts. Promotion plans for 1959 will incorporate results of these studies, the Association committees reported.

fntensive promotion of Western Cedar in selected Canadian and U.S. markets will be an important part of the 1959 program, M.J. Butler of the E. C. Miller Cedar Lumber Co., Aberdeen, Washington, chairman of the Trade Promotion committee, reported. These activities will include field development, market by market, through clinics for architects and builders on specifying and applying Beveled Cedar Siding.

Association officers were re-elected fora second year's term. They are William Black, Seattle Cedar Lumber Mfg.

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SURVEY OF BUSINESS CONDITIONS End of Third Gluorter| 958 COMPOSITE REPORT

QUARTERLY DATA

Compared with the Second Quarter (6/30/58) of 1958:

VOLUME: Average 10.2o/o increase l0/o report volume is the same

20/o report volume is l2/o down

70/o report volume is 17.9/o up

INVENTORY: Average 1.8/o increase l7/o report inventory is the same

30/o repofi inventory is 15.6/o down

53/o report inventory is 8.3/o rp

NET PROFITS: Average 4.3/o increase

2O/o rcport net profits are the same

I7/o rcport net profits are l5/o down

60/o rcport net profits are ll.2/o up

ANNUALDATA

Compared with the first nine (9) months (9/30/57) of 1957 :

VOLUME: Average 7.8/o increase

40/o repoft volume is 9.9/o down

60/o report volume is 19.5/o up

INVENTORY : Average S.S/eincrease

7/o rcport inventory is the same

30/o report inventory is 8.7/o down

63/o report inventory is 12.3/o up

NET PROFITS: Average 4.3o/o increase

14/o report net profits are the same

29/o report net profits are 13.2/o down

57/o rcport net profits are 14.2/o up

AVERAGE AGE of ACCOUNTS RECEMBLES at end of:

Co., president; Gordon Douglas, Powell River Forest Products Ltd., New Westminster, B.C., vice-president; John McCrory, Seattle Cedar Lumber Mfg. Co., treasurer, and Arthur L Ellsworth, Seattle, secretary-manager.

Norman Carlson, Weyerhaeuser Timber Co., Snoqualmie Falls, Wash., was named chairman of the 1959 Field Promotion committee.

Members of the 1959 trade promotion committee include M. J. Butler, chairman, and EarlArthur, Weyerhaeuser Sales Company; Ed McGowan of MacMillan & Bloedel Limited, Vancouver, B.C.; Mike Jennings, James Gray, Charles Fagan, Fred Ridley, Joe lIaas, John McCrory and Norman Carlson.