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Fir plywood is still on the upswing. Dealer sales are up for the tenth consecutive year. Good times, bad times or just in between dealers who push plywood can always count on steady volume, fast turnover and predictable profits.

The reqson is cleqr. No other material gives you such a broad range of customers and prospectsbuilders, industrials, do-it-yourselfers. And no other material gives you such solid sales backing-national advertising, field promotion, publicity and merchandising aids.

The key to plywood profirs is on odequote invenlory. Make sure it's big enough-with a balanced selection of types, grades and sizes-to supply all yout customers' requirements.