The Only POSTTIVE Woy to DECAY & TERMITE PREVENTION

PRESSURE.TREATED TUMBER IS YOUR INSURANCE

Show the public with Wqrren Bfue*

Pressure -f rested Lumber thot you ds a lumber deoler are vitqlly interesfed in sofeguarding your Juture and your cusfomerts invest men].

*fn combr'nofion wilh chromsted zinc orcendle-opproved by city' co.tnly, stote ond Federal specifcqfions.

Deolers Moke Big Response lo Mqsonife Christmqs Promolion

A record-breaking dealer response to Nlasonite Corporation's Christmas promotion is reported by Clarence E. Sutton, sales prourotion manager. As of Dec. (r, the colnpany had received 1,166 replv cards responding t<-l a direct mail invitation to participate in this advertising and publicitysulrlrorted prorrrotion.

To tl.rese rlealers ar-rcl others rvho exDressed interest through rvholesalers or Masonite salesmen, 7,t-rt)9 kits rvere shipped u,hich contained 2O free plans shou'ing irol, to make Christmas decorations out of hardboarcl. a 17xZZ-inch Doster in color, an easel display card featurir.rg the natit,rrral ad and holding plans in a die-cut pocket, several radio scripts, :r publicity release, I and Z-column ad nrats, merchandising suggestic-rns, and fuil-size templates for four of the popular plans.

\Vith dealers promoting their on,n sales of Masonite I)rimecote Temperecl l)resdu'ood, aided bv the cornpany's sales helps, :L nationrvide advertising ar.rd pubiicity support l)rogram brought in a huge volume of inquiries tci the Chicago offrce. As of Dec. 6, incluiries from aclvertising and pub- licity in ne\\'spapers and magazines hacl reached 31,000. All incluiries from aclvertising rvere forrv:rrded at once to Iocal representatives for fo11o.,v-through u'itl.r local dealers.

Sporks lmporters Meeting Froncisco, November 25

(Continued from Page 36)

The Above Brond, Plus lhe Wqrren Blue Color, is Your Assuronce of Moximum Prolection

_WE RECEIVE BY WATER, RAIL OR TRUCK_ -NO ORDER TOO LARGE OR TOO SMAttFor Better Service (',nd lnsured Quofiry Look To

SoUTHWEST,

NEvndcr 6-05O1

8€t65

FAirfax a-7382 to righr or meeting qte 8ob Reid of Ziel

Left

scientific fronts must be accompanierl by continued exlxtnsior.r of orrr trade u'ith free nations to bind thern together economicallv. Any other policy, the resolution said, n'ould rcsult in frcc natic'rr.rs such as J:rpan irretrievablv driiting into the Iirrssian ancl l{ed Clhinese orbits. It u,as emilhasized that U.S. foreigrr trade can expand onlv by pernritting forcign countrics to sell to the United States those corntnoditics \.hich they ciln ecor.ron-rically Produce.

A sookesrnan said that the association nrembers rvere ununimous in their vieu' that foreign aid programs, rvl'rile necessary, u'ould not be as effective in bincling the free rvorlil together as legislation assuring our allies of longrange trading programs under t'l-rich tl-re free nations could earr"r their rvay. A healthy and long-term balance oi foreign tradc, he pointed out, rvas the only real cohesir,e program rvhich could succecd in keeping our allies together to face the Russian threat oi u,orld conouest.

The IHITA u':is incorporated a ycar and a half ago to help irolr out problems relating to the importation of hardu.oo<1 plyl.voocl, rvhich is supplied to the flourishing flusl.r-door irrdustrr'. furniture manufacturers, and in home building. The sliokesman stated that the economics of both Japan and the Phiiippines were dependent upon a free florv of trade u,ith the United States in this commodity. 'Ihe association is actively opposing bills norv pending in Congress rvhich l'oulcl limit harrlrvoocl plyu'ood imports frrrrn Japan to 23/c of its 195(r exports, and limit imports fron the I'hilippines of hardrvoocl plyrvood to 5/o of its 19.56 imports.

Sqles Exclusive Given B & M By Denney logging Compony

The appointment of B&M Lumber Company, Sacramento and Ukiah, as exclusive sales representitivi for Dennev L_oggitlg C'o.. Truckee, was jointiy announced November 15 by Bob Denney and the B&M headman, Martyn Mason. Salei rn'ill be handled through either of B&M's tivo offices, and Bill Scanlon has been transferred to Truckee to coordina_te sales and shipping at the mill end. Bob Mosby, former salesmanager of Denney's white fir and pondeiosa pine operation, has been promoted to assistant general manager, according to Denney.

More Wood Treoted in 1956

Wood Preservation st4tistics, as compiled by Gordon D. Merrick of the United States Forest Service, -shorv an increase of 4/o in the amount of wood given preservative or