Nqtionql Lumber ltonufocturers Vote $25,OOO to Throw the Switch on Intensive Wood Promotion

Directors of the National Lumber Manufacturers Association have voted a dues increase, called for progressive tax reduction, and appropriated $25,000 to lay the ground$,ork for a national wood merchandising program.

Th.s."*.re the highlights of action taken at the 1957 annual meeting of NLMA d_irectors and committees, November 10-13 at Sherman hotel, Washington, D.C, Attended by more than 300 pe.rsons luTber manufacturers, their wives, and others with a stake in lumber's future-the meeting was the largest in recent NLMA history.

The dues increase, designed to strengthen NLMA operations, applies to the funds received b1'NLI,IA fron-r its 16 regional associations. I'refore the increase becomes effective it must be approved by these regior.ral grotlps. Rcgional action is exoected to lre completecl llefore NLMA's 1958 spring meeting, May 25-28, in'Santa Barbara, Calif.

The ir.rcrease 'n'ould amotlnt to one cent per 1,000 lloarcl feet of lun"rber shilrpe<l b1' ureml>ers oi the regional associations etnd lr,ould lloost the national association's total clues tcl hve cents per 1,000 board feet.

The $25,000 provided in connection with a national merchandising program for lumber and wood products will be used to develop a full-scale, detailed plan of action, designed to gain the financial support of NLMA's regional associations.

This u,ill inclucle the preparation of (1) santple nlerchan' dising-aclvertising material arrd (2) a blrreprint o{ holv NLNIA mcrchar-r<lising ettorts l-ould tie irr rvith but not duplicate rcgiunal activities.

Regionol VicePresidents include

A. B. Hood (left), presidenl of Western Pine Assn. ond generol monoger of Rolph t. Smith Lumber Co.. Anderson, Colif.; ond Q. T. Hordtner, Jr., presidenl 5oulhern Pine Assn.

N. Flol'd \l[cGou'in, 57, president of the W. T. Smith Lumber Co., Cl-rapman, ;\1a.. u'as elected presirlerrt of the National Lumber Manufacturers .\ssociation to clinrax the 1957 anns^l meeting. lIe srrcceeds \\ralter Nf. Leuthold. Deer Park, \\lash., lumberman and boarcl chairuran of Kootenav l,-orcst l'roclucts. Ltd.. Neison, Ilritish Columbia. Leutholci u'as electecl NI-1\I.\ lrc,arcl chairuran, succeeding Lau'rencc I). Kellogg, presi<lcnt of the l-. I). Kellogg Lumber Co., Alexandria, I-a., l'ho becomes NI-MA's Policy Comnrittee chairman.

Robert NI. Ingram, prcsident of the \\-cst Coast Lumbcrmen's Association, I'ortlancl, Ore., ancl the E. C. 1\{illcr Cedar I-rrmber Co.. Abcrdeen. \\'ash., \\rAS elected first vice president of NLXIA.

Elected regional vice presidents rl'erc : woRrD's TARGEST lo minoted wood govel wos presented lo President leuthold ot opening of LMNAnnuol in Woshinglon by Williom P. Dovis of Porlolch For6sts, Inc., which mqde it from seven species of commerciol lumber grown in the lnlond Empire of ldoho

A. B. Hood, presiclent of the \Vcstcrn I'irre Associatior.r, Portland, Ore., lrncl gerreral manager of the Ralph L. Smith Lutnber Co., Anclerson. Calif.; Eclu'in 11. Thomas, president of the Southern tlardn'ood I'roclucers, Inc., Memphis, Tenn., and the Thomas and l)rcletz l-umber Co.. St. Louis, Nto.; Q. T. Har<ltner, Jr., presiclcrrt of the Southerrr l'ine Association, Nerv Orleans, La., ancl the Urania I-un.rber Co., Urania, La.

(ieorge \\'. \[rrctli of St. Louis. NTo., president of the National Assc.rciatiorr of Commissiorr I-rrmber Salesmcn. said :Ln irrdttstry-u'irlc 'rlood prc,rr-r-rotiorr effort is "long Dirst-due." llrreth offcre<l tlic cooDeration of commission siLlcsmen in "\\'hatcver l)r()granr yorr clcvisr u'hich l'i1l lre opcn to the inclustrt' as a n,hole."

Greatest prrsh for the proe'ranl cante frorn NLXI-.\ President ] eutholrl at an ot)en scssiou of NI-NI:\ rlircctors and other luurlrcrnren. Lerrtholrl siritl "the lumlrcr in<lustry I'ras only to ri<lc the tide of our exllurrcling natiorlrl cconomy in orcler to r:rtsh in on a grcat potential."

The :rssoci:rtion presirlcrrt, later elected lroard chairnrarr, poir-rte<l out that lrtmlrcr iLn<l u'ood procltrct firnrs have spent far less on aclvertisilrg tl'ran their ct.rnrpctitors, and emphasizecl:

"One fact is clear-the industry that pinches on its advertising dollars is only short-changing itself."

A special feature of the NLNIA r.neeting n'as the celebratirln of the silr.er annir-crsary of the Timber Engineering Company. H:rrry (;. Uhl, retiring president oi-ttiCO-, rcprirted. on tl're conrllanl"s _achiever.nents in the fields of engineering, rescarch, procluct cler,elopment ancl l'ood l)ront(,tion drrrirrg llre past 2.5 vclrrs.

In recognition of Uhl's 37 -vears of service to the lurnlter an<l u'ood using inclustries, Nl,N{A clirectors appror.ecl a rcsolution citing him for "ul.rst erving devotinrr to the lretterment of thc lumber industrr'." The resolution stated : "None l'ras qiven more devote<llr,j of l-ris time arrd effort and feu' can nratch his recorcl of accr,mplishments."

Xlortimer 13. l)oyle, executivc r:ice-president of NLIIA arrd board chairman of TECO. predicted the association's research arrn u'il1 attain cvcrl qreater promincnce and stature in the vears aheacl.

With the aid of a 16n.rm co1or film, I)ovlc ancl NI-N'[A departmcnt heacls reportecl on the highlights of NI-MA actir.ities <luring the past 12 rr-rontl.rs.

Forrr of the nation's top cconomists, plrrticiirating in a panel cliscussion at the 11157 annual meeting of the Nationiil

Lumber Manufacturers Association, split sharply over business prospects for the coming year.

Ralph Robey, economic adviser of the National Association of Manufacturers, forecast a tax cut in 1958 ar,rd predicted this rvill cause an economic uoturn.

Emerson P. Schmidt, economic reiearch director of the U.S. Chamber of Commerce, suggested that "1958 r,vill not be as good as 1957," although the "long-range factors for expansion continue strong."

Herbert Stein, research director of the Committee for Economic Developrnent, predicted the economy will continue at its present level for the next several months, "probably for most of 1958."

Nathaniel Rogg, director of the Economics Department of the National-Association of Home Builders. irredicted "little change" in the volume of home building riext year compared 'ivith l957, and estimated housing starts in 1958 at "close to the one-million level."

Robey said he sees "another month or so" of increases in the consumer price index-certainly no decline before January, if then. Robey described the economy as "moving sidervays" at the present time and said it must soon "break out either on the upside or the dor,vnside.

"Even if the budget surplus is small, there rvill probably be a tax redemption in 1958, ar-rd if there is, it rvill have repercussions throughout the economy and that will be sufficient to break us out on the uDside." he declared.

Schmidt said the economy is "overdue for a downturn" and is "in for more than a rolling adjustment." The U. S. Chamber spokesman asserted that a rise in unemployment -to four or five million this rn'inter-is "inevitabld' and that business profits will be "squeezed seriously" in 1958. Further, he predicted 1958 u'ill see a "good deal of price cuttingboth announced and unannorlnced." Schmidt added:

"The long-range factors for expansion continue strong, although 1958 will be a year of pause."

Stein said an important factor in the economy is the steady growth in state and local government expenditures which "shows no sign of abating." On the home building front, Stein said a two-year decline in housing starts "shows signs of being reversed."

Recent Sputnik developments "will call for a substantial increase in military expenditures" but this will involve "reconsideration of our whole strategic position-not just a crash program-and will not be a major factor in 1958," he asserted.

Stein said he expects the nation's total production of goods and services in 1958 to continne at "about the present level," with the chances of a downturn greater than the p-rospects of a rise.

Rogg said he sees no change in new home prices during 1958 but an easing in the availability of funds later in the year.

Assuming that the rest of the economy remains "tolerably good," the home building volume in 1958 will total about one million starts, with rental units accounting for a larger share of the market than in 1957, Itogg asserted.

The home builders' spokesman identified 940,000 to one million housing starts a year as a "hard-core volume" which the home building industry will be able to maintain even during a "tight money" market and other adverse conditions.

Rogg said the automobile industry has sold the consumer on "buying more car than he needs" and that home builders must follow suit by getting away from the idea of building only the "minimum house."

The "basic need" for housing is 200,000 units a year above the present rate of home building," Rogg stated. In order to meet the demands of an expanding and moving population, housing starts in the next ten years must total at least 12 million uni15-'(3nd even then we'd only be standing still," he added.

The call for progressive tax cuts over the next several years was one of several resolutions approved by NLMA directors on national issues affecting the private-wood industries.

On the school front, the association tvas authorized to hire an additional staff member to launch a special educational guidance program. The program provides for the publication of booklets on career opportunities in the forest products industries and the field of wood technology.

These publications, to be prepared in cooperation with the Forest Products Research Society of Mldison. Wis.. will be distributed to the students and educational guidance counselors of high schools and colleges througfiout the country. Over-all direction of the progiam will Come from a permanent NLMA Committee on E-ducation.

In other actions, NLMA directors:

1. Approved NLMA participation in activities of the Home Improvement Council, successor to Operation Home Improvement, building industries campaign to spur home fix-up and remodeling work.

2. Authorized the association to sponsor a 1958 NLMAFarm _Journal farm improvement contest offering $10,000 in cash prizes.

3. Called on the Forest Industries Council, policy coordinating organization of the lumber, paper and pulpwood industries, to establish a National Forest Pest Aciion Committee. Purpose of the committee would be to advise public and private agencies on current forest insect and disease problems and help coordinate public-private programs in this field.

4. Urged Congress to approve legislation providing for a study and realignment of the federal-5ta1g-private land ownership pattern. Specifically, the association endorsed a bill by Sen. Long (D) La.

5. Endorsed the holding of a World Forestry Congress in the {J.S. in 1960 but called for a ban 6n representatives from Russia and other Communist nationl.

6. Authorized NLMA to continue publishing a Survey of Current Research of Interest to the Forest Ploducts Industry. Also continued was an NLMA program to investigate promising research "leads."

7. Authorized NLMA to award four to six $500 scholarships in 1958 to outstanding forestry school students. The scholarships will include six weeks' on-the-job training in wood products research at the Washington, D.C., laboratory of the Timber Engineering Co., NLMA's researchengineering affiliate.

NLMA action on the merchandising program came after the association's Special Merchandiiing Committee had heard representatives of all segments of the industry pledge aid and cooperation.

Walter E. Morgan of Columbus, Ohio, spokesman for the National Lumber Council for Marketing, composed of manufacturers, wholesalers and commission sa[esmen, declared that "national trade promotion of wood is desired by a substantial proportion of our industry" and by "a large number in allied industries." Morgan added:

(Continued on Page 61)

TOP PANET (snd ocross rhe boord)-Left: Bqrbqro ond Jylock GIIES (seoted), Deolar Burt Wheeler of lorkspur lumber Co. ond Mrs. Bud Byord. CENfER: Retoilers (or is it bochelors?) ore King these doys-Jim Rcmsey of Cheim lumber Co. entirely surrounded by Tillie Hcsselberg, Borbqro Cook ond Fron Beole.

RIGHT: Decler Chorlie Wiggins, Sheilc Merlo (how ABOUT rhot!) of rhe ,,Merchont's" cover girls, ond Jim Hopkins

New Dwellings Consfruction Over $l Billion in November

SECOND PANE[-lefi; 8ob Schenck (with cigorefe), Deolers Jim Jones of Fosrer lumber Yord. Joe Schoefer of Colombo Lumber Co. ond Chos. Wiggins of Don,s Lumber, Sonto Rosq. CENTER: Mrs. Stonebroker, Mrs, cnd Jim Loier, ond Mrs, ond Bob Schenck. RIGHT: As perenniolly hondsome os their redwoods-Mrs. qnd "Dove" Dovis

More Thqn 50 Couples Attend Redwood Empire Dinner-Dqnce

Ilerlu'ood L,rnpire Hoo-}{oo Club 65, captainecl lt1. Nfacl< Giles, held its annual <linner-clance the evening of November 9 at the X4eadorv Club, ncar Fairfarx. And a highly srlcessful outing it n-as, too. as rvitness \:ve11 over 50 couples ir.r atten(lance. The ct.ening.. began at 6:39 p.m. u,ith free cocktails, follolr,ed t1-rrough u,ith an excellent roast beef clinrrer ser\-ed at 8 :00, arld ended pleasantly rvith dancing irorn 9:00 to 1 :00 a.m.

One of the better Hoo-Hoo clubs in Northern California. Cllrrb 65 enjoys g()od I)articipation am()ng ret:iil, rvholesale anct sawmill members alike. llecause of tl-re rather large area in its jurisdiction, the clrrb schedules one meeting each year in each of the major tou'ns in tl.re Red.n,ood Empire region, rather than making its meml)ers travel iong distances to attencl nteetings at a central spot. 1n addition to its popular annual dir-rner-dance, Club 65 holds trvo other big annual events-its annual Christmas partv for the boys and girls of Lvtton lJome, to be held the evening of this December 20, r-rear Healdsburg; and its annrlal Forest Lake \\Ieekend, u'hich u'ill lte staged next June at Forest Lake in I-ake count)..

THIRD PANET-left: Dove Mensing ond wife wirh Hugo Miller ond wife. SEC_ OND: Mr. ond Mrs. Steve Yoeger

The value of nerv construction put in place declined seast.rnallf in November, l)ut the $zl. 1 billion e-xlrende<l set a nerv recrrrd for the m<tnth and \\ras 4r/o all,r,ie November 1956, ac_c_ording to preliminarr. estinrates prepared jointly by the U.S. I)epzirtments of C<immerce and Labor.'On :r seasorutllv acljusted lrasis, Novernber 1957 outlays for nel, constrtlctlon \1'ere at an annutrl rate of $,18.5 lrillion.

I)uring the llrst 11 months ol l9:\7, ne\\. construction expenditures :imorlntecl to $43.6 billion, topping iast year's first 11-n-rr.rnths total of $,12.5 billion l:v 27c ancl r,irtually assurinq'rr rert anlual rct',rrd rrf or'€r $+7 billi,,t'r irr l().57.

1'rivate sliending for .r,r'ork put il'l place or-r net' du'elling rlnits remzrilled al)()ve $1 billion irr No.u'en.rber-continuin[ to -.hotv the better-than-seasonal strength evider.rt since midyear. .\ll maj,,r t)'pes (,f lrtrblic constrtictiun e\cept t-csiclential buildings declined from Clctober.

MR. DEALER:

Order Now

From Our Lorgesl lnvenlory since I 906.

For YOU

The Mosl Complele Stocks

This side of The Rockies

Hordwoods, Softwoods ond Nome Brond Building Moteriols.

Our NEW Address: 255 SECOND STREET Ooklond 7, Colifornio

FOR BUITDING NEEDS _ STRABIE TEADS

New Weyerhqeuser tiff Truck Works like Gigontic "Crqb'

Raymond, \Vash.-I-atcst lur.nber inclustrf innov:rtiou is a fork lift trucli capable of hoisting as high as a two-story housc all the lurnber an alerage U.S. citizen uses in eight years.

Looliir.rg like a gigantic herr.r'rit crab r'l,ith outstretchecl llincers, overhr:L<l antennae, ancl carrving its ou'n hottst otr its back, the lift trucli is reported to be tl.re l:rrgcst ou the \\rcst Coast.

In use at \\ieyerl.raeuser Timbcr Compatty's sawmill hcre, the huge "crab" slicles its eight-foot "pincers" undcr 2O-tor.r stacks of lumbcr as it tu.rloads a railroad car in four trips in lcss than 15 n-rinutes. Likc a real crab, thc lift truck movcs forlvard or backward with ectual easc. The trttclt travcls at maxit.num specds of 16 MPH and can lift a 2,000 board-feet loacl of lumbcr 26 feet.per minute. A l2S-horsepo\vcr enginc powcrs the 26-ton t rtlcl{.

Thc conrpany says the giant lift truck u'as acquircd to nrake a big job safcr and rrore effrcicnt, rcsulting in a lor,ver-cost procluct. Up until nou', an arlclitional transferrir.rg operation lv:rs nccessar)'in handling the lur.r.rber. Thc nerv lift truck cloes llotir jobs in half the timc.

U. S. Plywood Buys Tqcomcr Wqrehouse

Ur-rited States I'1yn'oocl Corpt-rration hirs acclttired the Tacoma (Wash.) salcs l'arel'rouse of Plyu,ood, lrrc., :t sttbsidiarv oi '\tlas 1)lyu'ood CorDoration, iIlln()uncecl \Ior-rroe \\'. Pc'llack, vice-presiclent in charge o[ sales ior U. S. Plyu'ood. The Tacom:i pnrcl'r:tsc is the fourth r-rer"' rlistribution center oper-red by U. S. I'lyrvoocl <luring the past month, l>ringing to 109 its total numbcr of branches throughout tl"re Llnited States and Canada. The other operrings h:Lr-e includecl Albuquerque, N. Xf. l-ocatecl rLt 540 East 1.5th St., the Tacoma branch rvill operate uncler the sttperr-ision of R. L. Heustis, manager oI tl-re Seattle branch.

C. C. Dry Kiln Club Meets qt lvory Forest Producfs Co.; Moy Hold Annuql in L.A.

Tlie last regular meeting of tl're 1-ear of the Central California Dry Kiln Club u'as held at the Ivorv Forest Products Crtmparry, Dirruba, Novemb-er .3. A good turnout of 25 membcrs and friends participated in thc progralrl planned by \\rilbur l)reston, dry kiln foreman. The rnill is one of the most moden-r in the \\'est. A talk on the utilizatiorr of b1--proclucts u'as presented at the technical nreeting. llemlrers ancl frienrls $'ere gtlests of the host company {or a luncl.r of fricd chicl<err, aftcr u'l.rich the regular ltnsiness ancl technical nrcetings n'ere helcl.

Presiclent Elmer Jolirrston announccd the :rnnual meeting r,r,oulcl not be helcl lrv the Washington, Idaho, N[ontana I)r"- Kiln Clulr as plannecl. The Southern California Lumber Seaioning Association is nol, strrdr-ing thc possibilities of holding the meeting in Los Angeles and hopcs to rc:rch a clccision at the December n.reeting.

Harvey Smith revieu.ed the rcccrrt mccting of representatives of research laboratorics and schools at the U.S. Forest Products Lalroratory, Madison, \\risconsin, to discuss the "Fttndatnentals of \\rood Drvir-rg," rvhich revierved the present stittus of lurnl-rcr drying and stucliecl tl.re most promising iines I,,r rese:trch aimecl at making significant impror-ements ir.r conventional lrrmber,lrr-ing methorls.

President -fohnson thankecl the host company for the fir-re lunch and interesting meeting and adjourned the meeting at 4:00 p.m.

The next regular rneetir.rg of thc Cerrtral California Dry Kiln Club n'il1 be on January 10 at the U.S. Plyn'oocl Companv, An<lerson. California. This u'il1 bc a special all-<lav mecting. condrrcterl 1,1' the \\-estern l'ine Associlrtion, on "Applying Quality Control to Lnmlrer Nfanufacture." James C. Anclerson, \\restern I'ine Association engineer, u-ill lte in

WHAT'S IN A NAME?

Mr. W. W. Salsig (correct) of the Philo Lumber Company, Philo, Calif., was getting a large charge out of the way people kept "butchering" his name in the correspondence reaching him at the lumber firm. So a couple of years ago he decided to keep a record of the spelling variations. Below are the results (to date) :

Mr. V.'W. Salsiz, Salesmanager Mr. Walzig, Philo Lumber Co.

Mr. S4lzig

Salzick Saw Mill

Dear Salzie:

W. !(z. Salrig

Mr. Sasuck

Perkins & Salszig

Mr. Sokiy

Dear Mr. Sulsick:

Att.: Mr. U. U. Salsig

Mr. \7. W. Salsing

Mr. !7. 17. Salsih

Attention: Mr. !7. \7. Salsi

Attn.: Mr. Solcig

\Uf. I(/. Salsigy

Mr. Sulziz

U. M. Salsig

Confirming Mr. Salzic

!(/, !(/. Sevlsis

Mr. Sausack& Salvig

\(/. \(/. Salsnig

Att.: Mr. Salsere

Dear Mr. Saltzi!

Dear Mr. Saussig

Mr. J. \7. $Talsiz

Daer Mr. Saltsig (sic) Salzick Lumber Co.

Dear Mr. Sausick

Attn. J. I7. Waley, Manager

Mr. Selsik, Lumber Merchant

Mr. Salzick

"Talking to Mr. Sausage ."

Attention Mr. Sevlsig

Philo: Att.: Mr. Stalsig

Mr. Salziv

Dear Mr. Selzick:

Dear Mr. Bolsig:

Mr. Salczic

Mr. $f. r$7. Salsalie

Dear Mr. Sausig: -

Attention Mr. Salsit

Mr. Sulcie

Perkins & Salvig

W. !7. Salsia

Attention: !/. !7. Salsit

Selsez Lumber, Philo

Mr..Salsig (repeat: SALSIG), has the spellings all pasted 9own on a card in his office in their original penciled, penned or typewritten forms. It makes {uite 1__d_t_._pEy, And, as- he declares: "JUST CALL 'ME 'WINT'!"

U. S. Forest Products Loborotory lssues $even Useful New Reports

Madison, Wis.-The U.S. Forest Products Laboratorv has released seven new publications that deal with various types of research on wood and allied fields. Subiects covered .in the reports include the production of charcoal, machining tests for particle boardsj methods of testins and machining wood, and others. Copies of these reDorts" mav be obtained free of charge by writing the Director, U.S. Forest Products Laboratory, Madison T, Wis.

With an increase in ql_raicoal demand, the production of charcoal provides,an efficient way to use n6ncom,mercial species and mill residues. The cornplete construction and operation of a masonry block kiln foi producing charcoal is gxplained in "Production of Charcoal-in a Maionry Block Kiln-Structure and Operation," Report No..2084.

"Machining Tests fbr Particle Bbard; Some Factors In_ volved," Report No. 2O72, outlines how a user of particle board can run tests in his own shop to determine which particle board is suitable for his need:.

The results of tests with a gage that measures the strain of wood under test is presentid"in Report No. 20g2, ,,performance of Bonded Wire Strain Gasis on Wood.'i

As a.part- of the Government's tech-nical aid progratn to undeveloped countries, quality tests were made on"several of the hardwoods of Liberia. Report No. 2093, .,Some Machining Prop_erties of Nine Liblrian Hardwoods,', re_ ports that the best Liberian hardwoods machined were about on a par with the native hardwoods tested.

Report No. 2091. "Saw-Los Barkers " de"""ih Report 2091, "Saw-Log Barkers," describes trends in the use of these machines an--d shows how they reduce the amount of wood lost in bark removal, as well-as speedilng the work.

Report No. 2088, "Papers and Boards from Hickorv Neutral Sulfite Semi-chemical Pulps,', summarizes the 16sults of the pulping of mockernyt, pignut; sand. and shag- DarK_ntcKory, wnlch are plentltul rn some parts of the eastern U.S.