FART TESTED

hy y0ur Custonters Who Demand WeqJ!er-tight Roofs-[ase of Application-[conomy

CORRIJGATED GAI.VAI{IZED STITT ROOFIilG-

The farmers' own aoice of approaal-that's the endorsement behind CECOROLL Steel Roofing-and it adds up to quick sales for you. Look at these customer benefits: CECOROLL can be applied in one-half the time of sheet roofing . . . saves materialthere are fewer laps beeause the rolls come in one big pieee 31/ long. Result: Lower cost. CECOROLL fits tighter, too-mastic has been bonded to the sealing edges at the faetory. The crimped edges lie flat against the wood, so nails can be driven all the way home. Sell CECOROLL-for fast turn-over-bigger profits. rPotented

Geco Steel Products Gorporation

Africa, Thailand, Borneo, Canada, Central America, India, Japan, Malaya, Mexico, Philippines, South America and United States.

Available from our Los Angeles yardmediate delivery clianapolis, came to the l'acific Ct-rast at tl.re age of 20 years in 190(r. llis lrrst eurplol mcnt u'as n'ith \\rcstern Ilardu,oocl I-ur-nlrcr Cor-r-rpany of Los ,\rrgeles. He rnovecl north to Sarr l.'rancisco in 1907 anrl, after n-orking as a salesnratr {or White lJrothers, clicl a lrrolierage l-rusiness irom 1908 to 11112. In tlrat ycar he opcrrecl his ol'n hlrrclu'oo<l estalrlishnrerrt uniler the rrame oI NIaris Har<lu'ood Conrpanr'. lrr 11)18 he bectme a siiecialist in veueers :rnd pancls.

Hcrrrv Kirclrmann, un inrporter rtn<1 exqr,rt'ter, secttring r favoralrle c()ntrilct n'ith a I'hilippinc sal'nrill, cotrttuencecl ilnporting I'hilippine N{:rhog:trrv ir.r a large u'ay irr 1913. IIe estrLblishcrl a u'holcsale r':ird arrtl don.riuated the Philippine nrarket ior a ttut-t-tlic'r',,i -veiu's, also carrr.ing a rrrrmber o{ har<iu'crods of all kincls.

Southern California ln 7923, the llalnmorrcl Lutnber C'olnpanv. lurge nlanllfrtctnrcrs of I{erlu,oocl uncl Iiir lumlrer in ('u1iit-rrni:L ancl ()regon, cstablishecl a harclu ootl cleyxtrttlelt irr their I-os ,\ngeles plrtnt an<l distrilrtrling 1';trcl, urtlcr thc lLlrle cotrtrol of (iror.er C.. CierLrhart. ln Slrn J)icgo, tl.re frrst c()ncerrl rlealirrg in hrtrdn'oorls n,as the l)rrr.r Hartrnarr ConrP:rrrr-, u'ho strLrtecl in 1907. In 1910 the busincss u'us solrl to H. Il. Sarrfor<l rvho, irt turtt, sold out in 11)11 to Jcrrv Srrllivau, an olcl \lichigan lumber manuiacturer froni Nluskegon. 'I'lre Srrllir,lrn family, father Irrrd tn'o sons, rilso olrcrlLtecl ther \\'estcrn I-rtnr'ber (-'ompany of San I)iego.:r softrr-oocl c()rcern, u'ith a h:tli clozetr r.rr sct lrranch yarcls in the cottnty.

In 1u93, in Los Ar-rgclcs, NIr. Iirastus J. Stanton, a former Ilichigan lumlrerman, establishecl a lumber bttsiness hanclling principally SuglLr :rrrcl \\'hite I'ine. About the year 1li!).5 he put in:r stock oi harcln'oocl arrrl the lrrrsiness has since that timc grorvn r,r.ith the rnighty cit_r'of l,os Angeles, to one of the nttjor h:rrdu'ood rlcalers of the Pacific Coast.

I n 190t1, Joselrli Ringen'rann, ireacl oI the If arclu,oocl I-r.rnrlrer ('ompany of l)enver, ColoriLtlo, establisl-recl a branch ir.r I-os,,\rrgeles rrnder the narnc oi the parent conrl)anv. In 190(r, this concern u'as incorporatc<1 u'ith the title of Thc \\.estern Hartln'oo<l Lun-rlrer Conrlratry. N{r. t). J. Cahill u'as associate<l u'ith i\lr. Ringenrauri fi,,m the beginning unrl, upon the l:itter's <leath in 1911, operatcd the lrusiness rrntil 11)i8, n'hcrr he purchaserrl the etrtire concern uncl assrrnrecl courplete control. in 1917, Hou'cll Ilaker, u-ho for elcvcr-r yeitrs prior to tl'rat tlate u'as associated litlt the \\Iestern I Ilrrclu'oo<i l,unrlrcr Colnp:rnf in Los .\ngeles, establishecl tl're Califorrria I'rtnel :rncl \''e ncer (.otnpanv, rlealing in plvu,ood ln<l venccr protlucts cxclusir-ely.

In 1921, thc \\r. l'). Coopcr I-utnlrcr (.orlpany of Los ,\ngeles u-as establishecl b1.\\'. 1,. (.ooper;tnrl his son, Charles -N[. Cooper. l,'lLther anrl son hacl lroth been in the Iumber lrrtsiness in \\'tisconsin all thcir lives. 1,ri,,r tu e ( )ming \\'cst.

XIr. Ir<ln'arcl I',. Tacnzer. u-lio clcalt in h:tr<1n'oo<1s in \l emphis, 'Iennessec. i,,r mun)' _\'elrrs. lrs thc Taenzer'flrourpst-rn Lumlrer Conrp:tlr1', Ii. Ii. '-l'acnzer & C--ompany, an<l [)anre'll-Taenzcr Ltttnlrer Conrpant', crlmc t() I-os Angeles in 191.1 rvith I'ris tu'o sons anrl est;rlrlisherl the Anrerican llarrlu'oocl l-unrlrer L'orrrplruy. N{r. liclu'rrr<l 'faetrzer ,lierl irr 1924.

Clrarles llohr.rl.roll', arr olrl cnrplovee of I'i. J. Stanton & Son, startcrl out itrounri 1910 in Los ,'\ngelcs. J Ie u'lts later joir-re<1 lry his son Clrircrrce.

In 11)ll. Al lirost antl Ilolrcrt \Icliarlnr-rc cstablislre<l the F'rost Hardu'oo<l Lumlrcr Cortlrlrnv.

Pacific Northwest

I n Seattle. thc oioncer hlrr<ln'oocl corlcerrl l'as arrrl is Ilhrlich-l lrirrisorr & Conrlr:rny, cstablishcrl in 1903 by 1,-rank O. trhrlich, 8,. A. Abbott, an<l A. H. l larrison. EhrlichIlarrison Conrpanv operltecl a sir\\- from 1909 to 1911 for thc marrrrfacturing o{ Japanese Oak. 'fhey bougl.rt out the hardrvcrocl business r-rf Cach,r'allacler-Gibson in 1921, and, in conjunction t'ith the D. A. Johnson Hrircln'ood Comp:rny, (Corttintrccl on I'age '18)

There's big volume opportunity in PIy Scord -the unsanded construction grade of DFPA Quality-Tested fir plywood. PlyScord adds strength and rigidity as roof decking, subflooring and wall sheathing - cuts application time and costs. You'll find sales opportunities in the industrial field, too; PlyScord is an ideal economy material for bins, containers, temporary partitions. But-be sure it's PlyScord! Looh for the D F P A grade-trademark !

SATES HETPS FOR YOU!

Booklets, envelope stuf fers, selfmailers. Estimating charts for your builder customers that show PlyScord savings PlyScord slide-rule calculators giving recommended construction data. Write for details (USA only) : DFPA, Tacoma 2. Washington.