Mork Twoin Tolks of Selling

Mark Twain liked to discuss salesmanship, and selling. He said once that he knew a salesman who could talk a fish into coming up out of the water to take a walk with him.

But the great humorist also spoke feelingly ar-rd interestingly on the other side of the selling matter, namely Over-Selling. He told of a man he said he knew who was guilty of over-selling in a big way. Mark said:

"He was the most eloquent orator I ever listened to' He was a preacher, and he painted the condition of the benighted heathen so clearly that my deepest passion was aroused. I resolved to break a life-long habit, and con-

Whire Brothers Forestry Scholorship Given for Customers' Christmqs

White Brothers of Oakland has presented a scholarship to the University of California, School of Forestiy, in the name of its customers and in observance of the current Yule season.

According to Don and Charlie White, it is hoped that this method of displaying White Brothers' appreciation to its customers will help raise the technological level of the lumber industry as a whole in addition to attracting talented young men into a career of lumber. Both men expressed their personal thanks to all who have made this contribution possible' tribute a dollar to teach the gospel to my benighted brothers.

"As the speaker proceeded, I decided to make it five dollars. Then ten dollars. Finally I knew it be my duty to give to the cause all I had with me. The pleading of the orator wrought upon me still further, and I decided not only to give al1 the cash I had, but to borrow tvr'enty dollars from the friend who sat at my side.

"That was the time to take up the coliection. Flowever, the speaker continued until I lost interest, and I finally dropped off into sweet slumber and left him still talking. And when the usher woke me up by prodding me in the ribs with the collection plate, I not only refused to contribute anything, but I am ashamed to say I stole fifteen cents out of the plate when the usher wasn't looking."

Moral: Over-selling is as bad as r.rnder-sel1ing.

Wholesole r"-u"r-;; L Associotion of Southern Colifornio Formulqfes By-Lows qnd Code of Erhics

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Specializing in Truck-and-Troiler ond Roil Shipmenfs .

Old-Growth Bqnd-sown REDWOOD from Boiock Lumber Co., Monchesler

Old-Growth DOUGIAS FIR from Spocek Bros. Lumber Co., Monchesler

Precision-trimmed STUDSDouglos Fir ' White Fir ' Redwood REDWOOD POSTS clnd FENCING