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350 E Street

Eureka, California

Phone - Hillside 3-0858

P. O. Box 770

Teletype - EK 20 Qil/ola,ak dlarrdl p,ra&&fi

Connolly's Rusco Prime Window Confest Stimulcrtes Soles

Hugh Arledge, San Diego manager for the Rusco Prime Window Company, uralked away with the $200 runner-up prize the first of this month in the big contest sponsored by Jim Connolly, vice-president of the firm, to stimulate sales during the last six months of 1954. Total prizes offered to the sales staff will run $750 for the event.

fn the finish, it looks like Doug Hebard of Hollyrvood is closing in fast, although Bill Griffin of Riverside and Bob O'Leary of Santa Ana are strong contenders for the coveted $500 grand prize, which will be presented to the winner Christmas eve. The contest was open to seven salesmen who cover the Southern California territory from the home office of the concern in Tustin.

Son Froncisco Hoo-Hoo-Eltes Hold Fine November Meeting

The regular monthly meeting of Hoo-Hoo-Ette Club 3 was held at the Bellevue hotel "Jade room" Tuesday, November 9. President Sally Haddox (Weyerhaeuser Sales Company) presided.

We had our usual good dinner, this time pre-Thanksgiving turkey, and then we got down to work ! This evening was spent in approving and ratifying our byJaws, with Minnie Wicklund (Union Lumber Company) as chairman and Lucy Lipe (The Pacific Lumber Company) as parliamentariau.

It is our desire to make each meeting interesting and informative-at our October 12 meeting, we had the pleasure of viewing a color movie entitled "semper-Virens" presented by Owen T. Stebbins of the California Redwood Association. It was beautifully photographed and Mr. Stebbins gave us a running story of the Redwood industry as the picture unfolded. We have many things to learn about the lumber industry as a whole and we hope by forming a group of women working in the industry to help each other-which, we understand, is the underlying principle of the Hoo-Hoo organizations.

Our group has a "News Letter" in the making-which we will call "CAT-O-LOG," which we hope to get out every two months; by this means we hope to get better acquainted with each other and also to let other groups know what we are doing.

Florence M. Barnes, Publi'city Chairman

Lerreft Lumber Gompony Moves lo More Centrolly Locoted Yord

Joe Terrell, president of Lerrett Lumber Company, Inc., announces that his company has moved its operation base to 7227 Telegraph Road, Los Angeles 72, California.

"This move became necessary when A. K. Wilson discontinued custom millwork, as this type of service represents a considerable percentage of our deliveries. Also, we believe our new centrally located yard will better serve our customers," Terrell said.

Lerrett Lumber Company services retail lumber dealers with various items of pattern stock, Redwood uppers, bevel siding and hard-to-get inventory at the wholesale level only, All sizes and grades of Redwood are offered via direct shipment or in less than carload lots direct from the new ' concentration yard. The new telephone number will be RAymond 3-4727.

NAHB Gonvention Highlighrs

An intensive five-day study of better manag'ement practices, up-to-the-minute technical developments, successful sales and mer,chandising methods and nerv and improved building products is in store for builders at the Nationa. Association of Home Builders annual convention and exposition in Chicago, January 16-20. Over 350 leading manufacturers will send more than 3,000 representatives to show, explain and demonstrate the latest in building materials and l-rome equipment. Displays will fill 544 exhibit spaces in the Conrad Hilton and Sherman hotels.

Among the many well known speakers who will addess the convention are General Carlos Romulo, Dr. Norman Vincent Peale, Seaborn Collins, national commander of the American Legion and New Mexico lumber dealer, and

David }\[ansur, president of the Central Mortgage Housing Corporation of Canada.

Any home builder, contractor, architect, engineer, building supply dealer, or other person,connected with the home building industry is eligible to attend the show. Others than NAHB members should apply direct to Convention Headquarters, National Association of Home Builders, 111 West Jackson Blvd., Chicago 4, Illinois.

USG Promotes Estes

Virgil Estes, formerly Los Angeles field United States Gypsum Company's quality been named Pacific manager of field quality reorganization move. Estes will continue to headquarters in Los Angeles.

manager of section, has in a recent maintain his