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first half of 1955 and that in such case there might be e rnoderate slowdown later in the year.
"Recently published estimates have indicated that alterations, repairs and modernization of existing structures throughout the country may have amounted to as much as a billion dollars a month in 1954. There is every reason to expect as large an actual volume in 1955 as there has been during the current year.
"The conservative estimates made for new construction likely to be undertaken in 1955, if approximately realized, u'ould repres€nt only a small fraction of the nation's potential long-range construction market. They presuppose a continuation of some rather important general business adjustments which were in progress but not completed in 1954," Holden stated.
New Boqf Plon Directory ls Top Plywood Soles Aid
the press. This listing contains 7' pram to a 35' cabin cruiser, wood construction.
A new publication by Douglas Fir Plywood Association will enable retail lumber dealers to take better advantage of the growing popularity of boat building. The directory, listing over 400 different boat plans and their sources, is just off every type of boat from a all using Exterior fir ply-
The new release should give the dealer the advantage of being able to supply information certain to boost both interest and sales in the use of fir plywood for boat construction.
The Z5-page, loose-leaf directory comes in an attractive, sturdy cover and is sectionalized as to categories of boat types. First, there is a listing of 135 small boats including tenders, sailing dinghies, rowboats, outboards and outboard racing craft. Inboard and outboard runabouts and cruisers make up the next group of 140. The third classification consists of 73 sailboats, auxiliaries, commer'cial and miscellaneous craft. The final grouping lists 75 craft for which kits are available and includes all sizes from dinghies to cruisers.
Single copies will be mailed free upon request. In quantity, the cost to dealers is $15.50 per hundred, a fraction of the actual printing cost. Write to Douglas Fir Plywood Association, Tacoma 2, Wash.
AMA Conference in L. A.
The American I\fanagement Association plans one of its largest 1955 conferences in the Hotel Statler in Los Angeles, January 24 through 27. President Lawrence A. Appley, in New York, said attendance was expected to exceed 1500 management leaders. Many of the nation's leading industrialists and management experts will be on hand to discuss the business outlook, management techniques, and business policies. Reservations are made directly with the association, 330 West 42nd Street, New York 36, New York.