Ooklcrnd Do-h-Yourself Show Drcrws More Thcln IOOTOOO Bcry Arecr Homeowners

A huge cron'd of homeor,r'ners and prospective homeowners from the Greater llay Area thronged Ted Bentley's Do-It-Yourself Shon,, held November lI-21 in the E,xposition Building in Oakland. The attendance was tallied at more than 100,000 of the "shoulder trade."

Prizes, shows, demonstrations and drar,l'ings for merchandise orders were the order of the day, with more than 300 booth-holders participating in the gala and educational ever-rt. Knon'ledge-hungry r.veekend carpenters had a field day digesting helpful hints and knorv-horv offered by the manufacturers, distributors and retailers of lumber and a wide variety of building materials, tools and home accessories . . and at the same time, the booth-holders received some important ideas on merchandising from the visiting public.

A later issue of THE CALIFORNIA LUNIBER NIERCHANT will carry an article released through the Lumber Merchants Association of Northern California on new merchandising methods for the lumberyard-information gained directly through contact with the public at the Oakland Do-It-Yourself Show.

In addition, as this was the second annual Do-It-Yourself show to be held in Oakland, comparison of information gathered at each shorv rvill prove interesting to manufacturers, distributors and retailers alike . for instance, the increase of married couples attending this year's shor,v, a big jump in the percentage of Bay Area residents u'ho knorv who their local retail dealer is, and the public's growing interest in tackling bigger do-it-yourself jobs.

SECOND ANNUAT OAKIAND, CAtlF., DO-IT-YOURSEIF SHOW, produced by Ted Bentley, otlrocted e:zcellent monufoclurer, distribulor ond deoler porficipdtion. fop lefi photo, obove, shows rhe boorh of WHITE BROTHERS, which dis. ployed o wide variety of hordwoods qnd hqrdwood plywood, the White Bros. cofiee toble kirs qnd dowel displcys; prices were prominenlly morked on oll merchqndise. fhe combined booth of SIRABTE IUI BER CO,, Ookland. and J. E, HIGGINS TUMBER CO., Son Froncisco (rop righr), plugged the deqler ond feqiured Mcrlite woll ponels os well os Chem-O-Glos. Do-it-yourself liferoture wqs disrributed ond consumers were posfed on loccl lumber deolers. Another retoil lumberyord boorh wos rhdr (cenrer left.l of CON€ORD HARDWARE & TUMBER CO,, which feafured vqrious building moleriols ond o drowing on point giveowoy. WoodTope, new plywood edging which wqs the hir of rhe recenl los Angeles do-it-yourself thow, wqs ogcin o big drowing cord ol the Oaklond show (cenler righr); boorh wos monned by personnel of WESTERN DOOR & SASH CO., 'Noilhern Colifornio WoodTopa distributor. HOGAN WHOIESAIE BUILDING II^ATERIALS CO. booth (lower lefr) showed new products it distributes, including populor louver window display, fhe showmonship booth of DOUGTAS FIR PIYWOOD ASSOCIATION is shown at lower right.