General Sales Meeting of Key Personnel

A general sales meeting of key personnel with the California Builders Supply Company rvas held at the Richmond R.O.W. woocl windo\!' unit factory, November 24, 1950.

Company groups \,\,'ere taken through the manufacturing processes step by step and the merits of R.O.W. window units thoroughll' explained. After the plant tour a complete sales program u'as outlined and explained by Kenneth J. Shipp, president; lvho called on the various departmental heads to explain ordering, selling, advertising and general presentation of the R.O.\\:. unit to the dealer. trfi'. Shipp, having recently returned from the National Plywood Association convention, stressed the fact that the south, east and middle u'est are definitely unit conscious and California is next to follow.

A new R.O.W. catalog was presented at the meeting together with the advertising program to back the salesmen and the dealers.

The entire personnel finished this u'ell rounded sales session rvith dinner at Helnick's in Oakland.