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VcUuood

These are times that try men's souls. The summer soldier and the sunshine patriot will in this crisis shrink from the service of his country; but he that stands it now deserves the love and thanks of man and wornan. Tyranny, like Hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the mo're glorious the triumph. What w€ attain too cheap, we esteem too lightly; 'tis dearness only that gives everything its value. Ffeaven knows how to put a proper price upon its goods, and it should be strange indeed if so celestial an article as FREEDOM should not be highly rated.

-Thomas Paine.

Voltaire said that "he who serves his country well, has no need <if ancestors."

some recent wag n"" i*lrolu .n", any man who has Vishinsky for a friendf doesn't need an enemy.

"ff we begin with ""Jr"rrar.l" wrote Francis Bacon, "we shall end in doubts; but if we begin with doubts and are patient with them, we shall end in certainties."

"Well bred people "r" lr".l", i"t"," ""y, Channing Pollock. "Tardiness in keeping engagements is insolence. What right have you to waste another man's time without giving him a choice in the matter?" Being late is not only a bad habit; it is one of the cardinal sins.

Talcott Williams, n"*lur" a"l"r", of journalism, was the author of a remark frequently quoted. He used to say: "All men have opinions; but few men think." Long ago I heard a philosopher of that same school say this: only 5 per cent of all people think; another 10 per cent get by by following the lead of the 5 per cent; and 85 per cent believe everything they hear and read.

The free discussion of depressions going on today in the press, brings up the natural question-what makes depressions. During the great depression of 1857, Harper's Weekly, then America's leading editorial periodical, came to the conclusion that "the haste to be rich ,is the occasion of this widespread calamity." And THAT opinion would probably be endorsed by most historians today.

A youth just out of college asked a businessman how to get started right in business. The reply was-"Sell your wrist watch and buy an alarm clock." ***

A highly esteemed teacher of public speaking is quoted as saying that many public speakers, includlng preachers, appear .to have acquired fuency of speech without the habit of thought. They talk a lot more than they know. He says that such speakers remind him of banks that issue several times the amount of their capital stock. ***

"Taxes," said that wise American, Benjamin Franklin, "are indeed heavy." (Wonder what Ben would have thought of such taxes as we have today?) "If those laid by the Government were the only ones we had to pay, we might more easily discharge them. But we have many others, and much more grievious ones to some of us. We are taxed twice as much for our IDLENESS, three times as much for our PRIDE, and four times as much for our FOLLY. And from these taxes the commissioners cannot ease or deliver us by allowing an abatement."

"Ad.vertising and s"rurig,'l a f,uutcity gragazine, gives one of the smaller New York clothing merchants a well deserved pat on the baek for a catchy piece of advbrtising copy. The ad ran in the New York Post, a tabloid, and covers a page. It shows a large reproduction of the famous painting "September Morn," and the remark: "Don't just STAND there . . . S. Klein has beautiful fall clothes." Of course, if you've forgotten "September Morn," you miss the punch in a very exceptional advertisement.

-anl bored gentleman, "is a picture of a pretty girl, generally in scanty attire, who is eating, wearing, holding, or driving sornething that someone wants to sell."

* {<

Offering service as part of a merchandising effort is not always a successful venture. An automobile magazine published an article on "Service," and suggested that "offering a drink of cool water to a thirsty traveler without

(Continued on Page 8)

(Continued from Page 6) waiting for him to ask for it, is a courtesy that will bring good will." Shortly after came a letter from a small town service station, that read: "I tried your suggestion of o,ffering a drink of cool water to each motorist that drove in. At the end of a week I quit it. Nearly every time I would say 'Want a drink?' the driver would look very happy and say 'Of what?' and when I would say 'Water' he would stop sniling, and say 'NA'W."'

***

National politics, which has been simmering, will soon start to boil. We will see many a man thump his breast and announce that he is a stout "party man." But none who do so will quote the words of Thomas Je,fferson, who said that if he could not go to heaven except with a party, he did not want to go there at all.

***

We have about six per cent of the world's popul4tio,n, and our income and wealth is about 35 to 40 per cent. That looks big. But, as a matter of fact if we were to go socialistic and divide up our wealth with the rest of the world, we would immediately become poor and the rest of the world would be very little better off than it is now. \Me can't finance the world. We can't even finance that part of the world that we are trying to figure out plans for helping now. All we can do is try to find sorne intelligent way of using what we can spare to back them up in their own stout efforts to pull out of the hole. But we can't lift them out. All we can do, and survive, is lend a hand. And it is going to have to be one of the most intelligent jobs of hand-lending in all history, if we are to escape dragging ourselves in. **+'

We read and hear of conditions in Europe, and we are sad. Then we read other things that make us wonder if our sympathy is fully deserved. Right now, so I read, an American woman is getting three thousand dollars a week (American money) for singing in a Paris night club. And in England enormous crowds attend the horse races, and records are broken in the amount of money wagered. High priced shows in England are still sold out months in advance. Sometimes things don't make sense, do they?

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"No man can possibly be as intelligent as Daniel Webster looks," said a contemporary of the great orator.

And that remark still lives to perpetuate the personal impression that great American left behind him. As a youngster in school l liked to read and read again about the timg Webster rose before a great political gathering in Faneuil Hall, and said (I quote from memory) : "Gentlemen, I am a Whig! A Constitutional Whig! A Massachusetts Whig! A Faneuil Hall Whig! And if you abolish the Whig Party, where am I to go?" And, instead of criticizing the apparent egotism of the man, that great gathering of important persons took no such thought from his words. fnstead, they all looked at each other, and wondered where Daniel Webster could go ! One of the greatest recorded demonstrations of how impressive a human can be !

As has been relatea r"tlr"lr, lt "r" *ri,rrrgs, r get something like that impression from General Douglas MacArthur. Saw a picture of him in the midst of a group of men of great importance and serious dignity. And it seemed to me that McArthur stood out like a towering mountain peak. I haven't the words to describe that personal equation that he possesses in such copious quantities, but whatever it is, he seems to have a corner on it. He seems always grave, always studiously thoughtful, always well within himself, always tremendously dignified, a picture of restrained power. If there was an5rone previously who doubted that MacArthur was a truly great man, the job he has done in Japan should settle that. As great an administrator and diplomat as he is a soldier,-he has proven himself ahistory*"O.t.*

An advertising agency was commissioned to find out whether or not the movie audiences in Hollywood approved or disapproved of the use of adjectives in movie advertising. So they conducted a poll of the movie fans of that city, asking them: "Do you approve of the use of adjectives in movie advertising?" Five per cent answered "Yes": five per cent answered "No"; and ninety per cent answered' "What are adjectives?"

Members Attend Directors' Meeting

Members of Hoo-Hoo Club No. 39 were invited to attend the monthly meeting of the directors held at the Claremont Hotel, Berkeley, December 1, to let them in on just how the club is run, and the amount of effort required to keep it going in high gear. There was an attendance of 30 at the meeting.

AFPI Elects Ferguson

Sydney Ferguson, president of the Meacl Corporation, New York, was elected president of the American Forest Products Industries, fnc., at its annual meeting held in the Palmer House, .Chi,cago, on November 20.

He su,cceeds Corydon 'Wagner, Tacoma, vice president of the St. Paul & Tacoma Lumber Company. Mr. Wagner was one of the original group that st'arted the public information project of the American Forest Products Industries in 1941, which since has developed into a. nation-wide forestry program sponsored by forest industries of all types. The organization is the riational coordinatoi of the "tree farm" and "Keep America Green" movementS, and is undertaking a series of intensive programs to interest small woodland owners in better forest practices. The first of these programs is being initiated in Alabama, but similar projects will be undertaken in other states during 1948.

Other officers of AFPI, elected at the Chicago meeting, are Col. William B. Greeley, Port Gamble, Wash., chairman of the trustees; Walter T. DamtoTt, Canton. N.C., Champion Paper & Fibre Co-parry, and Robert C. Winton, Minneapolis, Winton Lumber Company, vi,ce presidents; M. L. Fleishel, Shamrock, Fla., Perpetual Forests, fnc., treasurer, and Chapin Collins, Washington, D. C., managing director and secretary.

C. O. Brown, New York, International Paper Company; Clyde Martin, Tacoma, Weyerhaeuser Timber Company; and William Swindells, Portland, Ore., Willamette Valley Lumber Company, were elected to the board of trustees. Other boar.d members, representative of the pulp and paper industry, will be announced later.

AFPI's trustees gave their approval to expansion of the Alabama type of forestry educational project to other states as well as of AFPI's general educational rvork.

Glassow To Hecd NIMI';

(Continued from Page 4) gham, Eugene, Oregon; Q. T. Hardtner, IJrania, Louisiana; and H. C. Parrish, Norfolk, Virginia.

Continuing as chairmen of standing committees are: Earl Houston, Kansas City, Mo., Committee on Building Codes and Tlade Promotion; R. C. lVinton, Minneapolis,, Committee on Public Information ; P. A. Bloomer, Fisher, La., Committee on Taxation and Tarifis; S. M. Nickey, Jr., Memphis, Committee on Transportation; H. M. Seaman, Committee on Forest Conservation: A. S. Boisfontaine, New Orleans, Committee on Lumber Standards; H. Lueddemann, Portland, Oregon, Committee on Foreign Trade; and H. F. Jefferson, Seattle, Wash., Committee on Products and Research. C. Arthur Bruce, retiring president, became a member, ex officio, of the board oJ directors and executive committee.

The first meeting of the newly-created Committee on fntra-fndustry Relations was held in conjunction with the meeting of the board. An outgrowth of the 1947 American Lumber Congress, the committee consists of nine' members, three each from the NLMA, the National Retail Lumber Dealers Association, and three representing the wholesalers and commission lumber salesmen. The committee will hold meetings periodically to discuss industry problems of common interest.