Western Lumber a Building Materials

tormerly cALTFoRNTA LUMBER r\TERcHANT Accutate anatysts and factuar news since rg22

DECEMBER 1966

VOLUME 45, NO. 6

Features

WHERE ELSE BUT LOS ANGELES, A DRIVE-IN LUMBER YARD

LUMBERMEN GATHER FOR LUMBERGALS GALA

PROFITS ARE ON THE SIDE OF THE ANGELS AT THIS YARD

DEALER'S PERSONNEL PROBLEMS CALLED VERY SERIOUS

NATIONAL DEALER'S ASSOCIATION HAS ANNUAL MEETTNG

THE MERCHANT'S PLAN OF THE MONTH

U.S. IMPORTERS WARN JAPANESE MANUFACTURERS

NFPA ANNUAL MEETING BACKS URBAN RENEWAL

BUILDING BOOM FORECAST BY PLYWOOD ASSOCIATION

CHALLENGE OF CHANGE MEET DRAWS WESTERNERS

HARDWOOD AND PHILIPPINE MAHOGANY ANNUAL MEETS

DISTRIBUTORS ASSOCIATION IS ENLARGING ITS MEMBERSHIP

HECATHORN NAMED NEW HUMBOLDT CLUB PRESIDENT FIRE

JACK FORD

AS NEW TW&J CHIEF

Lumber t Building iloleriols I ERCHANI

Publlrhcr A. D. BeU. Jr.

Menoglng Edltor Davld Cutler

Asaociat€ Dditor anil

Advertlsing Productlon Managor Walden Muns

Circulatlon Dep&rtmentAndrea Friese

Publlshers Beprosentativea NORTIIERN CAIIFON,NIA

M&x cook, advertlslng and news, 420 Market Street, San Francisco, Calilornla 94111, Phone (415) Yukon 2-4797.

SOUTIIERN CAITI1Oru\TIA

Jerry Illckey, advertlslng and news, 412 West Slxth Street, Log Angeles, Callfornla 90014, Phone (213) MAdlson 2-4S5 or MAdlson 2-0610.

PACITIC NORTIIWEST

Pet6 Klener, advertlslng and news. Termlnal Sales Buildlnc, Portland, Oregon 91205, Phona (503) CApltol 7-4993. crucaco

N.C. "Build" Bollow, advertlslng and news, 11250 South Halsteal Street, Chlcago, Illlnols 60628, Phone (213, 748-3351.

Edttobial Ottices

WESTERN LUMBER & BUILDING

MATERIAT S MERCHANT is Dub- lished monthly at 412 Weat Slxth Streot, Loe Angele8, Callfornla 90014. Phono (213) MAdison 2-4665 or MAdleon 2-0670 bv Californla Lumber Merchant. Inc-. Please address all corresDondence to office of Dubllcation. Second-class Dostage rates paid at Los Anieles, Californla. Advertising rates upon request.

Subscrlptlon Batos-U.S., Canada, Mexico and Latln Amerlca: E4one year; $7 - two years. Overseas: $5 - one year; |58 - two years. Single coples 50 c€nts. Back coples ?5 Cents when avallable.

Change of Address-Send subscrlp- tion orders and address changes to Clrculation Department, Western Lumber & Bullding Materlals Merchant, 412 West Sixth St., Los Anseles, CaIlf. 90014. Include address label from recent issue if possible, plu.s new address, zone numDer or zlD code.

R€Drlnt S.tolc."ReDrlntB. Dreprl-nts, cover lolders (ln-both bfack and white and color) on Merchant arlicles and advertlsins are available on request within'the month of issue. Contact our editorial of- fices for information and Drices on any quantity.

THE MERCHANT is an ind,epend,ent rna,ga,zine publ;ished rnonthfu f or those rnenxbers of the lumber and, building materials industries usho need a,nd, xaa,nt factual, a,ccurate nexos and an objectiue anafusis of eaents and, prod,ucts of concern to them i,n bus'iness.

Can Do

FACED WITH VHAT is probably its greatest l- challenge. the forest products industry, led by a group o{ dedicated executives primarily represent' ing major companies, made giant strides towards solving its problems at Las Vegas in mid November'

The fall meeting of the National Forest Products Association surrounded by satellite meetings o{ Wood Marketing, Inc., the Forest Products Promotion Council, an American Plywood Association director's meeting and a final gathering of the Committee on Industry Organizations of the Economic Council of the Forest Products Industry, served as the setting.

The stars of the show were fellows like Gene Brewer, president of U.S. Plywood and the NFPA, Lowrey Wyatt and Bernie Orell, Weyerhaeuser vps, Chuck Morey, St. Regis Paper executive and Harley Langdale, Jr., President of the Southern Pine Association.

These men, among many others, are obviously dedicated to the betterment of their industry' "Caz Do/Positiue Actinn tor Industry Progress" was the theme. Let us illustrate.

Gene Brewer: o'We can improve the industry's environment by concentrating on planned programs of common interest."

For example:

The forest industries should join with other building material producers to establish an investment corporation which would help qualified home buyers to obtain 90 percent mortgages instead of the top 75 percent commonly allowed on purchase of a home.

( Brewer ) Industry cooperation in support of project "Home," a study to relate the fundamental motiva' tion of human needs for shelter to a potential for the homebuilding industry. (Brewer)

Undertake the formulation o{ a specific govern' ment-supported urban rehabilitation project to de- monstrate the practicability and economy of industry products. (Morey)

Universal support of a national program for aggressive action in the field of national legislation ttr nresist efforts to remove land through excessive taxation, condemnation or confiscation." (Langdale)

Cooperation in development of a oosingle voice" for the industry where required, and support of activities of benefit to the whole industry. (Wyatt)

Consciously undertake a positive program of public awareness of the industry's responsible stewardship of the nation's timber resources. (Orell) r Working for the good of the industry? I(/e know so! r Original and constructive ideas? What else!

And many more projects of like nature.

I "Can Do" Ieadership? We think so!

I Money where the mouth is? You bet!

Where does this leave that group who are fighting tooth and nail to prevent {orward progress in the industry by opposing relationship of moisture con' tent to net size, by refusing financial support for in' dustry programs at a national level, or selfishly promoting their special interests at the expense of their peers?

The magnificent {eeling of fellowship and cooperation of responsible people so evident at Las Vegas, and the resulting programs, are in example to all of what can be accomplished by men of good will. Come join the band!

Merry Christmos to All

TUST SO that you won't think we are all business J here on the editorial page, we are taking these few lines to wish you all the very best for Christmas and the coming New Year.

We hope that your Christmas will bring to you and your loved ones all your hopes and wishes and that this coming New Year surpasses your most optimistic anticipations.

lI'S AS EASY as driving your car up to the order counter, asking for the building products you need, and driving home with them. New venture is brainchild of Jack Schirm and Glen Johnson.

building products for the do'it-yourselfer, though they have attracted a strong trade with home improvement contractors in the area.

A Drive-ln Lumber Yard?

URING OtiR nearlv half-centurv of U reporting industry news in the West, we at The Merchant have covered every

WHERE EISE BUT TOS ANGETES conceivable type lumberyard operation, from merchandising giants in Los Angeles to a tiny yard in Ajo, Arizona.

This month, however, we visit a new operation in southern California that represents a new hieh in customer service a d. riu e -in -lumb e iy ar il.

The new venture. called Double-J Lumber Co., is the brainchild of two former employees of Ward & Harrington's Garden Grove, Calif. yard, Glen Johnson and Jack Schirm.

"We sell wood, and we wanted to build with wood," mused the two, 'who selected a pole-type building after comparing its cost with a steel showroom. The buildine was designed with huge sliding doors ai each end which permit a customer to drive right up to the counter, pick up the building products he needs, and drive out.

The attractive buildine is {aced with Texlure l-ll siding and f.atures decorative

& Harrington Lumber

Garden Grove, Calif. yard. wood windows with multi-colored lights along the front. Translucent fiberglass panels in the roof permit natural lighting throughout the showroom.

The new showroom, which faces arterial Glassell St. in Orange, Calif., spans 6,000 ft. of display space. The lot provides parking spaces for 60 cars.

The Double-J partners are stressing

In determining the product mix, the partners divided the buying duties accord' ing to their difierent backgrounds in the building products business'

GIen is the lumber and hardware spe' cialist. Formerly manager of Ward & Harrington Lumber's Garden Grove yard, he is a native midwesterner who was literally born in a lumberyard. His {ather was at one time manager o{ a W'eyerhaeuser Corp. yard in Guckeen, Minnesota in the days when the manager lived in a company house right inside the yard. Glen was born in the company house, and his background as a child was atop the lumber piles and cedar shingle stacks.

After a stint with the Joyce Lumber chain in Iowa and with E. A. Milligan Lumber in Des Moines, Glen came West and signed on at Vard & Harrington in 196r.

Jack's specialty is the hard materials end of the business. A native Californian, he and his dad formerly operated their business selling roofing materials and wallboard to tract builders.

He joined S'ard & Harrington in 1964, wherc he met Clcn and they began making plans to open their own yard.

Their plans culminated this past July when Double-J staged their grand opening ceremonY.