Twerty,FlveYears Ago

i Ar Reported in the Decembet 1940, Issue of the California Lumber Merchant, EsL 1922

' D. A. (Ted) Wrisht, Ios Angeles representative for Washington Veneer Co. of Olym,pia, T[ash., has taken on a pine moulding account and will represent W. R. Sayre Lumber Co., Inc. of San Francisco.

William J. Hanlon, superintendent in charge of transportation and logging, West Side -, Lumber Co., Tuolmne, Calif., has retired from active service.

i. Eric M. Ilexberg has been appointed sales ;manager of Anglo California Lumber Co., , Los Angeles, succeeding W. P. "White Pine" Johnson. Eric was formerly with Globe LumbelCo., Los Angeles.

W. P. 'lVhite Pine" Johnson. who has been l'rhanager of Anglo California Lumber Co., ; ,..Los Angeles, for the past four years, rer iigned reeently and has taken over the man- .' agement of the southern division of Ilallinan Mackin in Los Angeles.

William Gordley, plant superintendent at ' the Hobbs Wall plant at Crescent City has been transferred to the San Francisco office.

C. W. Comegys is now with the Geo. E. team Co., Los Angeles, in charge of their new engineering department.

A. W. "Bates" Smith of MacDonald & Harrington, Los Angeles, recently made a business trip to Portland and other points in Oregon.

California Builders' Supply, Seal Beach, announces that Boss McClure of Santa Ana has bought out the interest of Frank A. Harriman, and that the company is now owned by Tom Hess and Mr. McClure.

Sterling Stoflg sales manager, Western Hardwood Lumber Co., Los Angeles, returned recently from a business trip to the Pacific Northwest where he called on the company's mill connections.

Charles J. Schmitt, salesman for U.S. Plywood Corp, in San Francisco, who was a U.S. Army Reserve captain, has been called for service and is nov/ in Georgia, C. M. Oliver and Erle Martin have started a lurirber yard at Reno, Nevada, whieh they are operating under the name of Oliver Lumber Co.

Jack lvey, Los Angeles, field representative for the Red Cedar Shingle Bureau, will spend the holidays and vacation in Seattle with his wife.

R. K. McCulloch has joined J. H. Baxter & Co. as the company's sales engineer at the San Francisco office.

R. R. Henderson, owner of Long Pine Lumber & Supply'Co. is building an addition to his establishment in Lone Pine, Calif. Erl La Franchi, Hill & Morton, Inc., Oakland, recently made a business trip to the Pacific Northwest.

Mr. and Mrs. John R. W. Dant left San Francisco on the Matson liner Matsonia to spend their honeymoon in Honolulu. Mr. Dant is the youngest son of C. E. Dant, president of Dant & Russell, Inc., in Portland.

C. G. "Jeft" Corkran, representative for the past several years for MacDonald & Ifarrington in Sacramento, has opened I retail yard in Benicia under the name of Benicia Building Material & Supply Co.

Geo. M. Ilammond announced that his son, Charles B. Eammond, who has just completed his course in Forestry and Business at the University of Idaho, is now affiliated with him in the management of the Bowerman Lumber Co. in Glendale.

Unless you like to gamble, you'll consult your most exPerienced building materials dealer if he's Ind,ependent, that is, and free to advise you witrhout pressure from any particular brand. Ve're lnd,ependentand 47 years in Southern California adds up to etlperience, Specialized, time.saving service on Forrnica , . and tbe best in softutood and. bardutood. Ply- and. Masonite Brand. Had.board.,

I Christmqs Porty for the Kids

San Francisco Hoo-Hoo Club 9 will again hold its annual C.hristmas luncheon and show for 30 underprivileged children from the San Francisco Boy's Club on Decem,ber 17. Club ofrcials pointed out they changed the date to a Friday hoping that the entire local lumber fraternity will turn out to support the event.

Club t has also turned to fashionable Nob Hill for the site of the party. Two large rooms in the Fairmont Hotel, overlooking the Bay, have been reserved for the event. Cocktails in the Fountain Room will be served promptly at 11:30 and at 12:30 the group will join the kiddies in the adjoining Crystal Room for lunch, the show, Santa and his presents.

Officers and directors of San Francisco Hoo-Hoo Club 9 for the coming club year are;

President, Larry Owen, Dyken Lumber; lst vice-president, Bud Byard, Gillon Lumber; 2nd vice-president, Reg Ricci, Ricci & Kruse; sergeant-at-arms, Chuck Dickinson, CRA; treasurer, Ray Ryan, J. P,. Higgins Lumber; and secretary, Bud Byard, a double office holder.

Directors are: Dave Mackin, Hallinan & Mackin; Art Wall, Arcata Redwood; Harry Hood, The Pacific Lumber Co.; Lew Godard, Hobbs Wall; Ed Brush, E. S. Brush & Sons; Max Cook, California Lumber Merchant; Stu Lyons, Rolando Lurnber; Knute Weidman (wholesale lumber); and Merl Tanner, Tarter, Webster & Johnson.

Aluminum Window Mqkers Convene

The Architectural Aluminum Manufacturers Association recently held its 4th annual meeting in New York City, which was attended by more than 200 members.

AAMA'S new president, William H. Goff, saluted comparative figures indicating the growth of the aluminum window industry in the 1964 residential market as having risen to 53 percent of the total market, compared to 48 percent in 1963. Source of his information was the "1964 Annual Statistical Review," presented by AAMA's marketing and statistical committee.

Despite this five percent increase in one year, Gofi cautioned the industry not to become complacent. Wood, aluminum's chief competition, has not taken this loss of business lying down, and competition has shown signs of increased activity, he added.

Aluminum's strong marketing areas are generally in the South, Southwest, West Coast and most of the major metropolitan areas in the country. The principal markets for residential products where the industry doesn't dominate is in one and two-family units in the northern part of the country-from the Rocky Mountains to New England.

Aluminum windows and sliding glass doors have as much as 95 percent of the total market in some areas, but to realize a larger degree of market penetration into the northern half, Goff feels his industry is going to have to exhibit a greater degree of product development, in the marketing and design of aluminum units with ttthermal breaks" and storm sash, that won't sweat or frost-up any more than wood windows.

U.S. Plywood Nigeriqn Venture

U. S. Plywood Corporation's new Nigerian subsidiary, Calabar Veneer & Plywood Limited, has secured timber rights on 1,600 sguare miles of forest in tle eastern region of Nigeria, Gene C. Brewer, president, has announced, itts{fi(r*(L<{t*5ilirsI*(s351*{UfiS!3isits(K{n(Kf*ba({4(IiSCnsK<rnsrrrL3{!i(vnsIi{gs{t<sI!:(u*(ilfi(IK(ufi{!*(KKyfiSKUfi{z3SHs*Stisf4KIfi{

Brewer said that construction has begun on a large rotary veneer mill and modern bandsaw mill to produce lumber, core stock and face veneers for use in U. S. Plywood's domestic operations and for international markets. Lumber production will begin next April, and veneer output is scheduled for July, 1966.

TO Att OF OUR CUSTOMERS AND FRIENDS

NORTHERN OFFICE Arcoto, Colifornio Phone: (7071 822-5163 rwx 707 -827-0490

SOUTHERN OFFICI Redondo Beoch, Colif. Phone, (213], 378-8292 TWX 213-326-4061

DISTRIBUTION YARD: tOS ANGETES

SAWMILI: ARCATA, CAtlF. tr*F*5r* F*F*X4F*58*X*F*!r*F*5r*t*

NAWTA Regionol F''orum

National-American Wholesale Lumber Association members gathered in Los Angeles, November 10, to discuss common problems and to hear Wendell Barnes, WWPA helmsman, speak his association's continued support for engineered, or lYz" lumber. It was the first of six such meetings in six western cities,

Barnes said that the new Western Wood Products Association grading rules would be based on common sense and would try to simplify, as much as practicable, the different grades.

He hoped that they would be able to put them out about three months after the hoped-for Commerce Department okay of the new sizes. They plan to spend $100.- now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growi ng demands as architects and bu lders turn to f re protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

000 to publicize the new WIMPA grading rules, he ailded.

In earlier discussions NAWLA members pondered solutions to the many problems they fsss in today's changing market.

Shosto Bocks "The Week"

The Shasta Cascade Hoo-Hoo club in Redding has again done a solid job of local level wood promotion during National Forest Products Week in October, according to local observers.

Throughout the week local newspapers and radio stations backed the group's efiort with publicity and stories. Saturday the local paper carried a section spotlighting local wood industries.

Earlier in the week, U.S. Plywood's Brown Miller was named "Lumberman of the Year" at a meeting that drew 454 persons to praise "The Week's" worth. The club and forty-three wood products firms co-sponsored the event.

A roundtable discussion aired by the local TV station on Wednesday featured Ray Crane, Virgil Mastelotto, Jack Hawley and Geofirey Coleman, discussing the industry and its problems and promise.

NFPA Mid-Yeor Meeting

The mid-year meeting of the National Forest Products Association, held in Palm Springs, Nov. 8-10, drew close to 300 industry principals, wood product technical and marketing experts and building specialists to discuss and probe the theme of the meeting, "Profits Through Technologv."

Highlighting the meeting was a National Forest Products Conference, where dramatic evidence was presented to wood prod. uct company management on how product profits can be improved through scientific and technological development and market. ing of new and improved products for lightframe construction.

logging Congress Elects Hqllin

Otis D. Hallin, Crown Zellerbach Corporation, was elected president of the 1965-66 Pacific Logging Congress which will be held in November, 1966. Robert L. Martin of St. Regis was elected vice president. Robert F. Dwyer, Dwyer Lumber Distributors, was retained as treasurer and Carwin A, Woolley as executive vice president.

More than 1200 delegates attended this years' 56th annual, November 7-10 in Portland. Logging representatives assembled from the twelve western states and British Columbia while equipment companies from the United States and Canada were represented.

The Congress discussed problems dealing with complete utilization of timber, emphasizing an avoidance of wastq and studied equipment and techniques best suited to do cleanup and utilization jobs.

Undersecretary of the Interior John A. Carver keynoted that land managing agencies and land users have a responsibility to avoid a "pitched battle" in the competition for use of forest lands in the United States.

Kqiser-Longhorn Merger

The merger o{ Longhorn Portland Cement Company into Kaiser Cement & Gypsum Corporation has been completed, Kaiser Cement President Peter S. Hass has announced.

William M. Thornton will continue as president of the merged Longhorn division and will be elected a director of Kaiser Cement & Gypsum Corporation, Hass said.

Longhorn operates a 2,700,O00-barrel cement plant at San Antonio, Texas. Kaiser operates cement plants in California, Washington, Montana and Hawaii and has gypsum and insulating products plants in California, Washington, Oregon, New Mexico and Florida. A new gypsum products plant is nearing completion in New Jersey.

Coliforniq Timber Cuf Drops

U.S. forests, after 20 years of continuous home building boom, are growing wood faster than it is being cut. But the surplus is growing largely in the eastern half of the country and represents competition rather than resources to the West's wood industry.

In California, the decline is primarily in the north coastal area, says Dr. John A. Zivnuska, dean of the School of Forestry at Berkeley.

California's annual timber cut of 6.4 billion board feet from 1958 to 1960 was probably the peak. By 1975 he expects to see the tirnber cut down to 5.6 billion feet.

Dean Zivnuska said his studies show most large timber owners in the north coast region will have completed the first cut around their property by J9B0 and all of them by 1992.

ooAfter 1975 the industry is going to have a lot more residuals and smaller logs, and more defective material. We can expect to see increased amounts of red fir, incense cedar, and other species now considered to be less desirable," he prophesized.

While the United States as a whole is becoming a wood surplus nation, Zivnuska said, quality saw Iogs will become more difficult to find. But he believes new machines now coming into use should be able to get a lot more wood out of the forest. Th"y will also leave the forests cleaner after logging.

A catch to the wood surplus, he said, is that much of it is in hardwoods for which there is no current market.

Dean Zivnuska suggested that the California wood industry look at the competition before setting its future course in product development. Pulp and paper, he said, do not look like promising areas. Just returned from an around-the-world survey of the iorest industries, he reported heavy worldwide expansion in pulp.

OLD-GROWTH BAND-SAWN REDW(|IID from Bojock Lumber Co., Manchester

OLD-GROWTH ll(lUGLAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed STUDSllouglas Fir r lThite Fir o Redwood AIR-DRIED and KILN-DRIED REIIW0(|D P0STS and FEiICING

Free Displuy Bonner

Colorful new' window banner is being offered by Aromatic Cedar Closet Lining Manufacturers Association for use by re. tail dealers and in lumLer yards during the fall and winter do-ityourself season. Banner is 14 x 35 inches and has provisions for local pricing information.

WRITE: ACCLM, 221 N. LaSalle St., Chicago, Ill.

"Build c Cobono"

A new brochure in Filon Corporation's "planst' series is now available for distribution by building materials dealers. Filon is promoting the brochure to consumers, urging them to get copies at local dealers.

"Elow to build an A-frame cabanra" contains a complete bill of materials listing Filon panels, lumber, hardware, and other products sold by building materials dealers.

The brochure is supplied with hook-on dispensers, to hold a quantity. The dispenser is attached to the dealer's Filo'n display rack, o'r, if other dispensers are already in place, is hookeil to the one above.

IVRITE: Marketing Services Dept., Filon Corp., 12333 So. Van Ness Ave.. Hawthorne. Calif. 90250.

Indoor Storuge Booklets

Storage is vividly portrayed in the latest pair of booklets issued as lumber sales aids by the Western 'Wood hoducts Association.

The sixth profit promotion offered free to lumber dealers this year by WWPA, the booklets feature colorful items on indoor storage and they're now available free to any dealer on request.

Ifow b "put lazy space to work with western wood" is shown in the idea booklet in 27 full-color photographs, and the second gives materials lists and details on how to build four different wall storage units.

The mailing also includes invoice stuffers and illustrates newspaper advertising mats, which may be ordered without charge.

Dealers may order the booklets and mats free. Promotion materials also are available on vacation homes, decks, fences, panelinE and woodwork.

WRITE: WWPA, 70O Yeon Building, Portland, Oregon.