Diamond Adds New Link to the Chain

f)rAMoND NATTONAL CORPORAr--' TION added another link to its mammoth, ever-growing chain of retail building supply centers on October 1, with the opening of a new five-acre outlet at Oroville, Calif., replacing an old yard that had been occupied since 1923. The Oroville center is the Slst operated by Diamond National in California, Idaho, Vashington and New England.

The new center will be managed by Max McGehee, a 13-year veteran with the DN chain. Before coming to Oroville, he managed Diamond stores at Williams and Corning.

A modern redwood, brick and glass structure, the new installation provides 3,600 square feet of air conditioned shopping area displaying brand-name appliances, power tools, garden equipment and supplies, hardware, Diamond's brand of paint and other building and home improvement materials.

An additional 6,000 square feet of retail warehouse space displays pre-cut lumber, plywood, doors, moulding and related items. 11,000 square feet of covered lumber storage is provided in the 2r/2 acre paved area adjacent to the retail facilities.

Following the supermarket principle of merchandising, items are displayed on shelves and racks making self-service shopping possible. All merchandise, including lumber, is price-tagged to make it easier for customers to calculate their needs and costs for home improvement projects. Pushcarts, identical to those used in supermarkets, are available for shoppers and a typical supermarket check-out stand provides quick service not usually associated with the old-fashioned lumber yard of yesteryear.

Do-it-yourself and home building supply shoppers can purchase lumber in small quantities as easily as they buy groceries. The parking assures ample space for shoppers and makes it easy for customers to carry small lumber purchases home in their own cars. Delivery of larger orders is conveniently provided from the lumber center when needed.

The new DN center also has a display area where home owners and buildine contractors may see model kitchens, bathiooms and other home improvement ideas. Cus(Continued, on Puge 80)

Andard Or Specified Detail

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular scheduled delivery to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders -they're our specialty !

Q"olitl and Seruice

Competitive Prices

\f/indow and Door Frames

S/all Pocker

Sliding Door Frames ril/ardrobe Units

Louvred Glass Vindows Screens I

CEREM0I{Y, C. E. Hinshaw fleft at top lefO, vice president of Diamond National's retail operations, saws through a 2x4 to officiallv open the new center. other DN officials lookins on are Vice President M. E. Jones (second from -left) and Max McGehee (second from risht), manaser of the new operation. Top right photo offers an eiterior view of the new fiveacre center.0N officials and employees (center photo) gather to present a gift to

Protect Your Cement in

WATER REPEIIENT BAGS!

Cement will stay fresh in storage during the wet winter months if it is packed in Calaveras Cement Company's water repellent bags. They are available for your protection at no added cost. Simply specify that you want your order shipped in water repellent bags. lt's another of the many exlro services that Calaveras likes to give.

A POLYETHYLENE LINING KEEPS IT DRY!

qAN JOAQUTN HOO-HOO Club 3l

L/ racked up a healthy turnout of 150 local members and out-of-towners for its ISth Annual Valley Frolic in October at Fresno's Fort Washington Golf Club.

As usual, it was a busy day with golf, bowling, a concat, banquet and floor show the featured attractions. The golf tournament was played on the Fort Washington course, Marion Snead officiating that part of the program. The big winners were Visalia Lumber's Ray Noble who won the low gross, and Gordon Schmidt of A-l Door who walked ofi with the low net trophy.

Later in the day, Glen Barber chairmanned a bowline tournament at the Blackstone Bowl and Earl Smith of J. W.

Valley Frolic

Copeland Lumber, Visalia, showed his stufi to win the Club 31 bowling trophy.

The big Frolic evening got underway with a Concat run by Fibreboard's Chet Harshner. The International Order and CIub 3l welcomes the followine men into the Order: Fredrick D. Qualli Copeland turnber Co., Porterville; Cecil E. Mauck, Rich Bros. Lumber, Visalia; Nels Blagen and Phillip James, Tarter, Ifebster &

CAIIFORNIA LUIIIEER'ITERCHANT

Johnson, Fresno; Harold Blackwell, Branch Lumber, Inc., Visalia; Ruben Hyatt, J. W. Copeland Lumber Co., Lindsay; Edwin Lorenz, BMD, Fresno; Lyle Livingston, J. W. Copeland, Porterville; Ollie Wheaton, J. W. Copeland, Visalia; and last but not least, Bob McBrieno executive vicepresident of the Lumber Merchants Association.

The new slate of ofrcers and directors of Club 3l are: President, Bert Dennis, Sequoia Forest Industries; Northern VicePresident, Bob Lewis; Southern VicePresident, Harold Fuerst; Sergeant-AtArms, W'ally Kennedy; and SecretaryTreasurer, Bud Barber. Directors include Larry Cannon, Jean Hartsock, AI Reynolds, Jim Duart and Bob Schlotthauer.

VAILEY FR0tlC-(l) Secretary Bud Barber kisht) congratulates new president Bert Dennis. (all laptions from left to right) (2) General chairman Bob'Lewis presents bowling trophy to Earl Smith. 6) Barber presents past president's pin to retiring president Bob Schlotthauer, (4) Golf Chairman Malion Snead presents low net trophy to Gordon Schmidt. {5) The degree _team: (standing, L-R)) Cap Nichols, Harold Fuerst, Don Koch, Bob-Lewis and'Bob Schlbtthauer: 6itting, L-R) Bert Dennis, Charlie Dart. Bob Reid. Craig Gaffney and Chet Harshner. (6) Arouhd the table

(clockwise) are Ham Knott, Howard Ladd. Jim Munv, Al Pechinno and Dick Kennedy. (7) Brace Gurnee add Wally Kennedy. (8) Cal-Sac's Gien Butler, Jack Lane of Ace Lumber, Larry Whittaker and Harrv Mc0all. 0) Sherwood Hall of Hollow Tree (centei) with Mike Coonan and Hal Rolff. fl0) Chuck Harrison. K-Y Lumber's Jean Hartsock and Reeves Chambers: (l1l Louie Frame, Duke Nelson of Kellner Lumber. and Wendling-Nathan's Gay Bradt. fl2) Bob Rader of Mother Lode Lumber, Jones Webb. Al Smith of Farmers Lumber and'Brian Bonnington. (13) Louie

Frame and Arcata Redwood's Paul Ward. (14 Home Lumber's Charlie Marsh and his guest chat with Visalia Lumber's Ray Noble and Ralph Lamon. (151 Burt Gartin and Bob Wrieht. (16) Norm Cords of C,ords Lumber with John Ward -of Home Lumber and his son, Bob. {17) Masonite's Harry Ashley and Willis Kelly. (18) Club No. 31 attornef Hollis-Best and Rosevil[e Lumber's Willard LaFranchi. (19) Bill Mapier and Harry McCall. 00) Ron 0'Connor and Damon Bailey. The San Joaquin club member responsible for the show and dinner was chairman Bob Lewis.

TO ALL OUR FRIENDS, CUSTOMERS and SUPPLIERS

We wish to extend our sincere appreciation for such a happy association during the past 15 years. All of us would like to take this opportunity to wish all of you A TRULY MERRY CHRISTMAS and A HAPPY and PROSPEROUS NEW YEAR.

#F€AF

SID SIMMONS/ANN STMMONS/ROY STILLWELL/GALE DAUGHERTY/ART M EEHAN/BILL DEUEL/GEORGE McMANUS/ MARSHALL JACKSON/ FLOYD BEATY/ LOUIS

KUNERT / TOM REIFER / HAROLD SIMMONS / DOROTHY

S.IMONS/ BETTS GOODFELLOW/ DOROTHY HAGERMAN/ IDA WALDEN

8725 CLETA STREET

DOWNEY, CALIFORNIA

P.0. BOx 489 {213}773-1910