A Medford Corporotion Representotive

AIAMEDA, CAIIFORNIA

Telephone: LAkehursl 2-2754

Scrginow Shingles

DEALERS' MOST PROFITABLE SEASON

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Designate a woman on Your staff to counsel husbands and a man on the staft to counsel wives on their Christmas gift problemsfeatttrt: the-.e person6lilis's in advertising.

Provide small bags of Christmas candy or other appropriate gilts for children u'ho are brought by their parents into the store during December.

Set up a record player and play Christ' mas music during consllmer shopping hours in the month of l)ecember. Inventory special Christmas merchandisc

Soginow Split Shokes

such as live and artificial Christmas trees, Christmas tree stands, Christmas wreaths and decorations, Christmas wrapping materials, candles, decorations" ornaments, for -qale durine December.

Consider offering "free" Christmas trees for purchase of $10 or more.

Sell patterns for plywood cutouts of such items as Santa Claus, reindeer, sleighs. nativity scenes. etc. Show suitably decorated samples and possibly sell the actual cutouts as well as the plywood, with suitalrle mark-up. of corrrse.

There is nothing particularly new about these ideas. Certain leadine dealers in {'\ ery state have d,,rre if for 1ears. \{'hv not you this year?

Remodeling Completed

C. Ray Laughlin, owner of Suburhan Lumber Oompany, Aloha. Portland and Beaverton. Oregon, recentlv complele<i work on a brand nerv showroom and store at his lleaverton hranch.'l'he new 3200 sq. [t. store is ]ocated at 12655 S. \1'. $'alker Road. adjacent to the old store which u'as removed to make way for additional offstreet parking.

Laughlin. rvho enlcrtd the retail busincss many years ago w.ith the Beaumont chain in Portland, established his first yard at Aloha some 13 years ago. He estahlished the Beaverton branch (r years ago, and added the Portland (West Slope) yard at 9001 S.W. Cany'on Iload 3 years ago.