Seasonos Greetings 1960

MAY PROSPERITY BE YOURS IN THE I,{EW YEAR and THROUGHOUT ALL THE YEARS TO COME

Ross Kincoid of WesternRetqil Lumbermen's Assn. Tells the Seottle Hoo-Hoo Thot 'Wood ls the Word' for the 6O's

"Wood is the word" r.l'as the theme of an aclclress by lioss G. Kincaid, managir.rg director of the \Arestern Retail Lumbermen's Associatior.r, Seattle, ancl vice-president of the Seattle Hoo-Hoo Club, at the club's October meeting.

"\AIe are on the thresholcl of a fantastic growth period in this country," he said. "All factors ir.r the building industry are jockeying for position in an attempt to gain their fair share in a projected building boom of the 60s. George E. Price, executive vice-presiclent of National Hones Corpo- ration, has stated that he believes that by 1970 half the homes in America will be prefabricated. He may be right, or mighty close to it; but, when you get this sicle of the Mississippi, you are more certain."

Kincaid outlined the dynamic developments irr the design ancl production of components for fast erection of modern homes, schools, inclustrial buildings, etc., and cited as a significant example a 11ew industry in the state of \\tashing- ton cleveloped by the 1>resiclent of the Seattlc Hoo-l{oo club, Robert \\r. Bornemall, that enables. a colltractol' to erect a small house in less than one day.

lIe voiced the challenge to Hoo-Hoo clrrbs throughout tl.re uation to get bel-rincl the rvood promotion ltrogrinr ,.,f tl-re National \Arood Council, a 37-man conrnrittee reprcsenting the varions elements in the lumber ancl coustruction ir.rdustries organized to coorclinate national, regional and local efforts to sell more lumber.

"This program," he cleclared, "offers to Hoo-Hoo a vel.ricle to climb on and grorv in numbers ancl stature."

He cited the far-reaching results of promotional prcl{rrams by the Spokane club ancl tl.re Tacorna f,urnbernren's Club ir-r drawing .tl-re attention of architects and builders and scl-rool boards to the value and economy of wood in scl-rool construction. He tolcl how tl-re Spokine Hoo-Hoo group had presentecl wood samples to tl-re school children of that city and appeared before classes to teach tl-rem about the properties and usefulness of woocl. He then showed a documentary film, "The Massapequa Story," which dramatically showed how two schools can be constructecl for the cost of one by using wood.

The club launcl.red an aggressive drive for new members, with Alex Schustoff, newly elected secretary, as chairman oI the 1\lenrberslrip committee.

(Tell them Aou sau it in The Californin Lumber Merchant)