Eostern Redwood Shipments ZoomUpShorply in 1959

San Francisco, Calif.-Shipments of redwood lumber to Eastern markets during the first half of 1959 increased nearly 24/o over shipments for the same period last year, according to the California Redwood Association.

A CRA study of the distribution of redwood lumber during the first six months of this year, as reported by 13 major redwood mills, showed that redrvood markets east of the Rocky Mountains accounted for 155,874,000 board feet, or nearly 53/o ofall redwood lumber shipped during the period. This figure represented substantial gains over 1958 first half totals of 126,066,000, and 129,178,000 boarcl feet for the same period in 1957.

Total redwood shipments for the six-month periocl through June amounted to 295,102,000 board feet, or some 23/o more than the 239,539,000 board feet shipped during the first six montl.rs of 1958. Shipments for the first half ot 1957 were 268,625,000 board feet.

Other significant market increases were uote(l for the six-months period.

Shioments of redwood to California markets increasecl 20/o, totaling 115,950,000 board feet, compared to 96,49I,000 in the first half of 1958. (California shipments during the first half of 1957 were 121,069,000.)

Shipments of redwood to Canadian markets increased to 4l times the volume of tl-re first half of last year, totaling 5,616,000 board feet for the 1959 period and 1,256,000 for the first half of 1958. Canadian shipments during the same period of 1957 added to 252,000 board feet.

Reclwood shioments to the four-state \Arestern market outside of California increased some 47/o during the period, totaling 8,474,000 for the first six months of 1959, compared to 5,742 for the 1958 period, with Oregon and Washington accounting for more than two-thirds of the increase. Western slripments during 1957 were7,120,000.'

Rocky X{ountain markets used 9,092,000 board feet of redwood, compared to 7,997,M during the six-month pe, riod of 1958, and 8,545,000 during the first halt of 1957.

Largest state market for redwood lumber, outside of California, was Texas, which accounted for 17,221,000 board feet during tl-re period. Texas also led in the first half of 1958 with 15,911,000, and in 1957 with 18,461,000 board feet.

Greatest volume increase was noted for Michigan, which used 9,491,000 board feet during the first l-ralf period, a gain of 3,435,000 board feet over shipments of 6,056,000 for tl're same period of 1958.

Focing Tile Seminor Scheduled

Washington, D.C.-A five-day facing tile seminar for salesmen will be held December 7-Il at the headquarters of the Structural Clay Products Institute here, announces Robert C. Turner, director of the Facing Tile Institute. The intensive course is designed to give clay products salesmen a complete review of facing tile including the manufacturing process, physical properties, in-the-wall use, cocle recluirements, aesthetics and other points. The course rvill also cover research, color engineering, arrcl estimatir.rg.

The registration fee for the facing tile seminar is $75 per persoll. Enrollment forms and additional information may be obtainecl from S. H. McNall, Structural Clay Proclucts Institute, 1520 lSth Street N.W., \Arashington, I).C. Deaclline for registration is November 25.

Wqrd Cobinet Shop in Bqkersfield

The Warcl Cabinet Shop is a new listing. Loc:ated at 30I% 34th St. in Bakersfiel<l, they are manufacturers of cabinets and millwork under the proprietorship of llicharcl L. Ward and Louis C. Howlett.

Sterling Yords Give 'em Whqt They Wqnt

(Continued from Page 28) couldn't be better in the area and there's plenty of expansion to come. The people of Redding want, and deserve, an up-to-date'shopping center'for their building needs and we're going to give it to them."

Interestingly errough, even though Sterling Lumber rates as Northern California's third largest line-yard operation, the company still pays parti tion of each individual manal his yard or method of opera icular attentior.r to the suggesger when it comes to changing :tion in any manller. ru il Good soles disploy of csbinet ond ffi door hordwore wos ploced obove ffi pockoged - noil deporfment (the ffi yord does its own pockoging). fu Hordwore disploys open up on ffi bock.up stocks (left photo). tr ffi

Well-stocked point deporfment ffi (photo below) runs lengfh of one ffi woll; note the ottroclive inlerior

W woll poneling disploys overheqd

Being progressive in personnel relations as u'el1 as mercl-randising techniques, Sterling Lumber management fully realizes that its managers are "front-line" people, respectecl as individual clealers in their communities, and irr a position to know better than anyone else what their cor.r.rrnunities need ancl expect in a lumber and building materials outlet.

The Best Selling Chorqcteristic - Kindliness.

David Garrick, in his famous epilogue on leaving the stage forever, said: "Their cause I plead, plead it in heart and mind; a fellow feeling makes one wondrous kind."

In so saying he left behind one of the strongest suggestions to men in all lines of human endeavor, including, of course, business men.

When you meet a man on whose face the smile advertises the peace and happiness in his heart and the kindliness he feels for other people, you can be fairly sure that you are standing in the presence of a priest in God's great churchthe church of brotherly love.

In all times and under all conditions. kindliness is the world's greatest need.

If kindliness were universal, we would have no depressions, no wars, few jails, and no gallows. For kindliness begets brotherhood, charity, mercy and nobility.

And it works in business as in all other matters. To be known as a kindly man is a tribute that will bring people flocking to your door.

To be "wondrous kind" is indeed a high mark for the business man to aim at. It will ring loudly on the cash register.

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