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Webtern Pine Associotion Nqmes Leo W. Beckstrom

Trode Promotion Heod

Leo W. Beckstrom (below, right) has been named manager of the trade promotion department of the Western Pine Association, announces Secretary-Manager S. V. Fullaway, Jr. He replaces the late Joseph W. Sherar, who headed the department the past 12 years.

Beckstrom, broadly experienced in the lun-rber industry, has served the past 11 years as Washington, D. C., representative of the association. Bom at Contact, Nev., he started his lumber career in 1935 at Westwood, California, later becoming a grader. After four years of air force service as a radio operator in bombers in the European theater, he returned to lumber grading work in California in 1945. In 1946, Beckstrom wlS op: pointed to the Western Pine Association's grading inspection staff, from which he was chosen in 1948 to represent the association in Washington, D. C., on trade promotion, engineering, grade and building code matters.

In his new work, Beckstrom will supervise an $800,000-ayear trade promotion-advertising prog."- on behalf of the l0 lumber species manufactured by approximately 350 association rnember mills in the l2-state Western Pine region. He has already riroved to Portland and started work at Western Pine headquarters. His post in Washington is being taken by A. J. Wantroba, who has been a Western Pine field man the past four years.

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