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Sixries Offer Greotesl Morkel, Housing Industry ls Told

Washington, D.C.The American housing industry is on the threshold of its greatest market opportunity, Harold Boeschenstein, president of Owens-Corning Fiberglas Corp., said in a closed-circuit telecast from the NAHB Housing Center to audiences in 30 key U.S. cities. He stressed that to realize this market opportunity in the '60s, the housing industry must borrow techniques from the auto industry in creating consumer desire for "new models," in planning effective handling of "trade-ins" and in offering easier financing for buyers.

Moderated by NBC Newsman Chet Huntley, the telecast was sponsored-by Owens-Corning to presenf authoritative irrformation on the prospects of the housing industry during the next decade. In each of the key cities receiving the telecast, audiences included home builders, suppliers, FHA officials, realtors, home finance authorities and others affiliated with the housing industry.

Boeschenstein was introduced by Carl T. Mitnick, dent of the National Association of llome Builders.

"We can no longer afford the 'featherbedding' practices, the 'more pay-less effort'attitude which is pricing American products out of more and more markets and American workers out of more and more job opportunities," Boeschenstein said. The housing industry must be aware of what the consumer wants in housing. Quality, improved design, economy, convenience, comfort and high resale value are the things home buyers want, and the things the industry must give them to attract a "healthy share" of purchasing dollars.

Cities receiving the telecast included Phoenix, Ariz.; San Francisco. Calif.: Portland. Ore.: Seattle. Wash.: Los Angeles, Calif., and San Diego, Calif.