Urged to Copture Exponded lllqteriqls filorket

Any possible decline in housing starts in 1960 will be more than offset by expenditures for expansion and modernization of existing houses, it is stated by James D. Young, general salesmanager of Yale & Towne's lock and hardware division, on the eve of the sixth annual National Itetail Lumber Dealers Association Building Products Exposition at Cleveland.

The executive said that "the increasing emphasis which the average American family places on a bigger and better home means that if high interest rates continue, and difficulty in getting a satisfactory mortgage discourages families from buying new houses, many of them will utilize available funds for expansion and modernization of their present homes."

He pointed out that this would create a "ready market of tremendous proportions for lumber dealers and other retailers who deal in building supplies."

Mri Young predicted the increasing importance attachecl to the home means that a tremendous amount of money will be expended on building supplies whether they are used fot new construction or for modernization of existing houses. The modernization market will account for a minimum of $4,000,000 per month in builders hardware alone, he predicted.

He also said that the expanded market for building supplies would be "increasingly competitive" and predicted that "creative retail selling" would have to be employed by dealers who want to take full advantage of it.

IIe listed "imaginative-merchandising_and promotion prog'rams, aggressive outside the store selling, carrying narne brand products, maintaining substantial inventory, using point-of-purchase merchandisers, and selling service" as important factors in creative retail selling.

Roberr E. Donl Adds to S. F. R.eol-Estote Holdings

Robert E. Dant, one of the major lumber and shipping magnates on the Pacific coast and president of the Dant Investment Company, has added two buildings at Sutter and Montgomery Sts. to his San Francisco real-estate holdings. The $1,500,000 purcl-rase includes the 11-story California-Pacific Building and a two-story structure containing six stores fronting on Montgomery.

Dant has made more than $6,870,000 worth of real estate investments in San Francisco during the last few mouths. These include the Cahill and Newhall buildings, a co-operative apartment house in Pacific Heights and the Clay-Jones Apartments on Nob Hill, where constructiorr of a $200,000 penthouse of 16 rooms is underway.

In association with John Cahill, Dant is remodeling the San Francisco Bank building and adjoining hotel on California street into an 8-story office building.

MinerqlWool Associqtion Elects

M. M. Wilson, Trenton, N.J., was elected president of the National Mineral Wool Association at its recent annual meeting in Absecon, N.J. Wilson succeeds George D. Sudlow, Chicago. Wade W. Hildinger, Buffalo, was electecl vice-president, and Harold H. Whittemore, sales manager, Building Products, The Flintkote Co., New York, was reelected treasurer. The National Mineral Wool Association is composed of 28 leading manufacturers of mineral wool insulation for the home. Myron D. Miller, of Maplewood, N.J., is secretary of the association, which has its headquarters in New York.

9n! Thtst ffiMisbes tor ttse fl-elr ptur

ouldings

byMaple Brosi., InG"

527 \A/est Putnam Drive

See Growrh of Bronch Retoil Outlets in Suburbcrn Arecrs

An unprecedented opportunity for small and mediumsize<l private enterprise in the building materials field will be available in the 1960's "with the increasing urbanization of vast rural areas in the United States," it rvas predicted at the recent National Builders' Hardware Exposition in New Orleans by James D. Young, general salesmanager of Yale & Towne's lock and hardware division.

Mr. Young said, "The development of 'Interurbia,' contiguous population ceuters in all sections of the gogn_lry' will be the most significant market factor for the building industry and its suppliers during the next decade." This development, he said, is comparable "to that which occurred in the latter half of the 19th Century when the rise of the now great American cities opened the door to ir-rdividual enterprise in all phases of the building irrdustry."

"As population and industry move. out from the central cities oi metropolitan areas, th-e suburbs of the metropolitan areas tencl to become small cities with their own suburbs," the Yale executive explained. "The repetition and acceleration of tl-ris centrifugal mo.rement during the sixties,"- Nlr' Your.rg said, "will crJate an 'Interurbia' in each geographical region of the United States."

The Yale & Towne executive said he was confident that the astute bnsinessmen in the builders' hardware field were already planning the establishment of branch offrces in "strategi- locations in interurban areas'"

Nqme of Sqnto Clqrq Yclrd Chonged

El Camino Lumber Sales is the new name o{ the former William Stagner Lumber Sales at Santa Clara, Calif., according to the October listings, which also designate Frank and Eileen Meier as proprietors of the retail yard.

Now We Csn All Get to Work - the Housewives Hove Spoken!

Wood, according to 100 typical housewives recently sur'veyed by the National Lumber Manufacturers Association, is the most popular material in new homes for several different iterns-flooring, built-ins, rvindows, kitchen cabinets, outsicle doors, accent walls, trim and fences.

A majority.,of the homemakers expressed preference for rvood built-ins and an accent wall of wood paneling in the living-dining area;80/o wanted wood-paneled walls in the recreation or playroom areas. A whopping 98/o of the homernakers insisted on basements, indicating that homes lvith only crarvl space and those built on concrete slabs will become harder to sell in future years.

\\rood windorvs were preferred about two-to-one over units of other materials-first, because of better insulating clualities and, second, for the sake of appearance; 70/o oI those qttestioned said they wanted the exterior of their homes to be of two difierent materials and almost all who voicecl this preference included wood as one of their choices.

Appearance, low maintenance, durability and cost were rated as the factors most important to consider when choosing exterior materials. Almost all of the homemakers said they wanted an exterior finish that would last at least ten years. But a majority also explained they wanted to be able to change colors easily; X)/a of the women expressed a preference for exterior doors of wood. Many said they'<l like some type of glass window in the front door.

Hardrvood floors were an overwhelming choice for n-rost rooms in the home. Wood kitchen cabinets, painted or with a natural finish, rated first with 80/o of the homemakers. 'fhese women emphasized that they were anxious to get away from the "antiseptic, hospital look" that was popular for kitchens several years ago.

A majority of homemakers said they liked the idea of a cathedral ceiling in the living-dining area ; 80% of this group called for t10n.

Other popular wood trim, wood exposed rvood plank-and-beam collstrrlcitems, as disclosed by the survey, we1'e fences and wood slats for patio cover.

BIG S. F. HOO-HOO CLUB g CHR.ISTMAS KIDDIES PARTY SEI FOR, DECEMBER, 22

The always-great annual Christmas Children's Party for 50 deserving youngsters from the San Francisco Boys Club will again be held at the Elks Club, 456 Post Street, San Francisco, on December 22. The traditional luncheon will get underway with a short libation period but, from 12 Noon on, it's the kids' show all the way.

This year's party, captained by Jack Dollar, will be patrned after the club's hiehlv successful oreviorrs narties : terned c highly previous parties: special seating up by the stage for the kiddies, a big chilclrens' slrow extrayaganza, a a personal chat with Santa and a gift which (near as possible) tallies pretty well with 50 grtt whrch (near possrble) pretty little letters written earlier this year.

., Santa will again be assisted byhistwopretty helpers (he never had it so good at the North Pole) and the whole evert promlges to be a lot of fun for everyone. big "kids" and little kids alike.

Directory for HordwoodIndusfry

The National Wholesale Lumber Distributing sociation has issued a new directory. Illustrate-d tures of the members' yards, data is given as to served, salesmen, species handled, etc. Copies are through Robert \M. Sconce, Omaha Hardwoocl Co.,ll44 North 11th St.. Omal-ra. Nebraska.

Yard Asrvith picthe area available Lumber