HEARI]I 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

TIEDFORD, OREGON

Brqnch Ofiice: P.O. Box 799 ARCATA, CATIF.

VAndyke 2-2447

TWX: ARC 3l

Brewster & Blume, lnc. Security Building

Pcsodeno, Colif. MUrroy l-3140

TWX: PqsoCol7339

Eorle D. Bender

2559 Cqrlsen

Oqklqnd 2, Colif. ANdover l-7260

Direct Teleiype lines-All Offices-for immediote Quotolion ond Confirmotion of Orders

Diqmond Drqws Big Open House

Crowd qt Sontq RosqR.emodeling

More than 4500 Santa Rosa-ites attended a two-day Open Ilouse celebrating the store modernization of Diamond National's big Santa Rosa yard. Over $2,000 in prizes were distributed to lucky registrants, plus free refreihments for all. Diamond's merchandising manager, Don Wilson, of

Chico, coordinated the remodeling, which included all new fixtures, a 750/o increase in store inventories, new housewares and small appliance departments, and a complete new showroom decor. The walk-in trade being priniipal tqlg.et o_f the remodeling, the yard will now rJmiin ofen all-day Saturdays. Tom Fiori, former Diamond managei at S_e_bastopol, is manager of the Santa Rosa yard, and Myron Wolverton is assistant manager.

Film Teaches Workers New Tricks

fhe most significant buikling construction innovation in the last decade, the "lift-slab" technique, allows workers to pour the concrete roof anil all floors right on the ground for structures up to l? stories high. The huge slabs are then raisecl into position with hydraulic jacks operateil by a contrgl panel (photo inset). As one step in making sure its 800,000 members are trained to do their jobs in this fyp6 of construction, the Uniteil Brotherhood of Carpcnters and Joiners of America has produceil a sound-and-eolor motion picture iletailing the methoil.

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