e*W*ia.,ff Jnoert*

. NEAT, TRIM APPEARANCE-No Bulky Construcrion o TRULY WEATHER-PROOLThe Feoture Orhers Lock

. HARDWOOD FRAMES-To Blend Wirh rhe Door r TASTEFUI USE of Durqble Aluminum ond Vinyl

*A Totolly New Concepf in Combinqtion Doors!

Designed ond Monufoctured for Wesfern Living by Americo's leoding monufoclurer of Door Lites ond Louvers, the Coliforniq Inserl provides Combinoiion Door feoiures for ony blonk flush door. lt is o .pre-ossembled, pre-glozed, pre-screened Inserl for Complete Instollotion lN 5 MINUTES. lr is low in price cnd tops in quoliiy. A smoll stock of Coliforniq Inserts frees copitol ond floor-lpocC by eliminoling focfory Combinofion doors. |fflftTEDlATE twenty accounted for only l8/o of lumber production. In tlre west, however, 7O/t of. production is from comparatively large mills cutting over 10 million feet per year, compared to 207o in the south. '

Future DeveloPments

The problem of lumber markets in the near future revolves essentially around the increasingly intense technological competition afforded by other industries and also within the forest products industry itself. And this is in the face of diminishing quality of raw material, involving smaller, limbier trees and more variable growth rates of the lumber.

Some obvious developments which are to be expected and which will improve the picture for lumber are : (a) better quality control, particularly in manufacturing 4nd drying. Any move to reduce drying degrade and to avoid moisture content troubles by improvement of the drying procedure will pay dividends in the long run; (b) chemical treatments

How the Lqnd Lies

Berkeley-Rapid turnover in owners; expansion of large holdings, and increasing numbers of small holdingi-these are ownership trends among forests and other rural properties in a California sample area revealed bya survey completed. in 1957 by John Zivnuska and Paul Casamajor of the University of California School of Forestry.

In the 1947-1957 period, nearly half the land (48/o) in the sample area moved into the hands of new owners. Another 34/o belonged to established owners whose acreages increased. Eight percent was held by established owners whose property became smaller. And. 1O/o remained with owners whose acreages.were unchanged. The survey showed a 30/o inbrease (from 2,338 to 3,050) in the number of property holders owning less than 180 acres. The researchers found that 52 owners (1.5/o of. the total) held properties larger than 5,000 acres.

Timber operating companies in the sample area increased their holdings from I9/o of the total area in 1947 to 28% in 1957.

of lurnber to improve its dimensional stability and resistance to fire and decay; (c) manufacture of components rather than boards; and (d) improved surface finishes.

Although the long-term prospects for substantial improvements in the lumber economy are not highly encottragir-rg, particularly if technological developments are not pursued, worthy of note is the classic comment by Mr. Thomas Hyland, whb ran $30,000 up to $5 million primarily by investing in the Philadelphia & Reading Railroad Co. "It was rny kind of conservative, foolproof, blue chip: a profitless company in a failing industry with no growth in sight."

The ORIGINAI Crystol Cleor Plqstic Spor. A finish especiolly recommendd for oll types of wood. Accenls, bequtifies ond relqins lhe originol color. Suitoble for interior or exlerior use.

Coll or wrile us for triql order. We guoronlee you won'l be disoppointed.

Rich Bros. Opens New Dept.

The Rich Brothers Lumber Co. in Visalia, Calif., opened its new hardware department with a flourish, October 29. Prizes and refreshments were given away for the first three days to celebrate the completion of the new facilities.

The 50'x70' building was built just south of the main store on South Bridge St. In addition to the hardware department, the $35,000 building houses the firm's offices.

Owners Paul and Ed Rich have been in business in Visalia 13 years. Jess Turner manages the hardware departlnent.

Deolers €on Do rhe Job!

l62l No. Indiono Street, los Angeles 63

Tefephone: ANgelus 1.0359

Specializing in the Efficient Distribution of iIAH(lGAI{Y and APlTol{G from BETTER [IIttS in the

An increase of. 57/o in siding sales over the past fiscal year marked Masonite Corporation's seventh year of marketing a siding line through lumber dealers, reports J. B. Palmer, marlager of Exterior Products.

We'ue added 25 experts to your staft

Through our recently-opened Southern California office, we place directly at your disposal our highly experienced staff of more than 25 lumber merchandisers.

This means that you will have, right at your finger tips, the diversified resources of more than 300 Pacific Northwest mills with which we are in daily contact. In addition to this independent production, we offer our own controlled production of more than 1,000,000 board feet daily.

We hope that you will use our new sales office to take full advantage of Oregon-Pacific's facilities the rapid serwice, the diversity of production, the instant information which all our customers enjoy.