Sterling Lumber Compony s Line Yords Keep Up With the Town, And Townspeople Rewqrd It With Their Building Needs; Redding fttonoger Gives His Trode 'Whot They Wqnt'

Sterling Lumber Company, veteran line-yard operation with headquarters in Oakland, California, has con.rpleted an extensive remodeling job on its Redding outlet, the sixth such Sterling branch to recently receive the attention of the company's remodeling crew.

Sterling Lumber management, fully aware of the growing importance the lumber dealer now occupies in his community, in the past few years has embarked upon a general remodernization program which will, eventually, affect all of its 16 Northern California branches.

The company's Redding yard joins the "frnished" roster, along with its yards at Santa Rosa, Oroville, Roseville, Mountain View and Placerville. Now on the drarving board, and schedulecl for completion during 1960, is er braud-uew showroom ancl yard for Nlorgan Hill, reltlacing tl.re company's presellt outlet there.

Establishecl and iucorporated during' 1916. Sterling en-