The Pocific Lumber Compqny Tollies 90 Yeors

By J. J. "Jim" FARLEY

among the few who began to re-seed its cutover lands; it a ^ah+rrr' aan

,,,r.^-

r*_.:-_ .^ introduced less wasteful logging methods.

The time was a century ago, .when men.were tryin-g to '"T:i:;"i;:'?J1'j:tJ'o','"11'il*"lil,1"ii;0., industry is find a way to handle the tremendous logs which came fiom the Redvriood trees- Lumbermen stll iad j" p1.: ."p ,r,. ::i.rtj",;,T;;::,1,1,.f:; ?j,t"rf*11?3.'tltt'f:lif;: tt ["r?1 redwoods and satisfy themselves with the firs which-were interspersed.,oo"gilra',,. 'E rrrr wrrrL' wcr€ Company is in the vanguard of its branch of the industry,

As the years passed, the ingenuity which is the mark of looking to the future with a confidence born of 90 years in the t:ue logger-6ega., io pry dff and "they started harvesting 'nilffiltttta true conservationist today. It extends its inter- the. Sequoias'.Many new enterprises.!p{lns-up with^this est beyond its material resources: it conserves men. Father end in view. Among them was The Pacific-Lumber Company, which was inSorporated in San Francisco just ninety ?;,f.;',1*t",ffilll;t"";:":;ATfiij;ji; il3"?:ff?lil"i y"flf^lflo:.. children"of former employes can be found on thl rollsl s.iff,'.#; .i''fllflloiiT'.'1"*;'""ftT'.iJ"i''i ;?'ii: *.Yf?"il3J1l:"rf*i: y*t,i:'Jif ffi'f',f,:t ji'fi.; most infinit-e -expanse and with few people'- 9"1y-men of over in 1905, were experienced woodsmen from Maine, via vision could foresee what was to come withina hundred v.'... why ;h;;ld- they be concerned with conservation, $:'*n"l:f whatever that was ! ,r:^-:^+ i- ir^ ^--,- river, they were never unmiid-ful-of the welfare and

But the redwood was quite a conservationist in its own ;i';;:;';J right. It grew so large that men were not able to handle it of their men' io? , ro'g--ti-". th;;:, when men round ways to get the logs to their mills' the tree made it costly by demanding tfie conclitions. They encouraged improvement in living condi- largest and most expensive equipment available. So if took capital, and lots of it, to become a redwood manufacturer. tions in the company town which is still known as the As a result, operatio's were grealy restricted in number prettiest and cleanest industrial town in the country' The as compared *ittr other spe.cieJ

Thus the trees continued to conserve themselves. Their natural reproduction from stumps and roots as well as from tinuous employment' And they originated special induceseed also'contributed to conseivation or the species even #;1t ,,',['.1,.1i,i.f;ffi*,lffirili]L?,lri"Tfl:l'::ff,"p6lil though mal as yet had no special interest in that line. l9lg.

But it's different today, and it's_been d-ifferent for years. ifi. incorporators of the original company were two tim_ Pacific survived the early years- whe! only the heart.wood bermen .r"-bd Wealherbe" "rrd M.pherionjwho discovered was considered lumber, when it had to be twelve inches .'_t-tl lttt.tt,t',ttot,l' De f,wervc rrrcncs an unusually good stand of timber near the site of Scotia, wtde to be worth shipping, and when there was not even " !h. headquirt?r, oi Th. pacific Lumber Co-p..ty i"a"y. tnougnt oI waste' They were able to interest W. C. Ralston, o.r. bf tie fabu-

A-s- time passed, men of vision came to see that there lous- Comstock Lode mining figures, in financing them and could be an end to the timber supply unless something was the threje ,.t "p t1-,"1. .o.p&"tTorr. done, and various steps were taken to meet the remote Ralston *".'rro lumberman and there is no record that he threat of scarcity. Pacific was in the forefront of such effort. ever saw the timber which the company took over. How_ Conductingproduct research at the turn of the century, it ever, he supplied the operatingpersoinel'who built the railrvas the first to try kiln-drying redwood lumber; it was ' (conting-ed il-prrgg j+)

About our Author" tim" Forley

"Jim" was born in New Brunswick, Canada, in 1895 and moved to Eureka, California with his parents during 1911. He graduated from Fortuna High School in 1913, entering the University of California the following Fall. Jim's entry into the lumber business came during the following three years while he attended U. C. and worked during the Summer months at Hammond Lumber Company in Eureka.

Jim's 4Z-year-long association with The Pacific Lumber Company began during December 1916, when a friend in Pacific's engineering office advised him of an opening at the Scotia office. He got that job on January 2, 1917, but requested a leave of absence shortly after to enlist in the l44th Artillery. During the next two years, Jim rose to the rank ol while, considered making the Army hir army buddies finally convinced him tha so he took pen in hand to write Pacifi come back to the company . but onl ance of a crack at the first sales job to < back on this letter now, smilingly ackn, been a little cheeky on his part, but Donald, then vice-president of Pacific Jim's letter and liked it. Jim rejoined Scotia during 1919, and a few months I the San Francisco office when Fred La join Wendling-Nathan. So with less thi San Francisco office, and a "break-in" Jim hit the road in a 1918 Buick calling Pacific's oldest employee in years of s just about every position in the TPL ordinator, assistant salesmanager and ar ager. His present job as advertising rr Jim because of a long interest in the During the years he has been on varior of the California Redwood Associatior long-standino member, and has headed promotions for the Association. ol Znd. lieutenant and, lor a his career. But a couple of hat the future was in sales. :ific that he'd be willing to >nly if he could have assuro open up. Jim, in reflecting knowledges this might have rt it worked! Donald Macfic, somehow got ahold of rd Pacific at his old job in s later got that sales job in Lamon left the company to than 6 months' duty in the in" trip with Fred Lamon, ng on Valley dealers. f service, Jim has since held L sales office, including coassistant general salesmanmanager comes natural to e mechanics of advertising. ious advertising committees ion, of which Pacific is a :d a variety of projects and st 1960, belongs to the San f course, the International ; hobbies include his family, rtion a little special interest a gold mining concern, the

Jim, who will be retiring in August Francisco Commercial Club and, of Concatenated Order of Hoo-Hoo. His h home, garden and church, not to mentir in the promotion and development of a Yuba Mining Company.