THE LUMB RI\IA HAl\T

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Ctrlil.; Phoner MAdison 2-1565 CALIFONNIA

11 . DECEMBER I. 1959

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Vagabond Editorials by Jack Dionne.------Mv Favorite Storv----.-.----N6w Product Information---..---.."---."

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The Publi,sher anil stafr of The C/LLIFoRNIA LUMBER MERCHANT lnpe gou tuoill like the 79ffi Christmas Annrnl uhich ue lwoe preparcd, fot gou; hope that gou oill frnd in it mang dories and pichnet tlrtt please anil inform gou, We belieoe seoeral ol ou Adoeftiserc haoe come up uith nme beautiful artuotk and. copg this gea4 and each of the paid Grcetings in this big, isste cafiies & warm and cheering message to each penon in this kinil atd. tdenillg inilustry, The Decembet 75, Iantmry 7 and eailg eucceed.ing issues uill carry morc of the annual stories frcm the lumber associatians, forecasts bg uise heails ol the business gear ahead, and the other big lear-end neus. The recent annual meetinge of the Natianal Lumber Monufacturcrc Atsrn,,, the National Build. ing Material Distributors Asan,, and th.e iuat-ended. 6th annual Erposition ol the National Retail Lumber Deal.ers Assr.. wiV be rcpofied in the nert issues.

As gou tum thc pages of this iswe, ahoags our gear's biggest publishing effort, ue hope gou mav find many things n uplift, educate and, entefiain. That, uith our most heartlelt uishes for gour Happiness in thia Blessed Season, is the uish of all of us here.

-lqne Ad.ams, Max Cook, Marie Diclcson, lack Dionne, Rog Guioer, Ole Mag, Reed, Porter and, Ruth Richards.

FHA to Require Grade-llarking of Board and Framing LumberApril l, 1960.-.-.-..Northwest Hardwood Association Launches Dynamic Promotion Program...-.The Pacific Lumber Company Tallies 90 Years of Active Lumbering--

"Better Proffts Through Bettdr Merchandising" Theme of l0th SCRLA ConferenceCash Sales Soar, Spediah Sell Out at Openin-g of Phoenix "Lumberteria".-.-.--.---.-...

Sterling Lumber Leans on Managers' Advice in Operation of Towns' Yards-........

New Component Building System May Cut 50Vo trom Conventional Time.-.-.-...

Millwork eonvention Ad;isdd to Send Informed Specifier to "Sell" Architect....-

"Why Hasn't the Lumber Industry Done Better Than It Has?"-..-..--..-

Record $55 Billion Total Expecte? in 1960 Construction Expenditures--"..---------------

His Faith in Future of Lumber as "Van" Fullaway Retires from Industry--.---.-.....----

Lumber Manufacturers'President Suggests "l0-Year Industry Improvement Plan"---------

Old Customers Find New Location of Aisthorpe's Yard in Chico.---..

"Creative Retail Selling" by Dealers Urged to Capture E Now We Can All Get to Workthe Housewives Have Geito Work-the Have Spoken!.--.---

Commandments of Advertising by the Federal Trade Commission (Courtesy L.M.A.N.C.)--.----------------

New "Fireproofed" Wood Building Can Compete -with "Substit-utgs

"What's in Glue-Laminated Timbers for Wholesaler?"by Ed Fountain..--.

"The Best Selline Characteristics-Kindliness"-An Editorial...-..--.-.--

Northwest Dealeis' Head Tells Seattle Hoo-Hoo "Wood Is the Word for '60"-.------

"What's the Costliest Mistake a Salesman Can Make Today?""......

Credit and Installment Sale (The Unruh Act, effective Jan. 1, 1960)--------...

N.L.M.A. DIRECTORS ACT TO PROMOIE GR,ADE'i'IAR"KING. PROTECT INDUSTR,Y

Washington, D. C.The National Lumber Manufacturers Association moved to increase public acceptance and understanding of lumber industry grade marks at their 1959 annual meeting, Nov. 9-12, at the Statler Hilton hotel. The NLMA directors:

1. Urged the Federal Housing Administration and private lending agencies to require grade marking of all framing lumber used in home construction backed by FHA and other mortgage guarantees. The NLMA recommendation supported a later announcement by FHA Commissioner Julian Zimmerman that all ,framing lumber used in FHAinsured housing mustbe grade marked, effective next April 1.

2. Directed NLMA staff members to "take all steps pos(Continued on Page 111)

(From the Bulletin of the Lumber Merchants Assn. of Northern California)

FHA COMMISSIONER JULIAN ZIMMERMAN has announced that, efiective April l, 1960, all board and framing lurnrber used in housing built under FHA inspection will have to be grade-stamped. Although the announcement says "all framing lumber," Zirnmerman, in his talk to lumber dealers attending the National Association meeting in Cleveland, stated "all board and framing lumber." The chief architect in the San Francisco office also said boards would be included in the ruling.

Heretofore, each of .FHA's 75 insuring offices have had the option of making this requirement and it has been in efiect in 12 locations. The ruling ,requires the lumrber to be identified by the grade-stamp of an association or independent inspection agency qualified to grade stamp the species. This will not afiect lumber going into Title I jobs.

This is something your Association has been working on for a long time and several resolutions adopted by your Board of Directors in the past to take this step have rbeen repeatedly sent to FHA and VA officials both here and in Washington. D.C.

This, along with the requirement carried in the lJniform Building Code and ordinances passed by several counties should help to clean up a lot of practices that were hurting the industry. Many of our members have been carrying only grade-stamped lumber in stock and have benefited by making a strong point of it in their advertising. Why wait until April when you can start a grade-stamping promotion right now?

(From the Bulletin of the Southern California Retail Lu,mber Association)

Housing Commissioner Julian H. Zimmerman, speaking at a meeting of the NRLDA at the Pick-Carter hotel, stated, "A11 softwood framing lumber going into houses with FHA inspection mortgages after next April 1, will have to be identified by grade-mark of an association or independent inspection agency approved by the American Lumber Standards Committee." He pointed out that grade-marking already is being used on a mandatory basis in 12 of FHA's 75 insuring offi.ces.

Mr. Zimmerman went on to say that, while particular grades of framing now are requited rby minimum property standards, FHA Inspectors are not lumber graders and should not be placed in a position of arguing with builders over grades, The announcement by Mr, Zimmerman was vigorously applauded by the lumber dealers present. Mr. Zimmerman said the immediate effect of the FHA action will be good for the consumer, the lumber dealer and the building industry.

Mr. Zimmerman recently issued instructions for all agencies to drop all reference to "Title I." "Henceforth," he said, "all news releases and other materials originating with FHA will refer to the Home Improvement Loan Insurance Program as the FHA Property Improvement Program, which will probably become known in industry circles as 'PIP'." The action was taken to disassociate FHA's program with the scandals which developed in New York City in connection with the Public Housing Authority. The scandals were in connection with "Title I of PHA," which sounded too much like "Title I of FHA."