GOAST LU M BER, lnG.

17159 Lokewood

Boulevord - Bellflower, Ccrlifornio

Jim ELIIOTT

MEtcqff 0-5975

Good Telephone Mqnners

(Courtesy of the Southern California Retail Lumber Assn.)

Communication experts say most people don't know how to tlse a telepl.rone, and matry execntives u'ould agree witl-r this wholehearteclly. However, they would adcl, some people garble their messages ; keep them waiting and rvondering what the heck is going on at the other end of the u'ire ; ar.rrl

MErcolf 0-5975

Jerry GAIE

some bellou' so loudly into the mouthpiece that they coulrl have been l-reard across tl.re street without the teleol'rone : while some talk so lorv thev couldn't be heard. Yet others start out in good, clear voicie and then trlrn away from the mouthpiece so that they can hardly be lieard.

At a large industrial plant rvhere hun<lreds of calls are n.racle claily, a campaign to get the ernployes to improve their telephone manrlers rvas instituted recently. They were tolcl :

"Often the good reputation of a company may be jeopardized by an- employee whoseconversation or voice is interpreted as being curt, rude, or unfriendly. Every phone call made should reflect, and sell, the goodwill and friendly attitude of the company. This is to every employee's interest and advantage."

To help them judge their own use of the teleDhone, 2O rules 'were <lrau'n up for ernployes. lfach rule follou'e<l earns 5 points. A score of 80 is fair, 90 good, and 100 perfect. Here are the rules: frlewy @tlrtEtmdrg

1. Keep list of most-usecl numbers.

2. lVlake certain of right r.nrmber before dialing.

3. Plan couversation before dialing.

.+. XIake iclentity known imrnediately.

5. Apologize if vurong nrrmber is clialecl.

6. Ansrver phone irnmediately.

7. Spr':rk <lirectlv into receiver.

8. Speak rvith natural tone.

9. Give party callecl ample time to reach phone beforc harrging up (about ten rings).

10. ltemor.e objects (cigar, cigarette, pipe, pencil) fronr nrouth u'hen speaking.

I L Give undiviclecl attention.

12. Speak entl-rusiastically.

13. I)o not speak too cluickly so that party gets only half of u'hat is being saicl.

1.+. N{ake conversation courteous ancl tactful.

15. Do not shout for some other person to take call.

16. \\,'hen leaving pl-rone to look for otl.rer persoll or information, ex1;lain neecl for absence ancl offer to call back.

17. Do not l'aste time lvith tneanitrgless cotrversation.

18. If caller has clialed \\rrons trunrber help fincl the right persolr.

19. Ahvays collvey iclea of u'antilrg to help.

20. Gently replace receiver in encling conversatiott.

9n! TAest @Mtstses for ttse J?eb prur

$tunlsr! lLumber @om pilny, lfrw.

SUGAR, PINE INCENSE CEDAR

8544 Sunset Blvd. Los Angeles 45, Calif.

Oleqnder 5-715t

Represenfing

PONDER,OSA PINE WHITE FIR

Town & Gountry Village Polo Alto, Colifornio DAvenport 6-9669 fl filewy @ltristmas sn! s happy fr.en Desr ryeicilR

Y[AR$ of PR0MPI $tRVlGt and G0URI[0U$ IRIATMINI

Domestic, lmporfed ond PocificCoost Hordwoods FOR. YOUR, EVER,Y NEED

We Are Gontinuing to Corry o I Full line of the Highesr Gluolity I of ALL Hordwoods, ond tlqintoin Gomplete Represeniotion in ihe I f:eld in Order to Properly I serviee Your *..r*

ANGBLUS HARDWOOD COMPANIY, IN[C.

6700 South Alomedo Street-Los Angeles I, Colifornio lUdlow 7-6168 WhotesoleOnly

Harhor lumber Compnny, Ine.

Structoglos Sqles Plqn for Deqlers

Structoglas division of International Nloldecl Plastics, Inc., Clevelancl, has a new sales plan to help builcling supply dealers sell the company's line of fiber glass reinforced panels. Designed to merchandise the prodrrct in tlie buikling supply store, the neu, sales plan includes a full-color cotlnter display stand, samples, a full-color consumer folcler, other l-relpful selling literature, promotional kit, and a special price deal to assure fu11 profit margins fcir the dealer.

According to company Sales Nlanager lticharcl J. Goulder, who announced the plan, n,holesalers are being set rrp in key distribution areas to pror,ide dealers fast clelivery on the complete line. Available free, the counter display will hold a supply of consumer fciklers for shopper ir.rformation as well as a full selection of snrall Structoglas samples. Further information may be obtainecl by rvriting Strrrctoglas Division, International Molcled Plastics, Inc., Cleveland 9, Ohio.

Eviu Adds Lorry Whirtqker

Robert Evju, heacl of E,vju Proclucts Company, Inc.. located ir.r the World Trade Ruilding in San Francisco, annoullces the acldition of Larry Whittaker to his sales staff. Whittaker is rvell knou,n in the Southwest as 'ivell as California, liaving represented Winton Lumber Sales Co. in the Southvi,est region for tl-re past two years. A native Californian, he entered the lumber business as a logger in the Jackson Valley area follorving the end of WWII. In 19.19, Whittaker started a remanufacturing business in Philo, California, operating at that point until joining the \\rinton organization.

With Bob Evju and trade with a complete specialties.

Al Toole, Whittaker will service the line of lumber products and lumber

(TeIl them Aou sau it in The California Lumber Merchant)

For t01{G Dimension and Timhers

Select Slruclurcrl & Construction & Btr Cuttings

Direct Mill Shipmenl viq Wqter qnd Roil from Woshington - Oregon - Golifornio Mills

Federol Aid Projects . . .

Urban Renewal Commissioner Richard L. Steiner approved $520,086 capital grant to the Redevelopment Agency of Marin County, California, to carry out its 165-acre "Marin City" project with the aid of a $1,710,384 federal loan. A temporary housing project during WWII, Marin City contains 1,014 dwelling units, virtually all of which are sub-standard. After clearance, most of the land will be sold to private redevelopers for predominantly residential uses. New single and multi-family residences will be served by a shopoing center and a new high school is expected to be built. Refer: Executive Director Bert Klahn, Redevelopment Agency of the County of Marin, P.O. Box 336, Marin City, Calif.

The 83.5-acre "South Auditorium" urban renewal project in Portland became the first in Oregon to reach actual execution with approval of a $9,449,946 federal loan and $2,115,419 capital grant bv the URA. The rundown residential project in the southwest section adjacent to Harbor Drive and Civic Auditorium contains 1,707 mostly su,bstandard dwelling units. After clearance, the Portland Housing Authority will sell project land to private redevelopers for use as new commercial and light industrial installations. Refer: Executive Director C. S. McGill, P.H.A., 8920 N. Woolsey Ave., Portland 3, Ore.

Santa Cruz County, Calif., received a $32,000 CFAdvance to finance preliminary plans for construction of a courthouse building in Santa Cruz at estimated $2,066,000 costs and to start construction early in 1959. It will replace the old courthouse and be built in the redevelopment area of the San Lorenzo Park proiect. Refer: County Counsel Ray J. Scott; Project No. Calif. 4-P-3193.

The Honolrrlu Redevelopment Agency has received URApproval of a$9,226.287 federal loan and a$3,897,287 canital grant to execute the "Queen Emma" urban renewal proiect designed to eliminate 74 acres of slums in downtown Honolulu bounded bv School, Queen Emma. Vineyard. Fort and Kukui streets and Nrrtranu Stream. Majoritv of its 800 dwelling units are substandard- After clearance, the HRA will sell the proiect land for a variety of uses: about nine acres will be devoted to hi-h-rise apartment brrildines, sites will be available for the Harris-Memorial church, Honolulu Community church, Koon Yum temple, Nuuanu YMCA, and additions to Foster Park Botanical Garden and Central Intermediate school. Estimated cost of the proiect is $5,455,200. Refer: Edward J. Burns, manaser, Honolulu Redevelopment Agency, City and County of Honolulu, Honolulu Hale, Honolulu 13, Hawaii.

Santa Clara, Calif., home of the Franciscan Mission built in 1777 and sister city of San Jose, has received HHF Approval of its workable program to eliminate slums and blight. A special January census showed 43,281 population, of which 23,400 lived in areas annexed since 1950. Aapid growth since 1952 finds almost 7,000 homes for factory workers have been built on lands formerly in orchards. The city has applied to the URA for a survey and land planning advance for its University Urban Renewal project comprising about 100 acres of the original town site in the central business district and fringe areas where an estimated 472 families reside. A large volume of residential construction has been underway.

The Washinston Public Power Supply System received CFApproval of a $205,000 advance to finance planning for a proposed hydroelectric dam on Packwood Lake in eastern Lewis county, Washington. September 1960 was set as a reasonable date for the award of construction and equipment contracts on the $5 million project about 60 miles southeast of Tacoma. Refer: Managing Director Owen W. Hurd, 130 Vista Way, Kennewick, Wash.; Project No. Wash. 45-P-302.

Stanford University, Palo Alto, Calif., was approved a $3 million federal loan to construct apartment buildings to house 225 student families and 25 faculty members. The housing situation is aggravated by an influx of private industry to Palo Alto with large companies taking longterm leases on family accommodations. Refer: A, E, Brandin, business manager; Proiect No. Calif. 4-CH-52 (D).

The village of Ketchum, Blaine county, Idaho, received CFApproval of a $200,000 loan for construction of a waterworks system. Refer: Chairman Lloyd Arnold, Board of Trustees; Project No. PFI-VI-10-35.

HHFAdministrator Albert M. Cole approved use of FHA Section 221 mortgage insurance to finance up to 52 units of low-cost private housing in Redlands, Calif., to help rehouse families being displaced by code enforcement. At least 40 of the units should be provided by new construction.

San Leandro, Calif., received HHFA recertification of its workable program to eliminate slums and blight. One urban renewal project, the Peralta Area, is now in the planning stage in the city of 27,542 persons, and plans are prepared for rezoning in the Mulford Garden Area and the Washington Manor Area.