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Expert Hondling ond Drying of Your Lumber-Fqst ServiceNEW qnd IIIODERN FACIIITIES-INCREASED CAPACITY

These ore but o few of the mony feolures

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L. A. DRY KIIN &. STORAGE, INC.

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Dee Essley, Pres. ANgelus 3-6273 ftlorshqtl Edwords, Supt.

Age of Archilecture"

Builders' Plonners,Architecls See Vqst Chonges in Next 20 Yeors

New York, N. Y.-The next two decades should bring great changes in the physical appearance of the United States. In fact it should see the creation of another "great

$reugon'g Gtwtinge

7o

D. C. Essley &. Son WHOIESAIE

7257 EAST TET.EGRAPH ROAD tOS ANGEIES 22, CAI.IF.

Phone: Rliymond 3-1147 period in design," such as was handed down by the Renaissance, Roman and Greek periods in architecture. This prophesy is made in the new film, "The New Age of Architecture," prepared by the editors of Architectural Forum magazine and Transfilm, being distributed throughout the country by the American Institute of Architects. Dialog in the film includes remarks by leading architects, builders and platrners.

In a foreword to the film, Economist Miles Colean says that the next ten years should see construction outlays for new construction -in the U.S. of $500 billion, an amount equal irl value to all our existing structures, just to take care of the expected tremendous growth in population.

Mr. Colean predicts that more than a third of this totalor close to $200 billionwill go into new housing, another $41 billion for schools, $9.5 billion for churches and $85 billion for commercial buildings, of which $45 billion alone will be devoted to new factories.

Frank Lloyd Wright, dean among architects, one of the commentators, said that if our new homes are of better design-"a work of all"-5ush beauty of environment will do much to curb our "teenage trouble." Others agreed that good school design can lead our younger people into an appreciation of better architecture.

Other commentators, such as Eero Saarinen, pictured rlew uses for modern materials. with walls of "vast towers only three-eighths of an inch thick," and imposing concrete arches in use as roofs for public buildings and sports arenas.

Vernon DeMars, A.LA., said our "American genius for mass 'production," exemplified by our new supermarkets, must be kept out of our home communities, now making our new dwellings as alike as "canned goods on the store shelf ."

Of special interest to city planners, city lovers and business groups, as well as to architects, "New Age of Architecture" is available on free loan from the American Institute of Architects, 1735 New York Ave., N.W., Washington, 6, D.C.

One for the Record:

(Reprinted Courtesy of "The Kaiser Builder")

The paper clip is assuming more importance than ever before. It may very well be holding together not just one original and three carbons but the entire office structure and procedure as we know it today.

Realizing this, Lloyd's of London ran a survey to determine what actually happens to paper clips purchased by British firms.

The result:

Dropped on floors, left in drawers, and swallowed by children, 24.6 per cent:

Stakes for card games, 19.4 per cent;

Twisted and broken during telephone conversations, 14.2 per cent;

Make-shif t hooks on women's garters and brassieres, 7.2 per cent;

Toothpicks and ear scratchers, 5.4 per cent;

Nail cleaners, 5.3 per cent;

Pipe cleaners, 3.9 per cent;

Paper clips, 20 per cent.

The 20 per cent figure for paper clips used as paper clips should appeal to the manufacturers of same, if not to the gent charged with office expenses.

Non-essential usages account for 80 per cent. Assuming the card games are held at noon, these applications seem quite ingeniousalthough we do wonder what the kids are doing in the office.

Centrql Buys Seoside Yord

The purchase of Seaside Lumber Company, Seaside is announced by Central Sup- ply Co., headquarters Watsonville. A. A. Dresser is manager of Central Supply's Monterey Peninsula activities.

Greeley Popers ot University

The personal papers of the late Colonel William Buckhout Greeley, a principal architect of American forestry and Chief of the United States Forest Service from 1920 to 1928, have been placed for permanent preservation in the manuscripts collection of the University of Oregon lifrary at Eugene, Oregon. The announcement of the gift was made bv Elwood R. Maunder. director of the Forest History Foundation, who acted as the agent of the Greeley family in making the deposit.

The papers include diaries, more than 5,000 letters, pictures, unpublished works, speeches and a variety of other written records of the Lincolnesque forester, who for more than half a century exerted a powerful influence on the forestry and conservation movements on this continent.

In accepting the Greeley papers, Dr. Carl W. Hintz, librarian at the university, stated that they constitute one of the most important primary sources of forest and forestry history for scholars and writers. He urged professional associates and friends of Colonel Greeley to add to the collection any Greeley materials they have in their files, especially correspondence files. Persons possessing such materials are asked to communicate with Dr. Hintz or with the Forest History Foundation,Inc.,2706 West Seventh Boulevard, St. Paul 16, Minnesota.

Research in the Greeley papers has already begun. A survey of Greeley's early career through World War I is being conducted by George T. Morgan, Jr., a graduate student in history at the University of Oregon.

Most of the Greeley papers were provided by the colonel's widow, Mrs. Gertrude Greeley of Suquamish, Washington. Important contributions also were made by Ann E. Nordstrom, private secretary to Colonel Greeley for many years, and bv the officers of the West Coast Lumbermen's Associati,on. which Greelev headed from 1928 to 1945.

The Greeley papers <ieposited at Eugene buttress greatly other Greeley papers preserved in the National Washington, D.C. These latter papers are a U.S. Department of Agriculture records.

Point Progress to Be Reveoled

Archives in Advises Hordwsre part of the Retoilers to Sell Building Mqteriqls

Calling together 20 of tlie nation's top authorities on today's revolutionary new paints and protective coatings, the Building Research Institute will present a conference on December 3 and 4 at the Shoreham hotel, Washington, D.C., to point out for the building industry, architects and engineers, the tremendous contribution to better buildings made possible by these newly developed materials. Application methods, also rapidly changing with the change in coatings, will be put under the spotlight, as will the matter of maintenance and cleaning of painted surfaces.

Sponsors for the two-day meeting will be two of the paint industry's leading organizations, the National Paint, Varnish and Lacquer Association, and the Painting and Decorating Contractors of America. Further information about the conference, copies of the full program or registration forms may be obtained from Harold Horowitz, BRI Technical Secretary, 2lol Constitution Ave., Washington 25, D. C.

Cleor-Spon Form Buildings

The Engineered Products division of Belson Manufacturing Co. North Aurora, Illinois, announce the new line of Quik-Bilt clear-span steel building frames for farm buildings. They are a gable roof type, available in five widths. Each clear-span frame consists of two columns and two rafters that bolt together to form a single frame. The dealer combines Quik-Bilt frames with his standard building materials to fit the customer's needs and sells the building as a package, thus enjoying a higher unit sale plus a full pront margln.

Lumber yards and building supply stores are beating the pants off of hardware stores, according to the trade publication, "Hardware & Housewares," which adds: "Many hardware dealers are bemoaning the fact that 'another type' of retailer is infringing on their marketing domain," quotes the National Retail Lumber Dealers Association in a recent issue of its bulletin to the dealer members:

"We think of the modern lumber yard with its retail store in the hardware and building supply business as the natural result of merchandising trends of the day. We don't agree with the hardware retailer who fights the lumbermen as a 'foreign' element moving into his territory. Certainly you can't put the retail lumber dealer into the same classification as drug and grocery stores which sell hardware and housewares.

"Instead of fighting him, the hardware man could learn a lesson or two from his new competition. In fact, many have. They have added lumber departments where common shapes and sizes of lumber and other building products are stocked, often on a self-service basis.

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"The lumber yards offer expert help on planning projects for the home handyman. They sell him the wood, hardware and often the tools with which to complete the job. Smart hardwire store operators are doing the same thing.

"Some of the lumber yard people have been a little slow, even reluctant, to get into the housewares business. But, they will eventually. You can bet on it. Their move into housewares and small appliances is sure to be accelerated as the popularity of built-in kitchen appliances gfows.

"As the buying public becomes more accustomed to 'one-stop' shopping, in their minds there will be little difference between a hardware store selling lumber and a lumber yard selling hardware. Most hardware stores

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should plan their futures accordingly.

"We do not suggest that every hardware store immediately add a lumber department. But, based on the type of location and clientele served, every store should look into the possibilities of offering a variety of building supplies. A gradual start would be wise with new

Owner: illr. Slater items added as demand warrants.

"When entering into this kind of expansion, new merchandise should be chosen wisely-but, even more important is your choice of personnel to buy and sell the new items, If vou aren't a building supply expert, you should hire one before trying to sell that category of merchandise. Good luck !"

Grqves' Popers Presented to Yqle

__New Haven, Conn.-The personal papers of the late Henry S. Graves, first Dean of the Yale-sihool of Forestry and a pioneer in American forestry, were acquired this year by lhe Yale University Library. These papers, which include his diaries, provide a majoi documenlo?y source about people and events in the administration of 'the American Forest Service from 1910 to 1920, when he was Chief Forester.

The diaries of the Yale dean, in which he often expressed his most personal opinions on controversial subjects, cannot be published, althougtr they are available for'purposes of

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Lumber Monufocturers See Better'59

(Continued from Page 34) up 6.6/o compared with 1958. year will total about 35.8 1958's expected figure of

2. Lumber consumption next billion board f.eet-3.8/o above 34.5 billion feet.

3. Demand for wood paneling will be up 4.7/o.

1. N.t profits after taxes may increase 5/o.

5. Total costs of lumber plants will show a rise of. 4%.

6. Employment in the industry will be about the same as in 1958.

7. Prospects for an adequate supply of raw materials next year are "good" or "fair."

8. Lumber manufacturers will spend about the same amount for new plants and equipment next year as in 1958.

9. The demand for lumber in non-residential construction will be up 2.6/o, farm demand for lumber will rise by the same percentage, use of lumber by the furniture industry will increase 3.9/o, demand for lumber and wood products by the railroads will show a gain of 1.6/o, the use of lumber for wood containers will be about the same as in 1958.

10. Exports of lumber and wood products next year will be about the same as in 1958.

Respondents to the survey identified "tight credit" as the economic factor likely to have the greatest effect on the lumber industry during 1959.

Other factors, in the order listed, were: (1) increased competition from other products; (2) taxes ; (3) general business uncertainty; (4) inflation ; (5) governmeni regu- lations; (6) international developments.

Lumber manufacturers said the factor most afiecting their own company during 1959 will be "increased costs of doing business."

Asked to suggest what the National Lumber Manufacturers Association could do to bolster industry prospects for the coming year, lumber manufacturers gave iop prior- ity to "advertising, wood promotion, research and related activities."

1 Building Cost Linked to

drawn was that the field of distribution offered greater Potential for cost savings than did technological developments in manufacturing. They were attending the 37th Annual Meeting of Producers' Council, Inc.

The delegates heard George lfammond, president of Carl Byoir and Associates, New York public relations firm, say, "Housing is the number one potential for a revolutionary advance, because it blankets all interests, geographically, industrially, financially." He.pointed out that to bring about this revolution in housing, manufacturers must devise "a super plan for realistically and methodically lowering the cost of distribution, since increasing distribution costs have cancelled out the steady gains made in reducing the cost of manufacturing."

W. Cameron Caswell of the New York management consulting firm, McKinsey & Company, said that the building industry is "still ruled by classic competition of many concerns, none of which can, g'enerally speaking, influence price." He added, "Little of the basic data for making distribution policy is known. Your products lose their identity in use. You cannot be sure with whom you are competing. You do not know who or where are your customers. You do not know all the many ways that competitors are reaching them. Yours is an industrv in which etery channel of distribution flowers, from door-to-door salesrnen to self-service discount houses."

George Allen, president of one of the leading advertising agencies, Fuller, Smith & Ross, New York, stated, "Marketing is no longer confined to that narrow definition of 'moving goods or services from the factory to the customer.' This demands specialists in sales strategy, advertising, promotion and merchandising, distribution, sales training, market research, but the modern concept of marketing has broadened to include engineering, product design, packaging, installation and service, credit and financing, shipping, transportation, warehousing, inventory control, and a host of other functions which are vital."

The delegates also heard an encouraging economic forecast for next year from Arnold Chase, director of the Construction Statistics division of the Bureau of Labor Statistics. Based upon preliminary estimates, he predicted that in 1959, for the first time, the value of new construction would exceed $50 billion. He also stated that housing starts this year would top 1,070,000, and next year 1,150,000.

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