t09 yEARS 0t( ciluf0RtilA srREEr LETTERS

The California Lumber Merchant

Los Angeles 14, California

Dear Sirs:

Just a line to say I had a class, October 14, at Cal Poly where "Better Wood Utilization" was the subject. In presenting this subject to the architectural students, I used literature of leading manufacturers of Glu-Lam, Timber Connectors, Plywood, Particle Board, Paint, Wood Preservatives, Nails, Roofing Shingles and Shakes, and miscellaneous products related to Lumber and its uses. I also had publications of the various associations.

After the meeting, I offered to supply information on these subjects and passed out cards on which the students could indicate what they needed.

I was practically mobbed and every piece of literature disappeared before I could grab what I wanted to keep for my files.

Now I'm wondering if it wouldn't be a good idea to let lumbermen know how hungry architects are for information on Forest Products? We used to have informational meetings for employes of lumber companies but very little is being done today in the places where education would do our industry the most good.

I believe that every school having classes in Manual Arts, Architecture, Engineering and Building Construction should be supplied with complete files of up-to-date information on every product sold by lumber dealers.

Many of the large manufacturers of specialized materials such as above mentioned, and treated lumber, have excellent literature. A few seem to have realized that customers of tomorrow are students today. But from the way these 150 architectural and engineering students grabbed up everything in sight and rvrote letters asking for more, I am convinced that here in Southern California, we are forgetting that educational work in "Better Wood Utilization" is being sadly neglected. Why is it that here in Southern California, where more than l0/o of the homes built in the U.S.A. are being built, and l5/o of our forest products consumed, that we do less than in Northern California and many other places in the way of Education in the use of Forest Products?

Cordially yours, WARREN E. HOYT 4133 Laurelgrove Ave. Studio Citv. Calif.

Herb Grcrwford New P.IVI. Monoger

Well-known Northern California Lumberman Herb Crawford was named manag'er of Pacific Manufacturing Company's retail yard and store in Santa Clara last month, according to Jim Pierce, head of the huge woodworking and remanufacturing firm. Crawford comes to P.M. from Edo T,umber Company, where he managed that firm's retail divtsron.

Crawford, who originally spent many years with S. P. Milling at Santa Barbara, was general manager of Hillsdale Builders Supply Company in San Mateo for three years.

Sierrq Shipping Seporoted

Effective November 1, all Direct Mill Shipments, including unfilled orders on hand, will be billed under the name of Dursteler Lumber Products, Inc., new company handling all direct mill shipments previously handled by Sierra Lumber & Plywood, Inc., which will handle yard shipments only, maintaining an ample stock at all times to supply customers promptly and efficiently with their immediate needs.

The same officers and sales force will be handling botl-r operations, however, with each company specializing in its own field, said E. E. Dursteler, general manager.