THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

L. A. Hoo-Hoo Concctenctle 13 Kittens

Phoenix Hoo-Itroo Hcrs Arizoncr-Style Concat

Who Is Responsible lor Americcsr Prosperity?

Open House Signcls Anco Lumber Expcnsion

Meet the Fcrbulous "Bunycn Bugrgie"

Bernember When?-Rod Hendric}soo

"Good Hougekeeping Is Crood Sclety," by LIvIA

"Speck Their Ltrngucge"-An Editoricl

Dyncunic Glowth Pcrttern ol L. A. Arec.

"Whct crnd Why Is cr Tree Fqrm"?

Frost Hcrdwood in New Scn Diego Fccility

S, F. Hoo-Hoo to Entertcin Needy Kids

Redwood Men Tcke to the Bocrd

"WhatDo YOU Know About Drivingf'?

The New Age ol Architecture

"Whcrt's Lumber Doing in c Hsrdwcre Store"?

"Good Telephone Mqnners," by the SCRLA

Oclclord Hoo-Hoo PIcn Christmcs Cheer

W. L C. Exhibit Wins FirEt Prize

"Aimg and ldeals ol Hoo-Hoo," by Boy Stcnton

Recd'em cnd Weep-the Good Old Dcys

JL" Sooooi Q*nfiry. . . 3,o* J//"/ U,

The Publisher and Staff of The CALIFORNIA LUMBER MERCHANT hope you will like the 1958 Christmas Annual which we- have prepared for you; hope that you will find in it many stories and pictures that please and inform you. We think that several of our Advertisers have come up with some beautiful artwork and copy this year, and each of the paid Greetings in this big issue carries a warm and cheering message to each person in this kind and friendly industry.

The December 15, January 1 and early succeeding issue3 will carry more of the annual stories from the lumber associations, forecasts by wise heads of the business year ahead and the other big Year-end news. The recent annual meetings of the National Lumber Manufacturers Assn., the National Building Material Distributors Assn., and the iust-ended 5th annual Exposition of the National Retail Lumber Dealers Assn. will be reported in the next issues.

As you turn the pages of this issue, always our year's biggest publishing effort, we want you to find many things to uplift, educate and entertain. That, with our most heartfelt wishes for your Happiness in this Blessed Season, is the wish of all of us hereJane Adams, Max Cook, Marie Dickson, lack Dionne, Ole May, Reed Porter and Ruth Richards.

Lumber Declers Elect Blcrckstock Presidenb OMcrlley Sees Housing Rocketing

Betcril Yard Personnel Lecnrr crt I.I\/[A Estimcrfing School in Sqcrcrrrento

First 60 Yecrrs oI the Ncrtioncrl Hcrdwood Lurrrber Assn, by M. B. Pendleton

Cclilornicr Redwood Associcrtion Reports Stcte ol lg57 Indusby

NctL Assn oI Home Builders Erects Resecrch Houses

Lumber Mcnufcrcturers Believe Output, Sales Will Orbit in 1959

Woodwork Mcmulcrcturers Told oI Opportunities by NIJvtA Execu NLIvtA Executive

Northwest Hcadwood Assn Cites Results cmd launches Vigorous Progrcm

SCBI.I, Deqlers Squeeze Prolit ldecrs at Pdm Springs Conlerence

Lurnber Declers kaised for Scles in Wood Kitchen Indusbry

I"ecding Economists Uncnimously Optimistic About 1959

How Lunber Looks

Vcgcbond Editoricts .......

Cclendcr ol Coming Eveata